Stevia Extract Market Report 2025 (Global Edition)

Global Stevia Extract Market Report 2025 Market Size Split by Form Outlook: (Powder, Liquid), by Type Outlook: (Reb A, Reb M, Reb D, Others), by Application Outlook: (Pharmaceutical, Food & Beverages,...

Stevia Extract Market Report Description

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Impact of Tariff Trumph on Agriculture Industry

In 2025, global agricultural trade is under major strain following President Trump’s Liberation Day Tariffs, which introduced steep duties to correct trade imbalances. Tariffs now range from 10% on imports from allies like Japan to as high as 46% on Vietnamese goods and 34% on Chinese agricultural products, with a blanket 25% on agri-machinery, fertilizers, and processed foods. This has significantly raised input costs for U.S. farmers and triggered retaliatory tariffs from key partners like China, the EU, and Brazil. China’s countermeasures up to 120% on U.S. exports like soybeans, pork, and dairy—have already slashed Q1 soybean exports by 19.7%. Canada and others have also tightened import rules, compounding uncertainty.

Key agriculture sectors are struggling. Row crop farmers face slumping export prices and higher input costs, leading many to explore alternative crops and new markets in South Asia and Africa. Dairy and pork producers are dealing with oversupply and weak demand, especially from China and the EU. Fruit and vegetable growers are hit by increased spoilage and packaging costs, while food processors are seeing a 10–14% rise in unit costs due to equipment and material tariffs. Logistics firms, meanwhile, are grappling with slower exports and rising warehousing needs, pushing them to revamp inland routes and distribution strategies.

China, while not the largest exporter of agricultural goods to the U.S., is a key supplier of specific inputs like agrochemicals, additives, seafood, and processed foods. Many of these goods are also routed through intermediaries in Asia, so tariffs aimed at China disrupt broader global supply chains. U.S. agribusinesses are seeing input costs rise by up to 22%, complicating seasonal planning and tightening margins. While some are turning to alternate sourcing from India, Latin America, or Southeast Asia, challenges like logistics and compliance slow the transition.

To adapt, agribusinesses are increasingly relying on market research. It helps identify lower-risk suppliers, monitor input costs, optimize fragmented supply chains, and understand shifting consumer behaviors. Firms are also tracking regulatory changes and running scenario planning models to anticipate disruptions. Major companies are responding by reshoring supply chains, investing in local operations, and realigning exports toward tariff-exempt markets. The most resilient players are those using real-time data and strategic foresight to reconfigure operations and maintain competitiveness amid ongoing trade volatility.

Competitive Landscape of the Stevia Extract Market

The competitive environment of the stevia extract market is marked by a blend of well-established firms and upstarts. The ability to satisfy changing customer needs, quality, and innovations are driving the market. The industry leaders are concentrating on diversifying their product lines, enhancing extraction and formulation methods, and investigating novel uses for stevia extract. Brand reputation, distribution network, pricing, and product quality are some of the elements that influence competitive dynamics. Effective use of these elements by businesses is likely to give them a competitive advantage in the marketplace.

May 2024: HOWTIAN unveiled SoPure Andromeda, a new product in its highly acclaimed SoPure stevia line. It includes unique stevia blends that have been enhanced and tailored for a range of beverage applications.

(Source:https://howtiangroup.com/howtian-introduces-sopure-andromeda-solving-the-three-body-problem-of-sugar-reduction-in-beverages/ )

March 2023: The opening of Splenda Stevia Farm, a fully integrated stevia farm located in the United States, was formally announced by Heartland Food Products Group. By removing needless CO2 emissions from stevia supply chain operations, the farm hopes to reduce its environmental impact while producing better-tasting stevia sweets.

(Source:https://www.prnewswire.com/news-releases/splenda-stevia-farm-announces-official-operation-of-its-fully-integrated-us-based-stevia-farm-building-a-new-american-industry-301763822.html )

July 2022: Sweegen, a US-based manufacturer of sweeteners, debuted Bestevia LQ, a new brand of liquid stevia, at IFT FIRST, the Institute of Food Technologists convention and exhibition in Chicago. The goal of sweeteners is to reduce the amount of sugar in products such as carbonated soft drinks, confections, dessert toppings, concentrated fruit or flavoured syrup, and liquid sweeteners.

(Source:https://www.foodbusinessnews.net/articles/21757-sweegen-launches-line-of-liquid-stevia-sweeteners )

Top Companies Market Share in Stevia Extract Industry: (In no particular order of Rank)

• PureCircle Ltd.
• Ingredion Incorporated
• Morita Kagaku Kogyo Co. Ltd.
• Tate & Lyle PLC
• Zhucheng Haotian Pharm Co. Ltd.
• Cargill Inc.
• GLG Life Tech Corporation
• Evolva Holding SA
• Stevia Corp.
• Sunwin Stevia International Inc.
• Stevia First Corporation
• Jiangsu Jiacheng Biotechnology Co. Ltd.
• Stevialite Holding
• S&W Seed Company
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Stevia Extract Market

Which Region Dominates the Stevia Extract Market in 2024?

According to Cognitive Market Research, North America currently dominates the Stevia Extract market, and the region is expected to have significant growth during the projected period because of the existence of big businesses and the increasing number of new product releases in nations like the US and Canada. Further driving the product's demand are changing lifestyles and an increasing number of health-conscious people. Additionally, the region's demand for stevia extract is predicted to rise during the forecast period due to the growing demand for natural food and beverage products.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). Due to rising health concerns about diabetes and obesity, the Asia Pacific area is leading the market for stevia extract. While China is the world's largest producer, Japan is a significant user, holding close to 40% of the market for sweeteners, of which stevia is a crucial component. Additionally, the demand is fueled by the food and beverage industry's explosive growth, especially in functional beverages and health-conscious items.

The current report Scope analyzes Stevia Extract Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Stevia Extract Market Analysis

According to Cognitive Market Research, the global Stevia Extract market size was estimated at USD 812.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 325.00 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Stevia Extract market with a market size of USD 256.43 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period because of the dairy industry's rising demand, growing worries about diabetes and obesity, and laws limiting the use of some artificial sweeteners.
• The Canada Stevia Extract market had a market share of USD 39.00 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period because people are turning to stevia-based goods and healthier foods.
• The Mexico Stevia Extract market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 29.58 million in 2024.

Europe Stevia Extract Market Analysis

According to Cognitive Market Research, the global Stevia Extract market size was estimated at USD 812.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 243.75 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.5% from 2024 to 2031.

• The United Kingdom Stevia Extract market had a market share of USD 40.95 million in 2024 and is projected to grow at a CAGR of 6.3% during the forecast period driven by the need for natural, low-calorie sweeteners as sugar substitutes and rising health consciousness.
• The France Stevia Extract market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 22.43 million in 2024.
• According to Cognitive Market Research, the German Stevia Extract market size was valued at USD 48.26 million in 2024 and is projected to grow at a CAGR of 5.7% during the forecast period driven by the desire for natural sweeteners as sugar substitutes and rising health consciousness.
• The Italy Stevia Extract market is projected to witness growth at a CAGR of 4.9% during the forecast period, with a market size of USD 20.96 million in 2024.
• The Russia Stevia Extract market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 37.78 million in 2024.
• The Spain Stevia Extract market is projected to witness growth at a CAGR of 4.6% during the forecast period with a market size of USD 19.99 million in 2024
• The Luxembourg Stevia Extract market is projected to witness growth at a CAGR of 5.6% during the forecast period, with a market size of USD 7.56 million in 2024.
• The Portugal Stevia Extract market is projected to witness growth at a CAGR of 5.3% during the forecast period, with a market size of USD 5.12 million in 2024.
• The Greece Stevia Extract market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD 2.93 million in 2024.
• The Rest of Europe's Stevia Extract market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 37.78 million in 2024.

Asia Pacific Stevia Extract Market Analysis

According to Cognitive Market Research, the global Stevia Extract market size was estimated at USD 812.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 186.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Stevia Extract market size was valued at USD 84.09 million in 2024 and is projected to grow at a CAGR of 8.5% during the forecast period driven by customers' increased health consciousness and need for sugar substitutes that are natural and low in calories.
• The Japan Stevia Extract market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 25.79 million in 2024.
• The India Stevia Extract market had a market share of USD 22.43 million in 2024 and is projected to grow at a CAGR of 10.8% during the forecast period due to regulations restricting the use of certain artificial sweeteners, increased concerns about diabetes and obesity, and the growing demand from the dairy industry.
• The South Korean Stevia Extract market is projected to witness growth at a CAGR of 8.1% during the forecast period, with a market size of USD 18.69 million in 2024.
• The Australian Stevia Extract market is projected to witness growth at a CAGR of 8.7% during the forecast period, with a market size of USD 9.72 million in 2024.
• The South East Asia Stevia Extract market is projected to witness growth at a CAGR of 10.0% during the forecast period, with a market size of USD 12.89 million in 2024.
• The Rest of Asia Pacific Stevia Extract market is projected to witness growth at a CAGR of 8.8% during the forecast period, with a market size of USD 13.27 million in 2024.

South America Stevia Extract Market Analysis

According to Cognitive Market Research, the global Stevia Extract market size was estimated at USD 812.5 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 40.63 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Stevia Extract market size was valued at USD 17.39 million in 2024 and is projected to grow at a CAGR of 7.0% during the forecast period because consumers are switching to healthier foods and products made with stevia.
• Argentina's Stevia Extract market had a market share of USD 6.83 million in 2024 and is projected to grow at a CAGR of 7.3% during the forecast period driven by growing health consciousness and the demand for natural, low-calorie sweeteners as sugar alternatives.
• Colombia Stevia Extract market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 3.62 million in 2024.
• Peru Stevia Extract market is projected to witness growth at a CAGR of 6.6% during the forecast period, with a market size of USD 3.33 million in 2024.
• Chile Stevia Extract market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 2.93 million in 2024.
• The Rest of Latin America's Stevia Extract market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 6.54 million in 2024.

Middle East Stevia Extract Market Analysis

According to Cognitive Market Research, the global Stevia Extract market size was estimated at USD 812.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 16.25 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031..

• The GCC Countries Stevia Extract market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 6.96 million in 2024 motivated by growing health consciousness and the desire for natural sweeteners as sugar alternatives.
• The Egypt Stevia Extract market is projected to witness growth at a CAGR of 7.0% during the forecast period, with a market size of USD 1.71 million in 2024.
• The South Africa Stevia Extract market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 2.57 million in 2024 driven by consumers' growing health consciousness and desire for calorie-conscious, natural sugar alternatives.
• The Turkey Stevia Extract market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 1.40 million in 2024.
• The Nigeria Stevia Extract market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD 1.71 million in 2024.
• The Rest of the MEA Stevia Extract market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 1.92 million in 2024.

Stevia Extract Market Analysis

How are Segments Performing in the Global Stevia Extract Market?

Stevia Extract Market Form Segment Analysis

According to Cognitive Market Research, the powder category is likely to dominate the Stevia Extract Market over the forecast period, brought about by its extensive use in the production of food and beverages. The long shelf life and high concentration of powdered stevia extract make it perfect for large-scale production. When exact proportions and a constant flavour are essential, it is frequently used in baking, confections, and dairy goods. The powdered form also makes it simple to combine with other components, guaranteeing that the product is consistently sweet. It is anticipated that the need for powdered stevia extract will increase dramatically as producers keep coming up with new and inventive stevia-based products.

The liquid is the fastest-growing segment in the powder Market because of its adaptability and simplicity of use. It is easy to incorporate liquid stevia into baked products, drinks, and other dishes without the need for further processing. Customers looking for a quick and simple solution to cut back on sugar are especially fond of this type. Furthermore, the liquid format frequently comes in a variety of flavours, which increases its allure for both professional chefs and home cooks. In both home and commercial kitchens, liquid stevia extract is a popular option because of its simplicity and adaptability.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Stevia Extract Industry. Request a Free Sample PDF!

Stevia Extract Market Type Segment Analysis

According to Cognitive Market Research, the Reb A segment holds the largest share of the market because it's widely used in a variety of food and beverage goods as a natural sweetener. Its widespread availability, affordability, and established regulatory permissions have made it the go-to option for producers looking to cut sugar content without sacrificing flavour. The demand for Reb A is driven by its popularity in low-calorie beverages, baked foods, and dairy products in international markets.

In the Stevia Extract Market, the Reb M has been expanding at a rapid pace, driven by developments in bioconversion and fermentation technologies that allow for its large-scale production. Unlike other steviol glycosides, Reb M has a cleaner, sugarier taste profile, which makes it ideal for high-end uses in beverages, confections, and health-conscious goods. Despite having higher production costs now, the Reb M category is predicted to increase greatly over the next several years because of rising consumer demand for premium, natural sweeteners and growing expenditures in creative manufacturing techniques.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Stevia Extract Application Outlook: Segment Analysis

Stevia Extract Market Application Segment Analysis

According to Cognitive Market Research, the food & beverages segment holds the largest market share. Stevia is becoming more and more popular as a natural sweetener in a variety of food items, such as sauces, baked goods, confections, and dairy products. Stevia extracts have become increasingly popular, especially in the beverage industry. To meet the growing demand from consumers for low-calorie and sugar-free options, stevia is being added to soft drinks, flavoured water, and energy drinks as a sugar substitute. Driven by consumer awareness and regulatory restrictions, this trend is in line with the global movement towards healthier living and a decrease in sugar intake.

In the Stevia Extract market, the rapidly growing sector is the pharmaceutical category. Stevia extract is becoming more well-known in the pharmaceutical industry for its possible health advantages over its traditional use as a sweetener. According to research, stevia may have anti-diabetic, anti-inflammatory, and anti-carcinogenic qualities. Thus, stevia extracts are being investigated by pharmaceutical companies for use in a variety of formulations, such as medicinal syrups and oral care products like toothpaste and mouthwash. Stevia extract is being used more often in the pharmaceutical sector as a result of consumers' growing interest in functional foods and nutraceuticals, which provide health advantages beyond simple nourishment.

• Pharmaceutical
• Food & Beverages
• Cosmetics
• Others

Author's Detail

Pratik Shirsath

Research Associate at Cognitive Market Research

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Profile

Pratik Shirsath is an accomplished Research Analyst with extensive expertise in the agriculture sector, bringing over one years of experience in market research and analysis. Pratik specializes in secondary research, competitive benchmarking, and data-driven insights that empower organizations to make strategic decisions and achieve their goals.

In his current role, Pratik leads research projects focused on the agriculture sector, driving initiatives that identify emerging market trends, assess competitive landscapes, and uncover growth opportunities. His proficiency in designing effective research methodologies and translating complex data into actionable strategies has consistently supported his organization’s objectives.

Pratik's dedication to delivering high-quality research and his in-depth knowledge of the agriculture industry have made him a trusted resource for his team and stakeholders. Passionate about innovation and sustainability in agriculture, he remains committed to advancing his expertise to navigate the evolving challenges and opportunities in the sector.

Author's Conclusion