Global Stevia And Truvia
Market Report
2025
Delivery Includes:- Market Timeline 2021 till 2033, Market Size, Revenue/Volume Share, Forecast and CAGR, Competitor Analysis, Regional Analysis, Country Analysis, Segment Analysis, Market Trends, Drivers, Opportunities, Restraints, ESG Analysis, Porters Analysis, PESTEL Analysis, Market Attractiveness, Patent Analysis, Technological Trend, SWOT Analysis, COVID-19 Analysis, Consumer Behavior Analysis, etc.
The base year for the calculation is 2024. The historical will be 2021 to 2024. The year 2025 will be estimated one while the forecasted data will be from year 2025 to 2033. When we deliver the report that time we updated report data till the purchase date.
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"Global Stevia And Truvia market size 2025 is $1530 Million whereas according out published study it will reach to $2688.4 Million by 2033. Stevia And Truvia market will be growing at a CAGR of 7.3% during 2025 to 2033."
As per the current market study, out of 1530 Million USD global market revenue 2025, North America market holds 40.39% of the market share. The North America Stevia And Truvia industry grew from 474.9 Million USD in 2021 to 618 Million USD in 2025 and will record 76.84% growth. In coming future this industry will reach 1041.5 Million by 2033 with a 6.7% CAGR. If we look at the percentage market shares of top North America countries for 2025,United States (68.27%), Canada (21.39%), Mexico (10.32%)
As per the current market study, out of 1530 Million USD global market revenue 2025, Europe market holds 29.59% of the market share. The Europe Stevia And Truvia industry grew from 345.8 Million USD in 2021 to 452.7 Million USD in 2025 and will record 76.39% growth. In coming future this industry will reach 775.9 Million by 2033 with a 7% CAGR. If we look at the percentage market shares of top Europe countries for 2025,United Kingdom (19.70%), Germany (18.00%), France (12.59%), Italy (7.51%), Russia (6.60%), Spain (8.90%), Luxembourg (1.19%), Rest of Europe (20.41%)
As per the current market study, out of 1530 Million USD global market revenue 2025, Asia Pacific market holds 23.41% of the market share. The Asia Pacific Stevia And Truvia industry grew from 259.1 Million USD in 2021 to 358.2 Million USD in 2025 and will record 72.33% growth. In coming future this industry will reach 684.2 Million by 2033 with a 8.4% CAGR. If we look at the percentage market shares of top Asia Pacific countries for 2025,China (39.34%), Japan (19.68%), India (11.73%), South Korea (13.29%), Australia (4.97%), South East Asia (4.75%)
2021 | 2025 | 2033 | CAGR | |
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Global Stevia And Truvia Market Sales Revenue | $ 1154.2 Million | $ 1530 Million | $ 2688.4 Million | 7.3% |
North America Stevia And Truvia Market Sales Revenue | $ 474.9 Million | $ 618 Million | $ 1041.5 Million | 6.7% |
United States Stevia And Truvia Market Sales Revenue | $ 329 Million | $ 421.9 Million | $ 689.2 Million | 6.3% |
Canada Stevia And Truvia Market Sales Revenue | $ 99.2 Million | $ 132.2 Million | $ 232.2 Million | 7.3% |
Mexico Stevia And Truvia Market Sales Revenue | $ 46.6 Million | $ 63.8 Million | $ 120 Million | 8.2% |
Europe Stevia And Truvia Market Sales Revenue | $ 345.8 Million | $ 452.7 Million | $ 775.9 Million | 7% |
United Kingdom Stevia And Truvia Market Sales Revenue | $ 65.4 Million | $ 89.2 Million | $ 165.3 Million | 8% |
Germany Stevia And Truvia Market Sales Revenue | $ 60.9 Million | $ 81.5 Million | $ 145.9 Million | 7.5% |
France Stevia And Truvia Market Sales Revenue | $ 43.2 Million | $ 57 Million | $ 99.3 Million | 7.2% |
Italy Stevia And Truvia Market Sales Revenue | $ 27 Million | $ 34 Million | $ 53.5 Million | 5.9% |
Russia Stevia And Truvia Market Sales Revenue | $ 23.5 Million | $ 29.9 Million | $ 48.9 Million | 6.3% |
Spain Stevia And Truvia Market Sales Revenue | $ 32.9 Million | $ 40.3 Million | $ 62.1 Million | 5.5% |
Luxembourg Stevia And Truvia Market Sales Revenue | $ 4.5 Million | $ 5.4 Million | $ 7.8 Million | 4.6% |
Rest of Europe Stevia And Truvia Market Sales Revenue | $ 69.5 Million | $ 92.4 Million | $ 159.1 Million | 7% |
Asia Pacific Stevia And Truvia Market Sales Revenue | $ 259.1 Million | $ 358.2 Million | $ 684.2 Million | 8.4% |
China Stevia And Truvia Market Sales Revenue | $ 98.6 Million | $ 140.9 Million | $ 283.5 Million | 9.1% |
Japan Stevia And Truvia Market Sales Revenue | $ 54.3 Million | $ 70.5 Million | $ 118.8 Million | 6.8% |
India Stevia And Truvia Market Sales Revenue | $ 28.6 Million | $ 42 Million | $ 91.2 Million | 10.2% |
South Korea Stevia And Truvia Market Sales Revenue | $ 34.7 Million | $ 47.6 Million | $ 89.6 Million | 8.2% |
Australia Stevia And Truvia Market Sales Revenue | $ 13.4 Million | $ 17.8 Million | $ 30.5 Million | 7% |
South East Asia Stevia And Truvia Market Sales Revenue | $ 12.5 Million | $ 17 Million | $ 24 Million | 4.4% |
Brazil Stevia And Truvia Market Sales Revenue | $ 20.2 Million | $ 27.2 Million | $ 48.6 Million | 7.5% |
Argentina Stevia And Truvia Market Sales Revenue | $ 8 Million | $ 10.7 Million | $ 18.6 Million | 7.2% |
Colombia Stevia And Truvia Market Sales Revenue | $ 3 Million | $ 4.4 Million | $ 9.5 Million | 10.1% |
Peru Stevia And Truvia Market Sales Revenue | $ 1.9 Million | $ 2.8 Million | $ 6.2 Million | 10.7% |
Chile Stevia And Truvia Market Sales Revenue | $ 5.1 Million | $ 6.9 Million | $ 13.5 Million | 8.8% |
Egypt Stevia And Truvia Market Sales Revenue | $ 3 Million | $ 4 Million | $ 7.3 Million | 7.7% |
Turkey Stevia And Truvia Market Sales Revenue | $ 6.4 Million | $ 8.7 Million | $ 16.3 Million | 8.1% |
Rest of Middle East Stevia And Truvia Market Sales Revenue | $ 2.6 Million | $ 3.4 Million | $ 6.4 Million | 8.3% |
Base Year | 2024 |
Historical Data Time Period | 2021-2024 |
Forecast Period | 2025-2033 |
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Report scope is customizable as we have a huge database of Stevia And Truvia industry. We can deliver an exclusive report Edition/Consultation as per your data requirements. Request for your Free Sample Pages.
Stevia And Truvia Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
Growing Health Issues Associated with Sugar Intake: Customers are looking for natural sugar substitutes as a result of growing knowledge of diabetes, obesity, and cardiovascular disorders. Particularly in North America, Europe, and rapidly urbanizing Asian countries, stevia and truvia are preferred over synthetic sweeteners due to their zero-calorie and plant-based characteristics.
Growing Use in Processed Foods and Drinks: Food producers are using more and more stevia-based sweeteners in protein bars, yogurts, juices, and diet sodas. FMCG firms use the stevia-derived brand Truvia extensively in an effort to satisfy consumer demands for healthier formulations without sacrificing flavor and sugar-reduction regulations.
Government Push for Sugar Reduction Policies: The demand for natural sweeteners is being driven by government and health organization policies to reduce sugar intake, such as front-of-pack labeling and sugar tariffs. Stevia's use in foodservice and consumer packaged goods marketed both online and offline is supported by its regulatory approval in more than 130 countries.
Limited Culinary Compatibility and Bitter Aftertaste: Stevia and Truvia may leave a bitter or licorice-like aftertaste, particularly in baked products or hot beverages. This reduces its appeal in recipes that call for the complete flavor and texture of regular sugar and lowers user satisfaction.
Price Competition with Synthetic Sweeteners: Stevia and other natural sweeteners are frequently more costly than their synthetic counterparts, like sucralose or aspartame. Its market reach among price-conscious customers and smaller food and beverage companies with smaller ingredient budgets is limited by this cost constraint.
Limited Knowledge in Emerging Markets: Although the United States, Japan, and Europe have high levels of awareness, many emerging nations are still unfamiliar with stevia or truvia. In places like Africa, South Asia, and rural Latin America, the adoption of non-traditional sweeteners may be hampered by a lack of consumer information and fear of them.
Increase in Clean-Label and Plant-Based Product Launches: Stevia is becoming the preferred sweetener in clean-label food products that are being introduced to the market. Truvia, which is promoted as natural and non-GMO, fits very nicely with low-carb, vegan, and ketogenic diets, particularly in high-end health and wellness markets.
Growth Using DTC Channels and E-Commerce: Consumers who are concerned about their health are buying stevia products straight from companies or online retailers such as Amazon, iHerb, andThrive Market. Influencer-led marketing, combo packs, and subscription models have all assisted companies like Truvia in boosting their online visibility and international sales.
R&D Into Better Taste and Formulations: To lessen bitterness and increase solubility, businesses are investing in fermentation-based or enzyme-modified stevia. In order to provide a more sugar-like taste, these next-generation sweeteners are being combined with erythritol or monk fruit, which is increasing the use of these products in the beverage and baking industries.
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The competitive landscape of the Stevia And Truvia industry provides in-depth profiles of key market players, highlighting major developments like new product introductions, geographic expansions, mergers and acquisitions, strategic partnerships, and joint ventures. The report also offers a comprehensive overview of each company’s business operations, strategies, and financial performance, covering revenue (in USD Million), gross margin (%), and market share (%) from 2021 to 2024. A detailed SWOT analysis is included to evaluate each company’s strengths, weaknesses, opportunities, and threats. Additionally, the report examines how companies have adapted to the impact of COVID-19, including adjustments to supply chains, changes in product offerings, and shifts in consumer engagement strategies. Other critical factors such as technological advancements, sustainability efforts, and competitive positioning are also explored to provide a complete picture of the market dynamics. The above detailed information can be found in the paid report edition.
Top Companies Market Share in Stevia And Truvia Industry: (In no particular order of Rank)
If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.
Region and country analysis section of Stevia And Truvia Industry Analysis has been segmented into 5 major region such as North America, Europe, Asia Pacific, Middle East & Africa ,and Latin America (along with respective major contributing countries) and provides the revenue share, current trends.
The base years considered for all the estimations by analyzing trends and growth rate will help you gain an in-depth understanding of the conclusions provided in this report. This report also includes figures, graphs, pie charts, tables and bar graphs that explain the data analysis based on current trends at the country level as well as key regions. This research report also focuses on assessing factors such as profit, product price, capacity, production, supply demand market growth rate along with others to create a clear picture on the future prospects of Stevia And Truvia market.
Regional analysis in the Stevia And Truvia market involves assessing the specific market conditions, consumer preferences, regulatory environments, and competitive landscapes in different geographical regions. This analysis is crucial for manufacturers looking to expand their operations, tailor products to local preferences, and navigate the unique challenges and opportunities present in each region. In this chapter, we have included detailed quantitative as well as qualitative analysis for each region along with country. This analysis of Stevia And Truvia will help you to understand how the market is growing in a particular region.
The current report Scope analyzes Stevia And Truvia Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
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Global Stevia And Truvia Market Report 2025 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Stevia And Truvia Industry growth. Stevia And Truvia market has been segmented with the help of its Type, Application , and others. Stevia And Truvia market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
Based on current and emerging trends, the market size for the Stevia And Truvia industry is estimated from 2021 to 2032, with a detailed analysis of each Type segment to identify the fastest-growing categories. The report offers both quantitative and qualitative analysis to uncover the driving factors behind the growth of specific segments, such as plant-based foods, functional beverages, organic products, or ready-to-eat meals. Key factors in Type segment analysis include market growth rates, consumer preference shifts, technological advancements, pricing trends, and distribution channel performance for each segment. Additionally, regional demand patterns, supply chain dynamics, and regulatory impacts on each type are explored to provide a comprehensive understanding of the factors influencing growth within the food and beverages industry. This data will be included in the paid version of the report.
Type of Stevia And Truvia analyzed in this report are as follows:
The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Stevia And Truvia Industry. Request a Free Sample PDF!
This report forecasts revenue growth at global, regional, and country levels, analyzing industry trends and opportunities for each Stevia And Truvia market application from 2021 to 2032. It explores demand across various end-use industries, offering insights into the performance of applications such as ready-to-eat meals, beverages, and snacks. Key factors like market growth, consumer behavior, technological innovations, regulatory impacts, and regional market dynamics are examined. The report also includes value chain analysis, patent trends, company evaluation matrices, and other confidential data to provide a comprehensive view of each application segment’s evolution in the Stevia And Truvia market. You can find this information in the full, paid version of the report.
Some of the key Application of Stevia And Truvia are:
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Research Analyst at Cognitive Market Research
I am a well-organized, conscientious, and professional Research Analyst with two three years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.
As a Research Analyst with over 3+ years of experience in market research and consumer insights, I specialize in delivering actionable, data-driven solutions across diverse industries, including Consumer Goods, Food & Beverage, and other domains as well. My expertise spans both primary and secondary research, allowing me to effectively analyze trends, assess market opportunities, and guide strategic decisions for clients.
I’ve successfully managed client queries, presales, and post-sales engagements, ensuring seamless communication and delivering high-quality insights that drive business growth. With a strong track record of working with both established brands and startups, I help organizations optimize strategies, enhance customer experiences, and unlock new growth opportunities.
Always eager to stay ahead of industry trends, I thrive in collaborative environments where research meets innovation. My focus is on turning complex data into clear, actionable insights that create real-world impact.
Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product position and will assist you to understand opportunities and threats around the globe.
The Global Stevia And Truvia Market is witnessing significant growth in the near future.
In 2023, the Stevia segment accounted for noticeable share of global Stevia And Truvia Market and is projected to experience significant growth in the near future.
The Food segment is expected to expand at the significant CAGR retaining position throughout the forecast period.
Some of the key companies Merisant Company, Archer-Daniels-Midland Company and others are focusing on its strategy building model to strengthen its product portfolio and expand its business in the global market.
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
Disclaimer:
Type | Stevia, Truvia |
Application | Food, Beverage, Pharmaceutical, Daily Chemical |
List of Competitors | Merisant Company, Ingredion Incorporated, Archer-Daniels-Midland Company, Sweegen, Stevia First Corporation, GLG Life Teach Corporation, Cargill, Incorporated, Tate and Lyle, Wisdom Natural Brand, PureCircle, Cumberland Packing Corporation |
This chapter will help you gain GLOBAL Market Analysis of Stevia And Truvia. Further deep in this chapter, you will be able to review Global Stevia And Truvia Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
This chapter will help you gain North America Market Analysis of Stevia And Truvia. Further deep in this chapter, you will be able to review North America Stevia And Truvia Market Split by various segments and Country Split.
Chapter 2 North America Market Analysis
This chapter will help you gain Europe Market Analysis of Stevia And Truvia. Further deep in this chapter, you will be able to review Europe Stevia And Truvia Market Split by various segments and Country Split.
Chapter 3 Europe Market Analysis
This chapter will help you gain Asia Pacific Market Analysis of Stevia And Truvia. Further deep in this chapter, you will be able to review Asia Pacific Stevia And Truvia Market Split by various segments and Country Split.
Chapter 4 Asia Pacific Market Analysis
This chapter will help you gain South America Market Analysis of Stevia And Truvia. Further deep in this chapter, you will be able to review South America Stevia And Truvia Market Split by various segments and Country Split.
Chapter 5 South America Market Analysis
This chapter will help you gain Middle East Market Analysis of Stevia And Truvia. Further deep in this chapter, you will be able to review Middle East Stevia And Truvia Market Split by various segments and Country Split.
Chapter 6 Middle East Market Analysis
This chapter will help you gain Middle East Market Analysis of Stevia And Truvia. Further deep in this chapter, you will be able to review Middle East Stevia And Truvia Market Split by various segments and Country Split.
Chapter 7 Africa Market Analysis
This chapter provides an in-depth analysis of the market share among key competitors of Stevia And Truvia. The analysis highlights each competitor's position in the market, growth trends, and financial performance, offering insights into competitive dynamics, and emerging players.
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
This chapter would comprehensively cover market drivers, trends, restraints, opportunities, and various in-depth analyses like industrial chain, PESTEL, Porter’s Five Forces, and ESG, among others. It would also include product life cycle, technological advancements, and patent insights.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Type Analysis 2019 -2031, will provide market size split by Type. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Type Analysis 2021 - 2033
The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 11 Market Split by Application Analysis 2021 - 2033
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Stevia And Truvia market
Chapter 12 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Chapter 13 Research Methodology and Sources
Why Stevia have a significant impact on Stevia And Truvia market? |
What are the key factors affecting the Stevia and Truvia of Stevia And Truvia Market? |
What is the CAGR/Growth Rate of Food during the forecast period? |
By type, which segment accounted for largest share of the global Stevia And Truvia Market? |
Which region is expected to dominate the global Stevia And Truvia Market within the forecast period? |
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