Sports Underwear Market Report 2025 (Global Edition)

Global Sports Underwear Market Report 2025 Market Size Split by Type Outlook: (Boxer Briefs, Boyleg Briefs, Tap Pants, Others), by Gender Outlook: (Male, Female, Kid), by Material Outlook: (Cotton, El...

Sports Underwear Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Competitive Landscape of the Sports Underwear Market

The market's top and up-and-coming companies are thoroughly examined in the Sports Pants Market Report. The report offers thorough lists of important businesses that have been selected based on the kinds of products they provide as well as other market variables. The researchers who worked on the study included the year of market entry for each of the players mentioned, which can be taken into consideration for the research analysis of the company profiling market analysis.

In May 2024, The WNBA's Official Pants Partner, SKIMS, debuted a new commercial with All-Stars Kelsey Plum and Skylar Diggins-Smith, Dijonai Carrington, and second-overall draft pick Cameron Brink with legendary WNBA player Candace Parker. Photographed by Hugh Wilson, the campaign proudly showcases this remarkable group of women wearing SKIMS' classic Fits Everybody knickers range, coinciding with the much-anticipated start of the WNBA season. (Source: https://www.wnba.com/news/skims-underwear-campaign ) In May 2023, Combining world-class PUMA experience with Modibodi's proprietary technology, the global sports corporation PUMA and absorbent apparel brand Modibodi unveiled the third drop of their best-selling active period knickers line. (Source: https://about.puma.com/en/newsroom/news/puma-x-modibodir-offer-athletes-new-future-sportswear-making-it-more-comfortable )

Top Companies Market Share in Sports Underwear Industry: (In no particular order of Rank)

• Under Armour
• Decathlon
• Jockey
• ExOfficio
• Nice Laundry
• Adidas
• Rhone
• Lululemon
• Icebreaker
• Nike
• SAXX
• Neleus
• Reebok
• BALEAF SPORTS
• New Balance
• 2(X)IST
• L Brands
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Sports Underwear Market

Which Region Dominates the Sports Underwear Market in 2024?

According to Cognitive Market Research, North America currently dominates the Sports Underwear market, and the region is expected to have significant growth during the projected period. The market for sports knickers is anticipated to be dominated by the North American region during the forecast period because of the region's rising demand for wearable fitness and health-tracking apparel.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The nation's rising demand is being fueled by the diversification of sports knickers products and the expanding use of innovative and high-quality fabrics that help regulate temperature and remove moisture.

The current report Scope analyzes Sports Underwear Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Sports Underwear Market Analysis

According to Cognitive Market Research, the global Sports Underwear market size was estimated at USD 11624.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 4649.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.7% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Sports Underwear market with a market size of USD 3668.69 million in 2024 and is projected to grow at a CAGR of 10.5% during the forecast period. More Americans are engaging in regular exercise and sports, fueling the demand for comfortable and functional sports underwear.
• The Canada Sports Underwear market had a market share of USD 557.98 million in 2024 and is projected to grow at a CAGR of 11.5% during the forecast period. Canadians are becoming increasingly active, with a growing interest in various sports and fitness activities such as running, cycling, yoga, and weightlifting.
• The Mexico Sports Underwear market is projected to witness growth at a CAGR of 11.2% during the forecast period, with a market size of USD 423.13 million in 2024.

Europe Sports Underwear Market Analysis

According to Cognitive Market Research, the global Sports Underwear market size was estimated at USD 11624.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 3487.35 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.0% from 2024 to 2031.

• The United Kingdom Sports Underwear market had a market share of USD 585.87 million in 2024 and is projected to grow at a CAGR of 11.8% during the forecast period. More people are engaging in sports and fitness activities, both professionally and recreationally.
• The France Sports Underwear market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD 320.84 million in 2024.
• According to Cognitive Market Research, the German Sports Underwear market size was valued at USD 690.50 million in 2024 and is projected to grow at a CAGR of 11.2% during the forecast period. The country has a well-established sports culture and a strong focus on fitness and well-being, which contributes to the high demand for sports underwear.
• The Italy Sports Underwear market is projected to witness growth at a CAGR of 10.4% during the forecast period, with a market size of USD 299.91 million in 2024.
• The Russia Sports Underwear market is projected to witness growth at a CAGR of 10.0% during the forecast period, with a market size of USD 540.54 million in 2024.
• The Spain Sports Underwear market is projected to witness growth at a CAGR of 10.1% during the forecast period with a market size of USD 285.96 million in 2024
• The Luxembourg Sports Underwear market is projected to witness growth at a CAGR of 11.1% during the forecast period, with a market size of USD 108.11 million in 2024.
• The Portugal Sports Underwear market is projected to witness growth at a CAGR of 10.8% during the forecast period, with a market size of USD 73.23 million in 2024.
• The Greece Sports Underwear market is projected to witness growth at a CAGR of 11.3% during the forecast period, with a market size of USD 41.85 million in 2024.
• The Rest of Europe's Sports Underwear market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD 540.54 million in 2024.

Asia Pacific Sports Underwear Market Analysis

According to Cognitive Market Research, the global Sports Underwear market size was estimated at USD 11624.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 2673.64 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.5% from 2024 to 2031.

• According to Cognitive Market Research, the China Sports Underwear market size was valued at USD 1203.14 million in 2024 and is projected to grow at a CAGR of 14.0% during the forecast period. China is a major player in the global sports underwear market, with a growing middle class and a rising interest in fitness and sports.
• The Japan Sports Underwear market is projected to witness growth at a CAGR of 13.0% during the forecast period, with a market size of USD 368.96 million in 2024.
• The India Sports Underwear market had a market share of USD 320.84 million in 2024 and is projected to grow at a CAGR of 16.3% during the forecast period. The growing middle class in India is also contributing to the market's growth.
• The South Korean Sports Underwear market is projected to witness growth at a CAGR of 13.6% during the forecast period, with a market size of USD 267.36 million in 2024.
• The Australian Sports Underwear market is projected to witness growth at a CAGR of 14.2% during the forecast period, with a market size of USD 139.03 million in 2024.
• The South East Asia Sports Underwear market is projected to witness growth at a CAGR of 15.5% during the forecast period, with a market size of USD 184.48 million in 2024.
• The Rest of Asia Pacific Sports Underwear market is projected to witness growth at a CAGR of 14.3% during the forecast period, with a market size of USD 189.83 million in 2024.

South America Sports Underwear Market Analysis

According to Cognitive Market Research, the global Sports Underwear market size was estimated at USD 11624.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 581.23 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.9% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Sports Underwear market size was valued at USD 248.76 million in 2024 and is projected to grow at a CAGR of 12.5% during the forecast period. The growth of the e-commerce sector is also driving the Brazilian sports underwear market
• Argentina's Sports Underwear market had a market share of USD 97.65 million in 2024 and is projected to grow at a CAGR of 12.8% during the forecast period. As disposable incomes in Argentina increase, consumers are spending more on sports and fitness apparel, including sports underwear.
• Colombia's Sports Underwear market is projected to witness growth at a CAGR of 11.7% during the forecast period, with a market size of USD 51.73 million in 2024.
• Peru Sports Underwear market is projected to witness growth at a CAGR of 12.1% during the forecast period, with a market size of USD 47.66 million in 2024.
• Chile's Sports Underwear market is projected to witness growth at a CAGR of 12.2% during the forecast period, with a market size of USD 41.85 million in 2024.
• The Rest of Latin America's Sports Underwear market is projected to witness growth at a CAGR of 11.0% during the forecast period, with a market size of USD 93.58 million in 2024.

Middle East Sports Underwear Market Analysis

According to Cognitive Market Research, the global Sports Underwear market size was estimated at USD 11624.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 232.49 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.2% from 2024 to 2031.

• The GCC Countries Sports Underwear market is projected to witness growth at a CAGR of 13.0% during the forecast period, with a market size of USD 99.51 million in 2024. The increasing urbanization in the GCC region is leading to lifestyle changes.
• The Egypt Sports Underwear market is projected to witness growth at a CAGR of 12.5% during the forecast period, with a market size of USD 24.41 million in 2024.
• The South Africa Sports Underwear market is projected to witness growth at a CAGR of 13.2% during the forecast period, with a market size of USD 36.73 million in 2024. As more South Africans embrace an active lifestyle, the demand for comfortable and functional sports underwear is increasing.
• The Turkey Sports Underwear market is projected to witness growth at a CAGR of 11.7% during the forecast period, with a market size of USD 19.99 million in 2024.
• The Nigeria Sports Underwear market is projected to witness growth at a CAGR of 11.3% during the forecast period, with a market size of USD 24.41 million in 2024.
• The Rest of the MEA Sports Underwear market is projected to witness growth at a CAGR of 11.2% during the forecast period, with a market size of USD 27.43 million in 2024.

Sports Underwear Market Analysis

How are Segments Performing in the Global Sports Underwear Market?

Sports Underwear Market Type Segment Analysis

According to Cognitive Market Research, boxer briefs are likely to dominate the Sports Underwear Market over the forecast period. A common design in the sports knickers market, boxer briefs combine comfort and support. They fit snugly like briefs and are longer than conventional boxer shorts, reaching the mid-thigh.

The Boyleg Briefs is the fastest-growing segment in the Sports Underwear Market. Boyleg briefs are a type of sports underwear that is becoming increasingly popular among athletes and fitness enthusiasts. They are designed to provide support and comfort during physical activity.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Sports Underwear Industry. Request a Free Sample PDF!

Sports Underwear Market Gender Segment Analysis

According to Cognitive Market Research, the Male segment holds the largest share of the market. The male segment is poised to remain a significant contributor to this growth as men increasingly embrace active lifestyles and seek high-performance apparel.

In the Sports Underwear Market, the Female sector has been expanding at a rapid pace. A growing number of women are embracing active lifestyles and participating in various sports and fitness activities. This increased participation directly translates into a higher demand for specialized sports apparel, including performance-oriented underwear.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Sports Underwear Material Outlook: Segment Analysis

Sports Underwear Market Material Segment Analysis

According to Cognitive Market Research, the Cotton segment holds the largest market share. Cotton is a popular material for casual sports and activities where comfort is crucial because of its softness, breathability, and inherent moisture-absorbing qualities. However, because it retains moisture, it may not be the best option in high-intensity settings.

In the Sports Underwear market, the rapidly growing sector is the Nylon category. Athletes can avoid chafing and discomfort during strenuous workouts because of nylon's superior moisture-wicking properties. Because of its exceptional strength and durability, nylon is the perfect fabric for sportswear that must endure numerous washings and the rigours of exercise.

• Cotton
• Elastane
• Latex
• Nylon
• Others

Sports Underwear Price Outlook: Segment Analysis

Sports Underwear Market Price Segment Analysis

According to Cognitive Market Research, the Medium service segment dominates the market. The "medium" segment in the sports underwear market likely refers to products positioned at a mid-price point, offering a balance between affordability and performance features. This segment is often targeted towards a broad range of consumers, including casual exercisers, fitness enthusiasts, and athletes.

High price is projected to be the fastest-growing segment in the Sports Underwear market. The high-price segment of the sports underwear market is characterized by premium brands that offer high-quality, innovative, and technologically advanced products. These products are typically made from high-performance fabrics that provide superior comfort, support, and moisture-wicking capabilities.

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Sports Underwear Distribution Channel Outlook: Segment Analysis

Sports Underwear Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the Offline Stores segment dominates the market. Offline stores allow customers to try on different styles and sizes to ensure proper fit and comfort, which is crucial for performance and preventing chafing or discomfort during physical activity.

Online Sales is projected to be the fastest-growing segment in the Sports Underwear market. The online segment of the sports underwear market has witnessed substantial growth in recent years, driven by the convenience and accessibility of e-commerce platforms. Online retailers offer a wide range of products, competitive pricing, and personalized recommendations, making it an attractive option for consumers.

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Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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