Soft Drink Market Report 2025 (Global Edition)

Global Soft Drink Market Report 2025 Market Size Split by Product (Carbonated, Non-carbonated, Bottled Water, Juice Drink, Functional Drink, Others), by Packaging (Bottles, Canned, Pouches, Soda Fount...

Soft Drink Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Competitive Landscape: Soft Drinks Market

The global market for soft drinks is highly competitive with the presence of established brands, as well new emerging brands, catering to local and regional needs.

Top Companies Market Share in Soft Drink Industry: (In no particular order of Rank)

• PepsiCo Inc.
• The Coca-Cola Company
• Danone S.A.
• Nestle S.A.
• Red Bull GmbH
• Keurig Dr Pepper Inc.
• Parle Agro
• Monster Beverage Corporation
• Asahi Group Holdings
• Ltd.
• Unilever
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Which Region will dominate the Market in 2025, and Which Region is Expanding at the Fastest CAGR?

According to Cognitive Research the North American region dominated the global soft drinks market and accounted for the highest revenue of XX% in 2025 and it is projected that it will grow at a CAGR of XX% in the future. The United States and Canada being dominant regions, show high consumption patterns across various soft drinks. A well-established retail infrastructure and solid distribution networks have increased the accessibility and popularity of soft drinks. The market has also seen a notable shift in consumers preferring non-alcoholic beverages over alcoholic beverages.

The Asia Pacific region on the other hand is the fastest growing market, driven by a large population, rising disposable incomes and urbanization, encouraging consumers to spend on discretionary iters, such as soft drinks.

The current report Scope analyzes Soft Drink Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

Soft Drink Market Analysis

According to Cognitive Market Research, the carbonated beverage segment dominates the market globally, due to strong brand presence, extensive marketing and the refreshing sensation they provide. Factors of convenience, widespread availability and the unique tastes and flavors also contribute to their growing popularity. For decades, companies such as Coca-Cola and PepsiCo have effectively advertised their brands and established vast global distribution networks, which has led to high levels of brand awareness and loyalty. A growing emphasis on health and wellbeing has led to a rise in the popularity of non-carbonated drinks as customers turn away from sugar-filled sodas and look for better substitutes. Growing fitness and gym culture has further driven demand for functional beverages like sports drinks and drink with added vitamins and minerals.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Soft Drink Industry. Request a Free Sample PDF!

Packaging Segment Analysis of Soft Drink Market

This industry is one of the most evolving industry, driven by advanced technologies, changing consumer preferences, urbanization and rising disposable income. In this chapter, we present the Soft Drink market size, revenue share, and growth rate for each application/end-user segment, both globally and at the regional level.

Additionally, we provide qualitative insights, such as key driving and restraining factors that influence the growth of the Soft Drink market. This section offers valuable information for companies to gain a deeper understanding of market trends, challenges, and technological advancements. By leveraging this analysis, businesses can develop strategies and make well informed decisions to stay competitive in a rapidly changing and highly competitive market.

Some of the key Packaging of Soft Drink are:

• Bottles
• Canned
• Pouches
• Soda Fountain

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Soft Drink Distribution Channel Segment Analysis

According to Cognitive market Research, the traditional channels of distribution including supermarkets and hypermarkets dominate the non-alcoholic beverage market. Large retail outlets offer convenience, a wider range of products and often feature a dedicated health and wellness section. The rise of ecommerce platforms has made products largely available and accessible to a wider audience. Online channels are gaining popularity due to their offerings of convenience and large selections of products.

• Hypermarkets and Supermarkets
• Convenience Store
• Online
• Others

Soft Drink Flavor Segment Analysis

• Cola
• Citrus
• Other Flavors

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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