Snowboard Equipment Market Report 2025 (Global Edition)

Global Snowboard Equipment Market Report 2025 Market Size Split by Type (Snowboard Bindings, All-Mountain Boards, Freeride Boards, Freestyle Boards, Men’s Snowboard Boots, Women's Snowboard Boots, K...

Snowboard Equipment Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Snowboard Equipment Market Insights Video

Competitive Landscape of the Snowboard Equipment Market

The top companies in the snowboarding industry are looking for only a few applications for their material. Instead, they focus on growing their product lines and raising income. Industry participants aim to increase their output capacities for snowboarding gear to suit the demands of several end-use industries. Successful companies are those that consistently introduce new products.

Snowboard Equipment Industry News

July 2020, WNDR Alpine, a new outdoor brand from Checkerspot, a pioneer in breakthrough materials, has just announced the release of its first two snowboards. Boards with AlgalTech components included the BelleAire solid and the BelleTour split.

Source-wndr-alpine.com/pages/press

July 2023, Burton, a Vermont-based snowboarding equipment manufacturer, introduced a new online rental scheme that allows riders to rent whole snowboarding kits and have them shipped to their preferred location. Arrive, a tech business providing rental and resale channels supports the new initiative.

Source-www.burton.com/us/en/home

Top Companies Market Share in Snowboard Equipment Industry: (In no particular order of Rank)

• EMSCO GROUP
• Amer Sports Inc
• Gilson Snow Inc
• Rossignol Group
• Zion Snowboards
• Newell Brands Inc
• Head Sport GmbH
• Skis Rossignol S.A. (Rossignol)
• GNU Snowboards (Mervin Manufacturing)
• Others
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

According to Cognitive Market Research, Asia Pacific dominated the market in 2023

According to Cognitive Market Research, Asia Pacific dominated the market in 2023 because of increased consumer expenditure on outdoor activities and the expanding popularity of sports that boost heart rate and blood pressure. The snowboard equipment market in North America is expected to rise steadily in the coming years. In addition, during the next decade, snowboard equipment in the United States is predicted to grow due to the presence of important suppliers and the growing interest in snow sports among people of all ages.

Middle East and Africa is the fastest-growing category in the region because of increasing disposable income; manufacturers exhibit the newest products, technologies, and trends at snowboarding conferences, trade exhibitions, and exhibitions held in the Middle East and Africa. These occasions support the expansion and increased awareness of the snowboarding equipment industry. The market for snowboard equipment in the Middle East and Africa is expected to expand. 

The current report Scope analyzes Snowboard Equipment Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Snowboard Equipment Market

According to Cognitive Market Research, North America held a considerable market share in 2023, accounting for more than 30% of global revenue, and will expand with a CAGR of 3.00% from 2023 to 2030. There is a growing interest in snow sports and a greater availability of snowboarding equipment through retail and distribution networks, driving the market growth in the region. According to Cognitive Market Research, the men’s sector is a significant driver because Men's snowboarding gear frequently reflects prevailing style preferences and fashions. To accommodate the wide range of tastes of male riders, manufacturers may provide a selection of aesthetically pleasing designs, color variations, and graphics. In conclusion, the North American Snowboard Equipment market thrives due to a quick uptake of new technologies and ideas. As a result, the snowboard equipment industry has responded by developing energy-saving snowboard equipment materials, continuously growing in the coming years.

Europe Snowboard Equipment Market

Europe Snowboard Equipment Market Analysis:

According to Cognitive Market Research, the European held a considerable market share in 2023, accounting for more than 36% of global revenue, and will expand with a CAGR of 3.2% from 2023 to 2030 due to rising emphasis on environmental sustainability within the snow sports business. Snowboarding is popular with youth demographics in Europe. These developments are combined with ongoing technology breakthroughs.is expected to drive growth in the European snowboard equipment industry. According to Cognitive Market Research, speciality stores are a significant product form segment because the product offerings of snowboarding speciality stores are tailored to the specific preferences and demands of local snowboarders because of these stores' deep ties to the sport's subculture. They know the area's weather and terrain well to provide riders with good advice. In conclusion, the European snowboard equipment market, which covers emerging nations like Germany, France, Italy, Spain, Russia, and the rest of Europe, is anticipated to expand rapidly during the projected period.
 

Asia Pacific Snowboard Equipment Market

Asia Pacific Snowboard Equipment Market Analysis:

According to Cognitive Market Research, Asia Pacific held a considerable market share in 2023, accounting for more than 25% of global revenue, and will expand with a CAGR of 5.8% from 2023 to 2030. Demand for snowboard equipment in the Asia-Pacific region is anticipated to be major by the technological developments and an increase in discretionary expenditure on leisure activities due to the middle class's population development in snowboarding equipment in this region. According to Cognitive Market Research, it is predicted that the split board category will have the most rapid expansion in the Asia-Pacific area in the next years because business has experienced continuous technological progress, contributing to the community's culture based on a passion for exploration and the wilderness. In conclusion, more opportunities to snowboard have been made possible by the growth of winter sports infrastructure and snow resorts in nations like South Korea and Japan. This has contributed to the industry's growth over the forecast period.
 

South America Snowboard Equipment Market

South America Snowboard Equipment Market Analysis:

According to Cognitive Market Research, Latin America held a considerable market share in 2023, accounting for more than 5.00% of global revenue, and will expand with a CAGR of 4.2% from 2023 to 2030 because of the increase in the younger generation's growing discretionary spending, and a growing appreciation for snowboarding. According to Cognitive Market Research, the Latin American market is expected to increase in the following years. Customers who initially couldn't afford to invest in more expensive equipment may be drawn in by the economy range. It also offers a taste of features and technology seen in more sophisticated equipment to riders at the beginner level, improving overall economy range category growth and contributing to the market growth in this region. In conclusion, the Latin American Snowboard Equipment market exhibits steady growth because the companies that put money into R&D stand a better chance of staying ahead of the competition as manufacturing techniques and technologies improve healthy expansion over the coming years

 

Middle East Snowboard Equipment Market

According to Cognitive Market Research, the Middle East and Africa held a considerable market share in 2023, accounting for more than 4.00% of global revenue, and will expand with a CAGR of 4.2% from 2023 to 2030. Because the popularity of winter vacations in popular snowboarding areas grows, it also increases the demand for snowboard equipment in the coming years. According to Cognitive Market Research, the direct sales segment has grown rapidly due to shifts in consumer preferences and market conditions by engaging in direct sales. They are free to launch new products, alter old ones, or implement price changes as they see fit without being constrained by a rigid distribution system. In conclusion, the MEA snowboard equipment market exhibits growth potential due to this region's increased modern technology and environmental consciousness.

Snowboard Equipment Market Analysis

According to Cognitive Market Research, Split boards held the major market share over the forecast period

According to Cognitive Market Research, split boards held the major market share over the forecast period because the split board market has experienced continuous progress in technology, with advancements in split board layout, attachments, and climbing skins, creating a subculture based on a shared passion for adventure and the outdoors, which fuels market growth.

All-mountain boards are the fastest-growing category over the forecast period because the versatility of an all-mountain board makes it a good investment for riders of varying experience levels who need a single board to tackle a variety of terrains and weather.

Snowboard Equipment Market, by Type

• Snowboard Bindings
• All-Mountain Boards
• Freeride Boards
• Freestyle Boards
• Men’s Snowboard Boots
• Women's Snowboard Boots
• Kids' Snowboard Boots
• Split Boards

 

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Snowboard Equipment Industry. Request a Free Sample PDF!

According to Cognitive Market Research, men's segment held largest market share!

According to Cognitive Market Research, men's companies hold a prominent market share because men's snowboarding equipment frequently reflects style choices and current fashion trends. Manufacturers can offer a range of aesthetically pleasing patterns, hues, and graphics to satisfy the varied preferences of male riders.

Children are the fastest-growing category over the forecast period because Children's snowboarding equipment frequently has an easy-to-use design with straightforward adjustments and processes. This encourages youngsters to feel more independent by making it easier to turn on and remove their equipment, giving children a wide range of options.

Snowboard Equipment End-Use Segment Analysis

• Children
• Men
• Women

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Snowboard Equipment Distribution Channel Segment Analysis

According to our analysis, direct sales segment will be the leading Snowboard Equipment market globally.

According to Cognitive Market Research, direct sales holds a prominent market share because businesses can retain more of the cost at retail as profit if they sell directly to consumers. Direct sales also allow companies more say over the customer's experience with the brand, and direct engagement with customers strengthens loyalty to the brand, which also helps boost the product's popularity.

The speciality stores are the fastest-growing category over the forecast period. These stores strongly connect to the local snowboarding community and carefully curate their product selection to meet snowboarders' needs and tastes. Because of their familiarity with the area's climate and topography, they can provide riders with sound advice, contributing to the market's growth.

• Direct Sales
• Franchised Stores
• Specialty Stores
• Online

Snowboard Equipment Price Range Segment Analysis

By Price Range, Economy was the leading segment of Snowboard Equipment market

According to Cognitive Market Research, the economy holds a prominent market share as the economy range category because the economy range can draw in new customers, claiming they couldn't have been willing to invest in more expensive equipment initially. It also gives entry-level riders a taste of the technology and features of more advanced equipment.

Medium-range is the fastest-growing category over the forecast period, as the performance and affordability are frequently balanced in medium-range equipment. It spares users from the exorbitant cost of high-end equipment by giving them access to features and technology that improve snowboarding experiences, contributing to the market's overall growth.

• Economy
• Mid-Range
• Premium
• Super- Premium

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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