Smart Toys Market Report 2025 (Global Edition)

Global Smart Toys Market Report 2025 Market Size Split by Product (Robots, Interactive Games, Educational Toys), by Technology (Wi-Fi, Bluetooth, Others), by Interfacing Device (Smartphone Connected,...

Smart Toys Market Report Description

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Competitive Landscape of the Smart Toys Market

Large market players are heavily investing in R&D to expand their product ranges, which will spur additional market expansion. To continue to expand their global presence, market players are also implementing some strategic measures, including the introduction of new products, signing contracts, merging with other companies, investing more, and working together. In the increasingly competitive and developing market environment, competitors in the Smart Toys business need to provide affordable products to grow and survive. One of the primary strategies used by manufacturers in the Smart Toys sector to benefit customers and increase market share is local manufacturing to reduce operational costs. 

Top Companies Market Share in Smart Toys Industry: (In no particular order of Rank)

• Mattel Inc.
• Hasbro Inc.
• The LEGO Group
• Playmobil
• Sega Toys Co. Ltd.
• WowWee Group Ltd.
• Pillar Learning
• ROYBI Robot
• KNEX Industries Inc.
• Robofi LLC
• Sphero Inc.
• LeapFrog Enterprises Inc.
• Anki Inc.
• Others
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Insights of the Smart Toys Market

Which region dominate the Smart Toys market in 2024?

According to Cognitive Market Research, the smart toy market in North America dominated the market share. A wide variety of smart toys are available in North America's well-established network of department stores, toy stores, and electronic retail outlets. Because of their extensive availability and high level of consumer spending power in the region, smart toys are accessible to a wide range of people. The regional market is growing due to the incorporation of voice-activated technology. With their virtual assistants and interactive capabilities, voice-activated smart toys provide kids with a convenient and hands-free play experience. Voice technology advancements are producing interesting and interactive goods that satisfy the needs of North American consumers who like to play creatively and easily.

Market expansion is fueled by American media trends and popular culture. The business is expanding by licensing deals with well-known characters from films, TV series, and digital entertainment. Character-themed smart toys are popular, and manufacturers may build sought-after, captivating products that appeal to American customers by partnering with entertainment franchises. Further propelling industry growth in the US is the emergence of subscription-based business models. Customers may always look forward to new features, upgrades, and content from smart toy subscription services. These models frequently have educational components, which stimulate long-term engagement in the U.S. market and steadily increase demand for smart toys as part of subscription services.

Which region is expanding at the faster CAGR?

According to Cognitive Market Research, Europe's market for smart toys is projected to expand at a compound annual growth rate (CAGR) of XX% from 2024 to 2031. The ease with which parents can supervise and control their children's activity is another factor driving up demand for smart toys in Europe. A lot of smart toys have accompanying applications that let parents monitor their child's development, place usage restrictions, and even learn more about the educational value of these toys. Parental worries around screen usage are addressed by the introduction of such monitoring systems. Promoting a healthy balance between technology-based play and other developmental activities encourages modern parents to choose smart toys.

Another significant factor boosting the market demand for smart toys is the growing use of construction toys to improve kids' learning abilities. Manufacturers are making toys with distinctive patterns and designs to attract children's interest; this could help boost the adoption of smart toys in the region. As their understanding of technology increases, children become more drawn to the internet and other digital media tools. This rise is also attributed to evolving lifestyles and advancements in artificial intelligence. Experts forecast that the region's burgeoning urban population and quickly increasing demand for smart toys would drive a sharp increase in the market for these devices. Therefore, similar governmental and regulatory actions together with attempts from suppliers of smart toys are anticipated to fuel market expansion.

The current report Scope analyzes Smart Toys Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

Smart Toys Market Analysis

Based on the Product, the global Smart Toys market is divided into Robots, Interactive Games, and Educational Toys.

The market for smart toys is dominated by interactive games, a trend that is fueled by their broad appeal and adaptability. These games provide kids with an extremely engaging experience by combining digital and physical play aspects. They include both app-based games that interact with real toys and augmented reality (AR) games that project virtual aspects into the physical world. Interactive games have become increasingly popular because of their capacity to hold kids' interest while providing varying degrees of amusement and challenge. Furthermore, a lot of these games are made with families in mind, promoting group play and conversation, which is appealing to parents who are looking for ways to bond with their kids via play.

With a focus on STEM (Science, Technology, Engineering, and Math) educational toys are made to improve cognitive capabilities, problem-solving ability, and creativity. Though the robot is still smaller than interactive games, a portion of the smart toy market is expanding quickly as a result of technological improvements and falling production costs.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Smart Toys Industry. Request a Free Sample PDF!

Based on the Technology, the global Smart Toys market is divided into Wi-Fi, Bluetooth, and Others. 

Since Bluetooth technology is so widely used and compatible with so many products, it makes up the greatest portion of the market. Connecting toys to smartphones, tablets, and other Bluetooth-enabled devices is easy and convenient with Bluetooth-enabled toys. This technology is well known for being simple to use, consuming little energy, and functioning without an internet connection, which makes it perfect for a variety of toys. The popularity of Bluetooth integration among toy manufacturers can also be attributed to its relative simplicity and affordability.
Advanced capabilities like streaming media, downloading updates, and interfacing with cloud-based services are available on Wi-Fi-enabled toys, and they can greatly improve both the play experience and longevity of the toy. 

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Smart Toys Interfacing Device Segment Analysis

Based on the Interfacing Device, the global Smart Toys market is categorized into Smartphone Connected, Tablet Connected, and Others.

Toys that connect to smartphones are made to work seamlessly with them, providing a convenient and open play experience for a variety of users. This market is especially attractive because many people of different ages own smartphones, which provide quick and easy access to the toy's functions via an app or a Bluetooth connection. User-friendly software controls a variety of interactive elements that are frequently included in smartphone-connected toys, such as augmented reality experiences, remote control, and personalized feedback.

• Smartphone Connected
• Tablet Connected
• Others

Smart Toys Distribution Channel Segment Analysis

Based on the Distribution Channel, the global Smart Toys market is divided into Supermarkets/Hypermarkets, Online Stores, Specialty Stores, and Others.

The online stores are the market's largest section, which reflects the widespread trend towards digital purchasing. Before making a purchase, customers may quickly peruse a wide range of smart toys, evaluate features and costs, and read reviews. Online retailers are more appealing since they allow customers to shop whenever and from any place, and they frequently provide fast delivery alternatives. Furthermore, internet merchants constantly replenish their stock with the newest offerings to stay up with the quickly changing smart toy market. This market has benefited from consumers' growing comfort level and confidence in online shopping, which has been further heightened by the COVID-19 pandemic's digital revolution.

• Supermarkets/Hypermarkets
• Online Stores
• Specialty Stores
• Others

Smart Toys End User Segment Analysis

Based on the End User, the global Smart Toys market is categorized into Toddlers, Pre-Schoolers, School-going, and Stripling.

The toddler category accounts for the biggest share of the market due to the significant demand for educational and developmental toys in this age group. Toddler toys are made with an emphasis on developing motor skills, fundamental cognitive abilities, and exciting sensory experiences. Toys that are interactive and educational and promote play-based learning are very beneficial for this age range. Smart toys that mix fun and educational features are especially tempting because parents and carers are typically looking for toys that can help with the early stages of development. These toys include primitive robots, musical instruments, interactive plush toys, and other tech-enabled educational resources.

• Toddlers
• Pre-Schoolers
• School-going
• Stripling

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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