Shuttlecock Market Report 2024 (Global Edition)

Global Shuttlecock Market Report 2024 Market Size Split by Product Type (Feather Shuttlecocks, Plastic Shuttlecocks, Hybrid Shuttlecocks), by End-use (Individuals, National / International Sports Auth...

Shuttlecock Market Report Description

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Competitive Landscape of the Shuttlecock Market

The Shuttlecock Market features a competitive landscape with key players like Yonex, Victor Sport Global, Carlton Sports, and Li-Ning dominating. These brands offer a range of shuttlecocks with varying features and cater to both professional and recreational players. Innovation, quality, and brand reputation are crucial factors driving competition in the market.

Shuttlecock Industry News 

In April 2023, Yonex has revealed plans for expansion in Nagaoka to address the changing requirements in performance and quantity.

(Source: https://www.yonex.com/news/general/yonex-announces-expansion-plans-in-nagaoka-to-meet-shifting-demands-in-performance-and-volume/ )

Top Companies Market Share in Shuttlecock Industry: (In no particular order of Rank)

• Yonex Co. Ltd.
• Victor Sport Global
• Carlton Sports
• Li-Ning
• Ashaway
• Aeroplane Shuttlecocks
• RSL
• Dunlop Sports
• Wilson Sporting Goods
• Apacs Sports
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of Shuttlecock

Which Region Dominates the Shuttlecock Market in 2024?

According to Cognitive Market Research, Asia-Pacific continues to dominate the Shuttlecock Market, fueled by the region's strong badminton culture, large population of players, and growing interest in the sport. Countries like China, India, and Indonesia contribute significantly to the market's size and demand for shuttlecocks.

Which Region is Expanding at the Fastest CAGR?

Meanwhile, Latin America is experiencing the fastest Compound Annual Growth Rate (CAGR) in the Shuttlecock Market. The region's increasing participation in badminton as a recreational and competitive sport, coupled with rising disposable incomes and infrastructure development for sports facilities, drives the rapid expansion of the market. Brazil, Mexico, and Argentina are key contributors to the market's growth in Latin America.

The current report Scope analyzes Shuttlecock Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Shuttlecock Market

According to Cognitive Market Research, the global Shuttlecock Market size was estimated at USD 0.715 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 0.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.0% from 2024 to 2031. The increase can be attributed to the adoption of a sports-centric lifestyle, the growing popularity of badminton as a sport, and the presence of enthusiastic racquet sports enthusiasts. Feather Shuttlecocks have garnered significant popularity in North America, primarily due to their exceptional performance attributes, particularly in professional and competitive badminton scenarios. The lightweight and aerodynamic structure of feather shuttlecocks renders them ideal for top-tier play, thus fueling their widespread acceptance in this region. Their suitability for high-level competition contributes to their popularity among players seeking optimal performance and precision during matches. This trend reflects North America's vibrant sports culture, where badminton enthusiasts and racquet sports aficionados prioritize equipment that enhances their gameplay experience and aligns with their competitive aspirations.

• According to Cognitive Market Research, the US had a major share in the Shuttlecock Market with a market size of USD 0.23 million in 2024 and is projected to grow at a CAGR of 3.8 % during the forecast period. The demand is amplified by the nation's Badminton sports popularity and sports intriguing lifestyle. 

• The Canada Shuttlecock Market had a market share of USD 0.03 million in 2024 and is projected to grow at a CAGR of 4.8 % during the forecast period. Canada's rising Racquet sports enthusiasts and Badminton culture contribute to increased usage of Shuttlecock.
• The Mexico Shuttlecock Market is projected to witness growth at a CAGR of 4.5 % during the forecast period, with a market size of USD 0.03 million in 2024.

Europe Shuttlecock Market

According to Cognitive Market Research, with a market value of USD 0.715 million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 4.3 % from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 0.21 million. The increase is driven by a surge in sports and leisure activities, coupled with growth in the badminton equipment market. Feather Shuttlecocks hold a significant share of the European market. This preference is rooted in their outstanding performance characteristics, positioning them as the top choice among both badminton enthusiasts and professional players throughout Europe. The superior aerodynamic properties and lightweight design of feather shuttlecocks contribute to their popularity, ensuring optimal playability and enhanced performance on the badminton court. Their dominance in the European market reflects the region's strong affinity for badminton as a sport and highlights the continued demand for high-quality equipment that aligns with players' skill levels and competitive aspirations.

• The United Kingdom Shuttlecock Market had a market share of USD 0.04 million in 2024 and is projected to grow at a CAGR of 5.1% during the forecast period. In the UK, Shuttlecock sales witness an upswing due to the nation's sports activity and leisure activity. 

• The France Shuttlecock Market is projected to witness growth at a CAGR of 3.5% during the forecast period with a market size of USD 0.02 million in 2024.
• According to Cognitive Market Research, the Germany Shuttlecock Market size was valued at USD 0.04 million in 2024 and is projected to grow at a CAGR of 4.5 % during the forecast period. In Germany, Shuttlecock sales surge due to the nation's badminton equipment market and culture. 
• The Italy Shuttlecock Market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 0.02 million in 2024.
• The Russia Shuttlecock Market is projected to witness growth at a CAGR of 3.3% during the forecast period with a market size of USD 0.03 million in 2024.
• The Spain Shuttlecock Market is projected to witness growth at a CAGR of 3.4% during the forecast period, with a market size of USD 0.02 million in 2024.
• The Luxembourg Shuttlecock Market is projected to witness growth at a CAGR of 4.4% during the forecast period, with a market size of USD 0.01 million in 2024.
• The Portugal Shuttlecock Market is projected to witness growth at a CAGR of 4.1% during the forecast period, with a market size of USD 0.00 million in 2024.
  • The Greece Shuttlecock Market is projected to witness growth at a CAGR of 4.6% during the forecast period, with a market size of USD 0.00 million in 2024.
• The Rest of Europe Shuttlecock Market is projected to witness growth at a CAGR of 3.0% during the forecast period with a market size of USD 0.03 million in 2024.

Asia Pacific Shuttlecock Market

According to Cognitive Market Research, the global Shuttlecock Market size was estimated at USD 0.715 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 0.16 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.8 % from 2024 to 2031. The increase can be attributed to a growing interest in recreational sports and a thriving badminton culture. Hybrid shuttlecocks have gained popularity for their unique blend of feather and synthetic materials, offering a balance of performance and durability. This makes them well-suited for both recreational players and those engaged in competitive badminton. Their versatility allows players to enjoy a seamless experience regardless of their skill level, making hybrid shuttlecocks a preferred choice in the badminton community. The popularity of hybrid shuttlecocks underscores the evolving preferences within the sport, where players seek equipment that enhances their performance while ensuring longevity and consistent playability, whether they are playing for leisure or participating in competitive tournaments.

• According to Cognitive Market Research, the China Shuttlecock Market size was valued at USD 0.07 million in 2024 and is projected to grow at a CAGR of 7.3 % during the forecast period. Shuttlecock sales surge in China due to the nation's badminton culture and interest in sports.

• The Japan Shuttlecock Market is projected to witness growth at a CAGR of 6.3 % during the forecast period, with a market size of USD 0.02 million in 2024.
• The India Shuttlecock Market had a market share of USD 0.02 million in 2024 and is projected to grow at a CAGR of 9.6 % during the forecast period. The demand is augmented by India's recreational sports interest and people’s interest in the healthy lifestyle for a better fitness.
• The South Korea Shuttlecock Market is projected to witness growth at a CAGR of 6.9% during the forecast period with a market size of USD 0.02 million in 2024.
• The Australia Shuttlecock Market is projected to witness growth at a CAGR of 7.5% during the forecast period with a market size of USD 0.01 million in 2024.
• The South East Asia Shuttlecock Market is projected to witness growth at a CAGR of 8.8% during the forecast period with a market size of USD 0.01 million in 2024.
• The Rest of Asia Pacific Shuttlecock Market is projected to witness growth at a CAGR of 7.6% during the forecast period with a market size of USD 0.01 million in 2024.

South America Shuttlecock Market

According to Cognitive Market Research, the global Shuttlecock Market size was estimated at USD 0.715 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 0.04 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2 % from 2024 to 2031. The rise can be linked to the growing demand for sports gear and the prevalent trend towards embracing active lifestyles. Plastic Shuttlecocks have emerged as a popular choice in Latin America, driven by various factors such as their affordability, widespread availability, and suitability for casual or recreational badminton play. These attributes make plastic shuttlecocks a practical option for individuals engaging in leisurely games, school activities, or community sports events across the region. Additionally, their durability and resistance to wear and tear contribute to their widespread adoption among players of all skill levels. The preference for plastic shuttlecocks underscores the region's diverse sporting culture, where accessibility and practicality play a significant role in shaping equipment choices and enhancing the overall badminton experience for enthusiasts and beginners alike.

• According to Cognitive Market Research, the Brazil Shuttlecock Market size was valued at USD 0.02 million in 2024 and is projected to grow at a CAGR of 5.8 % during the forecast period. Shuttlecock sales flourish in Brazil due to the nation's active lifestyle choices and interest in the sport from a young age.

• The Argentina Shuttlecock Market had a market share of USD 0.01 million in 2024 and is projected to grow at a CAGR of 6.1% during the forecast period. The demand is augmented by Argentina's sports equipment demand and fitness intriguing lifestyle.
• The Colombia Shuttlecock Market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 0.00 million in 2024.
• The Peru Shuttlecock Market is projected to witness growth at a CAGR of 5.4% during the forecast period with a market size of USD 0.00 million in 2024.
• The Chile Shuttlecock Market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 0.00 million in 2024.
• The Rest of Latin America Shuttlecock Market is projected to witness growth at a CAGR of 4.3% during the forecast period with a market size of USD 0.01 million in 2024.

Middle East and Africa Shuttlecock Market

According to Cognitive Market Research, the global Shuttlecock Market size was estimated at USD 0.715 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 0.01 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.5 % from 2024 to 2031. The growth can be attributed to the burgeoning sports and fitness culture, alongside increased investments in the badminton and sports scenes. In the Middle East & Africa region, the Shuttlecock Market presents a varied landscape with preferences spanning Feather, Plastic, and Hybrid Shuttlecocks. This diversity mirrors the differing consumer demands and choices, as some prioritize the performance advantages of feather shuttlecocks, while others seek the durability and cost-effectiveness offered by plastic or hybrid alternatives. This mixed market underscores the region's dynamic sporting culture, where a range of players, from professionals to enthusiasts, contribute to the thriving demand for shuttlecocks tailored to their specific needs and preferences.

• According to Cognitive Market Research, the GCC Countries Shuttlecock Market size was valued at USD 0.01 million in 2024 and is projected to grow at a CAGR of 6.3 % during the forecast period. Shuttlecock sales flourish in the GCC Countries due to the region's sports culture and fitness culture. 

• The Egypt Shuttlecock Market is projected to witness growth at a CAGR of 5.8 % during the forecast period with a market size of USD 0.00 million in 2024.
• The South Africa Shuttlecock Market is projected to witness growth at a CAGR of 6.5 % during the forecast period with a market size of USD 0.00 million in 2024. Shuttlecock sales flourish in the South Africa due to the region's strategic investments in sports and badminton scene.
• The Turkey Shuttlecock Market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 0.00 million in 2024.
• The Nigeria Shuttlecock Market is projected to witness growth at a CAGR of 4.6% during the forecast period with a market size of USD 0.00 million in 2024.
• The Rest of MEA Shuttlecock Market is projected to witness growth at a CAGR of 4.5% during the forecast period with a market size of USD 0.00 million in 2024.

Shuttlecock Market Analysis

Shuttlecock Product Type Segment Analysis

According to Cognitive Market Research, feather shuttlecocks maintain the largest market share in the Shuttlecock Market due to their traditional use in professional and high-level badminton matches. Their flight characteristics and performance appeal to serious players, contributing to their dominance in the market.

On the other hand, hybrid shuttlecocks are experiencing the fastest growth rate. These shuttlecocks combine the durability of plastic shuttlecocks with the flight performance of feather ones, making them a popular choice among amateur players and those seeking a balance between durability and playability. The versatility and convenience of hybrid shuttlecocks are driving their rapid expansion in the market.

• Feather Shuttlecocks
• Plastic Shuttlecocks
• Hybrid Shuttlecocks

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Shuttlecock Industry. Request a Free Sample PDF!

Shuttlecock End-use Segment Analysis

According to Cognitive Market Research, private clubs represent the largest segment in the Shuttlecock Market. Private clubs, comprising sports clubs, fitness centers, and recreational facilities, require a steady supply of shuttlecocks for their members' regular play and practice sessions. These establishments often purchase shuttlecocks in bulk, contributing significantly to their market share.

Meanwhile, the fastest-growing segment in the market is individuals. With the increasing popularity of badminton as a recreational activity and the growing awareness of its health benefits, more individuals are purchasing shuttlecocks for personal use. This segment includes casual players, enthusiasts, and those engaging in backyard or leisurely games. The affordability and accessibility of shuttlecocks for individual buyers, both online and offline, further propel the segment's rapid expansion.

• Individuals
• National / International Sports Authorities
• World Championships
• Private Clubs

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Shuttlecock Price Range Segment Analysis

According to Cognitive Market Research, the medium price range segment dominates the Shuttlecock Market, accounting for the largest share of sales. These shuttlecocks strike a balance between affordability and quality, making them popular among a wide range of players, from casual enthusiasts to semi-professionals. They offer reliable performance, decent durability, and are accessible to a broader consumer base, contributing significantly to their market dominance and widespread adoption.

Meanwhile, the fastest-growing segment is the high price range. This segment caters to professional players and those seeking premium-quality shuttlecocks with advanced features, superior durability, and precise flight characteristics. The demand for high-end shuttlecocks continues to rise due to the increasing participation in competitive badminton and the preference for top-tier equipment.

• Low
• Medium
• High

Shuttlecock Distribution Channel Segment Analysis

According to Cognitive Market Research, the online distribution channel dominates the Shuttlecock Market, accounting for the largest share of sales. Online platforms offer convenience, a wide range of options, and easy comparison shopping, attracting a significant number of consumers purchasing shuttlecocks for personal or professional use.

Meanwhile, the fastest-growing distribution channel is specialty stores. These stores provide specialized expertise, personalized recommendations, and a curated selection of high-quality shuttlecocks catering to serious players, badminton enthusiasts, and professional athletes. The personalized shopping experience and focus on badminton-related products contribute to the rapid growth of specialty stores in the Shuttlecock Market.

• Online
• Speciality Stores
• Retail Markets

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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