Shampoo Market Report 2024 (Global Edition)

Global Shampoo Market Report 2024 Market Size Split by Product Type (Cosmetic Shampoo , Herbal Shampoo , 2-in-1 Shampoo , Kids Shampoo , Medicated Shampoo , Standard Shampoo , Dry Shampoo , Oth...

Shampoo Market Report Description

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Competitive Landscape of the Shampoo Market

The competitive landscape of the shampoo market is characterized by intense competition among key players, including multinational corporations, regional brands, and emerging start-ups. These companies compete on various factors such as product innovation, pricing strategies, distribution networks, and marketing initiatives to gain a competitive edge in the market.

Shampoo Industry News 

In May 2022, Cholayil Private Limited introduced a new hair care product, Total Care Shampoo, under the flagship brand of Medimix. Medimix Total Care Shampoo contains natural herbs and other essential ingredients such as rosemary oil, neem, datura, tea tree oil, wheat protein, white ginger, liquorice, bakuchi, and apple cider vinegar.

(Source: https://theprint.in/ani-press-releases/medimix-launches-total-care-shampoo-with-natural-ingredients/942885/)

In March 2021, Dabur India launched a more premium variant of its Vatika shampoo to tap the demand for urban shoppers. The new products are made of various ingredients such as coconut milk extract, Moroccan argan oil, red onion black seed oil, and apple cider vinegar.

(Source: https://www.afaqs.com/news/mktg/dabur-launches-vatika-select-premium-range-of-shampoos)

Top Companies Market Share in Shampoo Industry: (In no particular order of Rank)

• L'Oreal S.A. (France)
• Unilever (U.K.)
• Procter & Gamble Co. (U.S.)
• Henkel AG & Co. KG aA (Germany)
• Johnson & Johnson (U.S.)
• Coty Inc. (U.S.)
• Estée Lauder Co. Inc. (U.S.)
• Kao Corporation (Japan) Beiersdorf AG (Germany)
• Shiseido Co. Ltd. (Japan)
• Confidential Data
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of Shampoo

Which Region Dominates the Shampoo Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. North America stands as the dominant region in the shampoo market due to several key factors. Firstly, the region boasts a large population with high disposable incomes, leading to increased consumer spending on personal care products like shampoo. Additionally, North America is home to several major multinational corporations, such as Procter & Gamble, Johnson & Johnson, and Unilever, which have established strong brand presence and extensive distribution networks in the region. These companies invest heavily in research and development to introduce innovative products that cater to diverse consumer needs and preferences. Moreover, robust marketing strategies and advertising campaigns further bolster brand visibility and consumer trust.

Which Region is Expanding at the Fastest CAGR?

The Asia Pacific region is witnessing an increase, in the sales of reagents. This surge is mainly driven by the regions expanding research capabilities, a growing population and its emphasis on advancements. The increasing investment in life sciences research in countries like China and India is leading to a demand for these reagents. Additionally the thriving biopharmaceutical industry and the rising adoption of techniques are also contributing to the rapid growth of the market, in this region. As Asia-Pacific becomes a global hub for scientific innovation, the demand for Shampoo surges, fostering a dynamic market landscape.

The current report Scope analyzes Shampoo Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Shampoo Market

According to Cognitive Market Research, the global Shampoo market size was estimated at USD 35251.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 14100.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031. In North America, the shampoo market exhibits robust growth driven by several factors. Regionally, the market is segmented based on product type, price, demographic, function, application, and distribution channels. Cosmetic shampoos dominate the market, catering to a wide range of consumer preferences. Additionally, mid-priced shampoos hold a significant share due to their affordability and effectiveness, appealing to budget-conscious consumers. In terms of demographics, shampoos for women are the most prominent, followed by products for men and children. Anti-dandruff and daily use shampoos are the most popular functions, addressing common hair care concerns. In conclusion, the North American shampoo market presents lucrative opportunities for manufacturers and retailers, supported by evolving consumer preferences and a growing emphasis on health and wellness.

• According to Cognitive Market Research, the US had a major share in the Shampoo market with a market size of USD 11125.28million in 2024 and is projected to grow at a CAGR of 4.0%during the forecast period. The demand is amplified by the nation's evolving consumer preferences and a growing emphasis on health and wellness propel consistent growth. 
• The Canada Shampoo market had a market share of USD 1692.06million in 2024 and is projected to grow at a CAGR of 5.0%during the forecast period. Canada's growing emphasis on health and wellness to increased usage of Shampoo.
• The Mexico Shampoo market is projected to witness growth at a CAGR of 4.7%during the forecast period with a market size of USD 1283.14million in 2024.

Europe Shampoo Market

According to Cognitive Market Research, the global Shampoo market size was estimated at USD 35251.2 Million out of which Europe held the market of more than 30% of the global revenue with a market size of USD 10575.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.5%from 2024 to 2031.In Europe, the shampoo market exhibits a diverse landscape shaped by various regional factors and consumer preferences. The market is segmented based on product types, price ranges, demographic factors, functions, applications, and distribution channels. Cosmetic shampoos are predominant in the region, catering to a wide range of hair care needs and preferences. Additionally, mid-priced shampoos are popular among European consumers, striking a balance between quality and affordability. In conclusion, the European shampoo market presents a competitive landscape driven by evolving consumer preferences, product innovation, and marketing strategies.

• The United Kingdom Shampoo market had a market share of USD 1776.66million in 2024 and is projected to grow at a CAGR of 5.3%during the forecast period. In the UK, Shampoo sales witness an upswing due to the nation's evolving consumer preferences, product innovation, and marketing strategies.
• The France Shampoo market is projected to witness growth at a CAGR of 3.7%during the forecast period with a market size of USD 972.93 million in 2024.
• According to Cognitive Market Research, the Germany Shampoo market size was valued at USD 2093.92million in 2024 and is projected to grow at a CAGR of 4.7%during the forecast period. In Germany, Shampoo sales surge due to the nation's product innovation, and marketing strategies. 
• The Italy Shampoo market is projected to witness growth at a CAGR of 3.9%during the forecast period with a market size of USD 909.48million in 2024.
• The Russia Shampoo market is projected to witness growth at a CAGR of 3.5%during the forecast period with a market size of USD 1639.18million in 2024.
• The Spain Shampoo market is projected to witness growth at a CAGR of 3.6%during the forecast period with a market size of USD 867.18million in 2024.
• The Luxembourg Shampoo market is projected to witness growth at a CAGR of 4.6%during the forecast period with a market size of USD 327.84million in 2024.
• The Portugal Shampoo market is projected to witness growth at a CAGR of 4.3%during the forecast period with a market size of USD 222.08million in 2024.
• The Greece Shampoo market is projected to witness growth at a CAGR of 4.8%during the forecast period with a market size of USD 126.90million in 2024.
• Rest of Europe Shampoo market is projected to witness growth at a CAGR of 3.2%during the forecast period with a market size of USD 1639.18million in 2024.

Asia Pacific Shampoo Market

According to Cognitive Market Research, the global Shampoo market size was estimated at USD 35251.2 Million out of which Asia Pacific held the market ofaround23% of the global revenue with a market size of USD 8107.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0%from 2024 to 2031. In the Asia Pacific region, the shampoo market demonstrates a dynamic and rapidly evolving landscape driven by diverse regional factors and consumer preferences. The market is segmented based on various factors including product types, price ranges, demographics, functions, applications, and distribution channels. Cosmetic shampoos, including herbal and standard variants, dominate the market, catering to a wide range of hair care needs and preferences prevalent in the region. In conclusion, the Asia Pacific shampoo market presents vast opportunities for manufacturers and retailers, fuelled by the region's growing population, rising disposable incomes, and increasing awareness of personal grooming and hygiene.

• According to Cognitive Market Research, the China Shampoo market size was valued at USD 3648.50million in 2024 and is projected to grow at a CAGR of 7.5%during the forecast period. Shampoo sales surge in China due to the nation's growing population, rising disposable incomes, and increasing awareness of personal grooming and hygiene.
• The Japan Shampoo market is projected to witness growth at a CAGR of 6.5%during the forecast period with a market size of USD 1118.87million in 2024.
• The India Shampoo market had a market share of USD 972.93million in 2024 and is projected to grow at a CAGR of 9.8%during the forecast period. The demand is augmented by India's increasing awareness of personal grooming and hygiene.
• The South Korea Shampoo market is projected to witness growth at a CAGR of 7.1%during the forecast period with a market size of USD 810.78million in 2024.
• The Australia Shampoo market is projected to witness growth at a CAGR of 7.7%during the forecast period with a market size of USD 421.60million in 2024.
• The South East Asia Shampoo market is projected to witness growth at a CAGR of 9.0%during the forecast period with a market size of USD 559.44million in 2024.
• The Rest of Asia Pacific Shampoo market is projected to witness growth at a CAGR of 7.8%during the forecast period with a market size of USD 575.65million in 2024.

 

South America Shampoo Market

According to Cognitive Market Research, the global Shampoo market size was estimated at USD 35251.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 1762.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4%from 2024 to 2031.The shampoo market in Latin America exhibits a diverse regional landscape influenced by varying socio-economic factors and cultural preferences. Segmented by product types, price ranges, demographics, functions, applications, and distribution channels, the market caters to a wide array of consumer needs and preferences. In conclusion, the Latin America shampoo market presents significant growth opportunities for manufacturers and retailers, driven by the region's large population, increasing disposable incomes, and evolving consumer preferences.

• According to Cognitive Market Research, the Brazil Shampoo market size was valued at USD 754.38million in 2024 and is projected to grow at a CAGR of 6.0%during the forecast period. Shampoo sales flourish in Brazil due to the nation's large population, increasing disposable incomes, and evolving consumer preferences.
• The Argentina Shampoo market had a market share of USD 296.11million in 2024 and is projected to grow at a CAGR of 6.3%during the forecast period. The demand is augmented by Argentina's increasing disposable incomes, and evolving consumer preferences.
• The Colombia Shampoo market is projected to witness growth at a CAGR of 5.2%during the forecast period with a market size of USD 156.87million in 2024.
• The Peru Shampoo market is projected to witness growth at a CAGR of5.6%during the forecast period with a market size of USD 144.53million in 2024.
• The Chile Shampoo market is projected to witness growth at a CAGR of 5.7%during the forecast period with a market size of USD 126.90million in 2024.
• The Rest of Latin America Shampoo market is projected to witness growth at a CAGR of 4.5%during the forecast period with a market size of USD 283.77million in 2024.

 

Middle East and Africa Shampoo Market

According to Cognitive Market Research, the global Shampoo market size was estimated at USD 35251.2 Million out of which Middle East and Africa held the major market ofaround 2% of the global revenue with a market size of USD 705.02million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7%from 2024 to 2031.The shampoo market in the Middle East and Africa (MEA) region demonstrates a unique regional analysis influenced by cultural preferences, economic factors, and demographic dynamics. Segmented by product types, price ranges, demographics, functions, applications, and distribution channels, the market caters to diverse consumer needs and preferences across the region. Herbal and cosmetic shampoos are popular choices, with demand varying based on local traditions and hair care habits. In conclusion, the Middle East and Africa shampoo market offer significant growth prospects for manufacturers and retailers. However, market players need to navigate through cultural nuances, economic fluctuations, and regulatory frameworks to capitalize on these opportunities effectively.

• According to Cognitive Market Research, the GCC Countries Shampoo market size was valued at USD 301.75million in 2024 and is projected to grow at a CAGR of 6.5%during the forecast period. Shampoo sales flourish in the GCC Countries due to the region's diverse consumer needs and preferences.
• The Egypt Shampoo market is projected to witness growth at a CAGR of 6.0%during the forecast period with a market size of USD 74.03million in 2024.
• The South Africa Shampoo market is projected to witness growth at a CAGR of 6.7%during the forecast period with a market size of USD 111.39million in 2024.Shampoo sales flourish in the South Africa due to the region's cultural preferences, economic factors.
• The Turkey Shampoo market is projected to witness growth at a CAGR of 5.2%during the forecast period with a market size of USD 60.63million in 2024.
• The Nigeria Shampoo market is projected to witness growth at a CAGR of 4.8%during the forecast period with a market size of USD 74.03million in 2024.
• The Rest of MEA Shampoo market is projected to witness growth at a CAGR of 4.7%during the forecast period with a market size of USD 83.19million in 2024.
   

Shampoo Market Analysis

Shampoo Product Type Segment Analysis

According to Cognitive Market Research, the dominating category is the Standard Shampoo segment. Standard shampoos typically cater to the general population and are formulated to cleanse the hair effectively while maintaining its natural moisture balance. They are widely available, affordable, and preferred by a vast majority of consumers who seek basic hair care solutions. Additionally, standard shampoos often come in various fragrances and packaging options, making them appealing to a broad demographic. Due to their widespread use and consumer preference for daily hair cleansing routines, the standard shampoo segment maintains a dominant position in the market.

The fastest-growing category in the shampoo market is the Herbal Shampoo segment. With increasing awareness about the harmful effects of chemicals on hair and scalp health, consumers are shifting towards natural and organic products. Herbal shampoos, formulated with plant extracts, essential oils, and botanical ingredients, are gaining popularity due to their perceived safety and efficacy. These shampoos offer benefits such as nourishment, hair strengthening, and scalp soothing properties, appealing to consumers seeking gentle yet effective hair care solutions. As a result of growing demand for natural and sustainable products, the herbal shampoo segment is experiencing rapid growth, outpacing other categories in the market.

• Cosmetic Shampoo 
• Herbal Shampoo 
• 2-in-1 Shampoo 
• Kids Shampoo 
• Medicated Shampoo 
• Standard Shampoo 
• Dry Shampoo 
• Others

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Shampoo Industry. Request a Free Sample PDF!

Shampoo Price Segment Analysis

According to Cognitive Market Research, the dominating category is the Mid-price segment. Mid-priced shampoos strike a balance between affordability and quality, making them highly appealing to a wide range of consumers. Positioned between economy and premium segments, mid-priced shampoos offer better quality ingredients and formulations compared to economy options, while still being relatively affordable for most consumers. This segment caters to individuals who seek effective hair care solutions without breaking the bank, making it the most popular choice among consumers.

The fastest-growing category in the shampoo market is the Premium segment. Premium shampoos are positioned at the higher end of the market and are characterized by their premium ingredients, advanced formulations, and specialized benefits such as anti-aging properties, color protection, and scalp health improvement. Despite their higher price tags, premium shampoos are gaining traction among discerning consumers who prioritize luxury, efficacy, and indulgence in their hair care routines. Additionally, rising disposable incomes and growing consumer awareness about the importance of premium hair care products contribute to the rapid growth of this segment.

• Economy 
• Mid 
• Premium

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Shampoo Demographic Segment Analysis

According to Cognitive Market Research, the dominating category is the Women's segment. Traditionally, women have been the primary consumers of shampoo products, as they generally have longer hair and tend to use a wider range of hair care products compared to men. Women often seek shampoos that cater to their specific hair needs, such as moisturizing, volatizing, or colour protection formulations. Additionally, women are more likely to experiment with different brands and types of shampoos, contributing to the dominance of this segment in the market.

The fastest-growing category in the shampoo market is the Men's segment. There has been a significant shift in consumer behaviour, with men increasingly paying attention to grooming and personal care products, including shampoos. Factors such as changing societal norms, increased marketing targeted at men, and the availability of specialized men's grooming products have contributed to the growth of this segment. Men's shampoos often feature formulations tailored to men's specific hair concerns, such as dandruff control, scalp health, and hair loss prevention, driving the rapid growth of this category in the market.

• Men 
• Women 
• Kids

Shampoo Function Segment Analysis

According to Cognitive Market Research, the dominating category is the Daily Use segment. This category comprises shampoos designed for regular hair cleansing and maintenance, suitable for individuals with normal hair types. Daily use shampoos often focus on providing gentle cleansing and hydration without overly stripping the scalp's natural oils. The dominating nature of this segment is driven by its broad appeal to consumers across different demographics who seek basic hair care solutions for their everyday needs. Additionally, the affordability and widespread availability of daily use shampoos further contribute to their dominance in the market.

The fastest-growing category in the shampoo market is the Anti-Hair Fall segment. With rising concerns over hair loss and thinning among consumers globally, there has been a surge in demand for shampoos specifically formulated to address these issues. Anti-hair fall shampoos typically contain ingredients aimed at strengthening hair follicles, promoting hair growth, and reducing hair breakage. The increasing awareness about hair health and the desire for preventive hair care solutions have propelled the rapid growth of this segment. Additionally, aggressive marketing campaigns highlighting the efficacy of anti-hair fall shampoos have further fuelled their popularity and contributed to their status as the fastest-growing category in the market.

• Daily Us 
• Anti-Dandruff 
• Anti-Hair Fall 
• Dry and Damaged Hair 
• Others  

Shampoo Application Segment Analysis

According to Cognitive Market Research, the dominating category is the Residential segment. This segment includes shampoos purchased for personal use by individuals for their daily hair care routines at home. The dominating nature of this category stems from the fact that the majority of shampoo sales are driven by consumer demand for personal grooming and hygiene products. Residential consumers purchase shampoos regularly to maintain hair cleanliness and health, making this segment the largest contributor to overall shampoo sales.

The fastest-growing category in the shampoo market is the Commercial segment. This category comprises shampoos used in various commercial establishments such as hotels, salons, spas, and fitness centers. The fastest growth of this segment is fuelled by the increasing demand for premium-quality shampoos in commercial settings catering to customers seeking enhanced hair care experiences. As businesses strive to provide superior amenities and services to attract and retain customers, there is a growing preference for high-quality shampoos that offer unique formulations and sensory experiences.

• Residential 
• Commercial 
• Others

Shampoo Distribution Channels Segment Analysis

According to Cognitive Market Research, the dominating distribution channel is the Supermarket segment. Supermarkets offer a wide range of consumer products, including various brands and types of shampoos, making them a convenient one-stop destination for shoppers. Consumers prefer supermarkets due to their accessibility, extensive product selection, competitive pricing, and promotional offers. Additionally, supermarkets often allocate significant shelf space to hair care products, including shampoos, further enhancing their dominance in the market. With consumers increasingly prioritizing convenience and affordability, supermarkets continue to be the preferred choice for purchasing shampoos, contributing significantly to overall sales.

The fastest-growing distribution channel in the shampoo market is the Specialty Store segment. Specialty stores focus specifically on beauty and personal care products, offering a curated selection of premium brands and specialized products catering to diverse consumer needs. These stores provide a unique shopping experience, often featuring knowledgeable staff and personalized assistance to help customers find the most suitable shampoo for their hair type and concerns. With the rising demand for specialized hair care solutions and the growing popularity of premium and organic shampoo formulations, specialty stores have witnessed a surge in consumer traffic and sales, driving the fastest growth in the distribution channel segment of the shampoo market.

• Supermarket 
• Hypermarket 
• Convenience Store 
• Specialty Store 
• Drug Store

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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