Sexy Lingerie Market Report 2024 (Global Edition)

Global Sexy Lingerie Market Report 2024 Market Size Split by Type (Bra, Knickers and Panties, Loungewear, Shapewear, Others), by Distribution Channel (Online Stores, Store Front), by Material (Cotton,...

Sexy Lingerie Market Report Description

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Sexy Lingerie Market Insights Video

Competitive Landscape of the Sexy Lingerie Market

Important market participants are taking a variety of actions to increase their market share. These actions involve tactics like joint ventures, mergers and acquisitions, international expansions, and more.

Sexy Lingerie Industry News

• June 2023: For the benefit of clients, Victoria's Secret and Amazon Fashion worked together. Over 4,000 apparel items from Victoria's Secret and PINK, including undergarments, bras, swimwear, loungewear, and sleepwear, will be part of the cooperation. The Try Before You Buy option on Amazon Prime will also be offered for specific bra and clothing styles.

(Source: stylesage.co/blog/the-new-era-of-victorias-secret/)

• May 2023: Triumph Group and ZS, a prominent management technology and consulting business, formed a two-year cooperation. By employing ZS's cutting-edge software-as-a-service offering, Personalize, the partnership seeks to improve consumer engagement. AI. Triumph hopes to learn more about client purchasing patterns using artificial intelligence (AI) technologies to boost sales and provide a more individualized shopping experience.

(Source: www.zs.com/about/newsroom/triumph-group-partners-zs-for-enhanced-customer-experience)

Top Companies Market Share in Sexy Lingerie Industry: (In no particular order of Rank)

• Victoria’s Secret
• Zivame
• Gap Inc.
• Triumph International
• Calvin Klein
• Wacoal Holdings Corp.
• Chantelle
• HanesBrands Inc.
• Hunkemöller
• Natori
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

In terms of revenue, the North America Sexy Lingerie Market share was 32% of the total market

According to Cognitive Market Research, North America dominated the market in 2023 and accounted for a share of more than 32% of the global revenue due to several variables. This is due to a movement in the region toward lingerie that is more cozy, body-inclusive, and cozy. Intimate apparel that accommodates all body types, skin tones, and sizes has seen an increase in demand. To ensure inclusion for all customers, brands emphasize providing a wide range of sizes, including plus-size and petite alternatives. Comfort is a top concern for consumers when selecting underwear.

Europe is the second leading region. Customers in the nation look for premium, aesthetically beautiful underwear that matches their personal style preferences. The rise of the sexy lingerie industry has been propelled by consumer demand for fashionable, intimate lingerie, with domestic and foreign businesses catering to these tastes.

The current report Scope analyzes Sexy Lingerie Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Sexy Lingerie Market

According to Cognitive Market Research, North America dominated the market in 2023 and accounted for a share of more than 33% of the global revenue due to several variables. The sexy lingerie market is booming in North America thanks to several factors, including a diversified consumer base, a vibrant fashion and entertainment scene, and well-known brands. The market continues to change in response to altering societal norms and the demand for inclusive and diverse designs, focusing on personal expression, body positivity, and empowerment. Customers looking for premium fabrics, elaborate designs, and distinctive, couture-inspired pieces that combine sensuality and sophistication are catered to by this market segment. The sector is anticipated to grow as it embraces diversity and innovation, providing a wide range of products that accommodate the region's interests and body shapes.

Europe Sexy Lingerie Market

According to Cognitive Market Research, Europe accounted for a share of more than 25% of the global revenue. The rising desire for seductive underwear from women of all ages and body kinds is blamed for the market's expansion. The increasing awareness of body acceptance and self-love drives the passion for hot lingerie. The forecast period is expected to see the most substantial increase in the online segment. This is a result of how convenient and straightforward online shopping is. Online shops can provide an excellent selection of sexy underwear at affordable pricing. To fulfill the shifting wants of consumers, the major industry participants are concentrating on creating new and inventive items. In addition, the market is anticipated to develop in the following years due to the rising demand for beautiful lingerie from emerging markets.

Asia Pacific Sexy Lingerie Market

According to Cognitive Market Research, Asia Pacific is having more than 24% of the global revenue due to several variables. The massive consumer base, which includes a growing middle class, rising consumer knowledge, and shifting cultural views toward sensuality and self-expression, characterizes the Asia Pacific sexy lingerie market. The region is positioned as a prominent player in the global sexy lingerie market thanks to its robust textile and manufacturing sector and preference for elaborate and attractive designs. Bridal lingerie is a lucrative and culturally significant segment of the Asia Pacific sexy lingerie market because it stresses delicate designs and premium materials, frequently fusing tradition with sensuality. The market is anticipated to continue growing as inventive and different methods proliferate and appeal to various regional preferences.

South America Sexy Lingerie Market

According to Cognitive Market Research, Latin America accounted for a share of more than 12% of the global revenue. The rising desire for seductive underwear from women of all ages and body kinds is blamed for the market's expansion. Additionally, the passion for seductive lingerie is being driven by the rising awareness of body acceptance and self-love. The mass market category is anticipated to develop fastest during the projected period. This is a result of women in the area having more disposable income.  To fulfill the shifting wants of consumers, the major industry participants are concentrating on creating new and inventive items. Additionally, the market is anticipated to develop in the following years due to the rising demand for sexy lingerie from emerging economies in the Latin American area.

Middle East and Africa Sexy Lingerie Market

According to Cognitive Market Research, the Middle East & Africa accounted for a share of more than 6% of the global revenue due to several variables. The rising desire for seductive underwear from women of all ages and body kinds is blamed for the market's expansion. The increasing awareness of body acceptance and self-love also drives the passion for hot lingerie. The forecast period is expected to see the most substantial increase in the online segment. This is a result of how convenient and straightforward online shopping is. Online shops can provide a fantastic selection of sexy underwear at affordable pricing. The major market competitors are concentrating on creating novel and cutting-edge items to satisfy shifting consumer demands. Additionally, the market is anticipated to develop in the following years due to the rising demand for beautiful lingerie from growing markets in the MEA region.

Sexy Lingerie Market Analysis

Sexy Lingerie Type Segment Analysis

According to Cognitive Market Research, briefs are the item that is utilized the most frequently in the market for Sexy Lingerie. They are commonly constructed from plush textiles like cotton, modal, microfiber, or fabric blends that combine these materials. They are available in many different cuts and patterns, such as high-cut, low-cut, bikini, hipster, and boyshorts. Briefs have several benefits, are a sensible option for everyday use, and are appropriate for various activities, including sports and physical activity. Due to their cozy and practical shape, briefs are becoming increasingly popular as intimate clothing. Additionally, briefs come in various fashionable patterns and hues to accommodate different tastes and preferences. 

Shapeware is the second-most used product. Moreover, briefs are available in various stylish designs and colors to suit individual tastes and preferences. Shapewear has been increasingly fashionable and is now considered necessary in many women's outfits. It is intended to compress and shape particular body parts, giving the wearer a smooth and streamlined look. Elastic and stiff materials like spandex, nylon, or latex typically create shapewear. While the rigidity offers the essential shape and compression, the elasticity enables the garment to stretch and adapt to the body. Shapewear's primary goal is to provide a streamlined appearance by focusing on the stomach, waist, hips, thighs, and chest. The development of more comfortable choices is a focus for producers due to the rising demand for contemporary and stylish shapewear designs.

• Bra
• Knickers and Panties
• Loungewear
• Shapewear
• Others

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Sexy Lingerie Industry. Request a Free Sample PDF!

Sexy Lingerie Application Segment Analysis

The front store is the Sexy Lingerie market's most popular offering. Stores specializing in lingerie have a variety of intimate lingerie brands and styles accessible since they can accommodate a variety of tastes and body types. Customers can try several designs and sizes in these stores' fitting rooms to ensure a suitable fit and comfort. In their specialized lingerie section, department shops frequently provide a variety of intimate underwear. They have a variety of brands and look to give customers options. Discount stores may offer lower-quality underwear, although the selection may be smaller than at specialty shops.

According to Cognitive Market Research, online is the second-most popular product. Customers no longer need to leave their homes to shop for lingerie because online shopping makes it possible for them to do so. This convenience is particularly enticing when buying private goods like lingerie because it offers seclusion and a more relaxing experience. Additionally, compared to traditional brick-and-mortar businesses, online retailers usually provide discounts, promotions, and special offers, enabling buyers to find cheaper products. Because these platforms frequently feature product reviews and ratings from customers, they allow consumers to make informed selections based on the experiences of others.

• Online Stores
• Store Front

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Sexy Lingerie Material Segment Analysis

• Cotton
• Silk
• Satin
• Lace
• Lycra
• Others

Sexy Lingerie Price Range Segment Analysis

• Luxury
• Mid-Range
• Economical

Sexy Lingerie Consumer Age Group Segment Analysis

• 18-24
• 25-34
• 35-44
• 45-54
• 55+

Sexy Lingerie Gender Segment Analysis

• Female
• Male
• Others

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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