Sexual Health Supplements Market Report 2025 (Global Edition)

Global Sexual Health Supplements Market Report 2025 Market Size Split by Type (Plant-based Type, Testosterone, Tribulus, L-Citrulline, Other), by Application (Libido Boosting, Sexual Dysfunction, Stam...

Sexual Health Supplements Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Competitive Landscape of the Sexual Health Supplements Market

The Sexual Health Supplements market is competitive, with a wide range of companies vying for market dominance through product innovation, strategic collaborations, and strong marketing activities. Key market players include established sexual health capsules and powder manufacturers, specialized sexual health supplement firms, and rising start-ups hoping to disrupt the industry with creative solutions.

Top Companies Market Share in Sexual Health Supplements Industry: (In no particular order of Rank)

• GNC (General Nutrition Centers)
• Himalaya Drug Company
• NOW Foods
• Life Extension
• Amway
• Swisse Wellness
• Nature's Bounty
• Twinlab
• Force Factor
• LLC
• Metagenics
• BioXgenic
• Source Naturals
• Nutraceutical Corporation
• Solgar
• Irwin Naturals
• Confidential Data
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Sexual Health Supplements Market

Which Region Dominates the Sexual Health Supplements Market in 2024?

According to Cognitive Market Research, North America led the market in 2024, accounting for almost 40% of worldwide sales. North America is a center of technology innovation and research in the healthcare and wellness sectors. Manufacturers in the region spend in R&D to develop novel formulations, delivery systems, and ingredient combinations for sexual health supplements, resulting in product differentiation and market growth. The United States and Canada have strict regulations covering the marketing and sale of dietary supplements, including sexual health supplements. While rules assure product safety and quality, they also create a fair playing field for firms to enter and compete.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific stands out as the fastest-growing region in the Sexual Health Supplements market due to many countries in the region having a long history of employing traditional medicine, such as herbal medicines and natural supplements, to improve reproductive function and vitality. Cultural attitudes and practices about holistic wellness, as well as the usage of natural substances, demand fuel for sexual health supplements made from traditional medicinal herbs and botanicals. Urbanization and modernization in Asia-Pacific countries have resulted in changes in lifestyle factors such as nutrition, stress, and sedentary behavior. These lifestyle changes can impair sexual health and contribute to problems like erectile dysfunction, low libido, and hormone imbalances, increasing demand for supplements that treat these concerns.

The current report Scope analyzes Sexual Health Supplements Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Sexual Health Supplements Market Analysis

According to Cognitive Market Research, the global Sexual Health Supplements market size was estimated at USD 335.6 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 134.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Sexual Health Supplements market with a market size of USD 105.92 million in 2024 and is projected to grow at a CAGR of 9.0% during the forecast period. The United States has a broad network of healthcare practitioners and pharmacies, making sexual health supplements available through a variety of channels.
• The Canada Sexual Health Supplements market had a market share of USD 16.11 million in 2024 and is projected to grow at a CAGR of 10.0% during the forecast period. Canada has a thriving e-commerce business that offers consumers a discrete and accessible platform to acquire sexual health supplement products.
• The Mexico Sexual Health Supplements market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD 12.22 million in 2024.

Europe Sexual Health Supplements Market Analysis

According to Cognitive Market Research, the global Sexual Health Supplements market size was estimated at USD 335.6 Million, out of which Europe held the market of more than 30% of the global revenue with a market size of USD 100.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.5% from 2024 to 2031

• The United Kingdom Sexual Health Supplements market had a market share of USD 16.91 million in 2024 and is projected to grow at a CAGR of 10.3% during the forecast period. Sexual health is becoming a more widely acknowledged issue in the UK. Media representations and public health efforts are helping to reduce stigma, increasing the number of persons seeking treatments for sexual dysfunction.
• The France Sexual Health Supplements market is projected to witness growth at a CAGR of 8.7% during the forecast period, with a market size of USD 9.26 million in 2024.
• According to Cognitive Market Research, the Germany Sexual Health Supplements market size was valued at USD 19.93 million in 2024 and is projected to grow at a CAGR of 9.7% during the forecast period. Germany has a strong pharmaceutical industry, with a well-established network of pharmacies that can serve as distribution outlets for sexual health supplements.
• The Italy Sexual Health Supplements market is projected to witness growth at a CAGR of 8.9% during the forecast period, with a market size of USD 8.66 million in 2024.
• The Russia Sexual Health Supplements market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 15.61 million in 2024.
• The Spain Sexual Health Supplements market is projected to witness growth at a CAGR of 8.6% during the forecast period with a market size of USD 8.26 million in 2024
• The Luxembourg Sexual Health Supplements market is projected to witness growth at a CAGR of 9.6% during the forecast period, with a market size of USD 3.12 million in 2024.
• The Portugal Sexual Health Supplements market is projected to witness growth at a CAGR of 9.3% during the forecast period, with a market size of USD 2.11 million in 2024.
• The Greece Sexual Health Supplements market is projected to witness growth at a CAGR of 9.8% during the forecast period, with a market size of USD 1.21 million in 2024.
• Rest of Europe's Sexual Health Supplements market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 15.61 million in 2024.

Asia Pacific Sexual Health Supplements Market Analysis

According to Cognitive Market Research, the global Sexual Health Supplements market size was estimated at USD 335.6 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 77.19 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Sexual Health Supplements market size was valued at USD 34.73 million in 2024 and is projected to grow at a CAGR of 12.5% during the forecast period. Male sexual dysfunction is on the rise in China. This drives up demand for supplements that address these concerns.
• The Japan Sexual Health Supplements market is projected to witness growth at a CAGR of 11.5% during the forecast period, with a market size of USD 10.65 million in 2024.
• The India Sexual Health Supplements market had a market share of USD 9.26 million in 2024 and is projected to grow at a CAGR of 14.8% during the forecast period. India has a large young population, with many entering childbearing years and driving potential demand for sexual wellness products.
• The South Korea Sexual Health Supplements market is projected to witness growth at a CAGR of 12.1% during the forecast period, with a market size of USD 7.72 million in 2024.
• The Australia Sexual Health Supplements market is projected to witness growth at a CAGR of 12.7% during the forecast period, with a market size of USD 4.01 million in 2024.
• The South East Asia Sexual Health Supplements market is projected to witness growth at a CAGR of 14.0% during the forecast period, with a market size of USD 5.33 million in 2024.
• The Rest of Asia Pacific Sexual Health Supplements market is projected to witness growth at a CAGR of 12.8% during the forecast period, with a market size of USD 5.48 million in 2024.

South America Sexual Health Supplements Market Analysis

According to Cognitive Market Research, the global Sexual Health Supplements market size was estimated at USD 335.6 Million, out of which Latin America market of more than 5% of the global revenue with a market size of USD 16.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Sexual Health Supplements market size was valued at USD 7.18 million in 2024 and is projected to grow at a CAGR of 11.0% during the forecast period. Sexual Health supplement sales flourish in Brazil because Brazilian culture places a high value on physical appearance. Sexual health products promoted for increased sexual performance or vitality may find a willing audience.
• Argentina's Sexual Health Supplements market had a market share of USD 2.82 million in 2024 and is projected to grow at a CAGR of 11.3% during the forecast period. Argentina's economy improves, and disposable income rises. Consumers are more willing to invest in preventative healthcare and personal wellness, including sexual health.
• Colombia's Sexual Health Supplements market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD 1.49 million in 2024.
• Peru's Sexual Health Supplements market is projected to witness growth at a CAGR of 10.6% during the forecast period, with a market size of USD 1.38 million in 2024.
• Chile's Sexual Health Supplements market is projected to witness growth at a CAGR of 10.7% during the forecast period, with a market size of USD 1.21 million in 2024.
• The Rest of Latin America's Sexual Health Supplements market is projected to witness growth at a CAGR of 9.5% during the forecast period, with a market size of USD 2.70 million in 2024.

Middle East Sexual Health Supplements Market Analysis

According to Cognitive Market Research, the global Sexual Health Supplements market size was estimated at USD 335.6 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 6.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.7% from 2024 to 2031.

• The GCC Countries Sexual Health Supplements market is projected to witness growth at a CAGR of 11.5% during the forecast period, with a market size of USD 2.87 million in 2024. Sexual Health supplement sales flourish due to the GCC having a significant expatriate population from many cultures, with perhaps more open attitudes about sexual health. This can shape local perceptions and increase demand for sexual health products.
• The Egypt Sexual Health Supplements market is projected to witness growth at a CAGR of 11.0% during the forecast period, with a market size of USD 0.70 million in 2024.
• The South Africa Sexual Health Supplements market is projected to witness growth at a CAGR of 11.7% during the forecast period, with a market size of USD 1.06 million in 2024. Sexual Health supplement sales flourish in South Africa because diabetes and heart disease are among the most common noncommunicable diseases in South Africa. These disorders may contribute to sexual dysfunction. Supplements promoted to improve sexual health in people with certain problems may be in demand.
• The Turkey Sexual Health Supplements market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD 0.58 million in 2024.
• The Nigeria Sexual Health Supplements market is projected to witness growth at a CAGR of 9.8% during the forecast period, with a market size of USD 0.70 million in 2024.
• The Rest of the MEA Sexual Health Supplements market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD 0.79 million in 2024.

Sexual Health Supplements Market Analysis

Sexual Health Supplements Market Type Segment Analysis

According to Cognitive Market Research, Plant-based type is the dominating category. Consumers are increasingly looking for natural, holistic health solutions. Plant-based supplements are viewed as safer and healthier alternatives to manufactured products, reflecting the broader movement toward natural health and wellness. Vegan and plant-based diets have grown more trendy, driving increased demand for plant-based products across all categories, including sexual health supplements. People following these diets want supplements that are consistent with their ethical and dietary preferences.

Testosterone is the fastest-growing category in the Sexual Health Supplements market. Low testosterone (low T) and its effects on men's health are becoming more widely recognized. Media coverage, public health initiatives, and increasing medical consultations have raised awareness among men about the symptoms and treatment options for low T, resulting in increased demand for supplements. Modern lifestyles marked by high stress, lack of exercise, poor diet, and insufficient sleep can all contribute to low testosterone levels. Men seeking to mitigate the effects of their lifestyles frequently resort to testosterone-boosting pills as a handy option.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Sexual Health Supplements Industry. Request a Free Sample PDF!

Sexual Health Supplements Market Application Segment Analysis

According to Cognitive Market Research, the dominating category is Libido Boosting. Modern lifestyles characterized by high stress, sedentary behavior, and bad nutritional habits might have a negative impact on the libido. People are increasingly relying on supplements to address these concerns and improve their sexual health. Furthermore, as people age, their libido declines owing to hormonal changes, pharmaceutical side effects, and other age-related issues. The elderly population constitutes a significant market sector seeking solutions to maintain or improve their sexual vitality, fuelling demand for libido-boosting products.

The fastest-growing category in the Sexual Health Supplements market is Fertility. This is due to the growing popularity of fertility-tracking apps and devices, which enable users to track their menstrual cycles and pinpoint their most fertile days for conception. Furthermore, there is a growing interest in herbal products that promise to boost fertility and reproductive health. As a result, corporations have developed and marketed items exclusively for this demographic, which has driven market growth.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Sexual Health Supplements Gender Segment Analysis

• Men
• Women

Sexual Health Supplements Formulation Segment Analysis

• Capsules
• Tablets
• Liquids
• Powders
• Others

Sexual Health Supplements Distribution Channel Segment Analysis

• Online
• Offline
• Hypermarkets/Supermarkets
• Pharmacies & Drug Stores
• Others

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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