Roselle Market Report 2025 (Global Edition)

Global Roselle Market Report 2025 Market Size Split by Form (Powder, Liquid), by Product type (Roselle Tea Roselle Extract, Roselle-Infused Beverages, Roselle-Based Food Products, Roselle Supplements)...

Roselle Market Report Description

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Roselle Market Insights Video

Competitive Landscape of the Roselle Market

The Roselle market is characterized by a mix of local and international players, each leveraging unique sourcing, processing, and distribution strategies to gain competitive advantages. Key companies operating in this market often focus on product differentiation by offering organic or sustainably sourced Roselle products, which align with consumer preferences for natural and ethically produced goods.

In August 2023, Roselle Farms announced the launch of their new line of hibiscus-infused beverages. This line aims to leverage the health benefits of hibiscus, which is known for its potential to support cardiovascular health and reduce blood pressure. The drinks come in various flavors, catering to health-conscious consumers looking for natural beverage options. (Source: https://packagingeurope.com/news/eco-products-launches-product-line-to-address-composter-contamination-challenges/11086.article) In July 2021, Nuherbs and Hibiscus Products LLC launched PHYTOHIB100, claiming it to be the United States' highest-quality organic and kosher-certified Hibiscus sabdariffa Powered Extract. The company utilized its proprietary CleanBrew extraction and drying process, which operates at lower temperatures than conventional methods. This innovative approach enabled Nuherbs to capture the distinct flavor and color profile of Hibiscus sabdariffa. (Source: https://rosellefarms.com/products.php)

Top Companies Market Share in Roselle Industry: (In no particular order of Rank)

• Roselle Farms
• Guangzhou Runming Tea Co. Ltd
• Thai Organic Life
• Cultivator Natural Products Pvt. Ltd
• Atlantis Arena Sdn Bhd
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Roselle Market

Which Region Dominates the Roselle Market in 2024?

According to Cognitive Market Research, North America's dominance in the roselle market is driven by the region's rising demand for natural and plant-based products, a growing trend toward health-conscious lifestyles, and significant disposable incomes that enable premium food and beverage purchases. Roselle, rich in antioxidants and vitamin C, is increasingly popular for its benefits in immunity, weight management, and digestion. The food and beverage industry in North America has responded by incorporating roselle into products such as teas, supplements, and functional beverages.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific region is the fastest-growing market for roselle due to its increasing consumer awareness of health benefits associated with natural ingredients and herbal products. Traditionally used in various Asian cuisines and beverages, roselle is gaining popularity for its antioxidant properties and potential health benefits, including blood pressure regulation and weight management. The rise of the wellness trend, coupled with a booming herbal tea market, is driving demand for roselle-based products.

The current report Scope analyzes Roselle Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Roselle Market Analysis

According to Cognitive Market Research, the global Roselle market size was estimated at USD 138.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 55.40 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Roselle market with a market size of USD 43.71 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. The U.S. market's increasing consumer awareness of natural ingredients and health benefits.
• The Canada Roselle market had a market share of USD 6.65 million in 2024 and is projected to grow at a CAGR of 7.0% during the forecast period. Canada’s increasing consumer awareness of natural ingredients and health benefits.
• The Mexico Roselle market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 5.04 million in 2024.

Europe Roselle Market Analysis

According to Cognitive Market Research, the global Roselle market size was estimated at USD 138.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 41.55 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031.

• The United Kingdom Roselle market had a market share of USD 6.98million in 2024 and is projected to grow at a CAGR of 7.3% during the forecast period. In the UK, Roselle sales witness an upswing due to the rising trend of wellness and natural products among consumers.
• The France Roselle market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 3.82million in 2024.
• According to Cognitive Market Research, the German Roselle market size was valued at USD 8.23million in 2024 and is projected to grow at a CAGR of 6.7% during the forecast period. In Germany, Roselle surged due to the rising trend of wellness and natural products among consumers.
• The Italy Roselle market is projected to witness growth at a CAGR of 5.9% during the forecast period, with a market size of USD 3.57million in 2024.
• The Russia Roselle market is projected to witness growth at a CAGR of 5.5%during the forecast period, with a market size of USD 6.44million in 2024.
• The Spain Roselle market is projected to witness growth at a CAGR of 5.6% during the forecast period with a market size of USD 3.41million in 2024
• The Luxembourg Roselle market is projected to witness growth at a CAGR of 6.6% during the forecast period, with a market size of USD 1.29 million in 2024.
• The Portugal Roselle market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 0.87million in 2024.
• The Greece Roselle market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 0.50 million in 2024.
• The Rest of Europe's Roselle market is projected to witness growth at a CAGR of 5.2%during the forecast period, with a market size of USD 6.44 million in 2024.

Asia Pacific Roselle Market Analysis

According to Cognitive Market Research, the global Roselle market size was estimated at USD 138.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 31.86 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Roselle market size was valued at USD 14.33 million in 2024 and is projected to grow at a CAGR of 9.5%during the forecast period. Roselle surged in China due to Increased focus of the rich agricultural heritage and increasing consumer interest in health-focused products.
• The Japan Roselle market is projected to witness growth at a CAGR of 8.5%during the forecast period, with a market size of USD 4.40million in 2024.
• The India Roselle market had a market share of USD 3.82 million in 2024 and is projected to grow at a CAGR of 11.8% during the forecast period. India's rich agricultural heritage and increasing consumer interest in health-focused products .
• The South Korean Roselle market is projected to witness growth at a CAGR of 9.1%during the forecast period, with a market size of USD 3.19 million in 2024.
• The Australian Roselle market is projected to witness growth at a CAGR of 9.7%during the forecast period, with a market size of USD 1.66 million in 2024.
• The South East Asia Roselle market is projected to witness growth at a CAGR of 10.0% during the forecast period, with a market size of USD 2.20 million in 2024.
• The Rest of Asia Pacific Roselle market is projected to witness growth at a CAGR of 9.8%during the forecast period, with a market size of USD 2.26 million in 2024.

South America Roselle Market Analysis

According to Cognitive Market Research, the global Roselle market size was estimated at USD 138.5 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 6.93 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Roselle market size was valued at USD 2.96 million in 2024 and is projected to grow at a CAGR of 8.0% during the forecast period. Roselle flourished in Brazil due to increasing awareness of health benefits and a resurgence in traditional herbal practices.
• Argentina's Roselle market had a market share of USD 1.16million in 2024 and is projected to grow at a CAGR of 8.3% during the forecast period. Argentina's increasing awareness of health benefits and a resurgence in traditional herbal practices.
• Colombia Roselle market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 0.62 million in 2024.
• Peru Roselle market is projected to witness growth at a CAGR of 7.6% during the forecast period, with a market size of USD 0.57million in 2024.
• Chile Roselle market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 0.50 million in 2024.
• The Rest of Latin America's Roselle market is projected to witness growth at a CAGR of 6.5%during the forecast period, with a market size of USD 1.11 million in 2024.

Middle East Roselle Market Analysis

According to Cognitive Market Research, the global Roselle market size was estimated at USD 138.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 2.77 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031..

• The GCC Countries Roselle market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 1.19 million in 2024. Roselle sales flourish due to the increasing awareness of health benefits and a resurgence in traditional herbal practices.
• The Egypt Roselle market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 0.29million in 2024.
• The South Africa Roselle market is projected to witness growth at a CAGR of 7.7%during the forecast period, with a market size of USD 0.44 million in 2024. Roselle sales flourished in South Africa due to increasing awareness of health benefits and a resurgence in traditional herbal practices.
• The Turkey Roselle market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 0.24 million in 2024.
• The Nigeria Roselle market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 0.29million in 2024.
• The Rest of the MEA Roselle market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 0.33 million in 2024.

Roselle Market Analysis

Roselle Market Form Segment Analysis

According to Cognitive Market Research, The Roselle powder category has established itself as the dominant form in the market due to its versatility and ease of use in various applications. Rich in vitamins and antioxidants, Roselle powder is widely sought after in health and wellness products, dietary supplements, and functional foods. Its concentrated nutritional profile allows manufacturers to incorporate it into smoothies, baked goods, and herbal teas, enhancing both flavor and health benefits.

Th Roselle liquid category is experiencing rapid growth, driven by the increasing popularity of beverages infused with natural ingredients. This trend is largely attributed to the rising consumer awareness regarding health and wellness, as liquid forms of Roselle are often marketed for their refreshing taste and potential health benefits, including hydration and antioxidant properties.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Roselle Industry. Request a Free Sample PDF!

Roselle Market Product type Segment Analysis

According to Cognitive Market Research, the Roselle Tea Roselle Extract is the dominant category, commanding a substantial share due to its widespread popularity among health-conscious consumers. The refreshing and tart flavor profile of Roselle tea, derived from the dried calyces of the Roselle plant, has made it a favored beverage globally. Additionally, Roselle tea is rich in antioxidants, vitamins, and minerals, which contribute to its health benefits, such as supporting cardiovascular health and lowering blood pressure. The growing trend of herbal and natural beverages has further cemented Roselle tea’s position as a go-to option for those seeking a nutritious and flavorful drink, solidifying its dominance in the market.

Roselle-based food products represent the fastest-growing category in the Roselle market. This growth can be attributed to the increasing consumer demand for innovative and healthy food options that incorporate functional ingredients. Manufacturers are creatively utilizing Roselle in jams, jellies, sauces, and snacks, capitalizing on its vibrant color and unique flavor. Moreover, the rising trend of plant-based diets and clean-label products has encouraged consumers to explore Roselle-infused culinary offerings as a nutritious and tasty alternative.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Roselle Flavor Segment Analysis

Roselle Market Flavor Segment Analysis

According to Cognitive Market Research, The dominant category is Plain Roselle. This category holds a significant share due to its versatility and effectiveness as a natural flame retardant. Plain Roselle's intrinsic properties make it an ideal choice for various applications, particularly in construction and automotive industries, where fire safety is paramount. Manufacturers favor this option for its excellent adhesion qualities and ease of formulation with other materials.

Flavoured Roselle is the fastest-growing category within the Flame Retardant Adhesive market. The rise in this segment can be attributed to the increasing consumer preference for specialized products that combine functionality with enhanced sensory experiences. Flavoured Roselle incorporates various herbal and natural flavor profiles, appealing to niche markets that seek adhesives with unique properties. This category's growth is also driven by innovation, as manufacturers experiment with different flavor combinations to create adhesives that are not only effective but also aesthetically pleasing.

• Plain Roselle
• Roselle with Other Herbal Blends
• Flavoured Roselle

Roselle Application Segment Analysis

Roselle Market Application Segment Analysis

According to Cognitive Market Research, the dominant application category is Hot Beverages. This segment has gained a substantial share due to the growing demand for instant and convenient drink options that require heat-resistant packaging and sealing. Hot beverages, such as coffee and tea, often necessitate adhesives that can withstand elevated temperatures without losing their integrity or effectiveness. The increasing trend of on-the-go consumption and the expansion of the café culture have further propelled this segment.

The fastest-growing application category in the Flame Retardant Adhesive market is Dietary Supplements. This surge can be attributed to the rising health consciousness among consumers, leading to a greater emphasis on natural and safe packaging for supplements. As dietary supplements often come in various forms, including powders, capsules, and gels, the need for adhesives that maintain product stability while offering flame retardant properties has become essential.

• Hot Beverages
• Cold Beverages
• Culinary Applications
• Dietary Supplements

Roselle End use Segment Analysis

Roselle Market End use Segment Analysis

According to Cognitive Market Research, The pharmaceuticals sector is the dominant end-use category in the flame retardant adhesive market. This can be attributed to the stringent safety regulations and high-quality standards enforced within the pharmaceutical industry. Flame retardant adhesives are critical in ensuring the safety and integrity of medical devices, packaging, and drug delivery systems. Their ability to withstand high temperatures while maintaining adhesion makes them essential in the production of items like blister packs and infusion bags.

The cosmetics and nutraceuticals sector is emerging as the fastest-growing category in the flame retardant adhesive market. This growth is driven by the increasing consumer demand for safe and innovative cosmetic products that utilize advanced packaging solutions. As brands focus on sustainability and product safety, flame retardant adhesives are becoming integral in ensuring that cosmetic packaging can endure high temperatures and prevent any potential hazards.

• Food & Beverages
• Pharmaceuticals
• Animal Feed
• Cosmetics & Nutraceuticals

Roselle Sales Channel Segment Analysis

Roselle Market Sales Channel Segment Analysis

According to Cognitive Market Research, The supermarket and hypermarket channel stands out as the dominant sales channel in the flame retardant adhesive market. This is largely due to the widespread consumer access and the extensive range of products available in these retail formats. Supermarkets and hypermarkets provide a convenient shopping experience, allowing consumers to compare various flame retardant adhesives from different brands all in one place.

Online stores are rapidly emerging as the fastest-growing sales channel for flame retardant adhesives. This growth is driven by the increasing preference for e-commerce among consumers seeking convenience and a broader selection of products. Online platforms offer consumers the ability to access a wide variety of flame retardant adhesives, often at competitive prices, without the need to visit physical stores. The availability of detailed product information, customer reviews, and easy comparison features further enhance the shopping experience.

• Hot Beverages
• Cold Beverages
• Culinary Applications
• Dietary Supplements

Author's Detail

Sneha Singh

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two three years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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