Retail Sports Equipment Market Report 2025 (Global Edition)

Global Retail Sports Equipment Market Report 2025 Market Size Split by Type Outlook: (Athletic Apparel, Athletic Footwear, Sports Equipment, Ball over net games, Fitness/strength equipment, Others), b...

Retail Sports Equipment Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Retail Sports Equipment Market Insights Video

Competitive Landscape of the Retail Sports Equipment Market

The leading players in the retail sports equipment market are constantly innovating, advancing their technologies, and increasing their global presence. Leading brands prioritize innovation and provide cutting-edge products to satisfy a wide range of customer demands. Additionally, businesses use e-commerce platforms to reach a wider audience and improve customer convenience. Strategic alliances, large sporting event sponsorships, and athlete endorsements greatly influence brand awareness. Additionally, local producers are becoming more competitive in the market by offering reasonably priced options that satisfy budget-conscious consumers without sacrificing quality requirements.

In October 2024, The Rawlings Sporting Goods Company, Inc., which makes the famous Rawlings Gold Glove Award® and the official Major League Baseball® glove, baseball, helmet, face guard, and base, announced two changes to the organization of its executive leadership staff. The present CEO of Rawlings, Mike Zlaket, will become Vice Chairman of the company’s board of directors. Ron Ostrowski, who is currently president, will also be president and CEO. (Source: https://www.rawlings.com/information-news.html) In October 2024, Nike announced a collaboration with Rescue. Co will offer emergency medical and rescue services to all of the brand’s athletes in Kenya as part of its most recent effort to promote the safety and welfare of its Kenyan athletes. Through the agreement, Nike athletes can access emergency services at any time of day or night, thanks to Rescue—Co’s top-notch call center and network of ambulance and air transportation providers. (Source: https://about.nike.com/en/newsroom/releases/nike-extends-support-for-kenyan-athletes In April 2024, PUMA, a global sports corporation, started its first global marketing campaign in a decade, "FOREVER. FASTER. – See The Game Like We Do,” with the aim of solidifying its position as the world’s fastest sports brand. The campaign invites all athletes, whether professional or amateur and highlights the brand’s special relationship with speed. (Source: https://about.puma.com/en/newsroom/corporate-news/2024/10-04-2024-puma-launches-major-brand-campaign-strengthen-sports)

Top Companies Market Share in Retail Sports Equipment Industry: (In no particular order of Rank)

• Under Armour
• Nike
• Reebok
• Adidas
• ASICS
• Puma
• Rawlings
• New Balance
• Franklin Sports
• Wilson
• Mizuno
• Babolat
• Easton Sports
• Yonex
• Head
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Retail Sports Equipment Market

Which Region Dominates the Retail Sports Equipment Market in 2024?

According to Cognitive Market Research, North America currently dominates the retail sports equipment market, and the region is expected to have significant growth during the projected period. This is because of the high level of consumer spending on fitness. Growing health consciousness, the region’s sophisticated sports infrastructure, and rising outdoor and indoor sports participation all contribute to demand. Additionally, the existence of significant industry players and the robust adoption of e-commerce also support market growth in the area.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR), because of growing urbanization, increased disposable income, and increased knowledge of health issues. Further driving demand is the expansion of sports participation, which is aided by government programs and investments in sports facilities. Moreover, there are also a lot of chances for the retail sports equipment market because of the region’s big population, growing popularity of fitness trends, and e-commerce platforms.

The current report Scope analyzes Retail Sports Equipment Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Retail Sports Equipment Market Analysis

According to Cognitive Market Research, the global retail sports equipment market size was estimated at USD XX Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the retail sports equipment market with a market size of USD XX million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. The U.S. market's rising interest in sports equipment.
• The Canada retail sports equipment market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. Canada’s rising awareness of health wellness.
• The Mexico retail sports equipment market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD XX million in 2024.

Europe Retail Sports Equipment Market Analysis

According to Cognitive Market Research, the global retail sports equipment market size was estimated at USD XX Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.5% from 2024 to 2031.

• The United Kingdom retail sports equipment market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 6.3% during the forecast period. In the UK, retail sports equipment sales witness an upswing due to the nation's rising demand for innovative sports equipment technology.
• The France retail sports equipment market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD XX million in 2024.
• According to Cognitive Market Research, the German retail sports equipment market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 5.7% during the forecast period. In Germany, retail sports equipment surged due to the presence of major market players.
• The Italy retail sports equipment market is projected to witness growth at a CAGR of 4.9% during the forecast period, with a market size of USD XX million in 2024.
• The Russian retail sports equipment market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD XX million in 2024.
• The Spain retail sports equipment market is projected to witness growth at a CAGR of 4.6% during the forecast period with a market size of USD XX million in 2024
• The Luxembourg retail sports equipment market is projected to witness growth at a CAGR of 5.6% during the forecast period, with a market size of USD XX million in 2024.
• The Portugal retail sports equipment market is projected to witness growth at a CAGR of 5.3% during the forecast period, with a market size of USD XX million in 2024.
• The Greece retail sports equipment market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of Europe's retail sports equipment market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD XX million in 2024.

Asia Pacific Retail Sports Equipment Market Analysis

According to Cognitive Market Research, the global retail sports equipment market size was estimated at USD XX Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031.

• According to Cognitive Market Research, the China retail sports equipment market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 8.5% during the forecast period. Retail sports equipment surged in China due to the increased focus of the equipment manufacturers and major market players.
• The Japan retail sports equipment market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD XX million in 2024.
• The India retail sports equipment market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 10.8% during the forecast period. India's increasing population.
• The South Korean retail sports equipment market is projected to witness growth at a CAGR of 8.1% during the forecast period, with a market size of USD XX million in 2024.
• The Australian retail sports equipment market is projected to witness growth at a CAGR of 8.7% during the forecast period, with a market size of USD XX million in 2024.
• The Southeast Asia retail sports equipment market is projected to witness growth at a CAGR of 10.0% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of Asia Pacific retail sports equipment market is projected to witness growth at a CAGR of 8.8% during the forecast period, with a market size of USD XX million in 2024.

South America Retail Sports Equipment Market Analysis

According to Cognitive Market Research, the global retail sports equipment market size was estimated at USD XX Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil retail sports equipment market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 7.0% during the forecast period. Retail sports equipment flourished in Brazil due to the increasing population.
• Argentina's retail sports equipment market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 7.3% during the forecast period. Argentina's rising personal disposable income .
• Colombia’s retail sports equipment market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD XX million in 2024.
• Peru’s retail sports equipment market is projected to witness growth at a CAGR of 6.6% during the forecast period, with a market size of USD XX million in 2024.
• Chile’s retail sports equipment market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of Latin America's retail sports equipment market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD XX million in 2024.

Middle East Retail Sports Equipment Market Analysis

According to Cognitive Market Research, the global retail sports equipment market size was estimated at USD XX Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031..

• The GCC Countries’ retail sports equipment market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD XX million in 2024. Retail sports equipment sales flourish due to the presence of major market players.
• The Egypt retail sports equipment market is projected to witness growth at a CAGR of 7.0% during the forecast period, with a market size of USD XX million in 2024.
• The South African retail sports equipment market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD XX million in 2024. Retail sports equipment sales flourished in South Africa due to increasing demand and regulatory support.
• The Turkey retail sports equipment market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD XX million in 2024.
• The Nigeria retail sports equipment market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of the MEA retail sports equipment market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD XX million in 2024.

Retail Sports Equipment Market Analysis

How are Segments Performing in the Global Retail Sports Equipment Market?

Retail Sports Equipment Market Type Segment Analysis

According to Cognitive Market Research, athletic apparel is likely to dominate the retail sports equipment market over the forecast period. Because of the growing appeal of athleisure, which blends practicality with casual fashion. Additionally, the need for comfortable, performance-enhancing apparel is driven by rising fitness involvement and health consciousness. The attraction of athletic apparel is further enhanced by sustainability trends, fabric technological breakthroughs, and celebrity endorsements, positioning it as a significant market segment in the expanding retail sports equipment industry.

The fitness/strength equipment is the fastest-growing segment in the retail sports equipment market because of the growing popularity of at-home workouts and health consciousness. Growth is fueled by the growing demand for gym substitutes due to convenience and busy lifestyles, as well as improvements in exercise technology. Moreover, personalized training alternatives and fitness trends on social media also contribute to the segment’s rapid expansion.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Retail Sports Equipment Industry. Request a Free Sample PDF!

Retail Sports Equipment Market Application Segment Analysis

According to Cognitive Market Research, the specialty stores segment holds the largest share of the market. This is because of its extensive selection of premium, specialty products, knowledgeable staff offering individualized guidance, and customized shopping experience. Moreover, by providing exceptional customer service and special products, these retailers gain the trust of their clientele and draw in professionals and sports fans looking for particular equipment and clothing, strengthening their growth in the market.

In the retail sports equipment market, supermarkets and hypermarkets have been growing quickly. Because they offer a large range of products, competitive pricing, and convenience. By providing simple access to everyday items and sporting goods, these businesses draw in a wide range of customers. Furthermore, sales promotions and the opportunity to inspect products in person boost customer confidence and propel this market’s expansion.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Retail Sports Equipment End-User Outlook: Segment Analysis

Retail Sports Equipment Market End-User Segment Analysis

According to Cognitive Market Research, the men segment holds the largest market share. Due to increased involvement in fitness and sporting activities, from professional sports to gym sessions. Furthermore, men frequently spend money on athletic apparel, strength training supplies, and equipment that improves performance. Furthermore, male athletes’ endorsements and focused marketing initiatives fuel demand in this sector.

In the retail sports equipment market, the rapidly growing sector is the children because parents are becoming more concerned about their children’s health and physical activity. Demand is also fueled by an increase in involvement in extracurricular activities, youth leagues, and school sports programs. This market category is a major driver due to the availability of age-appropriate, safe, and innovative equipment, as well as government programs that support sports in school.

• Men
• Women
• Children

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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