Residential Generators Market Report 2025 (Global Edition)

Global Residential Generators Market Report 2024 Market Size Split by Type (Stationary, Portable), by Application (Prime Mover, Standby), by Fuel (Gasoline, Diesel, Others (including LPG and Biofuel))...

Residential Generators Market Report Description

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Residential Generators Market Insights Video

Competitive Landscape of the Residential Generators Market

The competitive landscape of the residential generators market is characterized by a mix of established players and new entrants striving to innovate and capture market share. Key players in the market focus on developing advanced generator technologies, including fuel-efficient models and hybrid solutions, to meet diverse consumer needs. Competitive strategies include expanding product portfolios, enhancing customer service, and leveraging technological advancements such as IoT integration for improved generator management. Moreover, companies are exploring strategic partnerships and acquisitions to strengthen their market presence and enhance their capabilities.

In September 2023, FranklinWH Energy Storage Inc., a market leader in whole-home energy management, added the aHub to its Franklin Home Power Solution. This first-of-its-kind adaptor connects electric vehicles (EVs) with vehicle-to-load (V2L) capabilities and 120V/240V handheld generators to FranklinWH's home energy management system. (Source:https://www.franklinwh.com/news/franklinwh-add-ahub-to-franklin-home-power) In July 2023, Kohler Co. released the 26 kW (26RCA) air-cooled home standby generator. This new model adds to Kohler's air-cooled home generator lineup, giving homeowners, dealers, and partners air-cooled backup power solutions ranging from 6 kW to 26 kW. (Source:https://www.kohlerenergy.com/newsroom-detail-home-energy-july-2023-2) In October 2021, Generac Power Systems, Inc., a leading international designer and manufacturer of energy technology solutions and other power products, introduced the new Guardian® 26kW Home Standby Generator, the most powerful air-cooled home standby generator available. The Guardian 26kW generator generates 26 kilowatts of peak power while taking up less space and saving thousands of dollars on purchase and installation compared with similar home standby generators. (Source:https://investors.generac.com/news-releases/news-release-details/generac-introduces-most-powerful-air-cooled-home-standby)

Top Companies Market Share in Residential Generators Industry: (In no particular order of Rank)

• Generac Holdings Inc. (U.S.)
• Cummins Inc. (U.S.)
• Kohler Co. (U.S.)
• Honda Motor Co.
• Ltd. (Japan)
• Caterpillar Inc. (U.S.)
• Briggs & Stratton Corporation (U.S.)
• Yamaha Motor Co.
• Ltd. (Japan)
• Champion Power Equipment
• Inc. (U.S.)
• Atlas Copco AB (Sweden)
• MTU Onsite Energy (Germany)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Residential Generators Market

Which Region Dominates the Residential Generators Market in 2024?

According to Cognitive Market Research, North America currently leads the global residential generators market in terms of revenue share. The region experiences frequent power outages and extreme weather conditions, which drive the demand for reliable backup power solutions. Additionally, high levels of disposable income and a strong focus on home safety and energy independence have led to the widespread adoption of residential generators. The presence of leading manufacturers and well-established distribution networks in the U.S. and Canada further supports market dominance.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific stands out as the fastest-growing region in the residential generators market due to rapid urbanization, increasing infrastructure development, and a rising middle-class population with growing purchasing power. Frequent power outages and unreliable electricity supply in many parts of the region lead to the market need for backup power solutions. Moreover, the expanding industrial sector and increasing energy needs in emerging economies like China and India contribute to the market's growth. Government initiatives to improve power infrastructure and promote energy security also support the rising adoption of residential generators in Asia Pacific.

The current report Scope analyzes Residential Generators Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Residential Generators Market

If we look at the percentage market shares of top North America countries for 2025,Canada (xx%), United States (xx%), Mexico (xx%)

According to Cognitive Market Research, the global residential generators market size was estimated at USD 10542.2 million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 4216.9 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031.

• According to Cognitive Market Research, the U.S. had a major share in the residential generators market with a market size of USD 3327.1 million in 2024 and is projected to grow at a CAGR of 3.2% in the forecast period. Extreme weather occurrences in the U.S. have led homeowners to invest in backup power systems to ensure a continuous power supply during emergencies.
• The Canada residential generators market had a market share of USD 506 million in 2024 and is projected to grow at a CAGR of 4.2% during the forecast period. The vast geographic expanse and relatively remote rural areas in Canada often experience challenges with consistent power supply, primarily promoting the market requirement for residential generators.
• The Mexico residential generators market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 383.7 million in 2024.

Europe Residential Generators Market

If we look at the percentage market shares of top Europe countries for 2025,Italy (xx%), Germany (xx%), France (xx%), Spain (xx%), United Kingdom (xx%), Russia (xx%), Rest of Europe (xx%)

According to Cognitive Market Research, the global residential generators market size was estimated at USD 10542.2 million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 3162.7 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.

• The United Kingdom residential generators market had a market share of USD 531.3 million in 2024 and is projected to grow at a CAGR of 4.5% during the forecast period. In the U.K., residential generator sales witness an upswing due to increasing concerns over grid reliability, frequent power disruptions, and a growing interest in energy independence amidst rising energy costs.
• The France residential generators market is projected to witness growth at a CAGR of 2.9% during the forecast period, with a market size of USD 291 million in 2024.
• According to Cognitive Market Research, the German residential generators market size was valued at USD 626.2 million in 2024 and is projected to grow at a CAGR of 3.9% during the forecast period. In Germany, the residential generator industry surged due to rising energy security concerns, intermittent power supply challenges from renewable energy integration, and increased demand for backup power in rural and off-grid areas.
• The Italy residential generators market is projected to witness growth at a CAGR of 3.1% during the forecast period, with a market size of USD 272 million in 2024.
• The Russian residential generators market is projected to witness growth at a CAGR of 2.7% during the forecast period, with a market size of USD 490.2 million in 2024.
• The Spain residential generators market is projected to witness growth at a CAGR of 2.8% during the forecast period, with a market size of USD 259.3 million in 2024.
• The Luxembourg residential generators market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market size of USD 98 million in 2024.
• The Portugal residential generators market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 66.4 million in 2024.
• The Greece residential generators market is projected to witness growth at a CAGR of 4% during the forecast period, with a market size of USD 38 million in 2024.
• The Rest of Europe's residential generators market is projected to witness growth at a CAGR of 2.4% during the forecast period, with a market size of USD 490.2 million in 2024.

Asia Pacific Residential Generators Market

If we look at the percentage market shares of top Asia Pacific countries for 2025,Korea (xx%), Japan (xx%), China (xx%), Australia (xx%), India (xx%), Rest of APAC (xx%)

According to Cognitive Market Research, the global residential generators market size was estimated at USD 10542.2 million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 2424.7 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.

• According to Cognitive Market Research, the China residential generators market size was valued at USD 1091.1 million in 2024 and is projected to grow at a CAGR of 6.7% during the forecast period. The residential generators sector surged in China due to frequent power outages driven by rapid urbanization, infrastructure expansion, and increasing energy demand, alongside growing consumer awareness of the need for reliable backup power solutions.
• The Japan residential generators market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 334.6 million in 2024.
• The India residential generators market had a market share of USD 291 million in 2024 and is projected to grow at a CAGR of 9% during the forecast period. Energy consumption rates in India are predicted to remain high over the next ten years, owing to increased urbanization and huge infrastructure spending by both the public and private sectors.
• The South Korean residential generators market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 242.5 million in 2024.
• The Australian residential generators market is projected to witness growth at a CAGR of 6.9% during the forecast period, with a market size of USD 126.1 million in 2024.
• The Southeast Asia residential generators market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 167.3 million in 2024.
• The Rest of Asia Pacific residential generators market is projected to witness growth at a CAGR of 7% in the forecast period, with a market size of USD 172.2 million in 2024.

South America Residential Generators Market

If we look at the percentage market shares of top South America countries for 2025,Colombia (xx%), Argentina (xx%), Brazil (xx%), Chile (xx%), Peru (xx%), Rest of South America (xx%)

According to Cognitive Market Research, the global residential generators market size was estimated at USD 10542.2 million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 527.1 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.6% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil residential generators market size was valued at USD 225.6 million in 2024 and is projected to grow at a CAGR of 5.2% during the forecast period. Residential generators flourished in Brazil due to frequent power outages caused by infrastructure challenges, reliance on hydropower susceptible to droughts, and increasing demand for backup power in both urban and rural areas.
• Argentina's residential generators market had a market share of USD 88.6 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. Economic instability and fluctuating electricity supply, particularly in rural and underserved areas of Argentina, mainly propel the market need for residential generators.
• Colombia residential generators market is projected to witness growth at a CAGR of 4.4% during the forecast period, with a market size of USD 46.9 million in 2024.
• Peru residential generators market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 43.2 million in 2024.
• Chile residential generators market is projected to witness growth at a CAGR of 4.9% during the forecast period, with a market size of USD 38 million in 2024.
• The Rest of Latin America's residential generators market is projected to witness growth at a CAGR of 3.7% in the forecast period, with a market size of USD 84.9 million in 2024.

Middle East and Africa Residential Generators Market

If we look at the percentage market shares of top Middle East and Africa countries for 2025,Nigeria (xx%), GCC Countries (xx%), Turkey (xx%), South Africa (xx%), Egypt (xx%), Rest of MEA (xx%)

According to Cognitive Market Research, the global residential generators market size was estimated at USD 10542.2 million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 210.8 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031.

• The GCC countries residential generators market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 90.2 million in 2024. In GCC countries, the residential generators market is expanding due to increasing power demand, frequent electricity outages, and a growing focus on energy reliability amidst rapid urban development and economic growth.
• The Egypt residential generators market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 22.1 million in 2024.
• The South African residential generators market is projected to witness growth at a CAGR of 5.9% during the forecast period, with a market size of USD 33.3 million in 2024. Residential generator sales prospered in South Africa due to frequent power outages, unreliable grid infrastructure, and rising energy demands, which have driven consumers to seek reliable backup power solutions.
• The Turkey residential generators market is projected to witness growth at a CAGR of 4.4% during the forecast period, with a market size of USD 18.1 million in 2024.
• The Nigeria residential generators market is projected to witness growth at a CAGR of 4% during the forecast period, with a market size of USD 22.1 million in 2024.
• The Rest of the MEA residential generators market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 24.9 million in 2024.

Residential Generators Market Analysis

Residential Generators Market Type Segment Analysis

According to Cognitive Market Research, stationary generators are the dominant category in the residential generators market due to their reliability and capacity for continuous power supply. These types of generators are designed for permanent installation. They can provide a steady backup power source during prolonged outages, which makes them ideal for homeowners seeking a robust and dependable solution. Stationary generators are often preferred in regions with frequent and extended power interruptions, and their higher power output and durability make them a popular choice for those prioritizing long-term reliability.

Portable generators are the fastest-growing segment in the residential generators market, primarily attributed to their versatility and ease of use. Unlike stationary generators, portable models offer flexibility for various applications, such as camping, outdoor events, or as a temporary power source during emergencies. Besides, the latest advancements in technology have led to improvements in fuel efficiency, noise reduction, and ease of operation, further boosting their popularity. The increasing preference for versatile and cost-effective power solutions is propelling the rapid growth of the portable generators category.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Residential Generators Industry. Request a Free Sample PDF!

Residential Generators Market Application Segment Analysis

According to Cognitive Market Research, standby generators are the fastest-growing market category, largely due to their role in providing backup power during grid failures or outages. Unlike prime movers, standby generators are designed to automatically switch on when the main power supply is interrupted, ensuring a seamless transition and minimal disruption. The growing prevalence of power outages and the rising demand for reliable backup solutions in residential settings fuel the rapid growth of standby generators.

Prime movers are the leading application segment in the residential generators market due to their ability to provide a continuous power supply for long durations. These generators are designed for ongoing operation and can handle significant loads, making them essential for homeowners who need reliable, 24/7 power. They are particularly valuable in areas with frequent and prolonged power outages, as they can ensure that critical household systems, such as heating, cooling, and refrigeration, remain operational.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Residential Generators Fuel Segment Analysis

Residential Generators Market Fuel Segment Analysis

According to Cognitive Market Research, diesel is the fastest-growing market segment in the residential generators fuel category, owing to its higher energy density and longer operational life compared to gasoline. Diesel generators offer superior performance for larger power requirements. They are also known for their durability and efficiency, which makes them increasingly popular for residential use, especially in areas with frequent power outages. The rising preference for diesel generators is also supported by advancements in diesel engine technology that enhance fuel efficiency and reduce emissions.

Gasoline is the leading fuel category in the residential generators market due to its widespread availability and lower initial cost compared to other fuels. Gasoline-powered generators are popular for their ease of use and relatively lower purchase price, making them a go-to choice for many homeowners. These generators are often used in portable models for applications such as emergency backup and recreational use. The convenience of gasoline refueling and the extensive infrastructure supporting gasoline distribution contribute to its dominant position in the global market.

• Gasoline
• Diesel
• Others (including LPG and Biofuel)

Residential Generators Power Rating Segment Analysis

Residential Generators Market Power Rating Segment Analysis

According to Cognitive Market Research, 20 kVA - 50 kVA generators are the dominant power rating segment in the residential generators market due to their balanced capacity and suitability for most residential needs. These generators are ideal for providing adequate power for essential home appliances and systems, including heating, cooling, and major household equipment. The 20 kVA - 50 kVA range meets the needs of a wide range of residential applications, which makes it the most prevalent choice among homeowners seeking reliable backup power solutions.

50 kVA - 100 kVA generators represent the fastest-growing category in the residential generators market, owing to an increasing demand for higher power capacities. These generators are gaining traction as homeowners seek to power more extensive systems and multiple appliances simultaneously. Advances in generator technology, which improve fuel efficiency and reduce noise, also contribute to the growing preference for higher power rating generators. As the market demand for comprehensive home power solutions increases, the 50 kVA - 100 kVA segment is experiencing rapid growth.

• Less Than 20 kVA
• 20 kVA - 50 kVA
• 50 kVA - 100 kVA
• More Than 100 Kva

Author's Detail

Vinayak Bali

Senior Research Analyst at Cognitive Market Research

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