North America Liquid Dietary Supplements Market Report 2024

North America Liquid Dietary Supplements Market Report 2023 Market Size Split by Product (Children’s Liquid Supplements, Medical Supplements, Sports Nutrition, Dietary Supplements, Beverages, Functional Nutrition, Infant & Maternal Nutrition), Application (Bone & Joint Health, General Well – Being, Heart Health, Immune Health, Digestive Health, Weight Management, Energy & Weight Management, Gastrointestinal Health, Cardiac Health, Diabetes, Anti-cancer, Lungs Detox/Cleanse, Skin/Hair/Nails, Sexual Health, Brain/Mental Health, Insomnia, Menopause, Anti-aging, Prenatal Health), Ingredients (Vitamins and Minerals, Proteins & Amino Acids, Botanicals, Fibers & Specialty Carbohydrates, Omega Fatty Acids, Probiotics, Prebiotics & Postbiotics), Distribution Channel (Online, Offline, Direct Selling, Health & Beayty stores, Hypermarkets, Supermarkets, Internet, Pharmacies, Drug stores), End User (Men, Women, Senior citizens, Adults, Geriatric, Pregnant Women, Children, Infants)

North America Liquid Dietary Supplements Market Report Description

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Competitive Landscape: Liquid Dietary Supplements Market

To suit consumers' increasing demands, major manufacturers are focusing on developing high-quality dietary supplements while also offering gluten-free items with great nutritional content. The growing demand for value-added products in numerous nations is projected to open up new opportunities. It is expected that manufacturers will change their attention away from high-volume production and toward high-quality immune health products. They plan to offer multifunctional substances with numerous health benefits. Governments are also helping manufacturers by emphasizing the health benefits of dietary supplements. Government support for fiber constituents in food products has led to a preference among producers for fiber-based dietary additives.

Top Companies Market Share in North America Liquid Dietary Supplements Industry: (In no particular order of Rank)

• Herbalife Nutrition
• Amway
• BASF
• Bayer
• Abbot Laborations
• Nestle
• Dabur
• Haleon
• Himalaya Wellness
• Bionova
• NU SKIN
• Glanbia plc
• Blackmores Limited
• Otsuka Pharmaceutical Co. Ltd.
• Pfizer Inc.
• Now Foods
• NBTY Inc.
• Vital Proteins
• Nature’s Bounty
• Life Extension
• Carlson Laboratories Inc
• Pharmavite LLC
• Unilever
• Liquid Health
• DuPont
• ADM
• Capstone Nutrition
• UST Manufacturing
• Nature’s Sunshine Products
• KONINKLIJKE DSM
• Weleda AG
• Muscle Blaze
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North America Liquid Dietary Supplements Market Analysis

The Nutrition supplements market had the largest share compared to others, holds a commanding share of 41%, and is projected to expand at an impressive CAGR of 10.9 % in the forthcoming years. This growth is seen because of the increasing health consciousness among Indian consumers, who are actively seeking supplements to balance diets and enhance overall health.

Note: The above Chart is for representative purposes and does not depict actual sales & statistics. You can request a free sample or purchase the full report access today!

During the projection period, the energy & weight management application held the largest market share and the revenue share was of 22.87% in 2023. As sports fans and fitness professionals become more aware of the benefits of fiber for weight management, they are gravitating towards simple formulas. Furthermore, liquid pre-workout supplements comprising caffeine, B vitamins, proteins, and creatine are gaining popularity due to their claimed ability to boost energy, focus, and performance during exercises. Aside from that, growing worries about weight issues are expected to increase the use of easy-to-absorb health supplements. The anti-aging application for liquid dietary supplements is estimated to grow at a CAGR of 15.3% from 2024 to 2030. The Increasing demand for anti-aging products, driven by age-related skin problems, such as fine lines, wrinkles, and dullness has resulted in demand for effective nutraceutical products. Additionally, a rise in the spending power of consumers on supplements that help them maintain youthful skin will stimulate the liquid dietary supplements industry size. According to the Population Reference Bureau (PRB), the number of Americans ages 65 and older is projected to increase from 58 million in 2022 to 82 million by 2050.

Note: The above Chart is for representative purposes and does not depict actual sales & statistics. You can request a free sample or purchase the full report access today!

North America Liquid Dietary Supplements Ingredients Segment Analysis

The Vitamin and Minerals segment accounts for the largest market share and is expected to rise over the period. Vitamins and minerals play a vital role in addressing essential nutrient deficiencies. Consumers seek these supplements to bolster overall health, support immune function, and improve deficiencies related to specific vitamins and minerals. Nearly half of 
The most popular dietary supplements among American adults are multivitamins and multi-minerals (MVMs). MVMs cannot replace a varied diet. Most persons in this age group are unable to reach their Recommended Food Allowances (RDA) due to poor food intake, increasing worldwide product demand.

• Vitamins and Minerals
• Proteins & Amino Acids
• Botanicals
• Fibers & Specialty Carbohydrates
• Omega Fatty Acids
• Probiotics
• Prebiotics & Postbiotics

North America Liquid Dietary Supplements Distribution Channel Segment Analysis

The largest market is for liquid dietary supplements sold through offline channels, which amounted to 80.05% of total revenue in 2023. provide more accessibility, particularly in areas with low internet penetration or among demographics less comfortable with online buying. They also provide a personalized shopping experience for customers, allowing them to chat with trained professionals and obtain recommendations based on their individual needs. On the other hand, The sales of liquid dietary supplements through online channels are expected to grow at a CAGR of 12.7% from 2024 to 2030. The factors that contribute to this such as the increasing number of internet users, ease of access to several brands, fast-paced lifestyle of the masses, 24/7 availability of products, convenience of shopping, and a wide range of products offered are contributing to segment growth. Furthermore, the presence of different discussion portals, discounts and offers, easy payment options, and various promotion strategies are projected to further drive sales through online channels.

• Online
• Offline
• Direct Selling
• Health & Beayty stores
• Hypermarkets
• Supermarkets
• Internet
• Pharmacies
• Drug stores

North America Liquid Dietary Supplements End User Segment Analysis

In the liquid dietary supplements market, the geriatric population accounted for a revenue share of 32.33% in 2023. The increasing prevalence of cardiovascular diseases (CVD) among the geriatric populace has resulted in an increasing intake of health supplements for maintaining their health and well-being. Liquid dietary supplements have become a popular option for older adults due to their ease of consumption and potential health benefits. According to the American Heart Association (AHA), the incidence of CVD in the U.S. men and women is around 40% from 40 to 59 years, around 75% from 60 to 79 years, and around 86% in those above the age of 80. The children segment is estimated to grow at a CAGR of 13.4% from 2024 to 2030. Because of the rising awareness of the importance of nutrition for children's growth and development, as well as the convenience and ease of use of liquid supplements are driving the segment growth. Many parents struggle to provide their children with a balanced and nutritious diet due to their busy schedules and hectic lifestyles. According to the World Health Organization, childhood obesity has more than doubled in the past 20 years, with around 38.9 million children under the age of five being overweight or obese. As a result, parents are turning to liquid supplements as a convenient and effective way to ensure their child is getting the necessary nutrients for optimal growth and development.

• Men
• Women
• Senior citizens
• Adults
• Geriatric
• Pregnant Women
• Children
• Infants

North America Liquid Dietary Supplements Country Analysis

In this section we have included market revenue, share, type, application and other segment analysis for each country level. Our team identifies and analyses potential risks associated with operating in each country, including rules and regulations, geopolitical risks, and other market-specific challenges. We estimate historical data and forecast future trends to understand the market's current situation in each country. This analysis helps key players to build strategies to strengthen their foothold in North America Liquid Dietary Supplements market.

• United States
• Canada
• Mexico

The Current Published report Editon on the website includes the following list of countries analysis whereas in case you looking to access any other country or states level data under North America then please revert us to access the exclusive North America Liquid Dietary Supplements industry report Edition.

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The base years considered for all the estimations by analyzing trends and growth rate will help you gain an in-depth understanding of the conclusions provided in this report. This report also includes figures, graphs, pie charts, tables and bar graphs that explain the data analysis based on current trends at the country level as well as key regions. This research report also focuses on assessing factors such as profit, product price, capacity, production, supply demand market growth rate along with others to create a clear picture on the future prospects of this market.

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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Nisha Deore is a highly skilled Research Analyst with over three years of experience specializing...Read More

Author's Conclusion

Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product position and will assist you to understand opportunities and threats around the globe.

The North America Liquid Dietary Supplements Market is witnessing significant growth in the near future.

In 2023, the Children’s Liquid Supplements segment accounted for noticeable share of North America Liquid Dietary Supplements Market and is projected to experience significant growth in the near future.

The Bone & Joint Health segment is expected to expand at the significant CAGR retaining position throughout the forecast period.

Some of the key companies Herbalife Nutrition , BASF and others are focusing on its strategy building model to strengthen its product portfolio and expand its business in the market.

Frequently Asked Questions

What is North America Liquid Dietary Supplements market size/share and growth rate?

North America Liquid Dietary Supplementsmarket size and its growth rate has been provided in the report. The historical period included in the report is from 2019 to 2023, whereas, the report provides forecast data for the years 2023 to 2030. This will help you to in terms of market share, regional market share, country level market share to understand how the market has been performing in the past and how it is going to perform in the following years. Correspondingly, historical and forecast analysis comprises sales and revenue data of the North America Liquid Dietary Supplementsmarket. Market size for UK, Europe, North America, Asia Pacific, Middle East & Africa is also included in the report.

What are the major factors affecting the North America Liquid Dietary Supplements market?

The major factors affecting the North America Liquid Dietary Supplements market in a positive, as well as negative perspective, have been provided with detailed analysis in the report. This segment has encompassed drivers, opportunities, and challenges faced by the industry. This will help you to understand the major factors impacting North America Liquid Dietary Supplements market trends and develop your business strategy accordingly.

Who are the top manufacturers of North America Liquid Dietary Supplements? List of North America Liquid Dietary Supplements Companies and there market trend or market share?

Major manufacturers or list of North America Liquid Dietary Supplements manufacturers 2023 involved in the market have been profiled in the report along with their business strategies, recent developments, SWOT analysis, business overview, and market Trend from the year 2018-2022. North America Liquid Dietary Supplements Companies such as Herbalife Nutrition, Amway, BASF, Bayer, Abbot Laborations, Nestle, Dabur, Haleon, Himalaya Wellness, Bionova, NU SKIN, Glanbia plc, Blackmores Limited, Otsuka Pharmaceutical Co. Ltd., Pfizer Inc., Now Foods, NBTY Inc., Vital Proteins, Nature’s Bounty, Life Extension, Carlson Laboratories Inc, Pharmavite LLC, Unilever, Liquid Health, DuPont, ADM, Capstone Nutrition, UST Manufacturing, Nature’s Sunshine Products, KONINKLIJKE DSM, Weleda AG, Muscle Blaze are part of the final deliverable document along with the same we can provide data for 2nd, 3rd, start-up level companies data and strategies as well. This will help you to understand the competitive analysis of the market and how other players are performing in the market. This detailed competitive analysis will help you to strategize your business accordingly and will keep you one step ahead. A quantitative and qualitative analysis of the main players in the North America Liquid Dietary Supplements market is introduced, from the perspective of sales, revenue and price.

Which segments are covered under North America Liquid Dietary Supplements market segments analysis?

Under North America Liquid Dietary Supplements market segments analysis Product, Application, Ingredients. It provides detailed insights on each type and application. Further, it provides which sub-segment is dominating the North America Liquid Dietary Supplements market along with its reason. Additionally, the North America Liquid Dietary Supplements market report will help you to analyze which sub-segment is fastest-growing during the forecast period.

What has been the impact of COVID-19 on the North America Liquid Dietary Supplements market?

After the analysis of the complete market, the report has provided how the COVID-19 pandemic has affected the market. All the parameters have covered the overall impact of COVID -19 on the market value, market trend & growth of the market, and how the major players in the particular market are adopting these changes. This will help you to understand the overall optimistic, pessimistic, and neutral effects of the coronavirus pandemic on the North America Liquid Dietary Supplements market.

How the North America Liquid Dietary Supplements market performed till 2023 and how will it perform in the following years?

The North America Liquid Dietary Supplements market has been analyzed thoroughly and has estimated the parameters which have affected the market in the historical period as well as how the market is going to perform in the following years. This will provide a complete market scenario and help you to strategize your next move accordingly to the North America Liquid Dietary Supplements market Share.

Which region is expected to hold the highest market share in the North America Liquid Dietary Supplements market?

The report gives an exhaustive investigation of the North America Liquid Dietary Supplements market at country & regional levels, and provides an analysis of the industry trends in each of the regions, from sales, revenue, and consumption. It will help you to understand which region is dominating the market and is expected to grow significantly in the following years. The regional analysis will help you in strategizing the expansion of business.

What are the parameters used to analyze market position?

North America Liquid Dietary Supplementsmarket report has provided PESTEL and Porter analysis to provide insightful information regarding the market scenario. It also provides market attractiveness analysis with an acknowledgment of various factors within the market, including growth rate and market size, as well as outside factors such as access to raw materials, competition, and industry capacity.

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The sample report for the North America Liquid Dietary Supplements Market can be obtained on demand from the website. Also, the 24*7 chat support & direct call services are provided to procure the sample report.