Raincoat Market Report 2025 (Global Edition)

Global Raincoat Market Report 2025 Market Size Split by Material Outlook: (Polyester Fabric, Nylon, Vinyl, Others), by End-User Outlook: (Men, Women, Kids), by Distribution Channel Outlook: (Online, O...

Raincoat Market Report Description

We have various report editions of Raincoat Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Competitive Landscape of the Raincoat Market

The raincoat industry is very competitive, with several well-known brands offering a wide range of products; defines the competitive landscape of the raincoat market to adapt to shifting consumer needs, major firms prioritize innovation by implementing cutting-edge waterproof materials and environmentally friendly procedures. Additionally, the market is divided into segments based on end users, distribution channels, product type, and material. While smaller companies use customized designs to target specialized markets, major brands compete on the basis of style, functionality, and durability. Due to increased competition, e-commerce platforms have given customers more options and improved price transparency. Growing market growth also heavily relies on marketing strategic alliances.

In October 2022, Arc’teryx (Amer Sports Corporation) revealed that the X.11 Navigate parka’s natural home is the bitterly cold and harsh Nordic landscape. The most recent advancements in Japanese fabric technology are used to create this revised version of the renowned N-3B parka, which was first created for military usage in extremely cold climates. (Source:https://www.amersports.com/newsroom/product-of-the-month-x-11-navigate-parka-by-peak-performance/) In April 2024, Launch of the Home Planet Fund. It is a brand-new, independent nonprofit organization that helps Indigenous and local communities avert climate breakdown by cooperating with nature. The outdoor clothing brand Patagonia pledged $20 million in startup money in 2021 to support the Home Planet Fund’s inception. As a 501©(3), this new, independent organization will be able to accept donations from both big and small donors. (Source: https://www.patagoniaworks.com/press/2024/4/26/introducing-home-planet-fund-a-radically-different-approach-to-the-climate-crisis) In October 2022, VF and the VF Foundation invested in young people to create a diverse talent pipeline for the fashion industry. However, there is a dearth of diversity in the retail and fashion design sectors. Our brands, the Inclusion, Diversity, Equity & Action (IDEA) team and the VF Foundation are working with organizations to develop solutions that have a purpose and provide a diversified talent pipeline for the industry. (Source: https://www.vfc.com/news/featured-story/103022/vf-and-the-vf-foundation-invest-in-youth-to-build-diverse-pipeline-of-talent-in-the-fashion-industry)

Top Companies Market Share in Raincoat Industry: (In no particular order of Rank)

• Patagonia Inc.
• Columbia Sportswear Company
• The North Face (VF Outdoor LLC)
• Wildcraft India Private Limited
• NZ Seasonalwear Pvt Ltd
• Stutterheim
• Ducktail Rainwear
• Marmot Mountain LLC
• Arc’teryx(Amer Sports Corporation)
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Raincoat Market

Which Region Dominates the Raincoat Market in 2024?

According to Cognitive Market Research, North America currently dominates the raincoat market, and the region is expected to have significant growth during the projected period. This is due to increased rates of urbanization and rising consumer knowledge of weather protection. Rising disposable incomes drive the demand for high-end, fashionable raincoats. Leading manufacturers, developments in waterproof technologies, and a robust e-commerce network all contribute to the North American market’s growth during the anticipated time frame.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR) driven by the increased need for reasonably priced, long-lasting raincoats, rising disposable incomes, and fast urbanization. Moreover, unpredictable monsoon patterns, an increase in outdoor activities, and growing awareness of weather protection are further factors. Furthermore, the expansion of the e-commerce platform improves accessibility, which supports regional market expansion.

The current report Scope analyzes Raincoat Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Raincoat Market Analysis

According to Cognitive Market Research, the global Raincoat market size was estimated at USD 4121.6 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 1648.64 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Raincoat market with a market size of USD 1300.78 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. The U.S. market's increasing urbanization.
• The Canadian Raincoat market had a market share of USD 197.84 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. Canada’s rising population.
• The Mexico Raincoat market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 150.03 million in 2024.

Europe Raincoat Market Analysis

According to Cognitive Market Research, the global Raincoat market size was estimated at USD 4121.6 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 1236.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031.

• The United Kingdom Raincoat market had a market share of USD 207.73 million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period. In the UK, Raincoat sales witness an upswing due to the nation's rising demand for eco-friendly raincoat material.
• The French Raincoat market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 113.76 million in 2024.
• According to Cognitive Market Research, the German Raincoat market size was valued at USD 244.82 million in 2024 and is projected to grow at a CAGR of 4.7% during the forecast period. In Germany, Raincoat surged due to the presence of major market players.
• The Italy Raincoat market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 106.34 million in 2024.
• The Russian Raincoat market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 191.65 million in 2024.
• The Spain Raincoat market is projected to witness growth at a CAGR of 3.6% during the forecast period with a market size of USD 101.39 million in 2024
• Luxembourg’s Raincoat market is projected to witness growth at a CAGR of 4.6% during the forecast period, with a market size of USD 38.33 million in 2024.
• The Portugal Raincoat market is projected to witness growth at a CAGR of 4.3% during the forecast period, with a market size of USD 25.97 million in 2024.
• The Greece Raincoat market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 14.84 million in 2024.
• The Rest of Europe's Raincoat market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 191.65 million in 2024.

Asia Pacific Raincoat Market Analysis

According to Cognitive Market Research, the global Raincoat market size was estimated at USD 4121.6 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 947.97 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Raincoat market size was valued at USD 426.59 million in 2024 and is projected to grow at a CAGR of 7.5% during the forecast period. Raincoats surged in China due to heightened awareness of uncertain weather conditions.
• The Japan Raincoat market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 130.82 million in 2024.
• The Indian Raincoat market had a market share of USD 113.76 million in 2024 and is projected to grow at a CAGR of 9.8% during the forecast period. India's rising population.
• The South Korean Raincoat market is projected to witness growth at a CAGR of 7.1% during the forecast period, with a market size of USD 94.80 million in 2024.
• The Australian Raincoat market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 49.29 million in 2024.
• The Southeast Asia Raincoat market is projected to witness growth at a CAGR of 9.0% during the forecast period, with a market size of USD 65.41 million in 2024.
• The Rest of the Asia Pacific Raincoat market is projected to witness growth at a CAGR of 7.8% during the forecast period, with a market size of USD 67.31 million in 2024.

South America Raincoat Market Analysis

According to Cognitive Market Research, the global Raincoat market size was estimated at USD 4121.6 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 206.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazilian Raincoat market size was valued at USD 88.20 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. Raincoats flourished in Brazil due to rising technology development.
• Argentina's Raincoat market had a market share of USD 34.62 million in 2024 and is projected to grow at a CAGR of 6.3% during the forecast period. Argentina's rising urbanization.
• Colombia’s Raincoat market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 18.34 million in 2024.
• Peru’s Raincoat market is projected to witness growth at a CAGR of 5.6% during the forecast period, with a market size of USD 16.90 million in 2024.
• Chile’s Raincoat market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 14.84 million in 2024.
• The Rest of Latin America's Raincoat market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 33.18 million in 2024.

Middle East Raincoat Market Analysis

According to Cognitive Market Research, the global Raincoat market size was estimated at USD 4121.6 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 82.43 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031..

• The GCC Countries’ Raincoat market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 35.28 million in 2024. Raincoat sales flourish due to the presence of major market players.
• The Egypt Raincoat market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 8.66 million in 2024.
• The South African Raincoat market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 13.02 million in 2024. Raincoat sales flourished in South Africa due to the increasing population and strict regulations.
• The Turkey Raincoat market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 7.09 million in 2024.
• The Nigeria Raincoat market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 8.66 million in 2024.
• The Rest of the MEA Raincoat market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 9.73 million in 2024.

Raincoat Market Analysis

Segment Analysis of Raincoat Market

We have defined the scope of the Raincoat market using a blend of primary and secondary research approaches. The segment analysis of the Raincoat market offers comprehensive insights into the revenue share and performance of key segments, along with an explanation of the factors contributing to their dominance at both global and regional levels. Additionally, we have included data on segment revenue and year-on-year (Y-O-Y) growth, along with an in depth qualitative analysis.

The Raincoat market segment analysis, which covers various product types, helps businesses explore new markets and diversify their customer base. This section is crafted to generate additional revenue streams and strengthen a company's competitive position in the market. We also provide the flexibility to create a customized scope based on the specific requirements of our clients.

of Raincoat analyzed in this report are as follows:

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Raincoat Industry. Request a Free Sample PDF!

Raincoat Market Material Segment Analysis

According to Cognitive Market Research, the polyester fabric raincoat segment holds the largest share of the market. This is because of its excellent water-resistant qualities, longevity, and cost. Customers love polyester raincoats because they are lightweight, quick-drying, and appropriate for a variety of weather conditions. Furthermore, developments in fabric technology, such as breathable coatings and fashionable designs, contribute to their market expansion.

In the raincoat market, the nylon raincoat has been growing because it is strong, lightweight, and has exceptional water resistance. Cheap, lightweight, and perfect for casual and outdoor activities, nylon raincoats are a great choice. Further contributing to their market attractiveness are developments in fabric technology and the growing need for eco-friendly, multipurpose fabrics.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Raincoat End-User Outlook: Segment Analysis

Raincoat Market End-User Segment Analysis

According to Cognitive Market Research, men are likely to dominate the raincoat market over the forecast period. This is because of their increased participation in outdoor activities, their professional obligations that call for formal yet protective raincoats, and the growing need for long-lasting and useful raincoats. This increase is further aided by the availability of adaptable designs made specifically for men, as well as an increasing emphasis on convenience and style.

Women's raincoat is the fastest-growing segment in the raincoat market. As a result of growing outdoor activity engagement, growing fashion consciousness, and the need for fashionable yet practical raincoats. In order to satisfy women’s tastes, manufacturers are providing adaptable styles, vivid hues, and customized fits. Additionally, the availability of e-commerce and rising disposable incomes support the quick growth of this market.

• Men
• Women
• Kids

Raincoat Distribution Channel Outlook: Segment Analysis

Raincoat Market Distribution Channel Segment Analysis

According to Cognitive Market Research, offline are likely to dominate the raincoat market over the forecast period. This is due to the fact that customers prefer to check things for durability, fit, and quality physically. In addition, retail establishments provide individualized shopping experiences, immediate buying choices, and simpler exchange procedures. Furthermore, the expansion of the market is aided by the existence of reputable physical stores in urban locations.

Online is the fastest-growing segment in the raincoat market. As a result of improved digital marketing, speedy delivery services, and simple return policies. These factors are attributed to rising internet penetration, ease of shopping, a large selection of products, competitive pricing, and growing consumer preference for e-commerce platforms.

• Online
• Offline

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

Author's Conclusion