Pregnancy Products Market Report 2025 (Global Edition)

Global Pregnancy Products Market Report 2025 Market Size Split by Product Type Outlook: (Stretch Mark Minimizer, Breast Cream, Toning/Firming Lotion, Itching Prevention Cream, Nipple Protection Cream,...

Pregnancy Products Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Competitive Landscape of the Pregnancy Products Market

The leading companies in the pregnancy products industry are actively working to improve their competitive posture by developing and launching novel products and putting strategic plans into action. Leading companies in the maternity products industry concentrate on expanding their product lines to include skincare products, dietary supplements, and support clothing, among other items that address different stages of pregnancy. Additionally, a lot of money is spent on research to provide novel, secure, and natural solutions that satisfy the rising demand for natural goods. Product accessibility is increased and distribution channels are expanded through strategic alliances with retail chains and healthcare providers.

September 2023: With an 85% market share in India, Mankind Pharma's Prega News leads the pregnancy detection industry and broadens its product line to assist expectant mothers at different phases. Six new goods that are divided into pre-conception, prenatal, and postnatal categories are introduced with this launch. These consist of stretch mark creams, fertility lubricants, ovulation detection kits, and sophisticated pregnancy tests. Prega News wants to establish itself as the premier source for all-inclusive reproductive care solutions. (Source: https://www.biospectrumindia.com/news/73/23578/mankind-pharmas-prega-news-to-provide-complete-pregnancy-care-solution-with-new-products.html ) August 2023: The Lansinoh Wearable Pump was introduced by Lansinoh Laboratories with the goal of empowering nursing moms by providing a portable, hands-free pumping alternative. The market for pregnancy products is expanding as a result of this invention, which meets the growing need for portable, easy-to-use breastfeeding supplies. Modern moms are always looking for products that fit their hectic schedules. (Source: https://www.prnewswire.com/news-releases/lansinoh-launches-new-wearable-breast-pump-exclusively-at-target-301890040.html ) May 2022: Mirvie closed its series B investment round and raised a total of USD 90 million. Through the funding, Mirvie was able to continue developing its patented Mirvie RNA platform, which reveals the underlying biology of each pregnancy and is the first to predict preterm delivery and preeclampsia months before they occur. (Source: https://www.businesswire.com/news/home/20220517005052/en/Mirvie-Raises-60-Million-Funding-Round-to-Shape-the-Future-of-Pregnancy-Health )

Top Companies Market Share in Pregnancy Products Industry: (In no particular order of Rank)

• Procter & Gamble
• Noodle & Boo.
• Bedgear
• Mustela
• Nine Naturals
• Mankind Pharma
• Expanscience Laboratories
• Clarins Group LLC.
• Mama Mio U.S. Inc.
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Regional Analysis of the Pregnancy Products Market

Which Region Dominates the Pregnancy Products Market in 2024?

According to Cognitive Market Research, North America currently dominates the Pregnancy Products market, and the region is expected to have significant growth during the projected period because of improved maternal health knowledge and improved support services. According to the White House Blueprint for Addressing the Maternal Health Crisis, more than 2,000 facilities were designated as "Birthing Friendly," pledging to provide higher-quality maternity care. Furthermore, for behavioural health concerns during pregnancy and childbirth, the National Maternal Mental Health Hotline's debut offered prompt assistance, resources, and referrals. These programs have increased consumer demand and awareness for goods that promote the health of mothers. In addition, tech-savvy customers looking for all-inclusive prenatal care solutions have been drawn to pregnancy products that include technology, such as wearable gadgets that track fetal health. The market's growth has been driven by a confluence of factors, including consumer interest in maternal health, expanded healthcare services, and legislative support.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR) as a result of enhanced attention to mother and child health and advancements in healthcare infrastructure. In an effort to improve community healthcare accessibility, the People's Republic of China's State Council announced in February 2024 that more than 18,000 medical consortia had been formed in 2023. Furthermore, China's National Health Commission declared that 3,491 essential maternity and obstetric care centers would be established around the country with an emphasis on treating critical cases involving mothers and newborns. Prenatal vitamins, maternity clothing, and baby care products are among the pregnancy-related goods whose demand is expected to rise as a result of these advances. Increased disposable incomes and pregnant women's increased health consciousness are probably going to fuel market growth even further.

The current report Scope analyzes Pregnancy Products Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Pregnancy Products Market Analysis

According to Cognitive Market Research, the global Pregnancy Products market size was estimated at USD 28614.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 11445.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Pregnancy Products market with a market size of USD 9030.64 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period ascribed to rising demand for pregnancy products, a larger birth rate, growing awareness among prospective parents, and rising disposable income.
• The Canada Pregnancy Products market had a market share of USD 1373.48 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period because of improved reimbursement regulations, rising demand for personal care goods, and increasing product awareness and adoption.
• The Mexico Pregnancy Products market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 1041.56 million in 2024.

Europe Pregnancy Products Market Analysis

According to Cognitive Market Research, the global Pregnancy Products market size was estimated at USD 28614.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 8584.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031.

• The United Kingdom Pregnancy Products market had a market share of USD 1442.16 million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period due to increased awareness of maternal health throughout pregnancy and after delivery, better healthcare facilities and spending, and a rising birth rate.
• The France Pregnancy Products market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 789.75 million in 2024.
• According to Cognitive Market Research, the German Pregnancy Products market size was valued at USD 1699.68 million in 2024 and is projected to grow at a CAGR of 4.7% during the forecast period ascribed to the large population and clientele observing a paradigm shift in consumer purchasing patterns as discretionary income rises.
• The Italy Pregnancy Products market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 738.25 million in 2024.
• The Russia Pregnancy Products market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 1330.56 million in 2024.
• The Spain Pregnancy Products market is projected to witness growth at a CAGR of 3.6% during the forecast period with a market size of USD 703.91 million in 2024
• The Luxembourg Pregnancy Products market is projected to witness growth at a CAGR of 4.6% during the forecast period, with a market size of USD 266.11 million in 2024.
• The Portugal Pregnancy Products market is projected to witness growth at a CAGR of 4.3% during the forecast period, with a market size of USD 180.27 million in 2024.
• The Greece Pregnancy Products market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 103.01 million in 2024.
• The Rest of Europe's Pregnancy Products market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 1330.56 million in 2024.

Asia Pacific Pregnancy Products Market Analysis

According to Cognitive Market Research, the global Pregnancy Products market size was estimated at USD 28614.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 6581.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Pregnancy Products market size was valued at USD 2961.57 million in 2024 and is projected to grow at a CAGR of 7.5% during the forecast period ascribed to the growing demand for natural and organic products, increased R&D and innovation, and rapid population expansion, particularly among young people.
• The Japan Pregnancy Products market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 908.21 million in 2024.
• The India Pregnancy Products market had a market share of USD 789.75 million in 2024 and is projected to grow at a CAGR of 9.8% during the forecast period attributed to increased disposable income, a higher birth rate, more awareness among potential parents, and an increase in the demand for prenatal care items.
• The South Korean Pregnancy Products market is projected to witness growth at a CAGR of 7.1% during the forecast period, with a market size of USD 658.14 million in 2024.
• The Australian Pregnancy Products market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 342.23 million in 2024.
• The South East Asia Pregnancy Products market is projected to witness growth at a CAGR of 9.0% during the forecast period, with a market size of USD 454.11 million in 2024.
• The Rest of Asia Pacific Pregnancy Products market is projected to witness growth at a CAGR of 7.8% during the forecast period, with a market size of USD 467.27 million in 2024.

South America Pregnancy Products Market Analysis

According to Cognitive Market Research, the global Pregnancy Products market size was estimated at USD 28614.2 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 1430.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Pregnancy Products market size was valued at USD 612.34 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period due to enhanced reimbursement laws, growing consumer demand for personal hygiene products, and growing product acceptance and awareness.
• Argentina's Pregnancy Products market had a market share of USD 240.36 million in 2024 and is projected to grow at a CAGR of 6.3% during the forecast period because of a growing birth rate, improved healthcare facilities and spending, and heightened awareness of maternal health during pregnancy and after delivery.
• Colombia Pregnancy Products market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 127.33 million in 2024.
• Peru Pregnancy Products market is projected to witness growth at a CAGR of 5.6% during the forecast period, with a market size of USD 117.32 million in 2024.
• Chile Pregnancy Products market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 103.01 million in 2024.
• The Rest of Latin America's Pregnancy Products market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 230.34 million in 2024.

Middle East Pregnancy Products Market Analysis

According to Cognitive Market Research, the global Pregnancy Products market size was estimated at USD 28614.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 572.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031..

• The GCC Countries Pregnancy Products market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 244.94 million in 2024 attributed to the fact that a paradigm shift in consumer purchasing behaviors is being observed by the huge population and clientele as discretionary income increases.
• The Egypt Pregnancy Products market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 60.09 million in 2024.
• The South Africa Pregnancy Products market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 90.42 million in 2024 attributed to fast population growth, especially among young people, greater R&D and innovation, and the growing demand for natural and organic products.
• The Turkey Pregnancy Products market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 49.22 million in 2024.
• The Nigeria Pregnancy Products market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 60.90 million in 2024.
• The Rest of the MEA Pregnancy Products market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 67.53 million in 2024.

Pregnancy Products Market Analysis

How are Segments Performing in the Global Pregnancy Products Market?

Pregnancy Products Market Product Type Segment Analysis

According to Cognitive Market Research, stretch mark minimizer category is likely to dominate the Pregnancy Products Market over the forecast period due to the desire to lessen the development of stretch marks and the growing awareness among pregnant moms regarding skin care during pregnancy. As customers place a higher priority on safety during pregnancy, there is a growing demand for products made with natural and safe components. Additionally, improvements in dermatological research have produced faster-acting and more potent stretch mark minimizers, which have increased their allure. Healthcare professionals' endorsements and strong marketing tactics are also expected to help the industry.

The breast cream is the fastest-growing segment in the Pregnancy Products Market ascribed to the increased understanding of the importance of breast health throughout lactation and pregnancy. Breast creams with omega-3 fatty acids and antioxidants help preserve skin and moisturize, strengthen, and elasticize breasts. Its care after delivery is very recommended to guarantee adequate nutrition; otherwise, issues like flexibility, beast flattening, and drooping may arise. Thus, during the forecast period, the importance of breast cream is anticipated to propel its expansion. The chance of getting breast cancer can also contribute to the segment's expansion. In addition to offering comfort and enhancing skin health, pregnancy-safe moisturizers and creams can help reduce discomfort.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Pregnancy Products Industry. Request a Free Sample PDF!

Pregnancy Products Market End User Segment Analysis

According to Cognitive Market Research, the Maternity Homes/Clinics segment holds the largest share of the market because pregnant women are becoming more and more interested in individualized and customized treatment. Personalized services, including wellness programs, dietary counseling, and prenatal consultations, are frequently the main focus of these institutions. Demand in this area has been fueled by the increased recognition of the significance of maternal health and the rise in the number of new mothers seeking specialized treatment. Additionally, as maternity clinics in urban and semi-urban regions expand to meet the demand for easily accessible, high-quality care, development is being further stimulated.

In the Pregnancy Products Market, the Hospitals has been expanding at a rapid pace. Hospitals are responding to the rising complexity of pregnancies and deliveries by implementing specialized maternity units and cutting-edge equipment. Additionally, the dependence on hospitals for pregnancy-related care has grown due to the increasing number of high-risk pregnancies and the requirement for immediate medical attention. Maternity kits and postpartum recovery goods are among the pregnancy products that are being included in hospital environments, which is further fueling the growth of this market.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Pregnancy Products Distribution Channel Outlook: Segment Analysis

Pregnancy Products Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the Hospital Pharmacies segment holds the largest market share due to hospital pharmacies' established reputation for offering specific products for pregnancy and maternal care. Hospital pharmacies are frequently relied upon by patients for high-quality products that are prescribed by medical professionals and guarantee safe and efficient use. Stretch mark creams, maternity vitamins, and orthopaedic assistance are just a few of the pregnancy-related items that are readily available, which contributes to the expansion of this market. A handy distribution channel, hospital pharmacists also have direct patient access during consultations and regular check-ups.

In the Pregnancy Products market, the rapidly growing sector is the online category ascribed to increased digital knowledge, a greater selection of products, and the ease and accessibility provided by internet platforms. Additionally, as many consumers chose e-commerce to reduce their exposure to the virus, the COVID-19 pandemic greatly drove the trend towards online purchasing. This trend has continued, with many women still choosing to buy pregnancy products online because of their ease and safety. For instance, 12% of registrants on the media and e-commerce portal Babylist presently utilize the platform to purchase breast pumps with insurance. Through partnerships with major insurance companies like Aetna, Blue Cross Blue Shield, Cigna, and others, the platform also gives families access to postpartum care. It is also anticipated that the existence of such platforms will propel industry expansion.

• Hospital Pharmacies
• Independent Pharmacies
• Hypermarkets/Supermarkets
• Online
• Others

Pregnancy Products Preganancy Stage Segment Analysis

• Pregnancy 0–3 Months
• Pregnancy 3–6 Months
• Pregnancy Above 6 Months
• Postpartum

Pregnancy Products Distribution Channel Segment Analysis

• Online
• Offline

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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