Global Personalization Software
Market Report
2025
personalization software market was valued at USD 860.3 million in 2022 and is projected to reach USD 4391.1 million by 2030, registering a CAGR of 22.6% for the forecast period 2023- 2030
The base year for the calculation is 2024. The historical will be 2021 to 2024. The year 2025 will be estimated one while the forecasted data will be from year 2025 to 2033. When we deliver the report that time we updated report data till the purchase date.
PDF Access: Password protected PDF file, Excel File Access: Quantitative data, PPT Report Access: For the presentation purpose, Cloud Access: Secure Company Account Access.
Share your contact details to receive free updated sample copy/pages of the recently published edition of Personalization Software Market Report 2025.
The global personalization software market was valued at USD 860.3 million in 2022 and is projected to reach USD 4391.1 million by 2030, registering a CAGR of 22.6% for the forecast period 2023- 2030
2021 | 2025 | 2033 | CAGR | |
---|---|---|---|---|
Global Personalization Software Market Sales Revenue | 121212 | 121212 | 121212 | 22.6% |
Base Year | 2024 |
Historical Data Time Period | 2021-2024 |
Forecast Period | 2025-2033 |
Market Split by Product |
|
Market Split by Deployment |
|
Market Split by Application |
|
Market Split by Technology |
|
Market Split by End User |
|
List of Competitors |
|
Regional Analysis |
|
Country Analysis |
|
Report scope is customizable as we have a huge database of Personalization Software industry. We can deliver an exclusive report Edition/Consultation as per your data requirements. Request for your Free Sample Pages.
Personalization Software Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
Personalization software is software that allows users to customize their computer or other electronic device's user experience. The software can be used to customize the design of the user interface, choose which programs and features people view, and personalize how information is presented to them. Personalization software is used to provide personalized online experiences depending on the choices of the user. Personalization software tailors each website visitor's experience by utilizing cookies, collaborative filtering, data analytic tools, and user profiling. Personalization software is used by businesses to meet their customers' needs more efficiently and to boost customer satisfaction.
Personalization software is often used by product and development teams to maximize a website's performance and convert website visitors into buyers. Personalization software can often be implemented as a part of other website performance tools such as A/B testing software and digital analytics software. It can also be integrated with e-commerce platforms, shopping cart software, and product information management (PIM) software to display pertinent product information to prospective buyers.
Responding to changing consumer perceptions and market conditions requires an ability to leverage customer data at the most granular level. As many industries slowly begin to emerge from the crisis, enabling hyper-personalization across e-commerce, marketing automation, and customer engagement platforms will be extremely important, allowing them to provide context to every interaction. For instance, a survey conducted on E-commerce companies in Europe and North America stated that 67 percent of e-commerce companies planned on investing more in personalization in 2021. Additionally, it was found that 26 percent of these businesses would keep their personalization investments at the same level.
Customers expect to be treated as individuals, as human beings who are facing one of the most challenging periods of their lives. They want to deal with companies who understand who they are and what they’re going through and who appreciate that their reality and needs are changing every single day. For instance, according to a survey, 74% of customers feel frustrated when website content is not personalized, and 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them.
Due to this organizations are looking for ways to improve the customer experience and evolve their marketing programs to be even more digital, targeted, precise, and personalized, which led to the heightened demand for the personalization software market.
Personalization software is often dependent on vast data to train its algorithms and to deliver tailored experiences. Personal information such as names, addresses, financial information, and sensitive information such as medical records and social security numbers can all be included in this data. Concerns can be raised regarding how this data is collected and processed, as well as who has access to it. With so much data being collected and processed, there is a risk that it will fall into the hands of the wrong people, whether through hacking or other security breaches. When AI acquires personal data, it is critical to guarantee that the data is collected, used, and processed in accordance with the GDPR. So, concerns over data privacy, security breaches, and compliance with regulations (such as GDPR) can hinder the widespread adoption of personalization software.
The COVID-19 pandemic has forced almost every business to change how they operate. For CMOs, strategy and communications have needed to pivot in real-time potentially with dramatically-reduced budgets, both to keep costs down in uncertain economic conditions and to demonstrate sensitivity to what was going on in their customers’ lives. So the global has both positive as well as negative impacts on the market. With lockdowns and social distancing measures in place, more people turned to online platforms for shopping, entertainment, and communication. This increased digital engagement created more data points for personalization algorithms to leverage. However, many businesses faced economic challenges during the pandemic, which might have led to budget cuts, affecting investments in new software, including personalization tools.
We have various report editions of Personalization Software Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.
July 2022
Optimove acquired the cloud-based personalization platform, Graphyte, following the purchase of Kumulos
Optimove acquired the cloud-based personalization platform, Graphyte, following the purchase of Kumulos, which help Optimove advance the CRM marketing industry in delivering a one-stop, full-service multichannel marketing hub built for personalization at scale
December 2021
Mastercard announced that it will add to services momentum with the acquisition of Dynamic Yield, McDonald’s personalization platform
Mastercard and McDonald’s announced an agreement for Mastercard to acquire McDonald’s state-of-the-art personalization platform and decision engine company, Dynamic Yield. Dynamic Yield’s technology is a natural addition to Mastercard’s existing suite of services that help brands deliver more effective and trusted customer experiences across channels.
July 2023
Samsung launched a platform to offer personalized customer service, and DIY videos in India
Samsung launched the 'Digital Service Center’ platform for its consumers in India to provide personalized service experiences related to products.
February 2023
Insider launched Eureka to help brands personalize search results for online shoppers
Insider announced the launch of Eureka, a search and merchandising solution to help brands deliver personalized search results for online shoppers with AI-led product recommendations based on browsing history and predicted behavior.
March 2021
Sitecore made personalization, e-commerce acquisitions
Sitecore, a tech vendor with roots in web content management that continues to build its digital experience cloud, announced agreements to acquire the Boxever customer data platform and Four51, a headless e-commerce company.
Top Companies Market Share in Personalization Software Industry: (In no particular order of Rank)
If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.
North America is dominating the global personalization software market, owing to the presence of major market players, adoption of advanced technologies, growing e-commerce platform, and surge in consumer preferences for customized or personalized products. For instance, revenue in the eCommerce market for the United States is projected to reach US$925.40bn in 2023. On the other hand, the APAC region is estimated to grow with the highest CAGR during the forecast period, owing to the surge in spending capacity, growing population in major economies like India, and China, increasing popularity of online purchases, and changing lifestyle. For instance, Myntra one of the popular e-commerce platforms in India accounted for a revenue of RS 35.01 billion in 2022.
The current report Scope analyzes Personalization Software Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
The above graph is for illustrative purposes only.
To learn more about geographical trends request the free sample pages.
Get Free Sample
Global Personalization Software Market Report 2025 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Personalization Software Industry growth. Personalization Software market has been segmented with the help of its Product, Deployment Application, and others. Personalization Software market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
Based on product type mobile terminal segment is dominating the global personalization software market, owing to the strong growth in the adoption of smartphones across the globe. This segment accounted for a market share of 65.32 % in the year 2022. Customers nowadays prefer to shop online through smartphones which is a handy and easy option, which led to increased demand for personalization software by different organizations.
The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Personalization Software Industry. Request a Free Sample PDF!
By deployment, the market is segmented into Large Enterprises and SMEs. Large Enterprises are dominating the market and accounted for about 56.49% market share in 2022. Large enterprises have high spending capacity to personalize their offerings, and they spent more on it to fulfill the demand of the customers. Further, large enterprises also prefer personalization software to maintain good client relations.
The above Graph is for representation purposes only. This chart does not depict actual Market share.
To learn more about market share request the free sample pages.
Get Free Sample
The commercial use segment is dominating the market based on the application segment. It accounted for about 59.61% market share in 2022, owing to its applications in various industries such as Consumer Goods & Retail, Aerospace & Defence, Media & Entertainment, Automotive & Transportation, BFSI, Building, Construction & Real Estate, and others. The demand for personalization software has been increasing in these industries to meet the changing demands of customers, and to maintain their position in the market through the launch of innovative products and services.
Research associate at Cognitive Market Research
Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.
Swasti an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.
In her current role, Swasti manages research for service and software category, leading initiatives to uncover market opportunities and enhance competitive positioning. Her strong analytical skills and ability to provide clear, impactful findings have been crucial to her team’s success. With an expertise in market research analysis, She is adept at dissecting complex problems, extracting meaningful insights, and translating them into actionable recommendations, Swasti remains an invaluable asset in the dynamic landscape of market research.
Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product position and will assist you to understand opportunities and threats around the globe.
The Global Personalization Software Market is witnessing significant growth in the near future.
In 2023, the PC Terminal segment accounted for noticeable share of global Personalization Software Market and is projected to experience significant growth in the near future.
The Large Enterprises segment is expected to expand at the significant CAGR retaining position throughout the forecast period.
Some of the key companies Acquia , Biztech and others are focusing on its strategy building model to strengthen its product portfolio and expand its business in the global market.
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
Disclaimer:
Product | PC Terminal, Mobile Terminal |
Deployment | Large Enterprises, SMEs |
Application | Personal Use, Commercial Use |
Technology | Cloud-Based, On-Premise |
End User | Consumer Goods & Retail, Aerospace & Defense, Media & Entertainment, Automotive & Transportation, BFSI, Building, Construction & Real Estate, Healthcare & Life Sciences, Education, Energy & Utilities, Information Technology, Manufacturing, Travel & Hospitality, Government & Public Sector, Others |
List of Competitors | Acquia, Inc., Biztech, Adobe, Corjl, Digioh, Certona, findify, Hippo Video/Lyceum Technologies, Dynamic Yield, Kibo Commerce, NOSTO, Optimizely, Qubit, Qwardo, Webeo, Progress Software Corporation, Appcues, Pure360, and others. |
This chapter will help you gain GLOBAL Market Analysis of Personalization Software. Further deep in this chapter, you will be able to review Global Personalization Software Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
This chapter will help you gain North America Market Analysis of Personalization Software. Further deep in this chapter, you will be able to review North America Personalization Software Market Split by various segments and Country Split.
Chapter 2 North America Market Analysis
This chapter will help you gain Europe Market Analysis of Personalization Software. Further deep in this chapter, you will be able to review Europe Personalization Software Market Split by various segments and Country Split.
Chapter 3 Europe Market Analysis
This chapter will help you gain Asia Pacific Market Analysis of Personalization Software. Further deep in this chapter, you will be able to review Asia Pacific Personalization Software Market Split by various segments and Country Split.
Chapter 4 Asia Pacific Market Analysis
This chapter will help you gain South America Market Analysis of Personalization Software. Further deep in this chapter, you will be able to review South America Personalization Software Market Split by various segments and Country Split.
Chapter 5 South America Market Analysis
This chapter will help you gain Middle East Market Analysis of Personalization Software. Further deep in this chapter, you will be able to review Middle East Personalization Software Market Split by various segments and Country Split.
Chapter 6 Middle East Market Analysis
This chapter will help you gain Middle East Market Analysis of Personalization Software. Further deep in this chapter, you will be able to review Middle East Personalization Software Market Split by various segments and Country Split.
Chapter 7 Africa Market Analysis
This chapter provides an in-depth analysis of the market share among key competitors of Personalization Software. The analysis highlights each competitor's position in the market, growth trends, and financial performance, offering insights into competitive dynamics, and emerging players.
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
This chapter would comprehensively cover market drivers, trends, restraints, opportunities, and various in-depth analyses like industrial chain, PESTEL, Porter’s Five Forces, and ESG, among others. It would also include product life cycle, technological advancements, and patent insights.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Product Analysis 2019 -2031, will provide market size split by Product. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Product Analysis 2021 - 2033
The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 11 Market Split by Deployment Analysis 2021 - 2033
The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 12 Market Split by Application Analysis 2021 - 2033
The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 13 Market Split by Technology Analysis 2021 - 2033
The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 14 Market Split by End User Analysis 2021 - 2033
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Personalization Software market
Chapter 15 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Chapter 16 Research Methodology and Sources
Why PC Terminal have a significant impact on Personalization Software market? |
What are the key factors affecting the PC Terminal and Mobile Terminal of Personalization Software Market? |
What is the CAGR/Growth Rate of Large Enterprises during the forecast period? |
By type, which segment accounted for largest share of the global Personalization Software Market? |
Which region is expected to dominate the global Personalization Software Market within the forecast period? |
Segmentation Level Customization |
|
Global level Data Customization |
|
Region level Data Customization |
|
Country level Data Customization |
|
Company Level |
|
Additional Data Analysis |
|
Additional Qualitative Data |
|
Additional Quantitative Data |
|
Service Level Customization |
|
Report Format Alteration |
|