Party Supplies Market Report 2025 (Global Edition)

Global Party Supplies Market Report 2025 Market Size Split by Application (Commercial Use , Domestic Use), by Product Type (Balloons , Banners, Pinatas, Games, Home Decor, Tableware/Disposables, Ta...

Party Supplies Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Competitive Landscape of the Party Supplies Market 

To make party planning easier and guarantee a well-organized event, top companies are releasing mobile applications with a variety of capabilities, including guest list management, budget tracking, and even augmented reality-based decoration previews. Furthermore, in an effort to lessen their impact on the environment, major suppliers and players are now producing party supplies using sustainable materials, including recycled or biodegradable paper, compostable dinnerware, and reusable decorations.

Party Supplies Industry News

In March 2022, In an effort to diversify its product line, American Greetings Corporation introduced the SmashUp video card, which features Weird Al Yankovich.

(Source: https://www.americangreetings.com/weird-al)

In November 2023, Huhtamaki, a leading global maker of cutting-edge sustainable packaging solutions, officially opens its expansion to its current Nules, Spain, paper-based packaging manufacturing facility. Vending cups and catering disposables are among its paper-based packaging options.

(Source: https://www.huhtamaki.com/en/media/media/press-release/2022/huhtamaki-expands-paper-based-packaging-capacity-at-its-factory-in-nules-spain/)

Top Companies Market Share in Party Supplies Industry: (In no particular order of Rank)

• American Greetings Corporation
• Artisano Designs
• Party City Holdco Inc
• Chinet
• Hallmark Licensing LLC
• Oriental Trading Company
• Pioneer Worldwide
• Omni Media Inc
• Shutterfly Inc
• Unique Industries Inc
• Martha Stewart Living
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Regional Analysis of Party Supplies

Which Region will dominate the Party Supplies Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The increase in co-ed life-event party celebrations, like bachelorette parties, post-wedding pair showers, and bachelor/bachelor parties, is the reason for the market expansion in this region. Social media is one of the main forces behind this phenomenon. Young adults in North America have a strong tendency to throw parties, which they publicize by sharing on Facebook, Instagram, and other social media platforms.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific is the fastest-growing region. Trends like gender-neutral party themes and birthday parties are expected to drive increased demand for party supplies in the Asia-Pacific region, including balloons, banners, and other things. Small and medium-sized enterprises (SMEs) are becoming more and more in need of inexpensive decorative materials. Since the party supply market in the Asia-Pacific region is anticipated to generate the most revenue and expand value sales at a rapid pace over the forecast period, this trend is especially noticeable in these countries.

The current report Scope analyzes Party Supplies Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Party Supplies Market Analysis

According to Cognitive Market Research, the global Party Supplies Market size was estimated at USD 12514.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 5005.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031. Consumers in North America react to a growing desire for co-ed life-event parties, including post-wedding couple's showers and bachelor and bachelorette parties prior to marriage. One of the primary causes of this issue is social media. Furthermore, young individuals in North America have a propensity for social networking site posting and partying, including Facebook, Instagram, and others. In addition, the sixteenth and twenty-first birthdays in the US receive extra attention. This thereby increases the need for party supplies in the area, which in turn propels the growth of value sales in the industry.

• According to Cognitive Market Research, the US had a major share in the Party Supplies Market with a market size of USD 3949.48 million in 2024 and is projected to grow at a CAGR of 7.7% during the forecast period. Party City, Martha Stewart, Oriental Trading Company, and Unique Industries are some of the leading companies in the US party supply sector.
• The Canada Party Supplies Market had a market share of USD 600.68 million in 2024 and is projected to grow at a CAGR of 8.7% during the forecast period. In Canada, the market for party supplies is expanding quickly due to consumers' increased preference for home shopping convenience.
• The Mexico Party Supplies Market is projected to witness growth at a CAGR of 8.4% during the forecast period, with a market size of USD 455.52 million in 2024.

 

Europe Party Supplies Market Analysis

According to Cognitive Market Research, with a market value of USD 12514.2 million in 2024, it is projected to expand at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 3754.26 million. Europe is one of the best destinations in the world for nightclubs, concerts, and parties. The carnival is one of the biggest events in European culture. The party supply industry's value sales in this area have increased as a result of the convergence of these variables. A rise in customer interest in home parties, concerts, theme parties, birthday celebrations, expensive weddings, and other events, especially among Generation Z and millennial customers, has also resulted in an exponential growth of the party supply business in Europe.

• The United Kingdom Party Supplies Market had a market share of USD 630.72 million in 2024 and is projected to grow at a CAGR of 9.0% during the forecast period. Individuals in Europe and the UK have greater disposable income for party supplies and other non-essential products.
• The France Party Supplies Market is projected to witness growth at a CAGR of 7.4% during the forecast period, with a market size of USD 345.39 million in 2024.

• According to Cognitive Market Research, the Germany Party Supplies Market size was valued at USD 743.34 million in 2024 and is projected to grow at a CAGR of 8.4% during the forecast period. There are several major and small competitors in the fiercely competitive German party supply sector.
• The Italy Party Supplies Market is projected to witness growth at a CAGR of 7.6% during the forecast period, with a market size of USD 322.87 million in 2024.
• The Russia Party Supplies Market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 581.91 million in 2024.
• The Spain Party Supplies Market is projected to witness growth at a CAGR of 7.3% during the forecast period, with a market size of USD 307.85 million in 2024.
• The Luxembourg Party Supplies Market is projected to witness growth at a CAGR of 8.3% during the forecast period, with a market size of USD 116.38 million in 2024.
• The Portugal Party Supplies Market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 78.84 million in 2024.
• The Greece Party Supplies Market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 45.05 million in 2024.
• The rest of the Europe Party Supplies Market is projected to witness growth at a CAGR of 6.9% during the forecast period, with a market size of USD 581.91 million in 2024.

Asia Pacific Party Supplies Market Analysis

According to Cognitive Market Research, the global Party Supplies Market size was estimated at USD 12514.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 2878.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031. Asia-Pacific is anticipated to increase significantly. Forecasts indicate that trends such as gender-neutral party themes and birthday parties will drive increased demand for party supplies in the Asia-Pacific region, including balloons, banners, and other things. In small and medium-sized businesses (SMEs), the need for inexpensive decorative materials is growing. In the Asia-Pacific region, where party supply sales are anticipated to generate the highest revenue and increase at a rapid pace over the projected period, this tendency is especially noticeable. 

• According to Cognitive Market Research, the China Party Supplies Market size was valued at USD 1295.22 million in 2024 and is projected to grow at a CAGR of 11.2% during the forecast period. China is home to a sizable middle class with disposable income and a sizable population. This expands the pool of prospective buyers for party products.
• The Japan Party Supplies Market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD 397.20 million in 2024.

• The India Party Supplies Market had a market share of USD 345.39 million in 2024 and is projected to grow at a CAGR of 13.5% during the forecast period. The party supply industry in India is flourishing driven by the expansion of the middle class, increasing discretionary resources, and the increased inclination toward celebrating events.
• The South Korean Party Supplies Market is projected to witness growth at a CAGR of 10.8% during the forecast period, with a market size of USD 287.83 million in 2024.
• The Australia Party Supplies Market is projected to witness growth at a CAGR of 11.4% during the forecast period, with a market size of USD 149.67 million in 2024.
• The South East Asia Party Supplies Market is projected to witness growth at a CAGR of 12.7% during the forecast period, with a market size of USD 198.60 million in 2024.
• The Rest of Asia Pacific Party Supplies Market is projected to witness growth at a CAGR of 11.5% during the forecast period with a market size of USD 204.36 million in 2024.

 

South America Party Supplies Market Analysis

According to Cognitive Market Research, the global Party Supplies Market size was estimated at USD 12514.2 Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 625.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.1% from 2024 to 2031. The market for party goods in Latin America is vibrant and expanding. Expanding disposable incomes and an expanding population are likely to fuel market expansion in the upcoming years.

• According to Cognitive Market Research, the Brazil Party Supplies Market size was valued at USD 267.80 million in 2024 and is projected to grow at a CAGR of 9.7% 
• The Argentina Party Supplies Market had a market share of USD 105.12 million in 2024 and is projected to grow at a CAGR of 10.0% during the forecast period.
• The Colombia Party Supplies Market is projected to witness growth at a CAGR of 8.9% during the forecast period, with a market size of USD 55.69 million in 2024.
• The Peru Party Supplies Market is projected to witness growth at a CAGR of 9.3% during the forecast period, with a market size of USD 51.31 million in 2024.
• The Chile Party Supplies Market is projected to witness growth at a CAGR of 9.4% during the forecast period, with a market size of USD 45.05 million in 2024.
• The Rest of the Latin America Party Supplies Market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 100.74 million in 2024.

Middle East Party Supplies Market Analysis

According to Cognitive Market Research, the global Party Supplies Market size was estimated at USD 12514.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 250.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.4% from 2024 to 2031. There are still a lot of small and medium-sized businesses in the MEA party supplies market, which is still somewhat fragmented. On the other hand, a number of significant foreign competitors, including Hallmark and Amscan, are beginning to join the market.

• According to Cognitive Market Research, the GCC Countries Party Supplies Market size was valued at USD 107.12 million in 2024 and is projected to grow at a CAGR of 10.2% during the forecast period.  

• The Egypt Party Supplies Market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD 26.28 million in 2024.

• The South Africa Party Supplies Market is projected to witness growth at a CAGR of 10.4% during the forecast period, with a market size of USD 39.54 million in 2024 driven by the expansion of the increasing discretionary resources, middle class, and the increased inclination toward celebrating events.
• The Turkey Party Supplies Market is projected to witness growth at a CAGR of 8.9% during the forecast period, with a market size of USD 21.52 million in 2024.
• The Nigeria Party Supplies Market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 26.28 million in 2024.
• The Rest of MEA Party Supplies Market is projected to witness growth at a CAGR of 8.4% during the forecast period, with a market size of USD 29.53 million in 2024.

Party Supplies Market Analysis

Party Supplies Application Segment Analysis

According to Cognitive Market Research, Domestic use held the major market share over the forecast period. This is linked to the growing popularity of party celebrations, including mixers and single dance parties, pre-wedding celebrations, divorce parties, baby showers, housewarmings, post-birthday celebrations, and others. The primary consumer sector in an economy is the household sector. The end users or final consumers of goods and services produced by various companies are included in this sector. In accordance with their requirements and preferences, they generate market demand. The companies that supply the party manufacture and supply goods and services in the market in response to consumer demand. Amidst the COVID-19 pandemic, birthday celebrations are also changing as more and more clients use video conferencing apps to commemorate their birthdays. Using party balloons, banners, fairy lights, and other decorations to uplift the mood, they turn their living rooms into themed parties. 

Commercial use is the fastest-growing segment owing to the vast number of disposables utilized for organizing social gatherings in the retail sector. In order to retain a unique status, the commercial sector uses a range of premium disposables for social events. Due to the growing workload caused by the presence of multinational corporations in the market, parties, and social gatherings are becoming more and more common in the retail industry. Due to the growing popularity of corporate events and parties around the world, the commercial use segment is predicted to develop at an exponential rate in the future.

• Commercial Use 
• Domestic Use

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Party Supplies Industry. Request a Free Sample PDF!

Party Supplies Product Type Segment Analysis

According to Cognitive Market Research, tableware/disposables hold a prominent market share. Because of the enormous demand and supply for these materials on a regular basis, the tableware or disposables segment has grown to be the largest within this category. One of the biggest markets for tableware and disposables is the food and beverage industry, which offers great long-term growth potential. Furthermore, the considerable population that uses party disposables on a daily basis serves as a key driver of this market's growth.

Games are the fastest-growing category over the forecast period. In order to create a lively and entertaining atmosphere at themed parties, which are getting more and more popular, games are essential. The need for interactive features like games to keep guests interested is rising as social events and parties become more frequent. Families may have a great time playing board games and other party games together while having fun and interaction. To maintain the segment's excitement and freshness, the market is continuously releasing inventive and new games that appeal to a variety of age groups and interests.

• Balloons 
• Banners
• Pinatas
• Games
• Home Decor
• Tableware/Disposables
• Take Away Gifts
• Others

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Party Supplies Distribution Channel  Segment Analysis

According to Cognitive Market Research, supermarkets/hypermarkets hold a prominent market share. Supermarkets and hypermarkets are growing in popularity because they provide a large variety of goods under one roof, have enough parking, and have convenient hours. In addition, rising urbanization, a rise in the working class population, and competitive pricing make supermarkets and hypermarkets more appealing in developed and developing countries. These stores also stock a large selection of brands across a number of product categories, such as party supplies.

Convenience stores are the fastest-growing category over the forecast period. Convenience stores are growing in popularity because of their longer hours, larger service areas, and shorter checkout lines. Convenience stores have also replaced old general stores. Convenience stores are conveniently located for local customers to visit and are open for longer hours than other retail companies. They are positioned in a way that represents the logical conclusion of the site.

• Supermarket/Hypermarket 
• Convenience Stores 
• Specialized Stores 
• E-commerce
• Others

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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