Out of Home OOH Advertising Market Report 2025 (Global Edition)

Global Out of Home OOH Advertising Market Report 2025 Market Size Split by Type Outlook: (Billboards, Shelters, Transit displays, Street furniture), by Platform Outlook: (Physical Outdoor Advertising,...

Out of Home OOH Advertising Market Report Description

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Out of Home OOH Advertising Market Insights Video

Competitive Landscape of the Out of Home (OOH) Advertising Market

The competitive landscape of the Out of Home (OOH) advertising market is characterized by several large players and regional firms. Companies are increasingly focusing on digital transformations, enhancing their technological capabilities, and expanding their networks. Strategic partnerships and acquisitions are common as firms seek to broaden their service offerings and improve advertising effectiveness. Additionally, there is a growing emphasis on data analytics to optimize campaign performance and return on investment.

In June 2022, JCDecaux and VIOOH launched programmatic digital out-of-home advertising in Brazil. Through the VIOOH platform, JCDecaux offered clients effective programmatic campaigns on its premium screens across the country, enabling brands to forge meaningful connections with consumers while maximizing their media budgets. The VIOOH platform allows advertisers to design flexible, efficient, and measurable digital out-of-home campaigns, integrating OOH with other digital programmatic purchases. (Source: https://www.jcdecaux.com/press-releases/jcdecaux-and-viooh-launch-programmatic-digital-out-home-brazil) In April 2024, Lamar Advertising announced a partnership with Vistar, an OOH technology firm. This collaboration aims to enhance Lamar's U.S. fleet of digital OOH billboards using the Vistar Cortex software content management system (CMS), as stated in a recent press release. Lamar's network features nearly 5,000 digital displays, generating over 5 billion impressions each week. The transition to the Cortex system was completed in under six weeks, with no downtime for any of the displays. (Source: https://www.vistarmedia.com/news/vistar-media-inks-deal-with-lamar-across-denver#:~:text=Vistar%20Media%20inks%20deal%20with%20Lamar%20for%20new%20DOOH%20network%20in%20Denver,-4.7.2023&text=Vistar%20Media%2C%20a%20cutting%2Dedge,new%20Denver%20Transit%20DOOH%20network.)

Top Companies Market Share in Out of Home OOH Advertising Industry: (In no particular order of Rank)

• Clear Channel Outdoor
• JCDecaux
• Lamar Advertising Company
• Outfront Media
• Global Outdoor
• oOh!media
• Intersection
• Ströer SE & Co. KGaA
• Adams Outdoor Advertising
• Captivate Network
• VGI Global Media
• Posterscope
• Stroeer
• Zenith Media
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Out of Home (OOH) Advertising Market

Which Region Dominates the Out of Home (OOH) Advertising Market in 2024?

According to Cognitive Market Research, North America currently dominates the Out of Home (OOH) Advertising market, and the region is expected to have significant growth during the projected period. This is due to high urbanization rates and significant investments in digital advertising technologies. Brands leverage diverse platforms, maximizing consumer engagement in metropolitan areas.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). This is driven by rapid urbanization, increasing consumer mobility, and innovative advertising solutions. The proliferation of smart cities and advanced digital infrastructure supports dynamic and interactive advertising campaigns.

The current report Scope analyzes Out of Home OOH Advertising Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Out of Home OOH Advertising

According to Cognitive Market Research, the global Out of Home (OOH) Advertising market size was estimated at USD 28254.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 11301.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.

• According to Cognitive Market Research, The United States Out of Home advertising market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 8,917.12 million in 2024. In the U.S., digital innovations enhance targeting capabilities, attracting brands. The growing trend of experiential marketing further boosts OOH's relevance and effectiveness.
• The Canada Out of Home advertising market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 1,356.22 million in 2024. Canada's urbanization drives increased foot traffic, making OOH advertising essential. Furthermore, diverse and multicultural communities provide unique opportunities for tailored advertising campaigns. The Mexico Out of Home advertising market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 1,028.46 million in 2024.

Europe Out of Home OOH Advertising

According to Cognitive Market Research, the global Out of Home (OOH) Advertising market size was estimated at USD 28254.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 8476.35 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031.

• The United Kingdom Out of Home advertising market is projected to witness growth at a CAGR of 5.3% during the forecast period, with a market size of USD 1,424.03 million in 2024. The UK sees rising consumer confidence, encouraging brands to invest in OOH advertising. Additionally, technological advancements allow for interactive and engaging ad experiences.
• The France Out of Home advertising market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 779.82 million in 2024. The Germany Out of Home advertising market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 1,678.32 million in 2024. In Germany, sustainability-focused advertising is gaining traction, aligning with consumer values. This shift opens new avenues for impactful OOH campaigns in eco-conscious markets. The Italy Out of Home advertising market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 728.97 million in 2024. The Russia Out of Home advertising market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 1,313.83 million in 2024. The Spain Out of Home advertising market is projected to witness growth at a CAGR of 3.6% during the forecast period, with a market size of USD 695.06 million in 2024. The Luxembourg Out of Home advertising market is projected to witness growth at a CAGR of 4.6% during the forecast period, with a market size of USD 262.77 million in 2024. The Portugal Out of Home advertising market is projected to witness growth at a CAGR of 4.3% during the forecast period, with a market size of USD 178.00 million in 2024. The Greece Out of Home advertising market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 101.72 million in 2024. The Rest of Europe Out of Home advertising market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 1,313.83 million in 2024.

Asia Pacific Out of Home OOH Advertising

According to Cognitive Market Research, the global Out of Home (OOH) Advertising market size was estimated at USD 28254.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 6498.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.

• According to Cognitive Market Research, The China Out of Home advertising market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 2,924.34 million in 2024. China's rapid urban development fuels demand for OOH advertising. Moreover, the integration of digital screens in urban landscapes enhances consumer engagement and brand visibility.
• The Japan Out of Home advertising market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 896.80 million in 2024. The India Out of Home advertising market is projected to witness growth at a CAGR of 9.8% during the forecast period, with a market size of USD 779.82 million in 2024. In India, an expanding middle class drives increased spending on advertising. The proliferation of smartphone users also boosts the effectiveness of integrated OOH campaigns. The South Korea Out of Home advertising market is projected to witness growth at a CAGR of 7.1% during the forecast period, with a market size of USD 649.85 million in 2024. The Australia Out of Home advertising market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 337.92 million in 2024. The South East Asia Out of Home advertising market is projected to witness growth at a CAGR of 9.0% during the forecast period, with a market size of USD 448.40 million in 2024. The Rest of Asia Pacific Out of Home advertising market is projected to witness growth at a CAGR of 7.8% during the forecast period, with a market size of USD 461.40 million in 2024.

South America Out of Home OOH Advertising

According to Cognitive Market Research, the global Out of Home (OOH) Advertising market size was estimated at USD 28254.5 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 1412.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.

• According to Cognitive Market Research, The Brazil Out of Home advertising market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 604.65 million in 2024. Brazil's vibrant culture encourages creative and eye-catching OOH advertising. Increased infrastructure development enhances visibility, providing brands with more impactful advertising spaces.
• The Argentina Out of Home advertising market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 237.34 million in 2024. In Argentina, economic recovery leads to increased brand investments in advertising. Enhanced public transportation systems also create more opportunities for engaging OOH placements. The Colombia Out of Home advertising market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 125.73 million in 2024. The Peru Out of Home advertising market is projected to witness growth at a CAGR of 5.6% during the forecast period, with a market size of USD 115.84 million in 2024. The Chile Out of Home advertising market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 101.72 million in 2024. The Rest of Latin America Out of Home advertising market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 227.45 million in 2024.

Middle East Out of Home OOH Advertising

According to Cognitive Market Research, the global Out of Home (OOH) Advertising market size was estimated at USD 28254.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 565.09 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031..

• The GCC Countries Out of Home advertising market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 241.86 million in 2024. The GCC countries are witnessing a surge in tourism and entertainment, prompting brands to leverage OOH advertising for broader reach and engagement.
• The Egypt Out of Home advertising market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 59.33 million in 2024. The South Africa Out of Home advertising market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 89.28 million in 2024. In South Africa, urban renewal projects are revitalizing key areas, making OOH advertising more prominent. Additionally, increased mobile connectivity enhances audience targeting for advertisers. The Turkey Out of Home advertising market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 48.60 million in 2024. The Nigeria Out of Home advertising market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 59.33 million in 2024. The Rest of MEA Out of Home advertising market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 66.68 million in 2024.

Out of Home OOH Advertising Market Analysis

How are Segments Performing in the Global Out of Home (OOH) Advertising Market?

Out of Home (OOH) Advertising Market Type Segment Analysis

According to Cognitive Market Research, billboards are likely to dominate the Out of Home (OOH) Advertising market over the forecast period due to their widespread visibility and familiarity among consumers. They are strategically placed in high-traffic areas, making them effective for brand exposure. Their ability to reach large audiences consistently and their established presence in advertising campaigns contribute to their dominance in the OOH advertising market.

The transit displays is the fastest-growing segment in the Out of Home (OOH) Advertising market driven by increasing public transportation usage in urban areas. Commuters frequently encounter these ads, enhancing engagement during their travel time. Additionally, advancements in digital technology allow for dynamic content, making transit displays more appealing to advertisers seeking to connect with on-the-go consumers, resulting in heightened growth potential.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Out of Home OOH Advertising Industry. Request a Free Sample PDF!

Out of Home (OOH) Advertising Market Platform Segment Analysis

According to Cognitive Market Research, the physical outdoor advertising segment holds the largest share of the market due to its established infrastructure and traditional appeal. Advertisers have relied on formats like billboards and posters for decades, resulting in strong brand recognition. The tangible nature of physical ads also enhances credibility, making them a preferred choice for brands aiming to create lasting impressions on consumers.

In the Out of Home (OOH) Advertising market, the digital outdoor advertising has been expanding at a rapid pace driven by the rise of technology and data analytics. Brands increasingly seek innovative, interactive, and targeted advertising solutions, enabling them to engage consumers more effectively. The flexibility of digital displays allows for real-time content updates and creative campaigns, attracting advertisers looking to maximize impact and reach a broader audience.
 

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Out of Home OOH Advertising Purpose Segment Analysis

• Brand Awareness
• Promotions
• Sales

Out of Home OOH Advertising End User Industry Segment Analysis

• Automotive
• Financial Services
• Government
• Media & Entertainment
• Retail
• Real Estate
• Restaurants
• Others

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

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