Out of Home Billboard Market Report 2025 (Global Edition)

Global Out of Home Billboard Market Report 2025 Market Size Split by Type (Static Billboards, Digital Billboards), by Application (Highways, Railway Stations, Buildings, Automobiles, Others), by End-u...

Out of Home Billboard Market Report Description

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Competitive Landscape of the Out of Home Billboard Market

The competitive landscape of the Out of Home Billboard market is characterized by a diverse range of players competing to gain market share through product innovation, strategic partnerships, and aggressive marketing efforts. Key players in the market include established manufacturers, specialized Out of Home Billboard companies, and emerging start-ups aiming to disrupt the market with innovative solutions.

August 2021: Airsqreen launched an Advertising Platform for Digital Out-of-Home (DOOH) Advertising. This straightforward technology facilitates connections between advertisers and screen operators, introducing a higher level of confidence and revenue potential to the industry. Airsqreen devised a user-friendly, economical solution that enhances transparency in DOOH advertising through real-time verification and fosters operational efficiencies. (Source: https://airsqreen.com/pressrelease001/ )

Top Companies Market Share in Out of Home Billboard Industry: (In no particular order of Rank)

• Daktronics Inc.
• Lamar Advertising Co
• JCDecaux
• Clear Channel Outdoor
• Outfront Media Inc.
• Ströer SE & Co. KGaA
• APG|SGA SA
• Global Outdoor Advertising Market (GOAM)
• oOh!media Limited
• Adams Outdoor Advertising
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Out of Home Billboard Market

Which Region Dominates the Out of Home Billboard Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. Even with the surge of digital advertising, traditional channels like out-of-home (OOH) billboards maintain their relevance and effectiveness. In Canada, the advertising and related services industry experienced impressive double-digit growth for the second consecutive year in 2022. Operating revenues reached a record-high of $13.3 billion, marking a 15.4% increase from the previous year as the industry rebounded from the challenges posed by the COVID-19 pandemic. Businesses continue to include billboard advertising in their marketing strategies, bolstering the market's growth. Moreover, technological advancements have enhanced the interactivity and engagement of billboards, further capturing the interest of advertisers in this medium.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific stands out as the fastest-growing region in the Out of Home Billboard market due to several compelling reasons. ? Investments in infrastructure like highways, public transportation systems, and urban redevelopment projects present fresh opportunities for billboard placement. According to a recent World Bank report, India is projected to require $840 billion in urban infrastructure investment over the next 15 years, averaging $55 billion annually. Areas with high traffic, transportation hubs, and commercial districts emerge as ideal spots for advertisers seeking maximum exposure. This continuous infrastructure development in the region continues to drive the expansion of the billboard market.

 

The current report Scope analyzes Out of Home Billboard Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Out of Home Billboard Market Analysis

According to Cognitive Market Research, the global Out of Home Billboard market size was estimated at USD 36158.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 14463.2 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Out of Home Billboard market with a market size of USD 11411.5 million in 2024 and is projected to grow at a CAGR of 2.0% during the forecast period. The demand is amplified by the nation's growing urbanization.
• The Canada Out of Home Billboard market had a market share of USD 1735.5 million in 2024 and is projected to grow at a CAGR of 3.0% during the forecast period. Canada's rising infrastructure development to increased usage of Out of Home Billboard.
• The Mexico Out of Home Billboard market is projected to witness growth at a CAGR of 2.7% during the forecast period with a market size of USD 1316.1 million in 2024.

Europe Out of Home Billboard Market Analysis

>According to Cognitive Market Research, the global Out of Home Billboard market size was estimated at USD 36158.2 Million out of which Europe held the market of more than 30% of the global revenue with a market size of USD 10843.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.5% from 2024 to 2031.

• The United Kingdom Out of Home Billboard market had a market share of USD 1822.3 million in 2024 and is projected to grow at a CAGR of 3.3% during the forecast period. In the UK, Out of Home Billboard sales witness an upswing due to increasingly spending time outdoors, engaging in leisure activities, shopping, and socializing.
• The France Out of Home Billboard market is projected to witness growth at a CAGR of 1.7% during the forecast period with a market size of USD 997.9 million in 2024.
• According to Cognitive Market Research, the Germany Out of Home Billboard market size was valued at USD 2147.8 million in 2024 and is projected to grow at a CAGR of 2.7% during the forecast period. In Germany, Out of Home Billboard sales surge due to the increasing construction of shopping malls and other commercial structures.
• The Italy Out of Home Billboard market is projected to witness growth at a CAGR of 1.9% during the forecast period with a market size of USD 932.8 million in 2024.
• The Russia Out of Home Billboard market is projected to witness growth at a CAGR of 1.5% during the forecast period with a market size of USD 1681.3 million in 2024.
• The Spain Out of Home Billboard market is projected to witness growth at a CAGR of 1.6% during the forecast period with a market size of USD 889.4 million in 2024
• The Luxembourg Out of Home Billboard market is projected to witness growth at a CAGR of 2.6% during the forecast period with a market size of USD 336.2 million in 2024.
• The Portugal Out of Home Billboard market is projected to witness growth at a CAGR of 2.3% during the forecast period with a market size of USD 227.8 million in 2024.
• The Greece Out of Home Billboard market is projected to witness growth at a CAGR of 2.8% during the forecast period with a market size of USD 130.1 million in 2024.
• Rest of Europe Out of Home Billboard market is projected to witness growth at a CAGR of 1.2% during the forecast period with a market size of USD 1681.3 million in 2024.

Asia Pacific Out of Home Billboard Market Analysis

According to Cognitive Market Research, the global Out of Home Billboard market size was estimated at USD 36158.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 8316.3 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Out of Home Billboard market size was valued at USD 3742.3 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. Out of Home Billboard sales surged in China due to the robust economic growth driving increased consumer spending and investment in advertising and marketing activities.
• The Japan Out of Home Billboard market is projected to witness growth at a CAGR of 4.5% during the forecast period with a market size of USD 1147.6 million in 2024.
• The India Out of Home Billboard market had a market share of USD 997.9 million in 2024 and is projected to grow at a CAGR of 7.8% during the forecast period. The demand is augmented by increasing events, including sports tournaments, music festivals, cultural celebrations, and trade shows, which draw large crowds and media attention.
• The South Korea Out of Home Billboard market is projected to witness growth at a CAGR of 5.1% during the forecast period with a market size of USD 831.6 million in 2024.
• The Australia Out of Home Billboard market is projected to witness growth at a CAGR of 5.7% during the forecast period with a market size of USD 432.4 million in 2024.
• The South East Asia Out of Home Billboard market is projected to witness growth at a CAGR of 7.0% during the forecast period with a market size of USD 573.8 million in 2024.
• The Rest of Asia Pacific Out of Home Billboard market is projected to witness growth at a CAGR of 5.8% during the forecast period with a market size of USD 590.4 million in 2024.

South America Out of Home Billboard Market Analysis

According to Cognitive Market Research, the global Out of Home Billboard market size was estimated at USD 36158.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 1807.9 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Out of Home Billboard market size was valued at USD 773.7 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. Out of Home Billboard sales flourish in Brazil due to the popular tourist destination, attracting millions of visitors each year to its natural wonders, historical sites, and cultural attractions.
• Argentina Out of Home Billboard market had a market share of USD 303.7 million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period. The demand is augmented by Argentina's focus on eco-friendly materials and energy-efficient displays.
• Colombia Out of Home Billboard market is projected to witness growth at a CAGR of 3.2% during the forecast period with a market size of USD 160.9 million in 2024.
• Peru Out of Home Billboard market is projected to witness growth at a CAGR of 3.6% during the forecast period with a market size of USD 148.2 million in 2024.
• Chile Out of Home Billboard market is projected to witness growth at a CAGR of 3.7% during the forecast period with a market size of USD 130.1 million in 2024.
• The Rest of Latin America Out of Home Billboard market is projected to witness growth at a CAGR of 2.5% during the forecast period with a market size of USD 291.0 million in 2024.

Middle East Out of Home Billboard Market Analysis

According to Cognitive Market Research, the global Out of Home Billboard market size was estimated at USD 36158.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 723.1 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.

• The GCC Countries Out of Home Billboard market is projected to witness growth at a CAGR of 4.5% during the forecast period with a market size of USD 309.5 million in 2024. Out of Home Billboard sales flourish due to the trend towards sustainability in out-of-home advertising.
• The Egypt Out of Home Billboard market is projected to witness growth at a CAGR of 4.0% during the forecast period with a market size of USD 75.9 million in 2024.
• The South Africa Out of Home Billboard market is projected to witness growth at a CAGR of 4.7% during the forecast period with a market size of USD 114.2 million in 2024. Out of Home Billboard sales flourish in South Africa due to the trend towards culturally relevant and hyperlocal campaigns.
• The Turkey Out of Home Billboard market is projected to witness growth at a CAGR of 3.2% during the forecast period with a market size of USD 62.1 million in 2024.
• The Nigeria Out of Home Billboard market is projected to witness growth at a CAGR of 2.8% during the forecast period with a market size of USD 75.9 million in 2024.
• The Rest of MEA Out of Home Billboard market is projected to witness growth at a CAGR of 2.7% during the forecast period with a market size of USD 85.3 million in 2024.

Out of Home Billboard Market Analysis

How are Segments Performing in the Global Out of Home Billboard Market?

Out of Home Billboard Market Type Segment Analysis

According to Cognitive Market Research, Digital billboards stands out as the dominating type. Digital billboards offer advertisers the opportunity to showcase dynamic and captivating content that can be adjusted in real-time. This versatility allows advertisers to customize their messages based on various factors like the time of day, weather conditions, or the demographics of the audience. Interactive features such as touchscreens or mobile integration further elevate engagement levels, making digital billboards an attractive option for advertisers seeking innovative methods to captivate their target audience.

Static billboards emerges as the fastest-growing type in the Out of Home Billboard market. Static billboards provide a timeless and effective means for brands to reach a broad and diverse audience. Positioned strategically along highways, bustling streets, and urban centers, static billboards ensure that brands attract the attention of pedestrians and drivers, thus enhancing brand awareness and recall.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Out of Home Billboard Industry. Request a Free Sample PDF!

Out of Home Billboard Market application Segment Analysis

According to Cognitive Market Research, the dominating application is Highways. Highway billboards enjoy longer dwell times compared to other outdoor advertising mediums that target pedestrians or commuters in motion. As motorists travel at relatively constant speeds, they have more time to absorb billboard messages and visuals. This extended exposure enhances the effectiveness of billboard advertising in conveying brand messages and influencing consumer behavior.

The fastest-growing application in the Out of Home Billboard market is Railway stations. Railway stations cater to a specific demographic of commuters, travelers, and tourists with distinct interests and needs. Advertisers can capitalize on this targeted audience to effectively promote relevant products and services. For instance, brands focusing on commuters may advertise convenience goods or services, while travel agencies may promote vacation packages to travelers. The ability to reach a highly relevant and receptive audience enhances the effectiveness of billboard advertising in railway stations.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Out of Home Billboard End-use Segment Analysis

End-use Segment Analysis

According to Cognitive Market Research, the dominating End-use segment is the Government. The growing adoption of digital out-of-home advertising by governments to raise awareness about schemes and newly introduced policies is fueling market expansion. Additionally, the increased allocation of political spending towards out-of-home advertising during election campaigns and various protests is anticipated to further drive market growth.

The fastest-growing End-use segment in the Out of Home Billboard market is Retail. The global retail industry is undergoing significant transformation, largely propelled by technological advancements. The proliferation of e-commerce has played a pivotal role in the exponential growth of the retail market worldwide. Moreover, consumers find out-of-home advertising more captivating than digital advertising, contributing to heightened demand for such advertising mediums. Furthermore, the surge in advertising expenditure by major retailers globally is expected to prompt substantial investments in out-of-home advertising installations aimed at attracting customers.

• Retail
• Miscellaneous Local Services & Amusement
• Media & Advertising
• BFSI
• Government
• Restaurants
• Others

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion