Original Black Licorice Market Report 2025 (Global Edition)

Global Original Black Licorice Market Report 2025 Market Size Split by Type (Twist Candy, Multiple Layer Candy, Granulated Candy, Hollow Tube Candy, Extruded Candy), by Application (Supermarket, Onlin...

Original Black Licorice Market Report Description

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Imapct of Trumph Tariff on Electronics and Electrical Industry

In 2025, global trade has entered a period of renewed volatility as the U.S., under President Donald Trump, introduced sweeping tariffs known as the Liberation Day Tariffs. Aimed at addressing trade imbalances and foreign supply chain dominance, the tariffs range from 10% on allies like Australia and the UK to 46% on Vietnamese goods and 34% on Chinese imports. A 25% universal tariff on steel, aluminum, and auto parts has further strained global trade ties. The electronics sector is among the hardest hit, particularly due to the escalating U.S.China trade war. Tariffs on Chinese goods now reach up to 145% in sectors like semiconductors and consumer electronics, while China has retaliated with up to 125% duties and restrictions on critical mineral exports. This has disrupted just-in-time supply chains and increased component costs.

Specific tariffs include 25% on semiconductors, 20% on lithium-ion batteries, and 10–15% on consumer electronics like laptops and tablets, leading to higher retail prices and reduced consumer demand. Sub-sectors such as home automation, computer hardware, communication electronics, medical devices, and industrial electronics are all under pressure due to rising input costs and supply chain delays. Companies are revisiting suppliers, shifting sourcing to countries like India, Mexico, and Vietnam, and redesigning products to avoid high-tariff components.

China remains a key player, contributing USD 119 billion in electronics exports to the U.S. in 2023. Even components routed through countries like Malaysia and Vietnam often rely on Chinese subparts, making the ripple effect of tariffs widespread. U.S. electronics firms operating on thin margins are seeing input costs rise 18–25%, with contract manufacturers in alternative regions facing capacity constraints.

Market research is now critical. It helps companies identify new suppliers, analyze cost trends, optimize product design, forecast demand shifts, and track regulatory changes. Tools like supplier mapping, BOM optimization, and scenario planning support strategic responses to ongoing disruptions. Leading firms like Apple and Dell are expanding production outside China, while others invest in digital supply chain tools and redesign products for cost resilience. In this evolving trade environment, firms that leverage research-driven strategies are better positioned to adapt and thrive.

Original Black Licorice Market Insights Video

Competitive Landscape of the Original Black Licorice Market

The market for Original Black Licorice has a very active and diverse competitive environment. Manufacturers are adding a variety of new flavors to their licorice sweets. In addition to capitalizing on the tradition of licorice candy, innovation will be strongly emphasized. Even though a growing number of customers are following a healthy lifestyle, they will still need to satisfy their desire for indulgence. Clean-label ingredients, on the other hand, are more likely to appeal to them.

Top Companies Market Share in Original Black Licorice Industry: (In no particular order of Rank)

• The Old Time Candy Company 
• Gimbal's Fine Candy
• Kenny's Candy Company Inc.
• Red Vines
• Kookaburra Liquorice
• AirHeads
• Candy Crate Inc.
• American Licorice Company
• The Hershey Company
• Saint Louis
• Missouri.
• Kenny's Candy Company Inc.
• Darrell Lea
• RJ's Licorice Limited
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

North America dominated the market in 2023 and accounted for a share of more than 36% of the global revenue

According to Cognitive Market Research, North America dominated the market in 2023 and accounted for a share of more than 36% of the global revenue due to several variables. The global black licorice market exhibited distinctive regional trends. The Asia Pacific emerged as the largest market for black licorice products, owing to its rich cultural heritage and widespread consumption of licorice-based candies and traditional remedies. Countries like China and Japan have a long history of using licorice in various culinary and medicinal applications, contributing significantly to the region's robust demand.

On the other hand, North America represented the fastest-growing market for black licorice products. This growth was fueled by a rising preference for unique and exotic flavors, increased awareness of licorice's potential health benefits, and a growing trend toward natural and plant-based ingredients. Additionally, manufacturers' innovative product formulations and marketing strategies played a crucial role in driving the demand for blacklicorice in North America.

The current report Scope analyzes Original Black Licorice Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Original Black Licorice Market Analysis

According to Cognitive Market Research, North America accounted for a share of more than 30% of the global revenue due to several variables. The North American Original Black Licorice market has grown steadily in recent years. Factors such as nostalgia-driven demand and perceived health benefits have contributed to its popularity. The market is characterized by established players and a growing number of artisanal producers offering diverse product variants. Within this market, sugar-free variants have witnessed notable traction. Driven by increasing health consciousness and a rising diabetic population, sugar-free Original Black Licorice has gained substantial market share. This segment is projected to continue its upward trajectory, with consumers seeking healthier alternatives without compromising the iconic licorice taste.In conclusion, the North American Original Black Licorice market demonstrates resilience and adaptability in catering to evolving consumer preferences. The success of the sugar-free segment underscores the importance of innovation and responsiveness to health-conscious trends. 

Europe Original Black Licorice Market Analysis

According to Cognitive Market Research, Europe accounted for a share of more than 26% of the global revenue due to several variables. The European black licorice market has experienced steady growth over the past years. The demand for this distinctive confectionery is primarily attributed to its unique flavor profile and cultural significance in several European countries. Key players in this market include renowned brands such as Haribo, Panda, and Pontefract.A notable segment driving growth is the health-conscious consumer base. Black licorice is often perceived as a natural alternative to high-sugar candies. Its purported digestive benefits and low-calorie content have resonated with consumers seeking healthier snacking options. Introducing sugar-free and organic variants has further boosted its appeal in this segment.In conclusion, the European black licorice market displays a promising trajectory, propelled by a diverse consumer base. The health-conscious segment, in particular, presents significant opportunities for market expansion.

Asia Pacific Original Black Licorice Market Analysis

According to Cognitive Market Research, Asia-Pacific dominated the market in 2023 and accounted for a share of more than 36% of the global revenue due to several variables. The Asia-Pacific black licorice market has witnessed steady growth in recent years. It can be attributed to the rising consumer preference for unique and bold flavors and an increasing awareness of the potential health benefits associated with licorice. Additionally, the cultural significance of licorice in traditional Asian medicine systems has bolstered its popularity in the region.The confectionery sector dominates the black licorice market in the Asia-Pacific region. This segment accounts for a significant market share with a diverse array of licorice-infused candies. Manufacturers are innovating by introducing variations like soft chews, licorice ropes, and filled licorice products, catering to diverse consumer tastes and preferences.In conclusion, the Asia-Pacific black licorice market is poised for sustained growth, driven by the expanding confectionery segment and increasing consumer awareness of licorice's unique flavor profile and potential health benefits. 

South America Original Black Licorice Market Analysis

According to Cognitive Market Research, Latin America accounted for a share of more than 5% of the global revenue due to several variables. The Latin American black licorice market has witnessed steady growth in recent years, driven by an increasing consumer preference for unique and traditional confectionery options. This region is comprised of diverse markets with varying socio-cultural preferences, offering opportunities and challenges for market players. Factors such as rising disposable income and a growing awareness of global confectionery trends have expanded the market.A significant segment in the Latin American black licorice market is consumer preferences. Traditional licoriceflavors and formulations are preferred in some countries, such as Mexico and Peru, while others, like Brazil and Argentina, prefer more exotic or innovative variants. Understanding these nuanced preferences is essential for market penetration and brand differentiation.In conclusion, the Latin American black licorice market presents many opportunities for savvy market entrants. However, success hinges on a nuanced understanding of the diverse consumer preferences across the region. 

Middle East Original Black Licorice Market Analysis

According to Cognitive Market Research, Middle East and Africa dominated the market in 2023 and accounted for a share of more than 3% of the global revenue due to several variables. The Black Licorice market has demonstrated steady growth in the Middle East and Africa region over the past decade. A growing consumer preference for unique and bold flavors primarily drives the demand. Countries like Saudi Arabia, UAE, and South Africa have emerged as key markets due to a burgeoning middle-class population inclined towards confectionery products.The segment of artisanal black licorice has witnessed remarkable traction. Consumers in the region are increasingly seeking high-quality, handcrafted licorice varieties. This trend is attributed to a rising awareness of natural ingredients and a desire for premium, authentic experiences.The Middle East and Africa Black Licorice market, presents a promising landscape for established brands and artisanal producers. With a discerning consumer base, there is ample room for innovation and product diversification.

Original Black Licorice Market Analysis

Original Black Licorice Type Segment Analysis

Twist candy is one of the most popular forms of Original Black Licorice. It is characterized by its distinctive twisted shape, which is achieved during the manufacturing process. This type of licorice is known for its chewy texture and intense flavor. Due to its nostalgic appeal and unique taste, twist candy appeals to a wide range of consumers, from children to adults. It is often packaged in individual pieces or as a bundle of twists.

Multiple-layer candy refers to licorice that consists of several distinct layers. Each layer may have a different flavor, color, or texture. This type of licorice offers a more complex and diverse sensory experience than twist candy. It often appeals to consumers who enjoy a variety of flavors in a single product.

• Twist Candy
• Multiple Layer Candy
• Granulated Candy
• Hollow Tube Candy
• Extruded Candy

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Original Black Licorice Industry. Request a Free Sample PDF!

Original Black Licorice Application Segment Analysis

Supermarkets constitute a substantial portion of the Black Licorice market's distribution network. They serve as crucial retail hubs, offering a wide array of confectionery products, including black licorice, to a broad consumer base. The advantage of supermarkets lies in their physical presence, providing consumers with immediate access to products. Moreover, they facilitate hands-on shopping experiences, allowing customers to examine and select from various brands and varieties. This channel also benefits from impulse purchases, as attractive displays or promotions might entice customers.

Online sales have emerged as a dynamic and rapidly growing segment within the Black Licorice market. The digital platform offers unparalleled convenience and accessibility to a global customer base. Consumers can browse through extensive product catalogs, compare prices, and read reviews before making a purchase. Additionally, online sales platforms leverage targeted marketing strategies and personalized recommendations to enhance customer engagement. The trend towards e-commerce has been further accelerated by the convenience of doorstep delivery, particularly favored by busy professionals and those seeking unique or specialty licorice products.

• Supermarket
• Online Sales
• Convenient Store
• Specialty Stores
• Direct Sales

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Original Black Licorice Flavour Segment Analysis

Sweet Black Licorice is the traditional and widely popular flavor profile in the market. Due to its pleasant and familiar taste, it appeals to a broad consumer base, ranging from children to adults. The sweetness is achieved by including sugars or sweetening agents, providing consumers with a delightful and indulgent experience. This variant is often favored for its nostalgic value, evoking memories of classic confectionery.

On the other hand, Salty Black Licorice caters to a more niche and acquired taste. It offers a unique and distinct flavor experience, characterized by the combination of licorice extract with the savory notes of salt. This variant attracts a specific demographic of consumers who appreciate the bold and unconventional taste profile. Salty Black Licorice is often associated with a more sophisticated palate and can be preferred for those deserving of conventional sweet treats.

• Sweet
• Salty
• Aniseed

Original Black Licorice Distribution Channel Segment Analysis

In the B2C sector, consumer preferences are pivotal in shaping the market. A diverse consumer base, ranging from confectionery enthusiasts to health-conscious individuals, drives demand. Traditional licorice lovers seek authentic flavors, while health-conscious consumers value its potential medicinal properties. The market has witnessed a surge in niche, artisanal producers capitalizing on the trend of natural and organic ingredients, appealing to discerning buyers. Additionally, marketing strategies often target younger demographics by innovating with licorice-infused products like candies, teas, and dietary supplements.

In contrast, the B2B segment is characterized by bulk procurement and distribution channels. Manufacturers, distributors, and wholesalers are key players, ensuring a steady supply chain. Ingredients from foodmanufacturers and pharmaceutical companies for various applications, including flavorings, colorings, and medicinal formulations, drive the B2B market. Suppliers must navigate stringent quality control standards and certifications to secure contracts with these industrial buyers.

• B2C
• B2B

Author's Detail

Kalyani Raje

Senior Research Analyst at Cognitive Market Research

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ResearchGate Profile: https://www.researchgate.net/profile/Kalyani-Raje

An optimistic Senior Research Analyst with years of experience in competitive assessment and business consulting. A seasoned professional and subject-matter expert (SME) in the Automobile and transportation vertical.

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