Online Music Market Report 2025 (Global Edition)

Global Online Music Market Report 2025 Market Size Split by Service (On-demand Streaming, Live Streaming), by Platform (Apps, Browsers), by Content (Audio, Video), by End-Use (Individual, Commercial)

Online Music Market Report Description

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Online Music Market Insights Video

Competitive Landscape of the Online Music Market

The competitive landscape of the online music market is characterized by a few dominant players alongside numerous smaller platforms. Major players like Spotify, Apple Music, and Amazon Music dominate the market with vast music catalogs, personalized playlists, and global reach. However, there is intense competition among streaming services, with platforms vying for subscribers through exclusive content, innovative features, and competitive pricing. Additionally, regional players and niche platforms cater to specific genres or demographics, adding diversity to the market.

In September 2023, Muso.AI claims to have processed more than 1.4 million post-distribution credit modifications contributed by rights holders, artists, and collaborators. The company highlights that partners such as Sound Exchange and Napster utilize its authenticated credits. The collaboration with Rimas Publishing will primarily focus on Muso.AI's 24-hour analytics, which diverge from the traditional track-and-album method and concentrate on businesses, catalogs, and individual profiles, as stated by the latter company. (Source: https://www.musicbusinessworldwide.com/rimas-publishing-partners-with-music-metadata-firm-muso-ai1/#) In April 2023, Sony Music Entertainment UK has unveiled the relaunch of the renowned record label Epic Records UK. Epic Records UK is set to resume operations as a frontline label, working in tandem with other renowned Sony Music labels such as RCA, Columbia, and Ministry of Sound. Its mission is to promote global music and British culture. This announcement coincides with the forthcoming 70th anniversary of Epic Records, commemorating seven decades of recorded music in 2023. (Source: https://www.sonymusic.com/epic/sme-uk-relaunches-epic-records/h)

Top Companies Market Share in Online Music Industry: (In no particular order of Rank)

• Spotify (Sweden)
• Apple Music (United States)
• Amazon Music (United States)
• YouTube Music (United States)
• Deezer (France)
• Tidal (Norway)
• Pandora (United States)
• SoundCloud (Germany)
• Tencent Music Entertainment (China)
• Gaana (India)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Online Music Market

Which Region Dominates the Online Music Market in 2024?

According to Cognitive Market Research, North America has secured the largest market share in the online music market in 2024 due to several key factors. Firstly, the region boasts a large and technologically savvy population with high levels of internet connectivity and smartphone adoption, providing a solid foundation for online music consumption. Additionally, North America is home to major streaming platforms such as Spotify, Apple Music, and Amazon Music, which have a significant market presence and offer extensive music libraries to users. Furthermore, the region's diverse music scene, encompassing genres like pop, hip-hop, and rock, caters to a broad audience, driving demand for online music services. Lastly, robust copyright enforcement measures and a well-developed digital infrastructure contribute to the dominance of the online music market in North America.

Which Region is Expanding at the Fastest CAGR?

The Asia Pacific region is experiencing the fastest Compound Annual Growth Rate (CAGR) in the online music market due to several key factors. Firstly, the region's large and rapidly growing population, coupled with increasing internet penetration and smartphone adoption, creates a vast potential user base for online music services. Additionally, rising disposable incomes and changing consumer preferences towards digital entertainment drive the demand for streaming platforms. Furthermore, the diverse music cultures across Asia Pacific, including K-pop, Bollywood, and J-pop, attract a global audience and contribute to the popularity of local and regional streaming services. Moreover, strategic partnerships and investments by global streaming platforms to expand their presence in the region, along with localized content offerings, further fuel market growth. Overall, these factors collectively contribute to the Asia Pacific region emerging as a key growth driver in the online music market.

 

The current report Scope analyzes Online Music Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Online Music Market Analysis

According to Cognitive Market Research, the global Online Music market size was estimated at USD 31514.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 12605.7 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031.

• North America's growth in the Online Music Market is driven by factors such as high internet penetration rates, widespread adoption of smartphones and digital devices, and a robust digital infrastructure.
• Additionally, the presence of major music streaming platforms, strong consumer purchasing power, and a diverse population with varied music preferences contribute to the region's dominance in the online music industry.
• Segmentation analysis further highlights the popularity of including On-demand Streaming and Live Streaming services in the region, catering to different consumer preferences and requirements. DLP projectors are favoured for their compact design, high image quality, and energy efficiency, making them ideal for business travellers and professionals.
• In conclusion, North America presents a lucrative market opportunity for Online Music manufacturers, fueled by high internet penetration, widespread smartphone adoption, robust digital infrastructure, presence of major streaming platforms, and strong consumer purchasing power.
• According to Cognitive Market Research, the US had a major share in the Online Music market with a market size of USD 9945.9 million in 2024 and is projected to grow at a CAGR of 3.0% during the forecast period. The demand is amplified by the nation's technological innovation, robust consumer demand, and a diverse range of applications propel consistent growth.
• The Canada Online Music market had a market share of USD 1512.7 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. Canada's robust consumer demand and a diverse range of applications to increased usage of Online Music.
• The Mexico Online Music market is projected to witness growth at a CAGR of 3.7% during the forecast period with a market size of USD 1147.1 million in 2024.

Europe Online Music Market Analysis

According to Cognitive Market Research, the global Online Music market size was estimated at USD 31514.2 Million out of which Europe held the market of more than 30% of the global revenue with a market size of USD 9454.3 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.5% from 2024 to 2031.

• Europe's growth in the Online Music Market is propelled by factors such as increasing smartphone penetration, rising demand for digital entertainment, and advancements in internet connectivity.
• Additionally, the region's culturally diverse population, strong music heritage, and government support for digital initiatives contribute to the popularity of online music services. Moreover, the presence of major streaming platforms and innovative music technologies further drive market growth in Europe.
• Segmentation analysis further highlights the adoption of different services in the region, with including On-demand Streaming and Live Streaming being the dominant categories.
• In conclusion, Europe represents a lucrative market for Online Music manufacturers, driven by increasing smartphone adoption, rising demand for digital entertainment, diverse population, strong music heritage, government support, and presence of major streaming platforms.
• The United Kingdom Online Music market had a market share of USD 1588.3 million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period. In the UK, Online Music sales witness an upswing due to the nation's technological innovation, increasing consumer demand, and diverse application opportunities.
• The France Online Music market is projected to witness growth at a CAGR of 2.7% during the forecast period with a market size of USD 869.8 million in 2024.
• According to Cognitive Market Research, the Germany Online Music market size was valued at USD 1871.9 million in 2024 and is projected to grow at a CAGR of 3.7% during the forecast period. In Germany, Online Music sales surge due to the nation's technological innovation, increasing consumer demand.
• The Italy Online Music market is projected to witness growth at a CAGR of 2.9% during the forecast period with a market size of USD 813.1 million in 2024.
• The Russia Online Music market is projected to witness growth at a CAGR of 2.5% during the forecast period with a market size of USD 1465.4 million in 2024.
• The Spain Online Music market is projected to witness growth at a CAGR of 2.6% during the forecast period with a market size of USD 775.2 million in 2024.
• The Luxembourg Online Music market is projected to witness growth at a CAGR of 3.6% during the forecast period with a market size of USD 293.1 million in 2024.
• The Portugal Online Music market is projected to witness growth at a CAGR of 3.3% during the forecast period with a market size of USD 198.5 million in 2024.
• The Greece Online Music market is projected to witness growth at a CAGR of 3.8% during the forecast period with a market size of USD 113.5 million in 2024.
• Rest of Europe Online Music market is projected to witness growth at a CAGR of 2.2% during the forecast period with a market size of USD 1465.4 million in 2024.

Asia Pacific Online Music Market Analysis

According to Cognitive Market Research, the global Online Music market size was estimated at USD 31514.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 7248.3 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.

• The Asia Pacific region's growth in the Online Music Market is driven by factors such as rapid urbanization, expanding middle class, increasing internet accessibility, and growing smartphone adoption.
• Additionally, the region's diverse music preferences, rising popularity of local and international artists, and the emergence of innovative music streaming platforms contribute to the increasing demand for online music services in Asia Pacific.
• Segmentation analysis reveals a diverse range of services for Online Music, including On-demand Streaming and Live Streaming.
• In conclusion, the Asia Pacific region presents immense growth opportunities for Online Music manufacturers, propelled by rapid urbanization, expanding middle class, increasing internet accessibility, diverse music preferences, and emergence of innovative streaming platforms in the region.
• According to Cognitive Market Research, the China Online Music market size was valued at USD 3261.7 million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. Online Music sales surge in China due to the nation's technological innovation, increasing consumer demand, and a burgeoning electronics market.
• The Japan Online Music market is projected to witness growth at a CAGR of 5.5% during the forecast period with a market size of USD 1000.3 million in 2024.
• The India Online Music market had a market share of USD 869.8 million in 2024 and is projected to grow at a CAGR of 8.8% during the forecast period. The demand is augmented by India's rapid urbanization, increasing disposable income.
• The South Korea Online Music market is projected to witness growth at a CAGR of 6.1% during the forecast period with a market size of USD 724.8 million in 2024.
• The Australia Online Music market is projected to witness growth at a CAGR of 6.7% during the forecast period with a market size of USD 376.9 million in 2024.
• The South East Asia Online Music market is projected to witness growth at a CAGR of 8.0% during the forecast period with a market size of USD 500.1 million in 2024.
• The Rest of Asia Pacific Online Music market is projected to witness growth at a CAGR of 6.8% during the forecast period with a market size of USD 514.6 million in 2024.

South America Online Music Market Analysis

According to Cognitive Market Research, the global Online Music market size was estimated at USD 31514.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 1575.7 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.

• Latin America's growth in the Online Music Market is fueled by factors such as increasing smartphone penetration, rising internet usage, and a young population with a strong affinity for digital entertainment.
• Additionally, the region's rich musical heritage, diverse music genres, and the availability of localized content on streaming platforms contribute to the growing popularity of online music services in Latin America.
• Segmentation analysis reveals a diverse range of services for Online Music in Latin America, including On-demand Streaming and Live Streaming.
• In conclusion, Latin America presents significant growth opportunities for Online Music manufacturers, driven by increasing smartphone usage, rising internet penetration, rich musical heritage, diverse music genres, and availability of localized content on streaming platforms.
• According to Cognitive Market Research, the Brazil Online Music market size was valued at USD 674.4 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. Online Music sales flourish in Brazil due to the nation's favourable market conditions and increasing consumer demand for portable multimedia solutions.
• The Argentina Online Music market had a market share of USD 264.7 million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period. The demand is augmented by Argentina's increasing consumer demand for portable multimedia solutions.
• The Colombia Online Music market is projected to witness growth at a CAGR of 4.2% during the forecast period with a market size of USD 140.2 million in 2024.
• The Peru Online Music market is projected to witness growth at a CAGR of 4.6% during the forecast period with a market size of USD 129.2 million in 2024.
• The Chile Online Music market is projected to witness growth at a CAGR of 4.7% during the forecast period with a market size of USD 113.5 million in 2024.
• The Rest of Latin America Online Music market is projected to witness growth at a CAGR of 3.5% during the forecast period with a market size of USD 253.7 million in 2024.

Middle East Online Music Market Analysis

According to Cognitive Market Research, the global Online Music market size was estimated at USD 31514.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 630.3 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.

• The growth of the MEA region in the Online Music Market is driven by factors such as increasing smartphone penetration, improving internet infrastructure, and a growing youth population with a penchant for digital entertainment.
• Additionally, the region's diverse music cultures, strong local music scenes, and the availability of localized content on streaming platforms contribute to the rising popularity of online music services in MEA.
• Segmentation analysis reveals a diverse range of services for Online Music in Latin America, including On-demand Streaming and Live Streaming.
• In conclusion, MEA presents significant growth opportunities for Online Music manufacturers, propelled by increasing smartphone adoption, improving internet infrastructure, rising youth population, diverse music cultures, and the availability of localized content on streaming platforms.
• The GCC Countries Online Music market is projected to witness growth at a CAGR of 5.5% during the forecast period with a market size of USD 269.8 million in 2024. Online Music sales flourish due to the region's favourable market conditions and increasing consumer demand for portable multimedia solutions.
• The Egypt Online Music market is projected to witness growth at a CAGR of 5.0% during the forecast period with a market size of USD 66.2 million in 2024.
• The South Africa Online Music market is projected to witness growth at a CAGR of 5.7% during the forecast period with a market size of USD 99.6 million in 2024. Online Music sales flourish in the South Africa due to the region's favourable market conditions and increasing consumer demand for portable multimedia solutions.
• The Turkey Online Music market is projected to witness growth at a CAGR of 4.2% during the forecast period with a market size of USD 54.2 million in 2024.
• The Nigeria Online Music market is projected to witness growth at a CAGR of 3.8% during the forecast period with a market size of USD 66.2 million in 2024.
• The Rest of MEA Online Music market is projected to witness growth at a CAGR of 3.7% during the forecast period with a market size of USD 74.4 million in 2024.

Online Music Market Analysis

Online Music Market Service Segment Analysis

According to Cognitive Market Research, On-demand Streaming Service stands out as the dominating category. On-demand streaming services have captured the largest market share in the online music market due to their convenience, extensive music libraries, and personalized user experience. These platforms offer users instant access to millions of songs, albums, and playlists on-demand, allowing for unlimited listening without the need for ownership. Additionally, features such as curated playlists, personalized recommendations, and offline listening enhance the overall user experience, driving user engagement and loyalty. As a result, on-demand streaming services have become the preferred choice for millions of music listeners worldwide, solidifying their dominance in the market.

Live streaming services are experiencing the fastest Compound Annual Growth Rate (CAGR) in the online music market due to their ability to offer real-time engagement and interactive experiences. These platforms enable artists to connect directly with fans through live concerts, virtual events, and interactive performances, fostering a sense of intimacy and community. The growing demand for authentic and immersive music experiences, coupled with advancements in streaming technology and social media integration, is driving the rapid growth of live streaming services in the online music market.

• On-demand Streaming
• Live Streaming

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Online Music Industry. Request a Free Sample PDF!

Online Music Market Platform Segment Analysis

According to Cognitive Market Research, the dominating category is Apps. Apps platforms have secured the largest market share in the online music market due to their widespread accessibility and convenience. These platforms offer dedicated apps for smartphones, tablets, and other devices, allowing users to access music on-the-go. With user-friendly interfaces and seamless integration with other digital services, apps platforms provide a convenient and immersive music listening experience. Additionally, features such as personalized recommendations, offline listening, and social sharing contribute to their popularity among consumers, solidifying their dominance in the market.

Browsers platforms are experiencing the fastest Compound Annual Growth Rate (CAGR) in the online music market due to their versatility and accessibility. These platforms allow users to access music content directly through web browsers on various devices, without the need for dedicated apps or installations. The growing trend towards web-based streaming services, coupled with advancements in browser technology and increased internet connectivity, is driving the rapid adoption of browsers platforms for accessing and streaming music online.

• Apps 
• Browsers

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Online Music Content Segment Analysis

According to Cognitive Market Research, the dominating category is Audio. Audio content types have captured the largest market share in the online music market due to their versatility and widespread appeal. These content types include songs, albums, podcasts, and audiobooks, catering to diverse preferences and interests of users. With streaming platforms offering vast libraries of audio content, users can easily discover and access their favorite music, podcasts, and other audio content on-demand. This accessibility and variety contribute to the popularity of audio content types, solidifying their dominance in the market.

Video content types are experiencing the fastest Compound Annual Growth Rate (CAGR) in the online music market due to their immersive and engaging nature. Platforms offering music videos, live performances, and other visual content attract users seeking a multimedia experience. Additionally, the popularity of platforms like YouTube and Vevo, which specialize in music video content, contributes to the growth of video content types. The demand for visually stimulating and interactive music experiences drives the rapid expansion of this segment in the online music market.

• Audio
• Video

Online Music End-Use Segment Analysis

According to Cognitive Market Research, the dominating category is Individual. Individual end-use has captured the largest market share in the online music market due to its broad appeal and widespread adoption among consumers. With the convenience of accessing music on personal devices such as smartphones, tablets, and computers, individuals can enjoy their favorite songs, albums, and playlists anytime, anywhere. Additionally, the availability of personalized recommendations, curated playlists, and social sharing features enhances the overall user experience, driving the preference for individual end-use in the online music market.

Commercial end-use is experiencing the fastest Compound Annual Growth Rate (CAGR) in the online music market due to several factors. Businesses, such as retail stores, restaurants, and fitness centers, are increasingly using background music to enhance the customer experience and create a specific ambiance. Additionally, the availability of licensed music streaming services tailored for commercial use provides businesses with a cost-effective and legal way to access a wide range of music content. The growing recognition of the impact of music on consumer behavior and brand image is driving the rapid growth of commercial end-use in the online music market.

• Individual
• Commercial

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Vinayak Bali

Senior Research Analyst at Cognitive Market Research

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