Online Beauty and Personal Care Market Report 2024 (Global Edition)

Global Online Beauty and Personal Care Market Report 2024 Market Size Split by Product (Personal Care Products, Hair Care Products, Skin Care Products, Bath and Shower Products, Oral Care Products, Me...

Online Beauty and Personal Care Market Report Description

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Online Beauty and Personal Care Market Insights Video

Competitive Landscape of the Online Beauty And Personal Care Market

The direct-to-consumer (D2C) and developing indie brands coexist with established firms like L'Oréal, Estée Lauder, and Procter & Gamble in the highly fragmented competitive landscape of the online beauty and personal care market. Giants in e-commerce, such as Alibaba and Amazon, are also very important. Innovation is propelled by fierce rivalry as firms use influencer partnerships, digital marketing, and customized experiences to gain market share in this quickly expanding industry.

September 2022: L'Oréal acquired Skinbetter technology, an American skincare line provided by physicians that combines opulent sensual textures with proprietary chemicals supported by cutting-edge dermatological technology. (Source:https://www.loreal.com/en/press-release/group/l-oreal-signs-an-agreement-to-acquire-skinbetter-science/) March 2022: The Australian holistic beauty business Grown Alchemist was acquired by the L'OCCITANE Group. With its emphasis on innovative botanical skincare formulae and cutting-edge anti-aging technologies, the brand has quickly amassed a global following for the best possible skin health. (Source:https://group.loccitane.com/group/news/loccitane-group-acquires-australian-holistic-beauty-brand-grown-alchemist) February 2022: Chantecaille Beaute Inc. was acquired by Beiersdorf. With cutting-edge skin care, cosmetics, and scent products derived from botanical elements, Chantecaille enhances Beiersdorf's range in the luxury beauty sector. (Source:https://www.beiersdorf.com/newsroom/press-releases/all-press-releases/2022/02/02-beiersdorf-successfully-completes-acquisition-of-chantecaille)

Top Companies Market Share in Online Beauty and Personal Care Industry: (In no particular order of Rank)

• Johnson & Johnson
• Reckitt Benckiser Group PLC
• Unilever PLC
• Church & Dwight Co.
• Inc.
• Beiersdorf AG
• L'Occitane International SA
• LOREAL S. A.
• Revlon
• Inc.
• Henkel AG & Co. KGaA
• Avon Products
• Inc
• Kao Corporation
• Oriflame Cosmetics Global SA
• The Procter & Gamble Company
• Shiseido Company
• The Estee Lauder Companies Inc.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Online Beauty And Personal Care Market

Which Region Dominates the Online Beauty And Personal Care Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024. It accounted for around 40% of the global revenue. The excellent digital infrastructure, high internet usage, and strong consumer spending power of North America make it a major growth driver in the online beauty and personal care market. The ease of online shopping is becoming more and more appealing to the tech-savvy people in the area, which is driving up sales of cosmetics and personal hygiene products. Further encouraging market progress is North America's strong e-commerce platforms and cutting-edge marketing techniques, like influencer collaborations and tailored suggestions. Leading the way in propelling market expansion is the region's increasing emphasis on self-care and high-end cosmetic goods.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific stands out as the fastest-growing region in the Online Beauty And Personal Care market. The rapidly growing internet user base and growing e-commerce adoption in Asia Pacific make the region well-positioned to propel significant growth in the online beauty and personal care market. The young, diversified population in the area is quite active online and has a great desire for both domestic and international beauty items. The growth of direct-to-consumer companies, social media influence, and mobile commerce innovations all contribute to the expansion of the market. The region's considerable influence on the global online beauty sector is also attributed to rising disposable incomes and increased awareness of beauty trends.

The current report Scope analyzes Online Beauty and Personal Care Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Online Beauty and Personal Care Market

According to Cognitive Market Research, the global Online Beauty And Personal Care market size was estimated at USD 55154.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 22061.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.6% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Online Beauty And Personal Care market with a market size of USD 17406.67 million in 2024 and is projected to grow at a CAGR of 10.4% during the forecast period. The U.S. market is propelled by the widespread use of digital technologies that improve online purchasing, such as AR/VR for virtual try-ons and AI-powered personalized suggestions.
• The Canada Online Beauty And Personal Care market had a market share of USD 2647.40 million in 2024 and is projected to grow at a CAGR of 11.4% during the forecast period. The growing trend of ethical and sustainable product sourcing among Canadian consumers is pressuring firms to provide more environmentally friendly online solutions.
• The Mexico Online Beauty And Personal Care market is projected to witness growth at a CAGR of 11.1% during the forecast period, with a market size of USD 2007.61 million in 2024.

Europe Online Beauty and Personal Care Market

According to Cognitive Market Research, the global Online Beauty And Personal Care market size was estimated at USD 55154.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 16546.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.9% from 2024 to 2031.

• The United Kingdom Online Beauty And Personal Care market had a market share of USD 2779.77 million in 2024 and is projected to grow at a CAGR of 11.7% during the forecast period. The UK market is being driven mostly by the growth of beauty subscription boxes that offer convenience and personalized product options.
• The France Online Beauty And Personal Care market is projected to witness growth at a CAGR of 10.1% during the forecast period, with a market size of USD 1522.26 million in 2024.
• According to Cognitive Market Research, the German Online Beauty And Personal Care market size was valued at USD 3276.16 million in 2024 and is projected to grow at a CAGR of 11.1% during the forecast period. German consumer preference for natural and organic cosmetic products fuels the demand in online marketplaces for these product categories.
• The Italy Online Beauty And Personal Care market is projected to witness growth at a CAGR of 10.3% during the forecast period, with a market size of USD 1422.98 million in 2024.
• The Russian Online Beauty And Personal Care market is projected to witness growth at a CAGR of 9.9% during the forecast period, with a market size of USD 2564.67 million in 2024.
• The Spain Online Beauty And Personal Care market is projected to witness growth at a CAGR of 10.0% during the forecast period with a market size of USD 1356.79 million in 2024
• The Luxembourg Online Beauty And Personal Care market is projected to witness growth at a CAGR of 11.0% during the forecast period, with a market size of USD 512.93 million in 2024.
• The Portugal Online Beauty And Personal Care market is projected to witness growth at a CAGR of 10.7% during the forecast period, with a market size of USD 347.47 million in 2024.
• The Greece Online Beauty And Personal Care market is projected to witness growth at a CAGR of 11.2% during the forecast period, with a market size of USD 198.56 million in 2024.
• Rest of Europe's Online Beauty And Personal Care market is projected to witness growth at a CAGR of 9.6% during the forecast period, with a market size of USD 2564.67 million in 2024.

Asia Pacific Online Beauty and Personal Care Market

According to Cognitive Market Research, the global Online Beauty And Personal Care market size was estimated at USD 55154.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 12685.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.4% from 2024 to 2031.

• According to Cognitive Market Research, the China Online Beauty And Personal Care market size was valued at USD 5708.46 million in 2024 and is projected to grow at a CAGR of 13.9% during the forecast period. In China, live-stream e-commerce has grown dramatically as a result of beauty influencers showcasing products in real time, which increases online sales.
• The Japan Online Beauty And Personal Care market is projected to witness growth at a CAGR of 12.9% during the forecast period, with a market size of USD 1750.59 million in 2024.
• The India Online Beauty And Personal Care market had a market share of USD 1522.26 million in 2024 and is projected to grow at a CAGR of 16.2% during the forecast period. Online beauty sales are being driven by a huge, young population with rising disposable money and a great interest in fashion and beauty.
• The South Korean Online Beauty And Personal Care market is projected to witness growth at a CAGR of 13.5% during the forecast period, with a market size of USD 1268.55 million in 2024.
• The Australian Online Beauty And Personal Care market is projected to witness growth at a CAGR of 14.1% during the forecast period, with a market size of USD 659.64 million in 2024.
• The South East Asia Online Beauty And Personal Care market is projected to witness growth at a CAGR of 15.4% during the forecast period, with a market size of USD 875.30 million in 2024.
• The Rest of Asia Pacific's Online Beauty And Personal Care market is projected to witness growth at a CAGR of 14.2% during the forecast period, with a market size of USD 900.67 million in 2024.

South America Online Beauty and Personal Care Market

According to Cognitive Market Research, the global Online Beauty And Personal Care market size was estimated at USD 55154.2 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 2757.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.8% from 2024 to 2031. .

• According to Cognitive Market Research, the Brazil Online Beauty And Personal Care market size was valued at USD 1180.30 million in 2024 and is projected to grow at a CAGR of 12.4% during the forecast period. Brazilian customers are increasingly buying beauty items online due to the widespread usage of smartphones and mobile shopping apps.
• Argentina's Online Beauty And Personal Care market had a market share of USD 463.30 million in 2024 and is projected to grow at a CAGR of 12.7% during the forecast period. Online sales of beauty products are booming in Argentina as a result of the expanding digital ecosystem and increased internet access.
• Colombia's Online Beauty And Personal Care market is projected to witness growth at a CAGR of 11.6% during the forecast period, with a market size of USD 245.44 million in 2024.
• Peru's Online Beauty And Personal Care market is projected to witness growth at a CAGR of 12.0% during the forecast period, with a market size of USD 226.13 million in 2024.
• Chile's Online Beauty And Personal Care market is projected to witness growth at a CAGR of 12.1% during the forecast period, with a market size of USD 198.56 million in 2024.
• The Rest of Latin America's Online Beauty And Personal Care market is projected to witness growth at a CAGR of 10.9% during the forecast period, with a market size of USD 443.99 million in 2024.

Middle East and Africa Online Beauty and Personal Care Market

According to Cognitive Market Research, the global Online Beauty And Personal Care market size was estimated at USD 55154.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 1103.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.1% from 2024 to 2031..

• The GCC Countries Online Beauty And Personal Care market is projected to witness growth at a CAGR of 12.9% during the forecast period, with a market size of USD 472.12 million in 2024. The GCC's online beauty business is driven by a strong demand for high-end, luxury cosmetics, which is bolstered by high disposable incomes.
• The Egypt Online Beauty And Personal Care market is projected to witness growth at a CAGR of 12.4% during the forecast period, with a market size of USD 115.82 million in 2024.
• The South African Online Beauty And Personal Care market is projected to witness growth at a CAGR of 13.1% during the forecast period, with a market size of USD 174.29 million in 2024. The South African online beauty market is primarily driven by the swift expansion of e-commerce infrastructure and the growing interest in online purchasing platforms.
• The Turkey Online Beauty And Personal Care market is projected to witness growth at a CAGR of 11.6% during the forecast period, with a market size of USD 94.87 million in 2024.
• The Nigeria Online Beauty And Personal Care market is projected to witness growth at a CAGR of 11.2% during the forecast period, with a market size of USD 115.82 million in 2024.
• The Rest of the MEA Online Beauty And Personal Care market is projected to witness growth at a CAGR of 11.1% during the forecast period, with a market size of USD 130.16 million in 2024.

Online Beauty and Personal Care Market Analysis

How are Segments Performing in the Global Online Beauty And Personal Care Market?

Online Beauty And Personal Care Market Product Segment Analysis

According to Cognitive Market Research, personal care products in a further category (skincare products) stand out as the dominant category over the projected period. The skincare industry is one of the most complex, diverse, and technologically advanced in the cosmetics industry. Before releasing their products for widespread use on the market, companies are required to subject them to a rigorous round of dermatological tests. A significant component of many people's daily health regimens is skincare products. Moreover, rising consumer awareness of organic and natural skin care products is predicted to help the online beauty and personal care sector expand. Consumer worries about the damaging consequences of pollution and global warming are another factor in a positive global demand for skin care products. Rising living standards in emerging economies and a preference for beauty are expected to fuel market growth in the future.

Cosmetics/makeup products are a further category (lip and nail makeup products) that emerged as the fastest-growing category in the Online Beauty And Personal Care market. The increasing interest of consumers in beauty trends and self-expression is driving up demand for lip and nail cosmetics products in the online beauty and personal care market. The extensive selection of lipsticks, glosses, nail paints, and treatments available on internet platforms caters to diverse tastes and trends. Online shopping is more appealing because of its convenience and new features like personalized recommendations and virtual try-ons. Social media and the emergence of beauty influencers partly influence the growing demand and popularity of these goods.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Online Beauty and Personal Care Industry. Request a Free Sample PDF!

Online Beauty And Personal Care Market Gender Segment Analysis

According to Cognitive Market Research, the dominant category is women. Women make up the majority of consumers in the online beauty and personal care market, which significantly increases demand for products in a number of different categories. Convenience, product diversity, and the availability of customized cosmetic solutions via the Internet are some of the aspects that frequently impact their purchasing decisions. E-commerce sites provide a vast selection of skincare, cosmetics, hair care, and wellness items to meet the varied demands of women. Women are the main group driving the growth of the industry, with social media, beauty influencers, and trends like self-care and clean beauty further influencing their purchasing decisions.

The fastest-growing category in the Online Beauty And Personal Care market is men. The industry for online personal care and cosmetics is seeing a sharp increase in the demand for beauty and personal care items from men. Growing awareness of personal grooming and self-care has led to an increase in men's online purchases of grooming essentials like skincare, haircare, and beard care products. Online retailers provide a vast array of products tailored to the needs of men, ranging from basic hygiene to sophisticated skincare regimens. Men are growing into a significant consumer group and driving the market's expansion, influenced by social media, digital marketing, and the ease of online buying.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Online Beauty and Personal Care Nature Segment Analysis

Online Beauty And Personal Care Market Nature Segment Analysis

According to Cognitive Market Research, the dominant category is organic. A significant increase in demand is being observed in the internet market for personal care and beauty products for organic products. As awareness of environmental and health issues grows, they are looking for products that are manufactured using natural, non-toxic materials. E-commerce platforms are meeting the growing trend of clean beauty with an increasing selection of organic skincare, haircare, and cosmetics goods. Organic products are a major factor in the expansion of the online beauty market because of their increased demand, which is fueled by appealing sustainable and eco-friendly practices and transparency in the sourcing of ingredients.

The fastest-growing category in the Online Beauty And Personal Care market is conventional. In the industry of online personal care and cosmetics, conventional beauty and personal care items are still in high demand. These goods are still in high demand from a wide range of consumers since they frequently have proven formulas and strong brand recognition. Because conventional products are widely available, have a track record of success, and are frequently less expensive than organic and natural alternatives, many consumers still choose them. Conventional beauty items are widely available on e-commerce platforms, which guarantees their continued popularity among consumers who prefer dependable and well-known brands when shopping for beauty products online.

• Organic
• Conventional

Online Beauty and Personal Care Pricing Segment Analysis

Online Beauty And Personal Care Market Pricing Segment Analysis

According to Cognitive Market Research, the dominant category is premium products. In the industry of online personal care and beauty, demand for high-end beauty and personal care products is rising significantly. Luxurious, high-end brands with unique ingredients, cutting-edge formulas, and an air of status appeal to consumers. In order to meet this demand, e-commerce platforms offer a large selection of high-end skincare, cosmetics, and haircare items, frequently together with specialized services and exclusive deals. Focusing on self-care, product efficacy, and the desire for an enhanced beauty experience are what motivate people to spend money on high-end items.

The fastest-growing category in the Online Beauty And Personal Care market is mass products. Because mass-priced beauty and personal care products are affordable and easily accessible, there is a significant demand for them in the Internet market for these products. Sales for online shops are increasing of reasonably priced skincare, cosmetics, and haircare products from well-known names. Mass-market goods are appealing to a vast number of people due to their reasonable prices, which allows a wider audience to experience beauty. By giving budget-conscious customers alternatives for bulk purchases, discounts, and easy delivery, e-commerce platforms help to increase this demand and maintain the appeal of mass-produced items.

• Mass Products
• Premium Products

Author's Detail

David Fuller

Senior Analyst at Cognitive Market Research

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I am working as a Senior Analyst with Cognitive Market Research in the areas of Industry Survey and Market Research/Analytics. I collaborate with CXOs, VPs, and other senior executives to understand their data needs and provide solutions and business strategy building.

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