OLED TV Market Report 2024 (Global Edition)

Global OLED TV Market Report 2024 Market Size Split by Technology (Active-matrix OLED (AMOLED), , Passive-matrix OLED (PAMOLED), , Foldable OLED, , Others (Transparent OLED, White OLED)), by Display T...

OLED TV Market Report Description

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OLED TV Market Insights Video

Competitive Landscape of the OLED TV Market

Thecompetitive landscape is further influenced by factors such as pricing strategies, brand reputation, distribution networks, and technological advancements. With the OLED TV market expected to grow significantly in the coming years, competition is likely to intensify, leading to further innovation and product development from key players.

March 2023: To provide the best possible home entertainment experience, Sony Electronics Inc. introduced its BRAVIA XR TV lineup. The BRAVIA XR lineup has five new models: the X95L and X93L Mini LED, X90L Full Array LED, A95L QD-OLED, and A80L OLED. All models come with features that let customers enjoy immersive video, streaming applications, gaming, and other activities. (Source:https://www.sony.com/content/sony/en/en_us/SCA/company-news/press-) January 2023:At CES 2023, LG Display, a pioneer in display technology, unveiled the third-generation OLED TV panel. The latest OLED TV panel from the manufacturer, based on "META Technology," offers the best possible image quality. (Source:https://www.prnewswire.com/news-releases/lg-display-unveils-third-generation-)

Top Companies Market Share in OLED TV Industry: (In no particular order of Rank)

• Acuity Brands
• OLED works
• Kopin Corporation
• Pixelligient Technologies
• BOE Technology
• LG Display
• Osram
• AU Optronics
• Tianma Microelectronics
• Samsung Electronics
• Universal Display Corporation
• Lumiotec
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the OLED TV Market

Which Region Dominates the OLED TV Market in 2024?

According to Cognitive Market Research, North America stands out as the dominant region in the OLED TV market due to several key factors. Firstly, the region boasts a high level of disposable income, allowing a larger portion of the population to afford premium-priced OLED TVs. Additionally, North America is home to several major technology and entertainment hubs, fostering a culture of early technology adoption and driving demand for innovative products like OLED TVs.

Which Region is Expanding at the Fastest CAGR?

Asia Pacificis experiencing rapid growth in the OLED TV market primarily due to its large population and rising disposable incomes. Countries like China, Japan, and South Korea are leading the way in consumer electronics, driving demand for premium products like OLED TVs. Additionally, the region is home to some of the world's largest electronics manufacturers, benefiting from local production and lower manufacturing costs.

 

The current report Scope analyzes OLED TV Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America OLED TV

According to Cognitive Market Research, the global OLED TV market size was estimated at USD 8981.2 Million,out of which North America held the major market of more than 40% of the global revenue with a market size of USD 3592.48million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.2%from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the OLED TV market with a market size of USD 2834.47million in 2024 and is projected to grow at a CAGR of 16.0% during the forecast period. The demand is amplified by the nation's increasing consumer demand for high-quality display technologies.
• The Canada OLED TV market had a market share of USD 431.10 million in 2024 and is projected to grow at a CAGR of 17.0% during the forecast period. Canada's increasing consumer demand for high-quality display technologiesto increased usage of OLED TV.
• The Mexico OLED TV market is projected to witness growth at a CAGR of 16.7% during the forecast period,with a market size of USD 326.92million in 2024.

Europe OLED TV

According to Cognitive Market Research, the global OLED TV market size was estimated at USD 8981.2 Million out of which Europe held the market of more than 30% of the global revenue with a market size of USD 2694.36million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.5%from 2024 to 2031.

• The United Kingdom OLED TV market had a market share of USD 452.65million in 2024 and is projected to grow at a CAGR of 17.3%during the forecast period. In the UK, OLED TV sales witness an upswing due to the nation's increasing consumer demand for high-quality display technologies.
• The France OLED TV market is projected to witness growth at a CAGR of 15.7% during the forecast period,with a market size of USD 247.88 million in 2024.
• According to Cognitive Market Research, the Germany OLED TV market size was valued at USD 533.48million in 2024 and is projected to grow at a CAGR of 16.7% during the forecast period. In Germany, OLED TV sales surged due to the increasing consumer demand for high-quality display technologies.
• The Italy OLED TV market is projected to witness growth at a CAGR of 15.9%during the forecast period, with a market size of USD 231.71million in 2024.
• The Russia OLED TV market is projected to witness growth at a CAGR of 15.5%during the forecast period, with a market size of USD 417.63million in 2024.
• The Spain OLED TV market is projected to witness growth at a CAGR of 15.6% during the forecast period with a market size of USD 220.94million in 2024
• The LuxembourgOLED TV market is projected to witness growth at a CAGR of 16.6%during the forecast period, with a market size of USD 83.53million in 2024.
• The PortugalOLED TV market is projected to witness growth at a CAGR of 16.3%during the forecast period, with a market size of USD 56.58million in 2024.
• The GreeceOLED TV market is projected to witness growth at a CAGR of 16.8%during the forecast period, with a market size of USD 32.33million in 2024.
• Rest of Europe'sOLED TV market is projected to witness growth at a CAGR of 15.2%during the forecast period, with a market size of USD 417.63million in 2024.

Asia Pacific OLED TV

According to Cognitive Market Research, the global OLED TV market size was estimated at USD 8981.2Million, out of which Asia Pacific held the market ofaround23% of the global revenue with a market size of USD 2065.68million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.0%from 2024 to 2031.

• According to Cognitive Market Research, the China OLED TV market size was valued at USD 929.55 million in 2024 and is projected to grow at a CAGR of 19.5% during the forecast period. OLED TV sales surge in China due to the rising disposable incomes, urbanization, and a growing middle class.
• The Japan OLED TV market is projected to witness growth at a CAGR of 18.5% during the forecast period,with a market size of USD 285.06 million in 2024.
• The India OLED TV market had a market share of USD 247.88 million in 2024 and is projected to grow at a CAGR of 21.8%during the forecast period. India's rising disposable incomes, urbanization, and a growing middle class.
• The South Korea OLED TV market is projected to witness growth at a CAGR of 19.1%during the forecast period,with a market size of USD 206.57 million in 2024.
• The Australia OLED TV market is projected to witness growth at a CAGR of 19.7%during the forecast period, with a market size of USD 107.42million in 2024.
• The South East Asia OLED TV market is projected to witness growth at a CAGR of 21.0%during the forecast period, with a market size of USD 142.53million in 2024.
• The Rest of Asia Pacific OLED TV market is projected to witness growth at a CAGR of 19.8%during the forecast period, with a market size of USD 146.66million in 2024.

South America OLED TV

According to Cognitive Market Research, the global OLED TV market size was estimated at USD 8981.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 449.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.4%from 2024 to 2031.

• According to Cognitive Market Research, the Brazil OLED TV market size was valued at USD 192.20million in 2024 and is projected to grow at a CAGR of 18.0% during the forecast period. OLED TV sales flourish in Brazil due to the economic development, urbanization, and a rising middle class.
• Argentina OLED TV market had a market share of USD 75.44million in 2024 and is projected to grow at a CAGR of 18.3% during the forecast period. Argentina's technological economic development, urbanization, and a rising middle class.
• Colombia OLED TV market is projected to witness growth at a CAGR of 17.2%during the forecast period with a market size of USD 39.97 million in 2024.
• Peru OLED TV market is projected to witness growth at a CAGR of 17.6% during the forecast period with a market size of USD 36.82 million in 2024.
• Chile OLED TV market is projected to witness growth at a CAGR of 17.7% during the forecast period with a market size of USD 32.33million in 2024.
• The Rest of Latin America OLED TV market is projected to witness growth at a CAGR of 16.5%during the forecast period,with a market size of USD 72.30million in 2024.

Middle East and Africa OLED TV

P>According to Cognitive Market Research, the global OLED TV market size was estimated at USD 8981.2 Million, out of which the Middle East and Africa held the major market ofaround 2% of the global revenue with a market size of USD 179.62million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.7%from 2024 to 2031.

• The GCC Countries OLED TV market is projected to witness growth at a CAGR of 18.5% during the forecast period with a market size of USD 76.88 million in 2024. OLED TV sales flourish due to the economic development, urbanization, and a growing middle class.
• The Egypt OLED TV market is projected to witness growth at a CAGR of 18.0%during the forecast period,with a market size of USD 18.86million in 2024.
• The South Africa OLED TV market is projected to witness growth at a CAGR of 18.7% during the forecast period, with a market size of USD 28.38 million in 2024. OLED TV sales flourish in South Africa due to the economic development, urbanization, and a growing middle class.
• The Turkey OLED TV market is projected to witness growth at a CAGR of 17.2%during the forecast period, with a market size of USD 15.45 million in 2024.
• The Nigeria OLED TV market is projected to witness growth at a CAGR of 16.8%during the forecast period, with a market size of USD 18.86 million in 2024.
• The Rest of MEA OLED TV market is projected to witness growth at a CAGR of 16.7% during the forecast period,with a market size of USD 21.20 million in 2024.

OLED TV Market Analysis

OLED TV MarketTechnology Segment Analysis

According to Cognitive Market Research, Active-matrix OLED (AMOLED) technology stands out as the dominant category in the OLED TV market. AMOLED displays offer several advantages over other OLED technologies, including superior picture quality, faster refresh rates, and better energy efficiency. These displays use a thin-film transistor (TFT) backplane to control each pixel individually, resulting in vibrant colors, deep blacks, and high contrast ratios. Additionally, AMOLED panels are known for their flexibility, allowing for curved or even foldable displays, which enhances the viewing experience and opens up new design possibilities for TV manufacturers.

Foldable OLED technology is emerging as the fastest-growing category in the OLED TV market. This technology offers innovative design possibilities, allowing TVs to be folded or rolled for easy storage and portability. Foldable OLED displays use flexible substrates that can bend without compromising image quality, making them ideal for creating large-screen displays that can be conveniently stored in compact spaces. The growing demand for flexible and space-saving TV solutions is driving the adoption of foldable OLED technology.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of OLED TV Industry. Request a Free Sample PDF!

OLED TV Market Display Type Segment Analysis

According to Cognitive Market Research, Rigid OLED displays currently dominate the OLED TV market due to their established manufacturing processes and widespread adoption. Rigid OLED panels are traditionally used in flat-screen TVs and offer excellent picture quality, including vibrant colors, deep blacks, and high contrast ratios. These displays are also known for their thin profile and energy efficiency, making them popular among consumers looking for sleek and stylish TV designs. The matured supply chain and manufacturing ecosystem for rigid OLEDs have contributed to their dominance, as manufacturers can produce these panels at scale and at competitive prices.

The Flexible OLED displays are emerging as the fastest-growing category in the OLED TV market. These displays use flexible substrates that allow them to be curved or even rolled, offering unique design possibilities and enhanced viewing experiences. Flexible OLED TVs can be curved for a more immersive viewing experience or rolled for easy storage and portability. The growing demand for innovative and space-saving TV designs is driving the adoption of flexible OLED technology.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

OLED TV End User Segment Analysis

End User Segment Analysis

According to Cognitive Market Research, the dominant category in the OLED TV market is the home end user segment. OLED TVs have gained significant popularity among consumers looking for high-quality display technologies for their home entertainment needs. OLED TVs offer superior picture quality, including vibrant colors, deep blacks, and high contrast ratios, providing an immersive viewing experience. Additionally, OLED panels are known for their thin and stylish designs, making them a perfect fit for modern home décor.

Thefastest-growing category in the OLED TV market is the commercial end user segment. Commercial establishments such as hotels, restaurants, corporate offices, and retail stores are increasingly adopting OLED TVs for various applications. OLED TVs offer stunning visual experiences, making them ideal for digital signage, advertising, and information display purposes in commercial settings. The thin and lightweight design of OLED TVs allows for easy installation in tight spaces or as part of larger display setups.

• Home
• Commercial

OLED TV Sales Channel Segment Analysis

Sales Channel Segment Analysis

According to Cognitive Market Research, the dominant category in the OLED TV market is the offline sales channel. offline channels, such as brick-and-mortar stores, remain the primary source for consumers to purchase OLED TVs. Offline channels offer customers the opportunity to experience the product firsthand, allowing them to assess the picture quality, design, and features of OLED TVs before making a purchase.

Thefastest-growing category in the OLED TV market is the online sales channel. With the increasing popularity of e-commerce platforms, consumers are increasingly turning to online channels to purchase OLED TVs. Online sales offer several advantages, including convenience, a wide range of products to choose from, and often competitive pricing. Online retailers also provide detailed product descriptions, reviews, and comparison tools, making it easier for consumers to research and make informed decisions.

• Online
• Offline

Author's Detail

David Fuller

Senior Analyst at Cognitive Market Research

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I am working as a Senior Analyst with Cognitive Market Research in the areas of Industry Survey and Market Research/Analytics. I collaborate with CXOs, VPs, and other senior executives to understand their data needs and provide solutions and business strategy building.

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