Nutrition and Dietary Supplements Market Report 2025 (Global Edition)

Global Nutrition and Dietary Supplements Market Report 2025 Market Size Split by Type (Botanicals, Vitamins, Minerals, Amino acids, Enzymes, Probiotics, Other), by Function (Additional Supplements, Me...

Nutrition and Dietary Supplements Market Report Description

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Nutrition and Dietary Supplements Market Insights Video

Competitive Landscape of the Nutrition and Dietary Supplements Market

The competitive landscape of the Nutrition and Dietary Supplements Market is characterized by a mix of established players and emerging brands. Major companies like Herbalife, Abbott, and GNC lead with diverse product portfolios and strong brand recognition. The market is increasingly fragmented, with numerous niche players focusing on specialized supplements, such as plant-based and personalized nutrition products. Innovation, strategic partnerships, and e-commerce expansion are key strategies, while regulatory compliance and consumer trust remain critical challenges for all market participants.

In March 2022, PharmaNutrics introduced five distinct dietary supplements in the United States: SerotomixPlus, GlucanPlus, Gaba 600, EnergixPlux, and CurcumixPlux. Each supplement is designed to address specific needs, including fatigue, stress, musculoskeletal health, and anti-inflammatory support. (Source: https://www.prweb.com/releases/pharmanutrics-launches-four-new-dietary-supplements-inspired-by-nature-871649647.html) In May 2022, Soulfuel, a wellness brand based in Mumbai, has introduced its Soulfuel protein powder. This product aims to enhance gut health by combining a unique blend of post-biotic known as Epicor, prebiotic Inulin, and digestive enzymes. (Source: https://www.financialexpress.com/life/soulfuel-launches-protein-powder-with-gut-strengthening-ingredients-2513679/) In February 2022, Organic India has introduced daily pack supplements designed for convenience. These on-the-go supplements contain whole herb formulations tailored to address specific needs, including stress and mood fluctuations, immunity, and cognitive and digestive health. (Source: https://organicindia.com/collections/herbal-supplement?srsltid=AfmBOopdQ9RmYoSBfjFNpmPdUelbM1OZr9qBX_i2XFWtEeZKKUTk8J4X)

Top Companies Market Share in Nutrition and Dietary Supplements Industry: (In no particular order of Rank)

• Herbalife Nutrition Ltd.
• Abbott Laboratories
• Amway Corporation
• GNC Holdings
• Inc.
• Nestlé S.A.
• Nutrilite (Amway)
• The Nature’s Bounty Co.
• Blackmores Limited
• Bayer AG
• Pfizer Inc.
• GlaxoSmithKline plc
• Ocean Spray Cranberries
• Inc.
• DuPont de Nemours
• Inc.
• Garden of Life (part of Nestlé)
• Swanson Health Products
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Nutrition and Dietary Supplements Market

Which Region Dominates the Nutrition and Dietary Supplements Market in 2024?

According to Cognitive Market Research, North America currently dominates the Nutrition and Dietary Supplements market, and the region is expected to have significant growth during the projected period. This is due to the region's high health consciousness among consumers and a strong emphasis on preventive healthcare. The region boasts a well-established healthcare infrastructure, extensive distribution channels, and a robust regulatory framework supporting dietary supplements. Additionally, the aging population seeks nutritional support for chronic conditions, while increasing disposable incomes allow for higher spending on health products. The popularity of e-commerce platforms further enhances accessibility and drives market growth in this region.

Which Region is Expanding at the Fastest CAGR?

The Asia Pacific region is growing at the fastest CAGR in the Nutrition and Dietary Supplements Market due to rising disposable incomes, increasing health awareness, and a shift towards preventive healthcare. Urbanization and lifestyle changes have led to a higher prevalence of chronic diseases, driving demand for dietary supplements. The growing aging population seeks nutritional support, while the popularity of traditional herbal remedies enhances market growth. Additionally, expanding e-commerce platforms improve accessibility, further fueling the demand for supplements in this region.

The current report Scope analyzes Nutrition and Dietary Supplements Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Nutrition and Dietary Supplements Market Analysis

{north_america_start}

According to Cognitive Market Research, the global Nutrition and Dietary Supplements market size was estimated at USD 385164.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 154065.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.0% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Nutrition and Dietary Supplements market with a market size of USD 121557.82 million in 2024 and is projected to grow at a CAGR of 4.8% during the forecast period. The U.S. market's rising health awareness, increased focus on preventative healthcare, and higher consumer demand for immune-boosting and fitness-related products is driving the Nutrition and Dietary Supplements market.
• The Canada Nutrition and Dietary Supplements market had a market share of USD 18487.88 million in 2024 and is projected to grow at a CAGR of 5.8% during the forecast period. Canada’s chronic disease prevalence is driving the Nutrition and Dietary Supplements market.
• The Mexico Nutrition and Dietary Supplements market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 14019.98 million in 2024.

Europe Nutrition and Dietary Supplements Market Analysis

According to Cognitive Market Research, the global Nutrition and Dietary Supplements market size was estimated at USD 385164.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 115549.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.3% from 2024 to 2031.

• The United Kingdom Nutrition and Dietary Supplements market had a market share of USD 19412.28 million in 2024 and is projected to grow at a CAGR of 6.1% during the forecast period. In the UK, Nutrition and Dietary Supplements sales witness an upswing due to increasing health-consciousness, rising demand for natural and organic products, and an aging population seeking preventative healthcare.
• The France Nutrition and Dietary Supplements market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 10630.53 million in 2024.
• According to Cognitive Market Research, the German Nutrition and Dietary Supplements market size was valued at USD 22878.75 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. In Germany, Nutrition and Dietary Supplements surged due to presence major market players.
• The Italy Nutrition and Dietary Supplements market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 9937.24 million in 2024.
• The Russia Nutrition and Dietary Supplements market is projected to witness growth at a CAGR of 4.3% during the forecast period, with a market size of USD 17910.14 million in 2024.
• The Spain Nutrition and Dietary Supplements market is projected to witness growth at a CAGR of 4.4% during the forecast period with a market size of USD 9475.04 million in 2024
• The Luxembourg Nutrition and Dietary Supplements market is projected to witness growth at a CAGR of 5.4% during the forecast period, with a market size of USD 3582.03 million in 2024.
• The Portugal Nutrition and Dietary Supplements market is projected to witness growth at a CAGR of 5.1% during the forecast period, with a market size of USD 2426.53 million in 2024.
• The Greece Nutrition and Dietary Supplements market is projected to witness growth at a CAGR of 5.6% during the forecast period, with a market size of USD 1386.59 million in 2024.
• The Rest of Europe's Nutrition and Dietary Supplements market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 17910.14 million in 2024.

Asia Pacific Nutrition and Dietary Supplements Market Analysis

According to Cognitive Market Research, the global Nutrition and Dietary Supplements market size was estimated at USD 385164.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 88587.77 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.8% from 2024 to 2031.

• According to Cognitive Market Research, the China Nutrition and Dietary Supplements market size was valued at USD 36864.49 million in 2024 and is projected to grow at a CAGR of 8.3% during the forecast period. Nutrition and Dietary Supplements surged in China due to rising disposable incomes, increasing health awareness, and a growing focus on preventative healthcare.
• The Japan Nutrition and Dietary Supplements market is projected to witness growth at a CAGR of 7.3% during the forecast period, with a market size of USD 12225.11 million in 2024.
• The India Nutrition and Dietary Supplements market had a market share of USD 10630.53 million in 2024 and is projected to grow at a CAGR of 10.6% during the forecast period. India's aging population and the popularity of traditional herbal supplements is driving the Nutrition and Dietary Supplements market.
• The South Korean Nutrition and Dietary Supplements market is projected to witness growth at a CAGR of 7.9% during the forecast period, with a market size of USD 8858.78 million in 2024.
• The Australian Nutrition and Dietary Supplements market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 4606.56 million in 2024.
• The South East Asia Nutrition and Dietary Supplements market is projected to witness growth at a CAGR of 9.8% during the forecast period, with a market size of USD 6112.56 million in 2024.
• The Rest of Asia Pacific Nutrition and Dietary Supplements market is projected to witness growth at a CAGR of 8.6% during the forecast period, with a market size of USD 6289.73 million in 2024.

South America Nutrition and Dietary Supplements Market Analysis

According to Cognitive Market Research, the global Nutrition and Dietary Supplements market size was estimated at USD 385164.2 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 19258.21 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Nutrition and Dietary Supplements market size was valued at USD 8242.51 million in 2024 and is projected to grow at a CAGR of 6.8% during the forecast period. Nutrition and Dietary Supplements flourished in Brazil due to increasing health awareness, rising disposable incomes, and a growing focus on wellness and preventive healthcare.
• Argentina's Nutrition and Dietary Supplements market had a market share of USD 3325.38 million in 2024 and is projected to grow at a CAGR of 7.1% during the forecast period. Argentina's improving healthcare infrastructure is driving the Nutrition and Dietary Supplements market.
• Colombia Nutrition and Dietary Supplements market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 1713.98 million in 2024.
• Peru Nutrition and Dietary Supplements market is projected to witness growth at a CAGR of 6.4% during the forecast period, with a market size of USD 1579.17 million in 2024.
• Chile Nutrition and Dietary Supplements market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 1386.59 million in 2024.
• The Rest of Latin America's Nutrition and Dietary Supplements market is projected to witness growth at a CAGR of 5.3% during the forecast period, with a market size of USD 3100.57 million in 2024.

Middle East Nutrition and Dietary Supplements Market Analysis

According to Cognitive Market Research, the global Nutrition and Dietary Supplements market size was estimated at USD 385164.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 7703.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031..

• The GCC Countries Nutrition and Dietary Supplements market is projected to witness growth at a CAGR of 7.3% during the forecast period, with a market size of USD 3297.01 million in 2024. Nutrition and Dietary Supplements sales flourish due to the presence of major market players.
• The Egypt Nutrition and Dietary Supplements market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 808.84 million in 2024.
• The South Africa Nutrition and Dietary Supplements market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 1217.12 million in 2024. Nutrition and Dietary Supplements sales flourished in South Africa due to increasing health consciousness, rising disposable incomes, and growing awareness of preventive healthcare.
• The Turkey Nutrition and Dietary Supplements market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 662.48 million in 2024.
• The Nigeria Nutrition and Dietary Supplements market is projected to witness growth at a CAGR of 5.6% during the forecast period, with a market size of USD 808.84 million in 2024.
• The Rest of the MEA Nutrition and Dietary Supplements market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 908.99 million in 2024.

Nutrition and Dietary Supplements Market Analysis

Nutrition and Dietary Supplements Market Type Segment Analysis

According to Cognitive Market Research, Botanicals are likely to dominate the Nutrition and Dietary Supplements Market over the forecast period. The Botanicals Type captured the largest market share in the Nutrition and Dietary Supplements Market due to the increasing consumer preference for natural and plant-based products. Botanicals are widely recognized for their health benefits, including immune support, anti-inflammatory properties, and overall wellness enhancement. The trend toward clean-label products and herbal remedies further drives demand. Additionally, growing awareness of the potential side effects of synthetic supplements encourages consumers to opt for botanical alternatives, solidifying their dominance in the market.

The Vitamins Type is growing at the highest CAGR in the Nutrition and Dietary Supplements Market due to increasing awareness of their essential role in overall health and wellness. Rising consumer focus on preventive healthcare and immunity support, especially post-pandemic, has led to heightened demand for vitamin supplements, particularly vitamin C, D, and B-complex. Additionally, the trend toward personalized nutrition encourages consumers to tailor their vitamin intake to meet specific health needs, further driving growth in this segment.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Nutrition and Dietary Supplements Industry. Request a Free Sample PDF!

Nutrition and Dietary Supplements Market Function Segment Analysis

According to Cognitive Market Research, the Additional Supplements segment holds the largest share of the market. The Additional Supplements Function captured the largest market share in the Nutrition and Dietary Supplements Market due to their broad appeal and diverse benefits that cater to various health needs. Products like probiotics, omega-3 fatty acids, and collagen have gained popularity for their roles in digestive health, heart health, and skin support. As consumers increasingly seek holistic health solutions and personalized nutrition, these multifunctional supplements resonate well with health-conscious individuals, driving significant demand and market dominance in this category.

The Medical Supplements Function is growing at the highest CAGR in the Nutrition and Dietary Supplements Market due to an increasing prevalence of chronic diseases and a rising focus on preventive healthcare. Consumers are turning to these supplements to manage specific health conditions, such as diabetes, hypertension, and digestive issues. Additionally, healthcare professionals often recommend medical supplements as part of treatment plans, enhancing their credibility. The trend towards personalized nutrition further supports the growth of targeted medical supplements tailored to individual health needs.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Nutrition and Dietary Supplements Mode of Application Segment Analysis

Nutrition and Dietary Supplements Market Mode of Application Segment Analysis

According to Cognitive Market Research, the Tablets segment holds the largest share of the market. The Tablets Mode of Application captured the largest market share in the Nutrition and Dietary Supplements Market due to their convenience, ease of use, and precise dosing. Tablets are preferred by consumers for their portability and longer shelf life compared to other forms, such as liquids or powders. The ability to easily incorporate tablets into daily routines without the need for preparation makes them appealing. Additionally, advancements in tablet formulation technology enhance their effectiveness, further solidifying their dominance in the market.

The Capsules Mode of Application is growing at the highest CAGR in the Nutrition and Dietary Supplements Market due to their easy swallowability, convenience, and ability to mask unpleasant tastes. Capsules are often preferred for delivering potent herbal extracts and powders, ensuring precise dosage and optimal absorption. The increasing demand for vegetarian and gelatin capsules also caters to diverse consumer preferences. Additionally, advancements in capsule technology, including slow-release formulations, enhance their appeal, driving significant growth in this segment.

• Tablets
• Capsules
• Liquid
• Powder
• Soft gels
• Gel caps

Nutrition and Dietary Supplements Target Consumer Segment Analysis

Nutrition and Dietary Supplements Market Target Consumer Segment Analysis

According to Cognitive Market Research, the Infants segment holds the largest share of the market. The Infants Target Consumer segment captured the largest market share in the Nutrition and Dietary Supplements Market due to increasing awareness among parents about the importance of nutrition during early development. As more parents prioritize their infants' health and growth, there is a growing demand for specialized supplements that support immune function, cognitive development, and overall wellness. Additionally, regulatory support and recommendations from pediatricians for infant-specific vitamins and minerals further drive market growth in this segment, solidifying its dominance.

The Children Target Consumer segment is growing at the highest CAGR in the Nutrition and Dietary Supplements Market due to rising parental awareness of the nutritional needs of growing children. With increasing concerns about dietary deficiencies and the importance of supporting immune health, cognitive function, and overall growth, parents are actively seeking supplements tailored for children. Additionally, the availability of appealing formulations, such as gummies and chewables, enhances compliance, driving significant demand and growth in this segment.

• Infants
• Children
• Adults
• Pregnant Women
• Elderly

Author's Detail

Sneha Singh

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two three years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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