Natural and Organic Soap Market Report 2025 (Global Edition)

Global Natural and Organic Soap Market Report 2025 Market Size Split by Product (Bar Soap, Liquid Soap, Paper Soap), by Form (Solid, Liquid), by Distribution Channel (Hypermarkets & Supermarkets, Spec...

Natural and Organic Soap Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Natural and Organic Soap Market Insights Video

Competitive Landscape of the Natural and Organic Soap Market

The Natural & Organic Soap market is highly fragmented, with a combination of multinational brands, regional competitors, and tiny artisanal manufacturers. The market is highly competitive due to rising demand for transparency, eco-friendly packaging, and certifications (organic, vegan, cruelty-free), which is driving companies to innovate in product formulation, branding, and ethical sourcing. E-commerce platforms drive up competition while making it easier for smaller businesses to enter the industry.

In June 2021, Buff City Soap, a plant-based soap company, said that it has raised funds from General Atlantic, a global equity group, to expand its franchise outlets in the United States from 26 to 100 in one and a half years. (Source: https://www.prnewswire.com/news-releases/buff-city-soap-announces-growth-investment-from-general-atlantic-301305612.html ) In October 2021, Neal's Yard Remedies launched a "Beauty Box" for the winter. The beauty box is a comprehensive assortment of all-natural and organic products designed to assist clients maintain optimum skin health. (Source: https://www.manchestereveningnews.co.uk/whats-on/shopping/neals-yard-remedies-launch-winter-21868216 ) In April 2023, L'Oréal recently signed an agreement with Natura &Co to acquire A?sop, an Australian luxury beauty brand. (Source: https://www.loreal.com/en/press-release/group/l-oreal-signs-an-agreement-with- natura-and-co-to-acquire-aesop/ )

February 2023: Ireland-based body care and home fragrance products manufacturer, The Handmade Soap Company, released a men's line of organic and sustainable products, such as hair & body wash, after-shave balm, bar soaps, etc.
 (Source- https://thehandmadesoapcompany.ie/)
 

Top Companies Market Share in Natural and Organic Soap Industry: (In no particular order of Rank)

• EO Products
• Osmia Organics
• Lavanila Laboratories
• Truly's Natural Products
• Khadi Natural
• Naturegate
• ERBAVIVA
• Laverana GmbH & Co.
• Sensible Organics
• Inc.
• Beach Organics Skin Care
• Pangea
• Forest Essentials
• Unilever
• Procter & Gamble
• Neal's Yard Remedies
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Natural and Organic Soap Market

Which Region Dominates the Natural and Organic Soap Market in 2024?

According to Cognitive Market Research, North America currently dominates the Natural and Organic Soap market, and the region is expected to have significant growth during the projected period. Consumers' increased awareness about skin infections and other health issues is driving the growth of the organic soap industry. Consumers are becoming more aware of the advantages of organic soap over regular chemical soap.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The region held a considerable market share in 2022 because to the high consumption of beauty and personal care goods by families in China, Japan, and Australia. Furthermore, customer preference for sustainable personal care items such as soaps, shampoos, and others is driving up product demand in the region.

The current report Scope analyzes Natural and Organic Soap Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Natural and Organic Soap Market Analysis

According to Cognitive Market Research, the global Natural and Organic Soap Market size was estimated at USD 815.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 326.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Natural and Organic Soap Market with a market size of USD 257.28 million in 2024 and is projected to grow at a CAGR of 7.0% during the forecast period. In the U.S., growing consumer awareness about the harmful effects of synthetic ingredients and a strong preference for eco-friendly, sustainable products are major driving factors.
• The Canada Natural and Organic Soap Market had a market share of USD 39.13 million in 2024 and is projected to grow at a CAGR of 8.0% during the forecast period. Canada’s rising awareness among the population.
• The Mexico Natural and Organic Soap Market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 29.67 million in 2024.

Europe Natural and Organic Soap Market Analysis

According to Cognitive Market Research, the global Natural and Organic Soap Market size was estimated at USD 815.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 244.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2031.

• The United Kingdom Natural and Organic Soap Market had a market share of USD 41.09 million in 2024 and is projected to grow at a CAGR of 8.3% during the forecast period. UK consumers are increasingly concerned about reducing their environmental footprint, driving demand for natural soaps.
• The France Natural and Organic Soap Market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 22.50 million in 2024.
• According to Cognitive Market Research, the German Natural and Organic Soap Market size was valued at USD 48.42 million in 2024 and is projected to grow at a CAGR of 7.7% during the forecast period. The country's emphasis on sustainability, combined with government laws supporting organic products, drives rising demand for natural and organic soaps.
• The Italy Natural and Organic Soap Market is projected to witness growth at a CAGR of 6.9% during the forecast period, with a market size of USD 21.03 million in 2024.
• The Russia Natural and Organic Soap Market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 37.91 million in 2024.
• The Spain Natural and Organic Soap Market is projected to witness growth at a CAGR of 6.6% during the forecast period with a market size of USD 20.05 million in 2024
• The Luxembourg Natural and Organic Soap Market is projected to witness growth at a CAGR of 7.6% during the forecast period, with a market size of USD 7.58 million in 2024.
• The Portugal Natural and Organic Soap Market is projected to witness growth at a CAGR of 7.3% during the forecast period, with a market size of USD 5.14 million in 2024.
• The Greece Natural and Organic Soap Market is projected to witness growth at a CAGR of 7.8% during the forecast period, with a market size of USD 2.93 million in 2024.
• The Rest of Europe's Natural and Organic Soap Market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 37.91 million in 2024.

Asia Pacific Natural and Organic Soap Market Analysis

According to Cognitive Market Research, the global Natural and Organic Soap Market size was estimated at USD 815.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 187.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Natural and Organic Soap Market size was valued at USD 84.37 million in 2024 and is projected to grow at a CAGR of 10.5% during the forecast period. Natural and Organic Soap surged in China due to Increased focus of the manufacturers and major market players.
• The Japan Natural and Organic Soap Market is projected to witness growth at a CAGR of 9.5% during the forecast period, with a market size of USD 25.87 million in 2024.
• The India Natural and Organic Soap Market had a market share of USD 22.50 million in 2024 and is projected to grow at a CAGR of 12.8% during the forecast period. India's rising awareness among the populations .
• The South Korean Natural and Organic Soap Market is projected to witness growth at a CAGR of 10.1% during the forecast period, with a market size of USD 18.75 million in 2024.
• The Australian Natural and Organic Soap Market is projected to witness growth at a CAGR of 10.7% during the forecast period, with a market size of USD 9.75 million in 2024.
• The South East Asia Natural and Organic Soap Market is projected to witness growth at a CAGR of 12.0% during the forecast period, with a market size of USD 12.94 million in 2024.
• The Rest of Asia Pacific Natural and Organic Soap Market is projected to witness growth at a CAGR of 10.8% during the forecast period, with a market size of USD 13.31 million in 2024.

South America Natural and Organic Soap Market Analysis

According to Cognitive Market Research, the global Natural and Organic Soap Market size was estimated at USD 815.2 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 40.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Natural and Organic Soap Market size was valued at USD 17.45 million in 2024 and is projected to grow at a CAGR of 9.0% during the forecast period. Natural and Organic Soap s flourished in Brazil due to increasing demand for natural products.
• Argentina's Natural and Organic Soap Market had a market share of USD 6.85 million in 2024 and is projected to grow at a CAGR of 9.3% during the forecast period. Argentina's rising personal disposable income .
• Colombia Natural and Organic Soap Market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 3.63 million in 2024.
• Peru Natural and Organic Soap Market is projected to witness growth at a CAGR of 8.6% during the forecast period, with a market size of USD 3.34 million in 2024.
• Chile Natural and Organic Soap Market is projected to witness growth at a CAGR of 8.7% during the forecast period, with a market size of USD 2.93 million in 2024.
• The Rest of Latin America's Natural and Organic Soap Market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 6.56 million in 2024.

Middle East Natural and Organic Soap Market Analysis

According to Cognitive Market Research, the global Natural and Organic Soap Market size was estimated at USD 815.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 16.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2031.

• The GCC Countries Natural and Organic Soap Market is projected to witness growth at a CAGR of 9.5% during the forecast period, with a market size of USD 6.98 million in 2024. Natural and Organic Soap sales flourish due to the presence of major market players.
• The Egypt Natural and Organic Soap Market is projected to witness growth at a CAGR of 9.5% during the forecast period, with a market size of USD 1.71 million in 2024.
• The South Africa Natural and Organic Soap Market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD 2.58 million in 2024. Natural and Organic Soap sales flourished in South Africa due to increasing demand and regulatory support.
• The Turkey Natural and Organic Soap Market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 1.40 million in 2024.
• The Nigeria Natural and Organic Soap Market is projected to witness growth at a CAGR of 7.8% during the forecast period, with a market size of USD 1.71 million in 2024.
• The Rest of the MEA Natural and Organic Soap Market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 1.92 million in 2024.

Natural and Organic Soap Market Analysis

Natural and Organic Soap Market Product Segment Analysis

According to Cognitive Market Research, Bar Soap is likely to dominate the Natural and Organic Soap Market over the forecast period. A variety of factors are driving up demand for bar soap in the Natural & Organic Soap industry. Consumers are increasingly looking for eco-friendly alternatives, as bar soaps typically require less packaging, contributing to less plastic waste. The growing number of health-conscious consumers also drives demand for natural and organic bar soaps, as they are free of dangerous chemicals and synthetic substances.

The Liquid Soap is the fastest-growing segment in the Natural and Organic Soap Market. Convenience and hygiene are driving the demand for liquid soap in the Natural and Organic Soap industry. Liquid soap is considered as more hygienic than bar soap due to its pump dispenser, making it appropriate for shared spaces and public situations. The increased customer preference for organic and natural components makes liquid soap more appealing since it combines convenience with environmentally favorable formulas.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Natural and Organic Soap Industry. Request a Free Sample PDF!

Natural and Organic Soap Market Form Segment Analysis

According to Cognitive Market Research, the Solid segment holds the largest share of the market. The demand for solid natural and organic soap is increasing as consumers want eco-friendly, chemical-free goods. Solid soaps, which are manufactured from natural materials such as essential oils, plant extracts, and organic fats, appeal to ecologically concerned consumers who prefer plastic-free and biodegradable packaging. These soaps also support the growing trend of sustainability and well-being because they are free of synthetic additives and harmful chemicals.

In the Natural and Organic Soap Market, the Liquid has been expanding at a rapid pace. Demand for liquid natural and organic soap is increasing due to its convenience, hygiene benefits, and environmentally conscious consumer preferences. Liquid soaps, which are commonly enhanced with natural components such as essential oils and plant extracts, provide gentle washing without the use of harsh chemicals or synthetic fragrances. They are popular for their convenience of use, especially in families with children, and for personal hygiene in public places.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Natural and Organic Soap Distribution Channel Segment Analysis

Natural and Organic Soap Market Distribution Channel Segment Analysis

According to Cognitive Market Research, The Specialty Stores segment holds the largest market share. Specialty stores' curated selection of high-quality, niche products is driving up demand in the natural and organic soap sector. Consumers love these stores because they provide individualized recommendations, hands-on experiences, and a sense of product authenticity. These stores frequently sell artisanal, handmade soaps manufactured with organic ingredients, which appeal to environmentally concerned and health-sensitive customers.

In the Natural and Organic Soap Market, the rapidly growing sector is the Online Channels category. Online channels are seeing an increase in demand for natural and organic soaps, driven by convenience, a larger product selection, and access to consumer evaluations. The shift to e-commerce enables consumers to discover niche companies and exclusive products that are not available in traditional stores. Online platforms appeal to busy, health-conscious customers by providing low-price, home delivery, and subscription choices.

• Hypermarkets & Supermarkets
• Specialty Stores
• Online Channels
• Others

Natural and Organic Soap Category Segment Analysis

Natural and Organic Soap Market Category Segment Analysis

According to Cognitive Market Research, The Popular Price segment holds the largest market share. The demand for low-cost natural and organic soaps is increasing as people seek affordable, environmentally responsible alternatives without sacrificing quality. These items are aimed at the mass market, with affordable prices for individuals seeking to live a more sustainable lifestyle. Popular-priced soaps often strike a mix between natural ingredients and cost-effectiveness, appealing to budget-conscious but health-conscious consumers.

In the Natural and Organic Soap Market, the rapidly growing sector is the Premium Price category. Premium natural and organic soaps are in high demand because of their exquisite formulas, artisanal craftsmanship, and high-quality ingredients. Consumers are willing to pay a premium for soaps created with rare organic oils, botanical extracts, and eco-friendly packaging that promise improved skin benefits and a greener lifestyle.

• Premium Price
• Popular Price
• Super Premium Price

Natural and Organic Soap End-use Segment Analysis

Natural and Organic Soap Market End-use Segment Analysis

According to Cognitive Market Research, the Household segment dominates the market. Household demand for natural and organic soaps is increasing as people emphasize their health, sustainability, and chemical-free personal care products. With a growing awareness of skin sensitivities and the dangers of synthetic additives, many customers are turning to natural soaps derived from organic oils and plant-based extracts. Because of their biodegradability, these soaps are frequently regarded as safer for children and more environmentally conscious.

Commercial is projected to be the fastest-growing segment in the Natural and Organic Soap Market. Commercial demand for natural and organic soap is increasing, particularly in industries such as hospitality, wellness centers, and environmentally concerned organizations. Hotels, spas, and restaurants are increasingly using these goods to improve the client experience, demonstrating a dedication to sustainability and wellness. As businesses strive to provide eco-friendly amenities, natural soaps appeal to consumers who appreciate environmental activities. Commercial purchasers frequently seek bulk choices that combine high quality and environmental responsibility, making them an important component of their brand identity.

• Household
• Commercial

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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