Mobile Marketing Platforms Market Report 2025 (Global Edition)

Global Mobile Marketing Platforms Market Report 2025 Market Size Split by Type (Multichannel Marketing Hubs (MMH), Purpose-built Mobile Marketing Platforms), by End User (iOS, Android), by Component (...

Mobile Marketing Platforms Market Report Description

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Competitive Landscape of the Mobile Marketing Platforms market

The competitive landscape of the Mobile Marketing Platforms market is characterized by intense competition among key players, as well as a plethora of emerging companies vying for market share. Key players in the market include established technology giants such as Google, Facebook, and Adobe, who offer comprehensive mobile marketing solutions that encompass advertising, analytics, and customer engagement.

Mobile Marketing Platforms Industry News

In October 2022 - Adverty AB (publ) announced a partnership with Apex Gaming Network, Apex Mobile Media's in-app mobile advertising division, and Canada's gaming network that places brands in premium game environments. The agreement allows the network to represent and sell Adverty's inventory in Canada, with the possibility of campaigns also running in the US.

(Source:https://adverty.com/news/adverty-and-apex-mobile-media-announce-partnership-to-offer-in-play-gaming-inventory-in-canada/)

December 2022 - Remerge announced a partnership program to assist agencies in mastering mobile marketing for App-Based Clients. The partnership program equips media and brand agencies with the knowledge and skills to become qualified leaders in the programmatic in-app advertising market.

(Source:https://www.remerge.io/findings/blog-post/remerge-unveils-partnership-program-to-help-agencies-master-mobile-marketing-for-their-app-based-clients)

Top Companies Market Share in Mobile Marketing Platforms Industry: (In no particular order of Rank)

• IBM Corporation
• Alphabet Inc (Google)
• InMobi
• Millennial Media
• Marketo (Adobe Inc)
• Amobee Inc. (Singapore Telecommunications Ltd)
• Flurry Inc
• Salesforce.com Inc
• Oracle Corp
• Chartboost Inc
• SAS Institute Inc
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Mobile Marketing Platforms market

Which Region Will Dominate the Mobile Marketing Platforms Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The well-established presence of leading research institutions and companies propels consistent demand. Additionally, stringent regulatory standards drive the need for high-quality Mobile Marketing Platforms, contributing to the region's market dominance. The emphasis on personalized medicine and cutting-edge drug development further fuels sales, solidifying North America's pivotal role in the Mobile Marketing Platforms market.

Which Region is Expanding at the Fastest CAGR?

According to Cognitive Market Research, the market in 2024 and accounted for around 23% of the global revenue. Asia Pacific emerges as the fastest-growing region in the Mobile Marketing Platforms market due to several dynamic factors propelling its rapid expansion. The region encompasses countries experiencing rapid digital transformation, such as China, India, and Southeast Asian nations, leading to a surge in mobile device adoption and internet penetration. Moreover, Asia Pacific benefits from a large and diverse population, including a significant youth demographic that is highly engaged with mobile technology. Additionally, the region's increasing urbanization and rising disposable incomes drive demand for mobile marketing solutions among businesses looking to tap into these growing consumer markets. .

The current report Scope analyzes Mobile Marketing Platforms Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Mobile Marketing Platforms Market

According to Cognitive Market Research, the global Mobile Marketing Platforms market size was estimated at USD XX Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.4% from 2024 to 2031. North America is a mature and highly competitive market for Mobile Marketing Platforms, driven by factors such as high smartphone penetration, advanced mobile infrastructure, and a tech-savvy consumer base. The United States and Canada are the primary markets in the region. The Mobile Marketing Platforms market in North America is segmented based on the types of services offered, including mobile advertising, mobile analytics, mobile CRM, and mobile app development. In conclusion, the Mobile Marketing Platforms market in North America is characterized by its maturity, competitiveness, and innovation. As consumers continue to rely on mobile devices for their daily activities, the demand for Mobile Marketing Platforms is expected to grow.

Country Analysis

• According to Cognitive Market Research, the US had a major share in the Mobile Marketing Platforms market with a market size of USD XX million in 2024 and is projected to grow at a CAGR of 16.2% during the forecast period. The demand is amplified by the high smartphone penetration, advanced mobile infrastructure, and a tech-savvy consumer base. 
• The Canada Mobile Marketing Platforms market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 17.2% during the forecast period. Growing trend towards personalized and location-based marketing strategies drives the market growth.
• The Mexico Mobile Marketing Platforms market is projected to witness growth at a CAGR of 16.9% during the forecast period with a market size of USD XX million in 2024.

 

Europe Mobile Marketing Platforms Market

According to Cognitive Market Research, the global Mobile Marketing Platforms market size was estimated at USD XX Million out of which Europe market of more than 30% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.7% from 2024 to 2031. Europe is a dynamic and diverse market for Mobile Marketing Platforms, characterized by varying levels of mobile adoption, consumer behavior, and regulatory landscapes across different countries. The Mobile Marketing Platforms market in Europe is segmented based on the types of services offered, including mobile advertising, mobile analytics, mobile CRM, and mobile app development. Mobile Marketing Platforms in the region cater to a wide range of industries, including retail, finance, healthcare, and automotive, offering customized solutions to meet the specific needs of each sector. In conclusion, the Mobile Marketing Platforms market in Europe presents significant opportunities for growth and innovation. As consumers increasingly rely on mobile devices for their daily activities, the demand for Mobile Marketing Platforms is expected to rise.

• The United Kingdom Mobile Marketing Platforms market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 17.5% during the forecast period. In the UK, Mobile Marketing Platforms sales witness an upswing due to the increasing smartphone adoption and digital transformation.
• The France Mobile Marketing Platforms market is projected to witness growth at a CAGR of 15.9% during the forecast period with a market size of USD XX million in 2024.
• According to Cognitive Market Research, the Germany Mobile Marketing Platforms market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 16.9% during the forecast period. In Germany, Mobile Marketing Platforms sales surge due to the advancements in data analytics and AI technology. 
• The Italy Mobile Marketing Platforms market is projected to witness growth at a CAGR of 16.1% during the forecast period with a market size of USD XX million in 2024.
• The Russia Mobile Marketing Platforms market is projected to witness growth at a CAGR of 15.7% during the forecast period with a market size of USD XX million in 2024.
• The Spain Mobile Marketing Platforms market is projected to witness growth at a CAGR of 15.8% during the forecast period with a market size of USD XX million in 2024.
• The Luxembourg Mobile Marketing Platforms market is projected to witness growth at a CAGR of 16.8% during the forecast period with a market size of USD XX million in 2024.
• The Portugal Mobile Marketing Platforms market is projected to witness growth at a CAGR of 16.5% during the forecast period with a market size of USD XX million in 2024.
• The Greece Mobile Marketing Platforms market is projected to witness growth at a CAGR of 17.0% during the forecast period with a market size of USD XX million in 2024.
• Rest of Europe Mobile Marketing Platforms market is projected to witness growth at a CAGR of 15.4% during the forecast period with a market size of USD XX million in 2024.

 

Asia Pacific Mobile Marketing Platforms Market

According to Cognitive Market Research, the global Mobile Marketing Platforms market size was estimated at USD XX Million out of which Asia Pacific is the fastest growing market of more than 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.2% from 2024 to 2031. Asia Pacific is the fastest-growing region in the Mobile Marketing Platforms market, driven by factors such as increasing smartphone penetration, rising internet connectivity, and a young and tech-savvy population. The Mobile Marketing Platforms market in Asia Pacific is segmented based on the types of services offered, including mobile advertising, mobile analytics, mobile CRM, and mobile app development. Mobile Marketing Platforms in the region cater to a wide range of industries, including retail, e-commerce, gaming, and healthcare, offering customized solutions to meet the specific needs of each sector. In conclusion, the Mobile Marketing Platforms market in Asia Pacific offers immense growth potential for providers. The region's rapidly expanding mobile ecosystem, coupled with the increasing adoption of smartphones and mobile internet, presents a fertile ground for Mobile Marketing Platforms to thrive.

• According to Cognitive Market Research, the China Mobile Marketing Platforms market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 19.7% during the forecast period. Mobile Marketing Platforms sales surge in China due to the increasing smartphone penetration, rising internet connectivity, and a young and tech-savvy population.
• The Japan Mobile Marketing Platforms market is projected to witness growth at a CAGR of 18.7%  during the forecast period with a market size of USD XX million in 2024.
• The India Mobile Marketing Platforms market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 22.0% during the forecast period. The demand is augmented by increasing adoption of smartphones and mobile internet.
• The South Korea Mobile Marketing Platforms market is projected to witness growth at a CAGR of 19.3% during the forecast period with a market size of USD XX million in 2024.
• The Australia Mobile Marketing Platforms market is projected to witness growth at a CAGR of 19.9% during the forecast period with a market size of USD XX million in 2024.
• The South East Asia Mobile Marketing Platforms market is projected to witness growth at a CAGR of 21.2% during the forecast period with a market size of USD XX million in 2024.
• The Rest of Asia Pacific Mobile Marketing Platforms market is projected to witness growth at a CAGR of 20.0% during the forecast period with a market size of USD XX million in 2024.

 

South America Mobile Marketing Platforms Market

According to Cognitive Market Research, the global Mobile Marketing Platforms market size was estimated at USD XX Million out of which Latin America market of more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.6% from 2024 to 2031. Latin America is a rapidly growing market for Mobile Marketing Platforms, driven by factors such as increasing smartphone penetration, rising internet connectivity, and a young and tech-savvy population. The Mobile Marketing Platforms market in Latin America is segmented based on the types of services offered, including mobile advertising, mobile analytics, mobile CRM, and mobile app development. Mobile Marketing Platforms in the region cater to a wide range of industries, including retail, e-commerce, banking, and entertainment, offering customized solutions to meet the specific needs of each sector. In conclusion, the Mobile Marketing Platforms market in Latin America presents significant growth opportunities for providers. The region's expanding mobile ecosystem, coupled with the increasing adoption of smartphones and mobile internet, offers a fertile ground for Mobile Marketing Platforms to flourish.

• According to Cognitive Market Research, the Brazil Mobile Marketing Platforms market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 18.2% during the forecast period. Mobile Marketing Platforms sales flourish in Brazil due to the economic growth and increasing smartphone adoption.
• The Argentina Mobile Marketing Platforms market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 18.5% during the forecast period. The demand is augmented by increasing adoption of smartphones and mobile internet.
• The Colombia Mobile Marketing Platforms market is projected to witness growth at a CAGR of 17.4% during the forecast period with a market size of USD XX million in 2024.
• The Peru Mobile Marketing Platforms market is projected to witness growth at a CAGR of 17.8% during the forecast period with a market size of USD XX million in 2024.
• The Chile Mobile Marketing Platforms market is projected to witness growth at a CAGR of 17.9% during the forecast period with a market size of USD XX million in 2024.
• The Rest of Latin America Mobile Marketing Platforms market is projected to witness growth at a CAGR of 16.7% during the forecast period with a market size of USD XX million in 2024.

 

Middle East Mobile Marketing Platforms Market

According to Cognitive Market Research, the global Mobile Marketing Platforms market size was estimated at USD XX Million out of which Middle East and Africa market of more than 2.00% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.9% from 2024 to 2031. The Middle East and Africa (MEA) region is a promising market for Mobile Marketing Platforms, driven by factors such as increasing smartphone penetration, rising internet connectivity, and a young and digitally savvy population. The Mobile Marketing Platforms market in the Middle East and Africa is segmented based on the types of services offered, including mobile advertising, mobile analytics, mobile CRM, and mobile app development. In conclusion, the Mobile Marketing Platforms market in the Middle East and Africa presents significant growth opportunities for providers. The region's expanding mobile ecosystem, coupled with the increasing adoption of smartphones and mobile internet, offers a fertile ground for Mobile Marketing Platforms to thrive.

• According to Cognitive Market Research, the GCC Countries Mobile Marketing Platforms market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 18.7% during the forecast period. Mobile Marketing Platforms sales flourish in the GCC Countries due to increasing smartphone penetration, rising internet connectivity.
• The Egypt Mobile Marketing Platforms market is projected to witness growth at a CAGR of 18.2% during the forecast period with a market size of USD XX million in 2024.
• The South Africa Mobile Marketing Platforms market is projected to witness growth at a CAGR of 18.9% during the forecast period with a market size of USD XX million in 2024.Mobile Marketing Platforms sales flourish in the South Africa due to the young and digitally savvy population.
• The Turkey Mobile Marketing Platforms market is projected to witness growth at a CAGR of 17.4% during the forecast period with a market size of USD XX million in 2024.
• The Nigeria Mobile Marketing Platforms market is projected to witness growth at a CAGR of 17.0% during the forecast period with a market size of USD XX million in 2024.
• The Rest of MEA Mobile Marketing Platforms market is projected to witness growth at a CAGR of 16.9% during the forecast period with a market size of USD XX million in 2024.

Mobile Marketing Platforms Market Analysis

Mobile Marketing Platforms market Type Segment Analysis

According to Cognitive Market Research, Multichannel Marketing Hubs (MMH) are the dominant category in the mobile marketing platforms market. These platforms offer comprehensive solutions for managing and executing marketing campaigns across multiple channels, including mobile, email, social media, and more. MMHs provide marketers with a unified view of their audience and enable them to deliver consistent messaging and experiences across all touchpoints.

Purpose-built mobile marketing platforms are the fastest-growing category in the market. These platforms are specifically designed to cater to the unique requirements of mobile marketing, offering features such as mobile app analytics, push notifications, in-app messaging, and mobile advertising. The growth of purpose-built mobile marketing platforms is driven by the increasing importance of mobile in the marketing mix.

• Multichannel Marketing Hubs (MMH)
• Purpose-built Mobile Marketing Platforms

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Mobile Marketing Platforms Industry. Request a Free Sample PDF!

Mobile Marketing Platforms market End User Segment Analysis

According to Cognitive Market Research, Android is the dominant end user category in the mobile marketing platforms market. This is primarily due to the widespread adoption of Android devices globally. Android holds a significant market share in the mobile operating system market, making it a key target for marketers looking to reach a wide audience. Additionally, the open-source nature of the Android platform allows for greater flexibility and customization, making it an attractive choice for businesses looking to develop and deploy mobile marketing campaigns.

iOS is the fastest-growing end user category in the mobile marketing platforms market. While Android dominates in terms of market share, iOS users are known to be more engaged and spend more on apps and services. This presents a lucrative opportunity for marketers to target iOS users with personalized and engaging marketing campaigns. Additionally, iOS devices are often associated with higher income demographics, making them an attractive target for businesses looking to reach affluent consumers.

• iOS
• Android

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Mobile Marketing Platforms Component Segment Analysis

According to Cognitive Market Research, The dominant category in the mobile marketing platforms market is solutions. These encompass a wide range of software tools and platforms that enable businesses to create, manage, and analyze their mobile marketing campaigns. Solutions include mobile advertising platforms, mobile analytics tools, mobile CRM software, and mobile app development platforms. The dominance of solutions is driven by the increasing complexity of mobile marketing strategies, which require sophisticated tools to effectively reach and engage with mobile audiences.

The fastest-growing category in the mobile marketing platforms market is services. While solutions provide the technology infrastructure for mobile marketing, services play a crucial role in helping businesses leverage these tools effectively. Services include consulting, implementation, training, and managed services for mobile marketing platforms. The growth of services is driven by the increasing demand for expertise and support in deploying and optimizing mobile marketing campaigns.

• Solutions
• Services

Mobile Marketing Platforms Channel Segment Analysis

According to Cognitive Market Research, The dominant category in the mobile marketing platforms market is push notifications. Push notifications are messages that are sent directly to a user's mobile device, even when the user is not actively using the app. They are a highly effective way to engage with users and drive them back to the app or website. Push notifications are popular among marketers because they have high open rates and can be used to deliver timely and relevant messages.

The fastest-growing category in the mobile marketing platforms market is messaging. Messaging includes SMS (Short Message Service) and MMS (Multimedia Messaging Service) marketing, as well as messaging apps like WhatsApp, Facebook Messenger, and WeChat. Messaging is growing rapidly as a marketing channel due to its high engagement rates and the personal nature of messaging apps. Marketers are increasingly using messaging to communicate directly with customers, deliver personalized offers and promotions, and provide customer support.

• Messaging
• Push notification
• Mobile Emails
• Quick Response (QR) Code
• Others

Mobile Marketing Platforms Organization Size Segment Analysis

According to Cognitive Market Research, Large enterprises are the dominant category in the mobile marketing platforms market. These companies have substantial resources to invest in comprehensive mobile marketing strategies and platforms. Large enterprises often have complex marketing needs and require advanced features and customization options offered by mobile marketing platforms. They also have a larger customer base to target and engage with, making mobile marketing a crucial component of their overall marketing strategy.

The fastest-growing category in the mobile marketing platforms market is small and medium-sized enterprises (SMEs). SMEs are increasingly recognizing the importance of mobile marketing in reaching and engaging with their target audience. Mobile marketing platforms offer SMEs cost-effective solutions to create and manage mobile marketing campaigns, allowing them to compete with larger companies in the digital space.

• Large Enterprises
• Small and Medium-Sized Enterprises

Mobile Marketing Platforms Vertical Segment Analysis

According to Cognitive Market Research, Retail and eCommerce is the dominant vertical in the mobile marketing platforms market. This sector relies heavily on mobile marketing to reach consumers, drive sales, and enhance customer engagement. The retail and eCommerce industry benefits significantly from mobile marketing platforms, as they enable personalized marketing campaigns, location-based promotions, and seamless integration with mobile apps and websites.

The fastest-growing vertical in the mobile marketing platforms market is the Banking Financial Services and Insurance (BFSI) sector. BFSI companies are increasingly adopting mobile marketing platforms to enhance customer experience, drive customer acquisition, and promote financial products and services. With the rise of digital banking and fintech innovations, BFSI companies are leveraging mobile marketing to target a tech-savvy audience.

• Retail and eCommerce
• Travel and Logistics
• Automotive
• Banking Financial Services and Insurance (BFSI)
• Telecom and IT
• Media and Entertainment
• Others

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion