Mindfulness Meditation Application Market Report 2024 (Global Edition)

Global Mindfulness Meditation Application Market Report 2024 Market Size Split by Type (Paid (In-app Purchases) Mindfulness Meditation Apps, Free Mindfulness Meditation Apps), by Operating System (Min...

Mindfulness Meditation Application Market Report Description

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Competitive Landscape of the Mindfulness Meditation Application Market

Major players in the mindfulness meditation app market are adopting effective marketing strategies. These strategies include a variety of monetization models, strategic alliances, ongoing content innovation, user engagement campaigns, efficient marketing, data-driven personalization, offline accessibility, and international expansion plans. Together, these all-encompassing strategies are helping these sector leaders generate more income.

Mindfulness Meditation Application Industry News

In January 2022, Headspace announced that it was expanding its mindfulness meditation business by acquiring Sayana, an AI-driven mental health and wellness firm.

(Source: https://techcrunch.com/2022/01/12/headspace-health-acquires-ai-powered-mental-health-and-wellness-company-sayana/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAIyaEr7bhQ1OBwiWKSB73imeBLWnR_VYV4DOxag30DOC120do0buaFMZg83dy04CnBTChtFB06K9EuEh7MRiXDw6JxAUt0Q4_tgtDljxhciV4qb8O-MJUCxCRlGr5hwQuW-mA_pVB3P-ggbeFgCwm4GLFA0Dk9NUCVOnigE2ubeE)

In May 2021, Leading providers of on-demand mental health services, Ginger, and mindfulness and meditation experts Headspace and Headspace announced that they had finalized an agreement to combine to improve their combined capacity to provide mental health services.

(Source: https://www.wsgr.com/en/insights/wilson-sonsini-advises-ginger-on-merger-with-headspace.html)

Top Companies Market Share in Mindfulness Meditation Application Industry: (In no particular order of Rank)

• Calm com Inc
• Headspace Inc
• Inner Explorer Inc
• Meditation Moments B V
• Mindfulness Everywhere Ltd
• Simple Habit Inc
• Smiling Mind
• Stop
• Breathe & Think PBC
• Ten Percent Happier 
• The Mindfulness App
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Mindfulness Meditation Application Market

Which Region will dominate the Mindfulness Meditation Application Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The rising rate of employee absenteeism in organizations around the region has made employee mental health a crucial component of boosting employee productivity. Good mental health benefits businesses since it is linked to high output, exceptional performance, and consistent engagement at work. Because of this, businesses are selecting wellness initiatives to enhance the mental health of their workforce, which in turn is driving up demand for apps that facilitate mindfulness meditation. For the duration of the forecast period, these factors are anticipated to drive the growth of the North American market for mindfulness meditation applications.

Which Region is Expanding at the Fastest CAGR?

The Asia Pacific region is witnessing an increase in sales. The market share is dominated by nations like China, India, and Japan and is predicted to rise. The important factors driving the growth of the mindfulness meditation application market in Asia are the expanding number of up-and-coming firms offering meditation applications, the growing awareness among the younger population, and the pace of technological advancement. People are becoming more conscious of meditation since daily activities are demanding and stressful. Major tech firms are capitalizing on this potential by releasing cutting-edge meditation applications that guarantee the restoration and revitalization of users' sense of mindfulness.

The current report Scope analyzes Mindfulness Meditation Application Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only. To learn more about geographical trends request the free sample pages. Contact US!

North America Mindfulness Meditation Application Market

According to Cognitive Market Research, the global Mindfulness meditation application market size was estimated at USD 536.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 214.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 29.4% from 2024 to 2031. This is brought on by both the rising demand for mental health and wellness solutions and the growing acceptance of mindfulness and meditation. Numerous tech-savvy customers reside in the area and are increasingly using mobile apps to access content related to mindfulness and meditation. Another factor driving the industry is the proliferation of accessible and reasonably priced mindfulness and meditation applications. Since these apps are frequently free or inexpensive, a variety of consumers find them appealing. The industry is also driven by the rising number of celebrities and health and wellness influencers endorsing mindfulness and meditation apps.

• According to Cognitive Market Research, the US had a major share in the Mindfulness meditation application market, with a size of USD 169.22 million in 2024. It is projected to grow at a CAGR of 29.2% during the forecast period. There's a growing recognition of the importance of mental health and well-being in the United States.
• The Canada Mindfulness meditation application market had a market share of USD 25.74 million in 2024 and is projected to grow at a CAGR of 30.2% during the forecast period. Canadians are becoming increasingly aware of the importance of mental health and well-being.
• The Mexico Mindfulness meditation application market is projected to grow at a CAGR of 29.9% during the forecast period, with a market size of USD 19.52 million in 2024.

Europe Mindfulness Meditation Application Market

According to Cognitive Market Research, with a market value of USD 536.2 million in 2024, it is projected to expand at a compound annual growth rate (CAGR) of 29.7% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 160.86 million. This is because people are becoming more conscious of the advantages of mindfulness meditation and need solutions related to mental health and wellness. The adoption of mindfulness meditation applications is also fueled by the region's high smartphone penetration rate and the accessibility of reasonably priced mobile data plans. The growing number of health-conscious consumers in Europe seeking methods to lower stress and enhance their general well-being is also driving the industry. Moreover, the market is expanding due to the rising demand for digital health solutions such as apps promoting mindfulness meditation. The growing number of health-conscious consumers in Europe seeking methods to lower stress and enhance their general well-being is also driving the industry.

• The United Kingdom's Mindfulness meditation application market had a market share of USD 27.02 million in 2024 and is projected to grow at a CAGR of 30.5% during the forecast period. Mental health issues are becoming increasingly common in the UK, with rates of anxiety and depression on the rise.
• The French mindfulness meditation application market is projected to grow at a CAGR of 28.9% during the forecast period, with a market size of USD 14.80 million in 2024.
• According to Cognitive Market Research, the German mindfulness meditation application market size was valued at USD 31.85 million in 2024 and is projected to grow at a CAGR of 29.9% during the forecast period. More and more companies in Germany are offering their employees mindfulness meditation programs. This is a way to reduce stress, improve productivity, and boost employee morale.
• The Italy Mindfulness meditation application market is projected to grow at a CAGR of 29.1% during the forecast period, with a market size of USD 13.83 million in 2024.
• The Russian mindfulness meditation application market is projected to grow at a CAGR of 28.7% during the forecast period, with a market size of USD 24.93 million in 2024.
• The Spanish mindfulness meditation application market is projected to witness growth at a CAGR of 28.8% during the forecast period, with a market size of USD 13.19 million in 2024.
• The Luxembourg Mindfulness meditation application market is projected to grow at a CAGR of 29.8% during the forecast period, with a market size of USD 4.99 million in 2024.
• The Portugal Mindfulness meditation application market is projected to grow at a CAGR of 29.5% during the forecast period, with a market size of USD 3.38 million in 2024.
• The Greece Mindfulness meditation application market is projected to grow at a CAGR of 30.0% during the forecast period, with a market size of USD 52.64 million in 2024.
• The rest of Europe's mindfulness meditation application market is projected to grow at a CAGR of 28.4% during the forecast period, with a market size of USD 24.93 million in 2024.

 

Asia Pacific Mindfulness Meditation Application Market

According to Cognitive Market Research, the global Mindfulness meditation application market size was estimated at USD 536.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 123.33 million in 2024 and will grow at a compound annual growth rate (CAGR) of 33.2% from 2024 to 2031. This is because people are becoming more conscious of the advantages of mindfulness meditation and need solutions related to mental health and wellness. The market is expanding due to the region's high smartphone penetration rate and sizable population. The growing accessibility and affordability of mindfulness meditation applications also drive the industry. In addition, the demand for these apps is being driven by the region's growing number of health-conscious consumers. The growing number of health-conscious consumers seeking strategies to lower stress and enhance their general well-being is another factor driving the industry and the growing quantity of health-related applications accessible in the area.

• According to Cognitive Market Research, the China Mindfulness meditation application market size was valued at USD 55.50 million in 2024 and is projected to grow at a CAGR of 32.7% during the forecast period. There is an increasing awareness of mental health issues in China, such as stress, anxiety, and depression. This is due to factors such as the fast-paced lifestyle, long working hours, and social pressures.
• The Japan Mindfulness meditation application market is projected to grow at a CAGR of 31.7% during the forecast period, with a market size of USD 17.02 million in 2024.
• The India Mindfulness meditation application market had a market share of USD 14.80 million in 2024 and is projected to grow at a CAGR of 35.0% during the forecast period. India has a long history of yoga and meditation practices, deeply ingrained in the country's culture. This creates a natural receptiveness to mindfulness meditation apps.
• The South Korea Mindfulness meditation application market is projected to witness growth at a CAGR of 32.3% during the forecast period with a market size of USD 12.33 million in 2024.
• The Australian mindfulness meditation application market is projected to grow at a CAGR of 32.9% during the forecast period, with a market size of USD 6.41 million in 2024.
• The South East Asia Mindfulness meditation application market is projected to grow at a CAGR of 34.2% during the forecast period, with a market size of USD 8.51 million in 2024.
• The Rest of the Asia Pacific Mindfulness meditation application market is projected to grow at a CAGR of 33.0% during the forecast period, with a market size of USD 8.76 million in 2024.

 

South America Mindfulness Meditation Application Market

According to Cognitive Market Research, the global Mindfulness meditation application market size was estimated at USD 536.2 Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 26.81 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.6% from 2024 to 2031. This is because the need for mental health services in the area is growing, and mindfulness meditation is becoming more and more well-liked as a method of lowering stress and anxiety. The industry is expanding partly due to the region's high proportion of young individuals more prone to utilizing mobile apps. Another distinctive feature of the Latin American industry is its extreme fragmentation, with numerous companies offering various mindfulness meditation applications. Due to this fragmentation, businesses are now in a competitive market, striving to provide the greatest features and user experiences. Lastly, companies have built and deployed their apps at a lower cost than in other countries, thanks to the region's low cost of living and easy access to technology.

• According to Cognitive Market Research, the Brazil Mindfulness meditation application market size was valued at USD 11.47 million in 2024 and is projected to grow at a CAGR of 31.2% during the forecast period. Brazil has a high prevalence of mental health conditions, such as anxiety and depression.
• The Argentina Mindfulness meditation application market had a market share of USD 4.50 million in 2024 and is projected to grow at a CAGR of 31.5% during the forecast period. Argentina boasts a high smartphone penetration rate, making mindfulness meditation apps accessible to a large population.
• The Colombia Mindfulness meditation application market is projected to grow at a CAGR of 30.4% during the forecast period, with a market size of USD 2.39 million in 2024.
• The Peru Mindfulness meditation application market is projected to grow at a CAGR of 30.8% during the forecast period, with a market size of USD 2.20 million in 2024.
• The Chile Mindfulness meditation application market is projected to grow at a CAGR of 30.9% during the forecast period, with a market size of USD 1.93 million in 2024.
• The Rest of the Latin American mindfulness meditation application market is projected to grow at a CAGR of 29.7% during the forecast period, with a market size of USD 4.32 million in 2024.

 

Middle East and Africa Mindfulness Meditation Application Market

According to Cognitive Market Research, the global Mindfulness meditation application market size was estimated at USD 536.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 10.72 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.9% from 2024 to 2031. Numerous variables, such as the growing population in the area, rising disposable incomes, and greater knowledge of the advantages of mindfulness meditation, are to blame for this. Furthermore, there is a growing need for mindfulness meditation apps due to the young people in the region turning more and more to digital solutions to manage their mental health. The market for mindfulness meditation apps is expanding due to various cultural and religious aspects specific to the Middle East. For instance, there is a growing need for mindfulness meditation apps adapted to the region's religious views due to the Islamic culture of the area's significant emphasis on spiritual welfare.

• According to Cognitive Market Research, the GCC Countries' Mindfulness meditation application market size was valued at USD 4.59 million in 2024 and is projected to grow at a CAGR of 31.7% during the forecast period. Stress, anxiety, and depression are on the rise in the GCC due to factors like long working hours and urbanization.
• The Egypt Mindfulness meditation application market is projected to grow at a CAGR of 31.2% during the forecast period, with a market size of USD 1.13 million in 2024.
• The South African mindfulness meditation application market is projected to grow at a CAGR of 31.9% during the forecast period, with a market size of USD 1.69 million in 2024. There is a growing awareness of mental health issues in South Africa, and people are increasingly looking for ways to improve their well-being.
• The Turkish mindfulness meditation application market is projected to grow at a CAGR of 30.4% during the forecast period, with a market size of USD 0.92 million in 2024.
• The Nigeria Mindfulness meditation application market is projected to grow at a CAGR of 30.0% during the forecast period, with a market size of USD 1.13 million in 2024.
• The Rest of the MEA Mindfulness meditation application market is projected to grow at a CAGR of 29.9% during the forecast period, with a market size of USD 1.27 million in 2024.

 

Mindfulness Meditation Application Market Analysis

Mindfulness Meditation Application Type Segment Analysis

According to Cognitive Market Research, free mindfulness meditation apps held the major market share over the forecast period. Free mindfulness meditation applications offer basic mindfulness and meditation resources, such as articles, guided meditations, and guidance, without charging users. These apps are usually thought of as a way for people to taste mindfulness and meditation without committing to a purchase.

Paid (In-app Purchases) mindfulness meditation apps are the fastest-growing category over the forecast period. Users of subscription-based mindfulness meditation applications pay a set cost, typically once a month or once a year, to access premium content. These applications often have a wealth of mindfulness and meditation resources, and they frequently have extra features like incentive systems, real-time access to mental health specialists, and personalized meditation schedules.

• Paid (In-app Purchases) Mindfulness Meditation Apps
• Free Mindfulness Meditation Apps

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Mindfulness Meditation Application Industry. Request a Free Sample PDF!

Mindfulness Meditation Application Operating System Segment Analysis

According to Cognitive Market Research, mindfulness meditation apps for Android hold a prominent market share. iOS and Android smartphones are the two most widely used mobile operating systems. Android apps for mindfulness meditation include various features, including age-appropriate mindfulness exercises, self-directed writing, and trackers to encourage attention. Users of Android smartphones can keep track of and stay ahead of their mindfulness objectives by using Android mindfulness meditation apps, which enable them to practice mindfulness on the go. Android apps with soothing soundscapes and personalized timers can also make it easier for users to enter a deep, meditative state.

Mindfulness meditation apps for iOS are the fastest-growing category over the forecast period. Their significance in cell cycle analysis and functional assays fuels their accelerated adoption. As researchers delve into intricate cellular mechanisms, the demand for comprehensive and user-friendly flow cytometry reagent kits intensifies. This surge in demand is a testament to the expanding horizons of cellular research, positioning these kits as dynamic contributors to the evolving landscape of analytical tools.

• Mindfulness Meditation Apps for Android
• Mindfulness Meditation Apps for i0S
• Mindfulness Meditation Apps for Others

The above Graph is for representation purposes only. This chart does not depict actual Market share. Please purchase the Mindfulness Meditation Application market report 2024 Edition by contacting our team.

Mindfulness Meditation Application Deployment Mode Segment Analysis

According to Cognitive Market Research, cloud-based systems hold a prominent market share. In addition to providing extra cost and productivity benefits, cloud-based server services can significantly reduce the IT workload and expenses associated with mindfulness meditation programs. Improvements in information-sharing technologies and the growing use of mobile devices are expected to assist the development of sophisticated applications for effective data management and service delivery. As a result, cloud deployment enhances accessibility and permits quick integration, improving the market's adoption of mindfulness meditation applications across a range of small and medium-sized enterprises.

On-premises are the fastest-growing category over the forecast period. Strong data privacy laws may exist at some companies, such as government entities or healthcare facilities. To alleviate these worries, they might retain all user data internally with an on-premise application. Some organizations, such as financial institutions or the military, may prioritize severe security protocols. An on-premise application running on its servers may provide a more secure setting.

• Cloud-Based
• On-Premises

Mindfulness Meditation Application Application Segment Analysis

• 0 – 5 Years
• 6 – 12 Years
• 13 – 18 Years
• 19 Years
• Above

Mindfulness Meditation Application End user Segment Analysis

• Consumers/Individuals
• Business Users

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

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