MICE Market Report 2025 (Global Edition)

Global MICE Market Report 2025 Market Size Split by Event Type (Meetings, Incentives, Conventions, Exhibitions), by Application (Corporate, Healthcare, Technology, Tourism & Hospitality, Finance & Ba...

MICE Market Report Description

We have various report editions of MICE Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

Competitive Landscape of the MICE Market

The presence of multiple competitors working on a global scale is a defining characteristic of the highly competitive global mice market. Leading companies in the industry provide full-service event management, covering everything from registration and on-site assistance to venue selection and logistics. Hotel chains and destination management firms that offer integrated event solutions compete with well-established event management businesses. 

Businesses in the mice market concentrate on delivering distinctive experiences, utilizing cutting-edge technology, and providing individualized services catered to the particular requirements of customers while striving to keep a competitive edge. Players frequently use strategic alliances, mergers, and acquisitions as a means of extending their reach internationally and fortifying their service portfolios. The competition in the global mice market is anticipated to rise ahead due to the growing need for corporate events and conferences around the world. This will push businesses to keep coming up with new ideas and provide their customers with outstanding event experiences.

Top Companies Market Share in MICE Industry: (In no particular order of Rank)

• CWT Meetings & Events
• BCD Meetings & Events
• ITA Group
• Capita Plc
• Maritz Holdings Inc.
• Access
• American Express Meetings & Events
• ITL World Company
• Carlson Wagonlit Travel
• One10
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Insights of the MICE Market

Which region dominate the MICE market in 2024?

According to Cognitive Market Research, North America dominates the MICE market along with the U.S. MICE industry which is anticipated to expand at a compound annual growth rate (CAGR) of XX%, From 2024 to 2031. This expansion is expected to be driven by an increase in business travel as well as a high demand for business leisure travel.

•    For instance: In Nov 2021 - According to an American Express survey, 67% of travellers were interested in going on business trips. Business travel is becoming increasingly popular among customers due to factors including conferences, networking, and work training.

https://www.amexglobalbusinesstravel.com/the-atlas/travel-is-vital-to-business-success/

MICE play a significant role in the travel and tourism industry in North America. Large commercial organisations have travelled to the region for exhibitions, conferences, and meetings. Many businesses relocate their staff members to the United States and Canada since they want to receive improved performance from partners, teams, or individual staff members. Additionally, the increasing number of businesses offering MICE services in the region will support market expansion. 

Which region is expanding at the faster CAGR?

According to Cognitive Market Research, the MICE market in Europe accounted for more than XX% of global revenue. Due to an increase in business meetings and exhibitions, Europe now commands a dominant share of the worldwide MICE market. Additionally, expanding quickly regional market, which is good for businesses, communities, and travel destinations. Resorts in the regions are adjusting to specialised MICE hotel settings and services as MICE events become more prevalent in Europe. A greater benefit for MICE reservations is this diversification of hotel operations. As the economy and labour market change, businesses throughout Europe are re-evaluating their corporate travel policies and using new expense technology. 

•    For Instance: Specialised MICE tour bookings are available through Europe Incoming, a hotel, ground transportation, and a European tour provider.

https://www.europeincoming.com/mice-planners/

Globalisation has also led to a surge in corporate activity in plenty of domains, including information technology, pharmaceuticals, automobiles, and others. As a result, business events in the region will rise rapidly. Further driving market expansion will be the travel and tourist sector's increased development, as well as the expansion of infrastructure and hospitality. Positively, more than half of Europe's leading cities and nations have been approved as conference locations for international associations, demonstrating the continent's remarkable achievement in securing international association conferences. The top investment destinations in Europe for the MICE sector are the UK and Germany. Furthermore, the industry is expanding as a result of the growing popularity of Internet booking.

The current report Scope analyzes MICE Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

MICE Market Analysis

Based on the Event Type, the Global MICE market is divided into Meetings, Incentives, Conventions, and Exhibitions.

The market is dominated by the meetings sector since there are more business events taking place globally. Convention centres and hotel conference rooms are common venues for meetings. These are one-day gatherings that bring experts or individuals together to discuss strategies, plan upcoming moves, address significant concerns, or establish objectives for the organisation. These gatherings can take many different forms, including yearly business meetings, board meetings, and general meetings.

Over the course of the projected period, the incentive category is anticipated to increase at the greatest CAGR. The incentive consists of benefits that a company offers to its associates, employees, affiliates, teammates, and other stakeholders. Offering incentive travel has two main purposes: initially, to raise employee or partner morale by demonstrating gratitude for good performance.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of MICE Industry. Request a Free Sample PDF!

Based on the Application, the Global MICE market is categorized into Corporate, Healthcare, Technology, Tourism & Hospitality, Finance & Banking.

The mice market is dominated by the corporate segment. Corporate events are now a crucial component of organizational initiatives as organizations realize the importance of personal interactions. Businesses depend on Mice's services to produce memorable events for a variety of occasions, including yearly conferences, product launches, and team-building getaways. These gatherings encourage cooperation, networking, and the exchange of expertise between staff members, business associates, and clients. The success and growth of this market segment are fueled by the increasing globalization of the corporate environment and the growing demand for mice services in the corporate sector.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

MICE Service Type Segment Analysis

• Event Planning And Organization
• Venue Management
• Accommodation Services
• Food And Beverage Services

MICE Location Segment Analysis

• Domestic
• International

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

LinkedIn

Profile

Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion