Mens Skincare Product Market Report 2025 (Global Edition)

Global Mens Skincare Product Market Report 2025 Market Size Split by Product Type (Cleansers & Face Wash, Toners, Moisturizers & Creams, Serums, Shave Care, Facial Scrubs & Polishes, Others), by Skin ...

Mens Skincare Product Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Mens Skincare Product Market Insights Video

Competitive Landscape of the Men’s Skincare Product Market

The competitive landscape of the men’s skincare product market is highly dynamic, with both established players and emerging brands vying for market share. Key market strategies include product innovation, targeted marketing, and expanding distribution channels such as e-commerce. Brands are increasingly focusing on offering specialized formulations for men’s specific skin concerns, such as oil control, anti-aging, and irritation from shaving. However, the market is also characterized by intense competition from gender-neutral and female skincare brands.

In January 2024, DPKA Universal Consumer Ventures Private Limited expanded its offerings by introducing a new body care category. The range includes two products, a cleanser and a hydrating cream. The face, beard, and body cleanser is available in two fragrances—woody oud and fresh citrus—and is enriched with Arjuna and Betaine to help retain the skin’s natural moisture. (Source: https://82e.com/blogs/press-kit/82-e-expands-launches-body-care-category?srsltid=AfmBOop1robgR-8TKlUDFc6wwQU8ztT5w2LLzm3RDvuyDvbbyldOat7b) In September 2023, Beiersdorf inaugurated its new production center in Leipzig, marking the largest single-location investment in the company's history at nearly $300 million. The Beiersdorf Manufacturing Leipzig facility is designed to adhere to the highest environmental and sustainability standards. The company aims to transform the plant into an “Energy+” site by generating its own sustainable energy. (Source: https://www.beiersdorf.com/newsroom/press-information/all-press-releases/2023/09/22-new-beiersdorf-plant-in-leipzig-officially-opened)

Top Companies Market Share in Mens Skincare Product Industry: (In no particular order of Rank)

• Procter & Gamble plc
• Beiersdorf AG
• Johnson & Johnson Services Inc.
• Estee Lauder Companies
• L'Oréal S.A
• Unilever PLC
• Clarins Group
• Chattem Inc.
• Clinique Laboratories
• Kiehl's LLC
• Susanne Kaufmann Company
• Lancôme Company
• Galderma Laboratories L.P.
• Aveda Corporation
• Emami Limited
• DPKA Universal Consumer Ventures Private Limited
• Dr. Bronner’s Company
• Scotch Porter Company
• Maapilim Company
• Brickell Men's Products Company
• Menaji Worldwide LLC
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Men’s Skincare Product Market

Which Region Dominates the Men’s Skincare Product Market in 2024?

According to Cognitive Market Research, North America currently dominates the men’s skincare product market. In North America, the high disposable income, growing awareness of men’s grooming, and increasing focus on personal appearance are key drivers of market growth. The region also benefits from strong e-commerce platforms, widespread availability of premium products, and targeted marketing campaigns. Additionally, the presence of established skincare brands and a wellness-focused consumer base contribute to its dominance.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR) due to increasing urbanization, rising disposable income, and shifting cultural perceptions around male grooming. Younger consumers in countries like China, India, and South Korea are adopting skincare routines, driven by social media influence and celebrity endorsements. Additionally, the expansion of affordable, locally-made products tailored to Asian skin types is further fueling demand.

The current report Scope analyzes Mens Skincare Product Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Mens Skincare Product Market Analysis

According to Cognitive Market Research, the global men’s skincare product market size was estimated at USD 15241.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 6096.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031.

• According to Cognitive Market Research, The United States men's skincare product market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 4,810.12 million in 2024. Increasing awareness of grooming and high disposable incomes are driving demand for men’s skincare products. Influencer trends further boost sales.
Canada’s men’s skincare product market is projected to witness growth at a CAGR of 8.7% during the forecast period, with a market size of USD 731.58 million in 2024. Growing focus on personal care and rising product availability in stores are contributing to the increased demand for men’s skincare. Mexico’s men’s skincare product market is projected to witness growth at a CAGR of 8.4% during the forecast period, with a market size of USD 554.78 million in 2024.

Europe Mens Skincare Product Market Analysis

According to Cognitive Market Research, the global men’s skincare product market size was estimated at USD 15241.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 4572.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.

• The United Kingdom men’s skincare product market is projected to witness growth at a CAGR of 9.0% during the forecast period, with a market size of USD 768.16 million in 2024. The surge in male grooming culture and high-quality product offerings are fueling growth in the UK men’s skincare market.
• France’s men’s skincare product market is projected to witness growth at a CAGR of 7.4% during the forecast period, with a market size of USD 420.66 million in 2024. Germany’s men’s skincare product market is projected to witness growth at a CAGR of 8.4% during the forecast period, with a market size of USD 905.33 million in 2024. Innovative skincare solutions and rising health consciousness among men are propelling the demand for advanced skincare products in Germany. Italy’s men’s skincare product market is projected to witness growth at a CAGR of 7.6% during the forecast period, with a market size of USD 393.22 million in 2024. Russia’s men’s skincare product market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 708.72 million in 2024. Spain’s men’s skincare product market is projected to witness growth at a CAGR of 7.3% during the forecast period, with a market size of USD 374.93 million in 2024. Luxembourg’s men’s skincare product market is projected to witness growth at a CAGR of 8.3% during the forecast period, with a market size of USD 141.74 million in 2024. Portugal’s men’s skincare product market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 96.02 million in 2024. Greece’s men’s skincare product market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 54.87 million in 2024. The Rest of Europe men’s skincare product market is projected to witness growth at a CAGR of 6.9% during the forecast period, with a market size of USD 708.72 million in 2024.

Asia Pacific Mens Skincare Product Market Analysis

According to Cognitive Market Research, the global men’s skincare product market size was estimated at USD 15241.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 3505.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.7% from 2024 to 2031.

• According to Cognitive Market Research, China’s men’s skincare product market is projected to witness growth at a CAGR of 11.2% during the forecast period, with a market size of USD 1,577.46 million in 2024. Urbanization and a burgeoning middle class are driving the demand for men’s skincare, alongside rising interest in global beauty trends.
• Japan’s men’s skincare product market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD 483.76 million in 2024. India’s men’s skincare product market is projected to witness growth at a CAGR of 13.5% during the forecast period, with a market size of USD 420.66 million in 2024. Rapid urbanization, increasing disposable income, and awareness of skincare benefits are significantly boosting the men’s skincare market in India. South Korea’s men’s skincare product market is projected to witness growth at a CAGR of 10.8% during the forecast period, with a market size of USD 350.55 million in 2024. Australia’s men’s skincare product market is projected to witness growth at a CAGR of 11.4% during the forecast period, with a market size of USD 182.28 million in 2024. South East Asia’s men’s skincare product market is projected to witness growth at a CAGR of 12.7% during the forecast period, with a market size of USD 241.88 million in 2024. The Rest of Asia Pacific men’s skincare product market is projected to witness growth at a CAGR of 11.5% during the forecast period, with a market size of USD 248.89 million in 2024.

South America Mens Skincare Product Market Analysis

According to Cognitive Market Research, the global men’s skincare product market size was estimated at USD 15241.2 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 762.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.1% from 2024 to 2031.

• According to Cognitive Market Research, Brazil’s men’s skincare product market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD 326.16 million in 2024. A growing emphasis on personal grooming and increased product variety are enhancing the demand for men’s skincare products in Brazil.
Argentina’s men’s skincare product market is projected to witness growth at a CAGR of 10.0% during the forecast period, with a market size of USD 128.03 million in 2024. Rising awareness of skincare and a trend towards personal wellness are fueling the growth of the men’s skincare market in Argentina. Colombia’s men’s skincare product market is projected to witness growth at a CAGR of 8.9% during the forecast period, with a market size of USD 67.82 million in 2024. Peru’s men’s skincare product market is projected to witness growth at a CAGR of 9.3% during the forecast period, with a market size of USD 62.49 million in 2024. Chile’s men’s skincare product market is projected to witness growth at a CAGR of 9.4% during the forecast period, with a market size of USD 54.87 million in 2024. The Rest of Latin America men’s skincare product market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 122.69 million in 2024.

Middle East Mens Skincare Product Market Analysis

According to Cognitive Market Research, the global men’s skincare product market size was estimated at USD 15241.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 304.82 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.4% from 2024 to 2031.

• The GCC Countries’ men’s skincare product market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD 130.46 million in 2024. High disposable incomes and a growing interest in premium grooming products are driving the expansion of the men’s skincare market in GCC countries.
Egypt’s men’s skincare product market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD 32.01 million in 2024. South Africa’s men’s skincare product market is projected to witness growth at a CAGR of 10.4% during the forecast period, with a market size of USD 48.16 million in 2024. Increasing grooming trends and improved access to skincare products are leading to higher demand for men’s skincare in South Africa. Turkey’s men’s skincare product market is projected to witness growth at a CAGR of 8.9% during the forecast period, with a market size of USD 26.21 million in 2024. Nigeria’s men’s skincare product market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 32.01 million in 2024. The Rest of MEA men’s skincare product market is projected to witness growth at a CAGR of 8.4% during the forecast period, with a market size of USD 35.97 million in 2024.

Mens Skincare Product Market Analysis

Men’s Skincare Product Market Product Type Segment Analysis

According to Cognitive Market Research, cleansers & face wash are likely to dominate the men’s skincare product market over the forecast period. Cleansers and face wash are daily-use essentials, making them a staple in men’s grooming routines. Increased pollution and environmental stressors have heightened the demand for cleansing products that remove dirt, oil, and impurities. Additionally, the rising awareness of the importance of proper skincare hygiene is encouraging more men to incorporate these products into their daily regimen.

The serums, oils, & treatment is the fastest-growing segment in the men’s skincare product market due to their targeted benefits, such as anti-aging, hydration, and skin repair. Men are increasingly seeking advanced skincare solutions that go beyond basic cleansing and moisturizing. The rise of personalized skincare and the growing interest in high-performance, multifunctional products are driving rapid growth in this segment.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Mens Skincare Product Industry. Request a Free Sample PDF!

Men’s Skincare Product Market Skin Type Segment Analysis

According to Cognitive Market Research, the oily skin segment holds the largest share of the market. Oily skin is a common concern among men, often resulting in acne and shine issues. The demand for products specifically designed to control excess oil and minimize shine is driving market growth. Additionally, increasing awareness about the benefits of targeted treatments for oily skin contributes to its dominance in the men’s skincare market.

In the men’s skincare product market, the sensitive skin has been expanding at a rapid pace as more men experience irritation from shaving, environmental factors, and harsh ingredients. Growing awareness about skin sensitivity and the availability of gentle, hypoallergenic products are fueling this trend. Increased emphasis on skincare tailored to delicate skin types further drives the demand for products addressing these concerns.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Mens Skincare Product Price Range Segment Analysis

Men’s Skincare Product Market Price Range Segment Analysis

According to Cognitive Market Research, the mid-range segment holds the largest share of the market due to its balance between affordability and quality. Men are increasingly looking for effective skincare solutions that offer good value without being overly expensive. The availability of a wide range of mid-range products that cater to various skin concerns is driving this segment’s dominance.

In the men’s skincare product market, the premium has been expanding at a rapid pace as men are becoming more willing to invest in high-quality, luxury skincare products. Increased awareness of the benefits of advanced formulations, such as anti-aging and specialized treatments, is fueling this growth. Additionally, the growing trend of self-care and personal grooming is encouraging men to splurge on premium skincare solutions.

• Economy
• Mid-Range
• Premium

Mens Skincare Product Source Segment Analysis

Men’s Skincare Product Market Source Segment Analysis

According to Cognitive Market Research, the conventional segment holds the largest share of the market due to its established presence and widespread availability. Traditional skincare products are well-known for their effectiveness and are backed by extensive research and consumer trust. Many men continue to prefer these products for their reliability and proven results, contributing to the segment's dominant share.

In the men’s skincare product market, the organic has been expanding at a rapid pace as more men seek natural, eco-friendly alternatives free from synthetic chemicals. Increasing awareness about the benefits of organic ingredients and concerns over environmental impact are driving this trend. Additionally, rising consumer interest in sustainable and ethical products is further boosting demand for organic skincare solutions.

• Organic
• Conventional

Mens Skincare Product Sales Channel Segment Analysis

Men’s Skincare Product Market Sales Channel Segment Analysis

According to Cognitive Market Research, the supermarkets/hypermarkets segment holds the largest share of the market due to their extensive reach and convenience for shoppers. They offer a wide range of skincare products in one location, making it easy for men to purchase essentials during routine grocery trips. Competitive pricing and frequent promotions also attract a large number of consumers to these retail channels.

In the men’s skincare product market, the online retailers has been expanding at a rapid pace as more men prefer the convenience of shopping from home. E-commerce platforms offer a vast selection of products, detailed reviews, and personalized recommendations, enhancing the shopping experience. The rise of direct-to-consumer brands and subscription models also fuels growth in the online retail segment.

• Supermarkets/Hypermarkets
• Specialty Stores
• Multi-Brand Stores
• Discount Stores
• Salon/Grooming Clubs
• Drug Stores & Pharmacies
• Online Retailers
• Other Sales Channel

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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