Global Men Cosmetics
Market Report
2024
Men's Cosmetics Market size will be USD 31812.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 9.60% from 2024 to 2031.
The base year for the calculation is 2023 and 2019 to 2023 will be historical period. The year 2024 will be estimated one while the forecasted data will be from year 2025 to 2031. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the global men's cosmetics market size is USD 31812.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 9.60% from 2024 to 2031.
Base Year | 2023 |
Historical Data Time Period | 2019-2023 |
Forecast Period | 2024-2031 |
Global Men Cosmetics Market Sales Revenue 2024 | $ 31812.2 Million |
Global Men Cosmetics Market Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 9.6% |
North America Men Cosmetics Market Sales Revenue 2024 | $ 12724.9 Million |
North America Men Cosmetics Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 7.8% |
Europe Men Cosmetics Market Sales Revenue 2024 | $ 9543.66 Million |
Europe Men Cosmetics Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 8.1% |
Asia Pacific Men Cosmetics Market Sales Revenue 2024 | $ 7316.81 Million |
Asia Pacific Men Cosmetics Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 11.6% |
South America Men Cosmetics Market Sales Revenue 2024 | $ 1590.61 Million |
South America Men Cosmetics Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 9% |
Middle East and Africa Men Cosmetics Market Sales Revenue 2024 | $ 636.24 Million |
Middle East and Africa Men Cosmetics Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 9.3% |
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Market Split by Distribution Channel |
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List of Competitors |
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Regional Analysis |
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Key Qualitative Information Covered |
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Report scope is customizable as we have a huge database of Men Cosmetics industry. We can deliver an exclusive report Edition/Consultation as per your data requirements. Request for your Free Sample Pages.
Men Cosmetics Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
Breaking conventional ideas of masculinity and self-care, the worldwide men's cosmetics sector is rising significantly. Men's cosmetics were always considered a niche market, but a wider concept of male identity and a greater consciousness of self-care have made them indispensable in the mainstream. This introduction explores the recent emergence and major growth factors of the worldwide men's cosmetics business, as well as its changing landscape. The global market for men's cosmetics looks to have a promising future. Rising disposable income, growing social acceptance, and ongoing product innovation are predicted to fuel the market's strong expansion in the upcoming years. It's a market where feeling confident and taking responsibility for one's well-being are just as important as looking nice.
Taking Down Barriers Between Genders In the past, ladies were typically connected with cosmetics. However these antiquated preconceptions are coming under pressure from cultural changes. More and more men are adopting self-care practices that extend beyond simple personal cleanliness. This entails using products made especially for issues with their skin, like hydration, anti-aging, and shaving discomfort. Providing Growth The men's cosmetics business is expanding due to a number of variables. These are a few important motivators.
Increasing amount of discretionary income Men are more inclined to spend their money on high-end personal care goods when their disposable income rises. Heightened impact of the media The advantages of men's cosmetics are being highlighted by social media and celebrity endorsements, normalizing their use and influencing consumer choices. Put your attention on your general health. Men are becoming increasingly aware of their general health and well-being and the link between self-care and confidence.
In October 2020, A line of men's skincare products was introduced by Function of Beauty. Based on their unique skin conditions, men can customize a skincare program with this line.
The rise of male grooming gurus is contributing to the global boom in the men's cosmetics business. These social media influencers work to dispel stereotypes about masculinity and increase acceptance of men's skincare and cosmetics practices. Male grooming influencers give product reviews, tutorials, and advice on everything from foundation application to beard care. They frequently have sizable and active followings. They demonstrate the beneficial effects that good grooming may have on a man's confidence and appearance. This exposure dispels stigmas and normalizes men's use of makeup. There is no denying the impact of social media and influencers on male grooming. They are making a big difference in creating a more accepting environment for beauty, where men are at ease experimenting with and utilizing makeup in their daily routines.
Another important element is the demolition of conventional gender norms. Grooming habits that were once considered appropriate for men are no longer applicable to them. Men are beginning to embrace a more flexible approach to appearance, experimenting with cosmetics, non-shaven beard care products, and professional hairstyle solutions. Because of this transparency, there is a growing market for a wider range of men's cosmetics.
Due to a change in societal perceptions and men's increasing self-care awareness, the worldwide men's cosmetics business is seeing rapid growth. Businesses have a great chance to increase market share and diversify their product lines by taking advantage of this trend. Modifying Attitudes: Men are starting to embrace personal hygiene habits more comfortably, which is a shift from traditional ideas of masculinity. Enhanced Consciousness Increased knowledge of the advantages of men's specific skincare and grooming products is being fostered by increased information accessibility and the impact of social media. Increasing Net Worth Men have greater spare income to spend on personal grooming, especially in poorer nations. Put Health First Men are starting to prioritize self-care, including skincare routines, as a result of a broader shift towards total well-being.
The idea of the "metrosexual man," in which men feel free to express who they are through looks and grooming, has gained popularity. Celebrities and social media influencers are also having a significant impact on normalizing the use of skincare and makeup by males. The market is expanding as a result of growing disposable incomes and an increasing emphasis on personal well-being.
In an effort to take advantage of this growing market, producers are launching a greater range of goods designed with males in mind. This includes cutting-edge skincare products made specifically for men's thicker skin, such as serums, moisturizers, and anti-aging lotions. Men's makeup products are also becoming more and more available; the range includes everything from BB creams and contouring kits to concealer and foundation. Additionally, brands are addressing niche issues like preventing hair loss and taking care of beards.
Cosmetics for guys are typically formulated differently than those for women. Men's skincare products, for instance, can be mattifying or oil-free, which could compromise the stability of the contents. Because they can deteriorate over time, some ingredients, such as natural or organic components, may have a lower shelf life. Men's cosmetics could have a lower shelf life than women's due to stability problems. Increased spoiling and waste for retailers and customers may result from this. Products with a short shelf life may cause consumers to hesitate because they think they may expire before they can be used up.
Retailers may be concerned about spoilage as a result of a shortened shelf life. Imagine having to discard men's cosmetics that aren't selling before they go bad. Retailers are deterred from carrying a greater range of products as a result, and profit margins are decreased. Consumers may also view men's cosmetics as less reliable than women's cosmetics, which could cause reluctance and hinder the expansion of the business as a whole.
To overcome these constraints, the sector is always changing. The shelf life of products can be increased using new packaging options such as serving sizes that are smaller or airtight containers. Furthermore, formulation advances that use more stable natural components or incorporate creative preservation methods might be transformative. By concentrating on these aspects, the men's cosmetics industry may get over issues with stability and shelf life and continue to expand.
The impact of COVID-19 on the market was moderately significant. Spending Less on non-essential lockdowns and unpredictability in the economy made individuals tighten their belts. Sales of men's cosmetics, which are frequently regarded as non-essential, have decreased. Reduce Socializing and Work from Home Personal grooming became less important when employment shifted to remote locations and social connections decreased. This resulted in a decrease in the market for goods like face moisturizers and beard oils. Disruptions to the Supply Chain The supply chain was affected by manufacturing slowdowns and logistical issues, making it challenging for businesses to get ingredients and completed goods to market. Consumer Preferences Changing The market for conventional men's cosmetics was impacted when some men adopted a more natural look or resorted to do-it-yourself remedies.
Skincare, and particularly items that encouraged self-care and hygiene, flourished. Customers who had more time on their hands and were stranded at home concentrated on keeping up a healthy appearance. Sales of cleansers, moisturizers, and beard care products increased as men began experimenting with different grooming regimens. This change in emphasis was indicative of a larger trend: a move away from strict gender stereotypes in the beauty business and a greater acceptance of men's self-care.
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With a variety of long-standing competitors and recent arrivals fighting for market share, the men's cosmetics industry is seeing an increasingly complex competitive landscape. To meet the growing demand of the men's grooming segment, established personal care firms such as L'Oreal, Procter & Gamble (P&G), Unilever, and Beiersdorf are diversifying their product offers. These businesses benefit from large marketing budgets, wide distribution networks, and well-known brands.
In 2012, H&M x David Beckham, A limited-edition range of men's grooming products, was introduced through this partnership, capitalizing on Beckham's well-known sense of style and physical fitness.
Top Companies Market Share in Men Cosmetics Industry: (In no particular order of Rank)
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According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. Expanding the meaning of masculinity Men are increasingly more at ease expressing themselves through their appearance, challenging the conventional notion of masculinity. Men's skincare, hair care, and makeup products are becoming more and more in demand as a result of this. Novelty in the creation of products Producers are always coming up with new and creative solutions that address the unique requirements of men's skin and hair. This comprises goods that are designed to be simple to use, lightweight, and non-greasy. Direct-to-consumer brands' ascent For men's cosmetics, direct-to-consumer (DTC) brands are upending the established retail environment. In addition to providing a more streamlined and customized purchasing experience, these brands frequently have lower prices than traditional merchants.
The Asia Pacific region is witnessing an increase in the sales of men's cosmetics market. Changing Social Standards, Beauty goods were traditionally associated with femininity. But as a result of this shifting perspective, a new industry for men's cosmetics is emerging. Increasing Net Worth More males in the APAC area have disposable income to spend on self-care items as a result of their economies expanding. Boom in E-commerce: Because online shopping is becoming more and more common, men can now access and buy cosmetics more easily.
The current report Scope analyzes Men Cosmetics Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
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According to Cognitive Market Research, the global Men cosmetics market size was estimated at USD 31812.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 12724.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.8% from 2024 to 2031. In North America, growing consciousness over one's looks Men are eager to spend money on goods that will help them seem better since they are growing more and more self-conscious about their appearance. Social media, the growth of the metrosexual guy, and a more competitive job market are some of the causes driving this. The drug skin care in North America is intricately tied to the expanding men's cosmetics market. Men are starting to feel more at ease with skincare products to take care of issues like wrinkles, dryness, and sun damage.
According to Cognitive Market Research, with a market value of USD 31812.2 million in 2024, and projected to expand at a compound annual growth rate (CAGR) of 8.1% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 9543.66 million. Europe is a force; Men's interest in personal grooming and appearance is becoming more widely accepted. Gone are the days when men could only use shaving cream and deodorant. The surge in skin care sales across Europe is intimately linked to the burgeoning men's cosmetics market. This is because people are becoming more conscious of the value of sunscreen, anti-aging, and general skin health. Men are learning that maintaining good skin health is about more than simply looking nice—it's also about feeling good and avoiding difficulties down the road.
According to Cognitive Market Research, the global men's cosmetics market size was estimated at USD 31812.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 7316.81 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.6% from 2024 to 2031. The Asia Pacific region is experiencing growth in the sales of men's cosmetics market. Asia Pacific consumers have more disposable income for luxuries like makeup. The rising demand for the men's cosmetics market in the Asia Pacific finds a pivotal ally in the growing preference for skin care as a product. Increasingly, Due to the introduction of innovative, focused products, this category has the biggest share.
According to Cognitive Market Research, the global Men cosmetics market size was estimated at USD 31812.2 Million, out of which Latin America market of more than 5% of the global revenue with a market size of USD 1590.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031. Global men's cosmetics market sales in Latin America are experiencing growth due to the regions. More people are relocating to urban areas, where they are exposed to fresh concepts and fashions, such as male grooming. The upswing in Shave/Beard Care across Latin America is closely tied to the expanding men's cosmetics market. Men are becoming more concerned with appearance and are switching from general-purpose unisex products to ones made with their needs in mind.
According to Cognitive Market Research, the global Men cosmetics market size was estimated at USD 31812.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 636.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.3% from 2024 to 2031. Men in the region have more disposable income to spend on cosmetics and other luxuries as their economies improve. The rise of skin care in the MEA region aligns with the flourishing men's cosmetics market. Major cosmetic manufacturers expand their product lines better to meet the unique needs of men's skin.
Global Men Cosmetics Market Report 2024 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Men Cosmetics Industry growth. Men Cosmetics market has been segmented with the help of its Product , Distribution Channel , and others. Men Cosmetics market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
According to Cognitive Market Research, skin care held the major market share over the forecast period. Men's increased emphasis on wellness and health Increasing knowledge of skincare products' advantages increasing amount of discretionary income launch of fresh, cutting-edge goods advertisements aimed at guys Even though shaving products continue to dominate the men's cosmetics market, especially for aftershave care, men's daily skincare routines are becoming more and more significant.
Hair Styling is the fastest-growing category over the forecast period. There are many more goods in this category besides styling gels. It includes hair oils, serums, sprays, leave-in conditioners, shampoos, conditioners, and even men's dry shampoos.
The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Men Cosmetics Industry. Request a Free Sample PDF!
According to Cognitive Market Research, supermarkets & hypermarkets hold a prominent market share. Accessible and convenient: These shops provide a one-stop shop for a range of necessities, such as personal hygiene items. Along with food and other home things, men may readily find shaving products, basic skincare products, and other cosmetics.
Online is the fastest-growing category over the forecast period. With the increasing number of individuals having access to the Internet, online buying is convenient. When it comes to brands and items, online retailers have access to a much wider range than traditional storefronts.
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Research Analyst at Cognitive Market Research
I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.
Sneha Mali is a research analyst working in various domains including the Consumer Goods, market research and transport & logistics and her primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. Her knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively.Sneha stay up-to-date with the latest research trends, methodologies, and technologies to ensure that her research is accurate, relevant, and impactful.
In her current role, Sneha is committed to continuous learning and staying abreast of emerging trends in research methodologies. Regular participation in workshops, webinars, and industry conferences ensures that her skills remain sharp and relevant. She have demonstrated ability to transform complex data sets into clear and concise narratives that inform key business strategies. Collaborating with cross-functional teams.Sneha remains an invaluable asset in the dynamic landscape of market research.
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
Disclaimer:
Product | Skin Care, Hair Styling, Shave/Beard Care, Accessories, Color Cosmetics |
Distribution Channel | Supermarkets & Hypermarkets, Online, Others |
List of Competitors | Procter & Gamble, Reckitt Benckiser, Unilever, L'Oréal, Beiersdorf AG, Johnson & Johnson, Coty Inc., Estee Lauder Companies Inc., Edgewell Personal Care Company, Kao Corporation |
This chapter will help you gain GLOBAL Market Analysis of Men Cosmetics. Further deep in this chapter, you will be able to review Global Men Cosmetics Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
Chapter 2 North America Market Analysis
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Qualitative Analysis for the North America Market: North America Men Cosmetics Market Trends North America Men Cosmetics Technological Road Map North America Men Cosmetics Market Drivers North America Men Cosmetics Market Restraints North America Men Cosmetics Market Opportunity Market Attractiveness Analysis COVID – 19 Impact Analysis PESTEL Analysis Porter’s Five Forces Analysis Product Life Cycle Industrial Chain Analysis
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Chapter 3 Europe Market Analysis
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Chapter 4 Asia-Pacific Market Analysis
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Chapter 5 South America Market Analysis
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Chapter 6 Middle East and Africa Market Analysis
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Only Available with Corporate User License
Chapter 7 Top 10 Countries Analysis
Competitor's Market Share and Revenue (Subject to Data Availability for Private Players)
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Product Analysis 2019 -2031, will provide market size split by Product . This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Product Analysis 2019 -2031
The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 11 Market Split by Distribution Channel Analysis 2019 -2031
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Men Cosmetics market
Chapter 12 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Why Skin Care have a significant impact on Men Cosmetics market? |
What are the key factors affecting the Skin Care and Hair Styling of Men Cosmetics Market? |
What is the CAGR/Growth Rate of Supermarkets & Hypermarkets during the forecast period? |
By type, which segment accounted for largest share of the global Men Cosmetics Market? |
Which region is expected to dominate the global Men Cosmetics Market within the forecast period? |
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