Memory Foam Mattress and Pillow Market Report 2025 (Global Edition)

Global Memory Foam Mattress and Pillow Market Report 2025 Market Size Split by Type (Polyurethane Foam Mattress, Gel Infused Foam Mattress, Plant Based Foam Mattress, Pillow), by Application (Mattress...

Memory Foam Mattress and Pillow Market Report Description

We have various report editions of Memory Foam Mattress and Pillow Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Memory Foam Mattress and Pillow Market Insights Video

Competitive Landscape of the Memory Foam Mattress and Pillow Market

The memory foam mattress and pillow marketplace is exceptionally competitive, with key gamers like Tempur-Pedic, Serta, Sealy, and Sleep Number dominating. Emerging direct-to-consumer brands, inclusive of Casper and Purple, have intensified competition by offering innovative products and online sales models, driving market innovation and charge opposition.

Top Companies Market Share in Memory Foam Mattress and Pillow Industry: (In no particular order of Rank)

• Sleep Number
• Tempur Sealy International
• Serta Simmons Bedding
• Dorel Industries
• Englander Sleep Products
• E. S. Kluft& Company
• Kingsdown
• Southerland Bedding
• Spring Air International
• Ashley Furniture Industries
• King Koil
• Mattress Firm
• Leggett & Platt
• Restonic
• Symbol Mattress
• Therapedic International
• Corsicana Bedding
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Memory Foam Mattress and Pillow Market

Which Region Dominates the Memory Foam Mattress and Pillow Market in 2024?

According to Cognitive Market Research, North America currently dominates the Memory Foam Mattress and Pillows market, and the region is expected to have significant growth during the projected period. The North American reminiscence foam bed and pillow marketplace is developing because of increasing patron awareness of sleep best, rising disposable earnings, and expanding recognition of health advantages. Innovation in product capabilities like cooling technology and eco-friendly substances, along side a surge in e-trade, similarly speeds up marketplace enlargement within the area.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The Asia-Pacific reminiscence foam bed and pillow marketplace is developing due to rising disposable earnings, urbanization, and increasing recognition of sleep fitness. A growing middle elegance, combined with increasing e-commerce structures and a call for premium sleep products, is using market enlargement. Additionally, product improvements and logo promotions enhance marketplace penetration inside the place.

The current report Scope analyzes Memory Foam Mattress and Pillow Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Memory Foam Mattress and Pillow Market Analysis

According to Cognitive Market Research, the global Memory Foam Mattress and Pillow market size was estimated at USD 5581.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 2232.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Memory Foam Mattress and Pillow market with a market size of USD 1761.43 million in 2024 and is projected to grow at a CAGR of 3.2% during the forecast period. The U.S. market's rising disposable income.
• The Canada Memory Foam Mattress and Pillow market had a market share of USD 267.90 million in 2024 and is projected to grow at a CAGR of 4.2% during the forecast period. Canada’s growing health awareness.
• The Mexico Memory Foam Mattress and Pillow market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 203.16 million in 2024.

Europe Memory Foam Mattress and Pillow Market Analysis

According to Cognitive Market Research, the global Memory Foam Mattress and Pillow market size was estimated at USD 5581.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 1674.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.

• The United Kingdom Memory Foam Mattress and Pillow market had a market share of USD 281.29 million in 2024 and is projected to grow at a CAGR of 4.5% during the forecast period. In the UK, Memory Foam Mattress and Pillow sales witness an upswing due to the sleep quality focus.
• The France Memory Foam Mattress and Pillow market is projected to witness growth at a CAGR of 2.9% during the forecast period, with a market size of USD 154.04 million in 2024.
• According to Cognitive Market Research, the German Memory Foam Mattress and Pillow market size was valued at USD 331.52 million in 2024 and is projected to grow at a CAGR of 3.9% during the forecast period. In Germany, Memory Foam Mattress and Pillow surged due to the e-commerce growth.
• The Italy Memory Foam Mattress and Pillow market is projected to witness growth at a CAGR of 3.1% during the forecast period, with a market size of USD 143.99 million in 2024.
• The Russia Memory Foam Mattress and Pillow market is projected to witness growth at a CAGR of 2.7% during the forecast period, with a market size of USD 259.53 million in 2024.
• The Spain Memory Foam Mattress and Pillow market is projected to witness growth at a CAGR of 2.8% during the forecast period with a market size of USD 137.30 million in 2024
• The Luxembourg Memory Foam Mattress and Pillow market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market size of USD 51.91 million in 2024.
• The Portugal Memory Foam Mattress and Pillow market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 35.16 million in 2024.
• The Greece Memory Foam Mattress and Pillow market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 20.09 million in 2024.
• The Rest of Europe's Memory Foam Mattress and Pillow market is projected to witness growth at a CAGR of 2.4% during the forecast period, with a market size of USD 259.53 million in 2024.

Asia Pacific Memory Foam Mattress and Pillow Market Analysis

According to Cognitive Market Research, the global Memory Foam Mattress and Pillow market size was estimated at USD 5581.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 1283.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.

• According to Cognitive Market Research, the China Memory Foam Mattress and Pillow market size was valued at USD 577.65 million in 2024 and is projected to grow at a CAGR of 6.7% during the forecast period. Memory Foam Mattress and Pillow surged in China due to urbanization aging population.
• The Japan Memory Foam Mattress and Pillow market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 177.15 million in 2024.
• The India Memory Foam Mattress and Pillow market had a market share of USD 154.04 million in 2024 and is projected to grow at a CAGR of 9.0% during the forecast period. India's hotel industry demand.
• The South Korean Memory Foam Mattress and Pillow market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 128.37 million in 2024.
• The Australian Memory Foam Mattress and Pillow market is projected to witness growth at a CAGR of 6.9% during the forecast period, with a market size of USD 66.75 million in 2024.
• The South East Asia Memory Foam Mattress and Pillow market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 88.57 million in 2024.
• The Rest of Asia Pacific Memory Foam Mattress and Pillow market is projected to witness growth at a CAGR of 7.0% during the forecast period, with a market size of USD 91.14 million in 2024.

South America Memory Foam Mattress and Pillow Market Analysis

According to Cognitive Market Research, the global Memory Foam Mattress and Pillow market size was estimated at USD 5581.2 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 279.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.6% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Memory Foam Mattress and Pillow market size was valued at USD 119.44 million in 2024 and is projected to grow at a CAGR of 5.2% during the forecast period. Memory Foam Mattress and Pillows flourished in Brazil due to technological innovation.
• Argentina's Memory Foam Mattress and Pillow market had a market share of USD 46.88 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. Argentina's eco-friendly products.
• Colombia Memory Foam Mattress and Pillow market is projected to witness growth at a CAGR of 4.4% during the forecast period, with a market size of USD 24.84 million in 2024.
• Peru Memory Foam Mattress and Pillow market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 22.88 million in 2024.
• Chile Memory Foam Mattress and Pillow market is projected to witness growth at a CAGR of 4.9% during the forecast period, with a market size of USD 20.09 million in 2024.
• The Rest of Latin America's Memory Foam Mattress and Pillow market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 44.93 million in 2024.

Middle East Memory Foam Mattress and Pillow Market Analysis

According to Cognitive Market Research, the global Memory Foam Mattress and Pillow market size was estimated at USD 5581.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 111.62 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031..

• The GCC Countries Memory Foam Mattress and Pillow market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 47.78 million in 2024. Memory Foam Mattress and Pillow sales flourish due to the increased homeownership.
• The Egypt Memory Foam Mattress and Pillow market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 11.72 million in 2024.
• The South Africa Memory Foam Mattress and Pillow market is projected to witness growth at a CAGR of 5.9% during the forecast period, with a market size of USD 17.64 million in 2024. Memory Foam Mattress and Pillow sales flourished in South Africa due to enterprise data management.
• The Turkey Memory Foam Mattress and Pillow market is projected to witness growth at a CAGR of 4.4% during the forecast period, with a market size of USD 9.60 million in 2024.
• The Nigeria Memory Foam Mattress and Pillow market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 11.72 million in 2024.
• The Rest of the MEA Memory Foam Mattress and Pillow market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 13.17 million in 2024.

Memory Foam Mattress and Pillow Market Analysis

How are Segments Performing in the Global Memory Foam Mattress and Pillow Market?

Memory Foam Mattress and Pillow Market Type Segment Analysis

According to Cognitive Market Research, Polyurethane Foam Mattress are likely to dominate the Memory Foam Mattress and Pillow Market over the forecast period. The developing demand for polyurethane foam mattresses is riding the memory foam bed and pillow marketplace. Polyurethane foam, regarded for its affordability and adaptability, appeals to finances-conscious purchasers even as providing consolation and aid. This material's versatility in hybrid designs and its vast availability contribute to the overall marketplace's expansion.

The Gel Infused Foam Mattress is the fastest-growing segment in the Memory Foam Mattress and Pillow Market. The upward thrust of gel-infused foam mattresses is boosting the reminiscence foam bed and pillow market by improving comfort and temperature regulation. Gel-infused foam addresses common heat retention issues, supplying a cooler sleep revel. This innovation appeals to consumers searching for superior sleep answers, driving increased demand and market increase.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Memory Foam Mattress and Pillow Industry. Request a Free Sample PDF!

Memory Foam Mattress and Pillow Market Application Segment Analysis

According to Cognitive Market Research, the Mattress Specialty Retailers segment holds the largest share of the market. Mattress distinctiveness retailers are using boom inside the memory foam bed and pillow market by using imparting expert steerage, personalized purchasing experiences, and a huge product variety. These outlets offer consumers with tailor-made hints, boosting the income of top-rate memory foam merchandise. Their attention to in-store trials and consumer training complements the patron self-assurance and demand.

In the Memory Foam Mattress and Pillow Market, the Furniture Retailers has been expanding at a rapid pace. Furniture stores are contributing to the boom of the reminiscence foam mattress and pillow market by integrating those products into their broader domestic furnishing offerings. With expansive showrooms and mounted customer bases, they offer clean get right of entry to memory foam products, appealing to clients searching out one-forestall solutions for home comfort and sleep first-rate.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Memory Foam Mattress and Pillow Size Segment Analysis

Memory Foam Mattress and Pillow Market Size Segment Analysis

According to Cognitive Market Research, Twin segment holds the largest market share. The twin-length memory foam mattress is boosting market growth by catering to particular customer segments like kids, young adults, and individuals in smaller living areas. Its affordability, area performance, and suitability for dorms or guest rooms make it a popular preference, driving demand and expanding the reminiscence foam mattress and pillow market.

In the Memory Foam Mattress and Pillow market, the rapidly growing sector is Twin XL. The dual XL reminiscence foam bed is increasingly driving market growth, especially amongst college students and young adults. Its longer length contains taller individuals, enhancing comfort with out sacrificing space. This reputation in dorms and compact living areas, mixed with the rising fashion of personalized sleep solutions, fuels a call for inside the reminiscence foam marketplace.

• Twin
• Twin XL
• Full Size
• Others

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

Author's Conclusion