Medicated Personal Care Products Market Report 2025 (Global Edition)

Global Medicated Personal Care Products Market Report 2025 Market Size Split by Type (Antiperspirant, Deodorant, Oral Care, Hand Sanitizer, Natural Personal Care Product), by Beauty Care (Shampoos, Oi...

Medicated Personal Care Products Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Medicated Personal Care Products Market Insights Video

Competitive Landscape of the Medicated Personal Care Products Market

The competitive landscape of the medicated personal care products market is characterized by a broad range of players competing to gain market share through product innovation, strategic partnerships, and aggressive marketing efforts. Major players in the market account for a considerable share of the market and are concentrating on expanding their customer base across the world.

In January 2022, Procter & Gamble acquired the luxury skincare brand Tula. Tula is a clean skincare brand powered by probiotic extracts and superfoods. Tula's products are designed to help improve skin balance, soothe skin, calm skin irritation, and nourish skin to improve hydration. As part of the acquisition agreement, P&G Beauty will support the Tula team to drive brand growth and support expansion and innovation.

(Source: https://in.fashionnetwork.com/news/P-g-acquires-prestige-skincare-brand-tula,1366408.html)

Top Companies Market Share in Medicated Personal Care Products Industry: (In no particular order of Rank)

• Avon Products Inc. (UK)
• Beiersdorf AG (Germany)
• Colgate-Palmolive Company (US)
• Kao Corporation (Japan)
• L'Oréal S.A. (France)
• Procter & Gamble (US)
• Shiseido Company (Japan)
• The Estee Lauder Companies Inc. (France)
• Unilever PLC (UK)
• Revlon (US)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of Medicated Personal Care Products Market

Which Region Dominates the Medicated Personal Care Products Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. North America emerges as the dominant region in the medicated personal care products market due to the region’s growing awareness of skincare health, the rising prevalence of skin disorders like acne and eczema, and the rising elderly population with particular skincare requirements. Moreover, innovations in product formulations, such as natural and organic elements, alongside aggressive marketing strategies from major players, further stimulate market expansion.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific stands out as the fastest-growing region in the medicated personal care products market due to the region's rising health consciousness among customers, increasing disposable income, and rising awareness about skincare and wellness are prominent drivers. Additionally, the aging population and extending urbanization contribute to the need for technical skincare solutions, propelling market development in the region.

The current report Scope analyzes Medicated Personal Care Products Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Medicated Personal Care Products Market Analysis

According to Cognitive Market Research, the global medicated personal care products market size was estimated at USD 7281.5 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 2912.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 0.8% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the medicated personal care products market, with a market size of USD 2298.04 million in 2024. The market is projected to grow at a CAGR of 0.6% during the forecast period. The rising demand for face creams, sunscreens, and body lotions.
• The Canadian medicated personal care products market had a market share of USD 349.51 million in 2024 and is projected to grow at a CAGR of 1.6% during the forecast period. Introduction of innovative technology applications by Canadian companies.
• The Mexico medicated personal care products market is projected to witness growth at a CAGR of 1.3% during the forecast period, with a market size of USD 265.05 million in 2024.

Europe Medicated Personal Care Products Market Analysis

According to Cognitive Market Research, the global medicated personal care products market size was estimated at USD 7281.5 Million, out of which Europe held the market of more than 30% of the global revenue with a market size of USD 2184.45 million in 2024 and will grow at a compound annual growth rate (CAGR) of 1.1% from 2024 to 2031.

• The United Kingdom's medicated personal care products market had a market share of USD 366.99 million in 2024 and is projected to grow at a CAGR of 1.1% during the forecast period. Medicated personal care products sales in the UK are witnessing an upswing due to the nation's technological innovation and advancements.
• The France medicated personal care products market is projected to witness growth at a CAGR of 0.3% during the forecast period with a market size of USD 200.97 million in 2024.
• According to Cognitive Market Research, the German medicated personal care products market size was valued at USD 432.52 million in 2024 and is projected to grow at a CAGR of 1.3% during the forecast period. In Germany, medicated personal care products surged due to the presence of major market players.
• The Italian medicated personal care products market is projected to witness growth at a CAGR of 0.5% during the forecast period, with a market size of USD 187.86 million in 2024.
• The Russian medicated personal care products market is projected to witness growth at a CAGR of 0.1% during the forecast period, with a market size of USD 338.59 million in 2024.
• The Spanish medicated personal care products market is projected to witness growth at a CAGR of 0.2% during the forecast period, with a market size of USD 179.12 million in 2024.
• The Luxembourg medicated personal care products market is projected to witness growth at a CAGR of 1.2% during the forecast period, with a market size of USD 67.72 million in 2024.
• The Portugal medicated personal care products market is projected to witness growth at a CAGR of 0.9% during the forecast period, with a market size of USD 45.87 million in 2024.
• The Greece medicated personal care products market is projected to witness growth at a CAGR of 1.4% during the forecast period, with a market size of USD 26.21 million in 2024.
• Rest of Europe's medicated personal care products market is projected to witness growth at a CAGR of -0.2% during the forecast period, with a market size of USD 338.59 million in 2024

Asia Pacific Medicated Personal Care Products Market Analysis

According to Cognitive Market Research, the global medicated personal care products market size was estimated at USD 7281.5 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 1674.75 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.6% from 2024 to 2031.

• According to Cognitive Market Research, the China medicated personal care products market size was valued at USD 753.64 million in 2024 and is projected to grow at a CAGR of 4.1% during the forecast period. Medicated personal care products sales surged in China due to the nation's rise in the construction sector.
• The Japan medicated personal care products market is projected to witness growth at a CAGR of 3.1% during the forecast period, with a market size of USD 231.11 million in 2024.
• The India medicated personal care products market had a market share of USD 200.97 million in 2024 and is projected to grow at a CAGR of 6.4% during the forecast period. India has a presence of emerging and leading firms.
• The South Korean medicated personal care products market is projected to grow at a CAGR of 3.7% during the forecast period, reaching a market size of USD 167.47 million in 2024.
• The Australia medicated personal care products market is projected to witness growth at a CAGR of 4.3% during the forecast period with a market size of USD 87.09 million in 2024.
• The South East Asia medicated personal care products market is projected to witness growth at a CAGR of 5.6% during the forecast period, with a market size of USD 115.56 million in 2024.
• The Rest of Asia Pacific medicated personal care products market is projected to witness growth at a CAGR of 4.4% during the forecast period, with a market size of USD 118.91 million in 2024

South America Medicated Personal Care Products Market Analysis

According to Cognitive Market Research, the global medicated personal care products market size was estimated at USD 7281.5 Million, out of which Latin America market of more than 5% of the global revenue with a market size of USD 364.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.0% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil medicated personal care products market size was valued at USD 155.82 million in 2024 and is projected to grow at a CAGR of 2.6% during the forecast period. Medicated personal care products sales flourish in Brazil due to the nation's ongoing research and development.
• The Argentina medicated personal care products market had a market share of USD 61.16 million in 2024 and is projected to grow at a CAGR of 2.9% during the forecast period. Argentina's economic growth in developing countries and the advancement of new technology.
• The Colombia medicated personal care products market is projected to witness growth at a CAGR of 1.8% during the forecast period, with a market size of USD 32.40 million in 2024.
• The Peru medicated personal care products market is projected to witness growth at a CAGR of 2.2% during the forecast period, with a market size of USD 29.85 million in 2024.
• The Chile medicated personal care products market is projected to witness growth at a CAGR of 2.3% during the forecast period, with a market size of USD 26.21 million in 2024.
• The Rest of Latin America medicated personal care products market is projected to witness growth at a CAGR of 1.1% during the forecast period, with a market size of USD 58.62 million in 2024

Middle East Medicated Personal Care Products Market Analysis

According to Cognitive Market Research, the global medicated personal care products market size was estimated at USD 7281.5 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 145.63 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.3% from 2024 to 2031.

• The GCC Countries' medicated personal care products market is projected to witness growth at a CAGR of 3.1% during the forecast period, with a market size of USD 62.33 million in 2024. Medicated personal care products sales flourish due to the region's stringent regulations promoting product safety and efficacy.
• The Egypt medicated personal care products market is projected to witness growth at a CAGR of 2.6% during the forecast period, with a market size of USD 15.29 million in 2024.
• The South African medicated personal care products market is projected to grow at a CAGR of 3.3% during the forecast period, reaching a market size of USD 23.01 million in 2024. The region's improvement in living standards and rising disposable income.
• The Turkey medicated personal care products market is projected to witness growth at a CAGR of 1.8% during the forecast period, with a market size of USD 12.52 million in 2024.
• The Nigeria medicated personal care products market is projected to witness growth at a CAGR of 1.4% during the forecast period, with a market size of USD 15.29 million in 2024.
• The Rest of MEA medicated personal care products market is projected to witness growth at a CAGR of 1.3% during the forecast period, with a market size of USD 17.18 million in 2024.

Medicated Personal Care Products Market Analysis

Medicated personal care products Market Equipment Type Segment Analysis

According to Cognitive Market Research, oral care stands out as the dominating category due to the growing customer awareness about dental hygiene and skin fitness. Rising problems regarding oral diseases and skin conditions are essential drivers, propelling the need for specialized products like medicated toothpaste and skincare explanations. Additionally, creative product formulations and improved disposable income contribute to market development, fostering a competitive landscape among industry players.

Natural personal care products emerged as the fastest-growing category in the medicated personal care products market due to increasing customer awareness of health and environmental problems. Concurrently, the medicated personal care segment is growing due to the rising need for specialized skincare solutions. Key drivers include customer preferences for hygienic ingredients, sustainability, and a rising focus on self-care and wellness, shaping the revolution of both markets toward sustained growth.

• Antiperspirant
• Deodorant
• Oral Care
• Hand Sanitizer
• Natural Personal Care Product

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Medicated Personal Care Products Industry. Request a Free Sample PDF!

Medicated personal care products Market Functionality Segment Analysis

According to Cognitive Market Research, the shampoo category held the major market share due to growing awareness about health and hygiene and a rise in chronic skin conditions. Customer demand for specialized formulations targeting precise concerns like dandruff, scalp irritation, and hair loss is driving market expansion. Innovations in natural elements and cutting-edge technology are further amplifying expansion prospects.

The fastest-growing category in the medicated personal care products market is moisturizers due to the improvements in product formulations, including natural elements and targeted solutions for different skin conditions, contribute to market expansion. Demand for multifunctional products delivering hydration and therapeutic advantages further fuels market development.

• Shampoos 
• Oils 
• Soaps 
• Moisturizers 
• Gels 
• Others

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Medicated Personal Care Products End Use Industry Segment Analysis

According to Cognitive Market Research, the dominating category is female adults. Women are increasingly adding personal grooming products to their daily routines to improve their confidence and appearance, which is significantly contributing to the segment's development. Furthermore, the significance of self-care in recent years has promoted women to proactively make relaxing self-care adventures through complicated skincare routines at home.

The fastest-growing category in the medicated personal care products market is male adults due to the growing awareness among males concerning personal hygiene and frequent grooming, improved product launches, celebrity acceptance, and increasing disposable income are the primary factors fueling the development of the men's skincare market.

• Children
• Female Adults
• Male Adults
• Senior Citizens

Medicated Personal Care Products Distribution Channel Segment Analysis

According to Cognitive Market Research, the dominating category is hypermarkets & supermarkets. Supermarkets and hypermarkets deliver significant benefits to consumers, such as liberty of selection, lower expenses, and increased visibility of international labels, which makes them a convenient platform for all consumers.

The fastest-growing category in the medicated personal care products market is retail pharmacies. Some consumers buy these products from such stores because of the comfort of purchase, their expansive network, and the capacity to purchase the same products on a frequent basis. Such stores adapt more cosmetic and skin-oriented products owing to the growing customer appreciation for the same.

• Hospital Pharmacies
• Retails Pharmacies
• Online Pharmacies
• Beauty Clinics
• Hypermarkets & Supermarkets

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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