Maternity Apparel Market Report 2025 (Global Edition)

Global Maternity Apparel Market Report 2025 Market Size Split by Product Type Outlook: (Outerwear, Tops, Tunics, Bottom, Dresses, Innerwear, Lingerie, Camisoles, Nightwear), by Material Type Outlook: ...

Maternity Apparel Market Report Description

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Competitive Landscape of the Maternity Apparel Market

The competitive landscape of the Maternity Apparel Market is characterized by a mix of established global brands and emerging local players. Key players such as Motherhood Maternity, H&M, and Seraphine lead with extensive product ranges, offering stylish, comfortable, and functional maternity wear. These companies focus on expanding their online presence, enhancing customer engagement, and launching eco-friendly lines. The market is increasingly driven by innovation in fabric technology, offering comfort and flexibility. Smaller boutique brands are also gaining traction by emphasizing personalized designs and catering to niche customer segments. Strategic partnerships and acquisitions are shaping the competitive dynamics.

Bollywood actress Alia Bhatt debuted her maternity clothing collection in September 2022, focusing on comfort. With this most recent project, Bhatt, who is well-known for her roles and business endeavours, such as her production company and children's clothing line, increases her impact in the fashion industry. (Source:https://www.businesstoday.in/magazine/corporate/story/alia-bhatt-has-launched-a-new-clothing-brand-find-out-who-it-is-for-351287-2022-11-01) In March 2023, Carter's, Inc. made its foray into the maternity clothing market with the launch of its first Little Planet Mama Collection. Carter's dedication to providing families with well-considered necessities is reflected in the capsule wardrobe, which is made to accompany expectant mothers and beyond. (Source: https://ir.carters.com/news-releases/news-release-details/carters-expands-maternity-apparel-new-little-planet-mama) In April 2023, Bumpsuit, the celebrity-favourite maternity wear manufacturer, opened its first pop-up shop at The Grove Mall in Los Angeles. Model Nicole Trunfio launched the company in March 2020 with the goal of giving expectant mothers stylish and cosy options, like their newest offering, the Armadillo Baby Carrier.

(Source:https://ww.fashionnetwork.com/news/Bumpsuit-the-maternity-clothing-brand-opens-its-first-pop-up-at-the-grove-in-los-angeles,1510100.html)

Top Companies Market Share in Maternity Apparel Industry: (In no particular order of Rank)

• Adidas AG
• ASOS Plc (ASOS Maternity)
• Boob Design AB
• Cake Maternity Pty Ltd
• Gap Inc
• H&M
• Hatch Collection LLC
• Inditex-group
• Ingrid & Isabel LLC
• Isabella Oliver Limited
• Maternal America Inc.
• Maternity Corporation
• Nike Inc.
• Noppies BV
• Pink Blush Maternity
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Maternity Apparel Market

Which Region Dominates the Maternity Apparel Market in 2024?

According to Cognitive Market Research, North America currently dominates the Maternity apparel market, and the region is expected to have significant growth during the projected period. This is due to a high number of working women, a strong presence of well-known maternity apparel brands, and a growing demand for stylish and functional maternity wear. Additionally, the increasing influence of social media platforms and the availability of diverse maternity clothing options contribute to the region's leading position in the market.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). This growth is driven by increasing awareness of the importance of staying active during pregnancy, a growing demand for stylish and functional maternity activewear, and advancements in fabric technology and design innovations. Additionally, the region's expanding number of pregnant working women and the rising societal acceptance of maternity fashion contribute to the market's expansion.

The current report Scope analyzes Maternity Apparel Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Maternity Apparel

According to Cognitive Market Research, the global Maternity Apparel market size was estimated at USD 24124.6 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 9649.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Maternity Apparel market with a market size of USD 7613.72 million in 2024 and is projected to grow at a CAGR of 3.0% during the forecast period. The US market's Increased demand, diverse styles, rising awareness, evolving fashion trends, and convenience.
• The Canada Maternity Apparel market had a market share of USD 1157.98 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. Canada's maternity apparel market is growing due to rising demand for comfort.
• The Mexico Maternity Apparel market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 878.14 million in 2024.

Europe Maternity Apparel

According to Cognitive Market Research, the global Maternity Apparel market size was estimated at USD 24124.6 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 7237.38 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.5% from 2024 to 2031.

• The United Kingdom Maternity Apparel market had a market share of USD 1215.88 million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period. In the UK, Maternity Apparel sales witness an upswing due to the rising demand and fashion trends.
• The France Maternity Apparel market is projected to witness growth at a CAGR of 2.7% during the forecast period, with a market size of USD 665.84 million in 2024.
• According to Cognitive Market Research, the German Maternity Apparel market size was valued at USD 1433.00 million in 2024 and is projected to grow at a CAGR of 3.7% during the forecast period. In Germany, Maternity Apparel surged due to increasing consumer demand awareness.
• The Italy Maternity Apparel market is projected to witness growth at a CAGR of 2.9% during the forecast period, with a market size of USD 622.41 million in 2024.
• The Russia Maternity Apparel market is projected to witness growth at a CAGR of 2.5% during the forecast period, with a market size of USD 1121.79 million in 2024.
• The Spain Maternity Apparel market is projected to witness growth at a CAGR of 2.6% during the forecast period with a market size of USD 593.47 million in 2024
• The Luxembourg Maternity Apparel market is projected to witness growth at a CAGR of 3.6% during the forecast period, with a market size of USD 224.36 million in 2024.
• The Portugal Maternity Apparel market is projected to witness growth at a CAGR of 3.3% during the forecast period, with a market size of USD 151.98 million in 2024.
• The Greece Maternity Apparel market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market size of USD 86.85 million in 2024.
• The Rest of Europe's Maternity Apparel market is projected to witness growth at a CAGR of 2.2% during the forecast period, with a market size of USD 1121.79 million in 2024.

Asia Pacific Maternity Apparel

According to Cognitive Market Research, the global Maternity Apparel market size was estimated at USD 24124.6 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 5548.66 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Maternity Apparel market size was valued at USD 2496.90 million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. Maternity Apparel surged in China due to increasing demand and urbanization.
• The Japan Maternity Apparel market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 765.71 million in 2024.
• The India Maternity Apparel market had a market share of USD 665.84 million in 2024 and is projected to grow at a CAGR of 8.8% during the forecast period. India's growing middle class, increasing awareness, and fashion trends drive demand .
• The South Korean Maternity Apparel market is projected to witness growth at a CAGR of 6.1% during the forecast period, with a market size of USD 554.87 million in 2024.
• The Australian Maternity Apparel market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 288.53 million in 2024.
• The South East Asia Maternity Apparel market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 382.86 million in 2024.
• The Rest of Asia Pacific Maternity Apparel market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 393.95 million in 2024.

South America Maternity Apparel

According to Cognitive Market Research, the global Maternity Apparel market size was estimated at USD 24124.6 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 1206.23 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Maternity Apparel market size was valued at USD 516.27 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. Maternity Apparel flourished in Brazil due to increased consumer demand.
• Argentina's Maternity Apparel market had a market share of USD 202.65 million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period. Argentina's Maternity Apparel market grows with increasing demand and awareness .
• Colombia Maternity Apparel market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 107.35 million in 2024.
• Peru Maternity Apparel market is projected to witness growth at a CAGR of 4.6% during the forecast period, with a market size of USD 98.91 million in 2024.
• Chile's Maternity Apparel market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 86.85 million in 2024.
• The Rest of Latin America's Maternity Apparel market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 194.20 million in 2024.

Middle East Maternity Apparel

According to Cognitive Market Research, the global Maternity Apparel market size was estimated at USD 24124.6 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 482.49 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031..

• The GCC Countries Maternity Apparel market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 206.51 million in 2024. Maternity Apparel sales flourish due to increasing population and demand.
• The Egypt Maternity Apparel market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 50.66 million in 2024.
• The South Africa Maternity Apparel market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 76.23 million in 2024. Maternity Apparel sales flourished in South Africa due to increasing demand, trends.
• The Turkey Maternity Apparel market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 41.49 million in 2024.
• The Nigeria Maternity Apparel market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market size of USD 50.66 million in 2024.
• The Rest of the MEA Maternity Apparel market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 56.93 million in 2024.

Maternity Apparel Market Analysis

How are Segments Performing in the Global Maternity Apparel Market?

Maternity Apparel Market Product Type Segment Analysis

According to Cognitive Market Research, Outerwear is the fastest-growing segment in the maternity apparel market due to its functionality and versatility. Maternity outerwear, such as coats, jackets, and parkas, provides comfort, warmth, and style for expectant mothers. As maternity fashion evolves, these garments are designed to accommodate changing body shapes, offering both practicality and fashion-forward designs. The growing preference for fashionable yet comfortable clothing during pregnancy, along with the increasing focus on year-round wearability, drives the demand for maternity outerwear. Additionally, the rise of e-commerce and innovative fabric technologies that enhance comfort and fit contribute to the growth of this segment.

Tops dominate the maternity apparel market due to their versatility, comfort, and adaptability to changing body shapes during pregnancy. Maternity tops are designed with adjustable features like stretchy fabrics, ruching, and empire waistlines that offer a flattering fit throughout all stages of pregnancy. They can be paired with a variety of bottoms, from jeans to skirts, providing practicality and style. Additionally, tops offer easy layering options, making them suitable for different weather conditions. The growing focus on fashionable and functional maternity wear has further propelled the demand for maternity tops in the market.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Maternity Apparel Industry. Request a Free Sample PDF!

Maternity Apparel Market Material Type Segment Analysis

According to Cognitive Market Research, Cotton is the fastest-growing fabric in the maternity apparel market due to its natural properties, making it ideal for comfort and breathability during pregnancy. Maternity wear requires fabrics that are soft, stretchable, and gentle on the skin, and cotton meets these criteria. It provides excellent moisture absorption, which is essential for maintaining comfort throughout the day. Furthermore, cotton is hypoallergenic, reducing skin irritation, which is crucial for expectant mothers. The rising consumer preference for eco-friendly and sustainable materials further boosts cotton's demand for maternity wear. This growth is also supported by its versatility in various styles and designs.

In the Maternity Apparel Market Nylon dominates the maternity apparel market due to its combination of comfort, stretchability, and durability. This fabric is lightweight yet strong, offering flexibility for a growing belly while maintaining shape and support. Nylon is moisture-wicking, breathable, and resistant to wear and tear, making it ideal for active, everyday wear during pregnancy. Additionally, nylon blends with other materials like spandex and cotton, enhancing elasticity and comfort. Its ability to retain colour and shape after multiple washes also makes it a popular choice for maternity wear, ensuring longevity and satisfaction for consumers seeking stylish, practical clothing options.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Maternity Apparel Price Range Outlook: Segment Analysis

Maternity Apparel Market Price Range Segment Analysis

According to Cognitive Market Research, The low price range is driving the fastest growth in the maternity apparel market by making products more accessible to a broader consumer base. Budget-friendly options attract price-conscious consumers, especially in emerging markets, where affordability is a key factor in purchasing decisions. By offering cost-effective maternity wear, brands can reach a larger segment of expectant mothers, including those in lower-income brackets. This strategy not only increases sales volume but also enhances market penetration, fostering the expansion of retail and online platforms, thus accelerating the growth of the overall maternity apparel market.

In the Maternity Apparel market, the rapidly growing sector is The medium price range dominates the maternity apparel market by offering a balance between affordability and quality, appealing to a broad customer base. This segment caters to the majority of expectant mothers who seek stylish, comfortable, and functional clothing without the high cost associated with premium brands. Medium-priced maternity apparel is often seen as more accessible and practical, especially for those who only need clothing for a limited period. As a result, it captures the largest market share, with many retailers and brands positioning their products in this price range to meet the needs of the middle-income demographic.

• Low
• Medium
• High

Maternity Apparel Sales Channel Outlook: Segment Analysis

Maternity Apparel Market Sales Channel Segment Analysis

According to Cognitive Market Research, Wholesalers and distributors are driving the fastest growth in the maternity apparel market by expanding their reach and improving accessibility. They connect manufacturers with a wide range of retail channels, including both physical stores and online platforms, making maternity wear more available to a broader audience. Distributors also enable bulk purchasing, which leads to lower prices and greater affordability for consumers. Furthermore, the growing trend of e-commerce and direct-to-consumer sales has given wholesalers and distributors the opportunity to tap into a global market. This increased distribution network and accessibility are key factors in the market’s rapid expansion.

Hypermarkets and supermarkets dominate the maternity apparel market due to their wide consumer reach, convenience, and ability to offer a variety of products under one roof. These retail formats benefit from large foot traffic, allowing expectant mothers to shop for maternity wear alongside their regular grocery or household needs. Additionally, they often provide competitive pricing, discounts, and promotions, attracting budget-conscious shoppers. With the growing demand for maternity wear, hypermarkets and supermarkets capitalize on their extensive distribution networks, large-scale inventory, and accessible locations, making them a preferred choice for purchasing maternity clothing. This accessibility and convenience strengthen their market dominance.

• Wholesales/Distributors
• Hypermarkets/Supermarkets
• Specialty Stores
• Multi-Brand Stores
• Online Retailers

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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