Maternal and Child Supplies Market Report 2025 (Global Edition)

Global Maternal and Child Supplies Market Report 2025 Market Size Split by Type (Bath Category, Bedding, Food, Furniture, Others), by End user (Maternity Supplies, Mother Supplies, Baby Supplies), by ...

Maternal and Child Supplies Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Competitive Landscape of the Maternal and Child Supplies Market

Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Market players are also undertaking organic or inorganic strategic approaches to strengthen and expand their Worldwide footprint, with significant market developments including new Material portfolios, mergers and acquisitions deals, capex, investments, and strategic partnerships with other companies. Corporations are also coming up with marketing ideas such as digital acquisitions, social media influencing, and content creation to increase their scope of profit earnings. Because of automation and technological advancement, businesses compete fiercely to deliver innovative products.

Maternal and Child Supplies Industry News

• Walmart said in February 2023 that M + A by Monica + Andy, an exclusive collection of soft and organic baby clothes, will be available. The soft, cozy patterns are crafted from 100% organic cotton for babies aged one to twenty-four months. The clothing is offered online and at more than 1,100 Walmart locations nationwide. 

(Source: https://www.retaildive.com/news/monica-and-andy-launches-walmart-maternity-collection/702241/)

• Nature's One introduced the first-ever organic infant formula to their Baby's Only Formula line in October 2022. Specifically designed to satisfy all FDA nutrient criteria, Baby's Only Organic Premium Infant Formula meets infants' nutritional needs from birth when used as a supplement to nursing or as a full source of sustenance.

(Source: https://techcrunch.com/2023/07/12/infant-formula-bobbie-acquire-natures-one-70m-foodtech/)

• The French multinational food products company Danone, with its headquarters in Paris, introduced "Aptamil," a novel infant formula that combines dairy and plant-based components, in July 2022. The mix includes soy proteins and vegetable oils like coconut, rapeseed, and sunflower. It also has fibers from the roots of chicory plants.

(Source: https://www.danone.com/content/dam/corp/Worldwide/danonecom/investors/en-all-publications/2022/registrationdocuments/danoneurd2022eng.pdf)

Top Companies Market Share in Maternal and Child Supplies Industry: (In no particular order of Rank)

• Johnson & Johnson (U.S.)
• Kimberly-Clark Corporation (U.S.)
• The Himalaya Drug Company (India)
• Procter & Gamble Company (P&G) (U.S.)
• Honest Consumer Private Limited (Mamaearth) (India)
• Beiersdorf AG (Germany)
• Sebapharma GmbH & Co. K.G. (Germany)
• Nestlé S.A. (Switzerland)
• Unilever plc (U.K.)
• Essity AB (Sweden)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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In terms of revenue, the North America Maternal and Child Supplies Market share was 40% of the total marke

According to Cognitive Market Research, North America dominated the Market in 2024, accounting for around 40% of the Worldwide revenue. The North American area accounted for the greatest proportion, with pushchairs, car seats, baby tracks, safety gates, and other infant care packages being widely used. In the United States, most parents prioritize buying goods that meet their infants' nutritional needs. There is a greater demand in the United States for FDA-approved products that have enhanced newborn formulae and have easily digested baby meals. 

The Asia Pacific (APAC) region is projected to rise during the projected timeframe. The population of Asian nations is expanding considerably, striving for the growth of the Asia Pacific market. China and India are the two most populous nations, which could expand the Market. UNICEF reports that China and India had the highest birth rates in 2021, which had a major effect on the growth of the infant care goods industry. Rising consumer expenditure and urbanization have contributed to this Market's notable 2024 development. This results from rising birth rates and population numbers, a growing middle class, increased consumer awareness, a rapidly urbanizing society, rising disposable income, and expanding government programs. Furthermore, China's Maternity & Personal Care market commanded the most market share. In contrast, India's Maternity & Personal Care market grew at the quickest rate in the Asia-Pacific area.

The current report Scope analyzes Maternal and Child Supplies Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Maternal and Child Supplies Market Analysis

According to Cognitive Market Research, the Worldwide Maternal and Child Supplies market value was estimated at USD XX Million, out of which North America held the major Market of more than 40% of the Worldwide revenue with market value of USD XX million in 2024 and will grow at 5% from 2024 to 2031 as With pushchairs, car seats, baby tracks, safety gates, and other infant care packages being widely used. In the United States, most parents prioritize buying goods that meet their infants' nutritional needs. There is a greater demand in the United States for FDA-approved products that have enhanced newborn formulae and have easily digested baby meals. According to Cognitive Market Research, the Bath Category held the major market share over the forecast timeframe due to growing client interest in routines and regimens, the need for self-care and health-promoting items, and the potential of social media to inform and empower consumers instantly. In conclusion, the North American Maternal and Child Supplies market thrives due to greater demand for FDA-approved products, enhanced newborn formulae, and easily digested baby meals.

• According to Cognitive Market Research, the U.S. had a major share in the maternal and child supplies Market, with a market value of USD XX million in 2024, projected to grow at a CAGR of 4.80% during the forecast timeframe. The demand is amplified by the Major manufacturers' presence and the widespread use of cutting-edge development processes. 
• The Canada Maternal and Child Supplies market had a market share of USD XX million in 2024 and is projected to expand at a growth rate or CAGR of 5.80% during the forecast timeframe. Canada's rising Due to the increase in production of pushchairs, car seats, baby tracks, safety gates, and other widely used infant care packages.
• The Mexico Maternal and Child Supplies market is projected to expand at a growth rate or CAGR of 5.50% during the forecast timeframe, with a market value of USD XX million in 2024.

Europe Maternal and Child Supplies Market Analysis

According to Cognitive Market Research, with a market value of USD XX million in 2024, it is projected to expand at a CAGR of 5.3% from 2024 to 2031. Europe accounted for over 30% of the Worldwide USD XX million market value. According to the Maternal and Child Supplies market assessment, Due to the increasing number of parents in Europe who are knowledgeable about infant care. Due to high demand, sales of baby care goods from well-known brands, such as Kimberly Clark, increased in European nations during COVID-19. The Region's industry is expanding due to a growing desire for low-sugar baby meals that promote good eating habits in young children and babies. Market share in Europe is held by the maternity and personal care sector, driven by rising consumer awareness, product developments, the impact of wellness and health trends, and the expansion of e-commerce. Baby food is the fastest-growing category over the forecast timeframe. It is formulated for various age groups based on nutritional needs due to consumer expenditure on high-quality goods that meet the nutritional needs of infants. In conclusion, the European Maternal and Child Supplies market thrives because of the strong demand from end-use sectors and Due to the increasing number of parents in Europe who are knowledgeable about infant care.

• The United Kingdom's maternal and child supplies market had a market share of USD XX  million in 2024 and is projected to expand at a growth rate or CAGR of 6.10% during the forecast timeframe. In the U.K., Maternal and Child Supplies sales increased due to the growing desire for low-sugar baby meals that promote good eating habits in young children and babies. 
• The France Maternal and Child Supplies market is projected to expand at a growth rate or CAGR of 4.50% during the forecast timeframe, with a market value of USD XX million in 2024.
• According to Cognitive Market Research, the German Maternal and Child Supplies market value was valued at USD XX million in 2024 and is projected to expand at a growth rate or CAGR  of 5.50% during the forecast timeframe due to the increasing number of parents in Europe who are knowledgeable about infant care. 
• The Italy Maternal and Child Supplies market is projected to expand at a growth rate or CAGR of 4.70% during the forecast timeframe, with a market value of USD XX million in 2024.
• The Russia Maternal and Child Supplies market is projected to expand at a growth rate or CAGR of 4.30% during the forecast timeframe, with a market value of USD XX million in 2024.
• The Spain Maternal and Child Supplies market is projected to expand at a growth rate or CAGR of 4.40% during the forecast timeframe, with a market value of USD XX million in 2024.
• The Luxembourg Maternal and Child Supplies market is projected to witness growth at a CAGR of 5.40% during the forecast timeframe, with a market value of USD XX million in 2024.
• The Portugal Maternal and Child Supplies market is projected to witness growth at a CAGR of 5.10% during the forecast timeframe, with a market value of USD XX million in 2024.
• The Greece Maternal and Child Supplies market is projected to witness growth at a CAGR of 5.60% during the forecast timeframe, with a market value of USD XX million in 2024.
• The Rest of Europe's Maternal and Child Supplies market is projected to witness growth at a CAGR of 4.00% during the forecast timeframe, with a market value of USD XX million in 2024.

Asia Pacific Maternal and Child Supplies Market Analysis

According to Cognitive Market Research, the Worldwide Maternal and Child Supplies market value was estimated at USD XX Million, out of which Asia Pacific held the Market of around 23% of the Worldwide revenue with a market value of USD XX million in 2024 and will expand at a growth rate or CAGR of 8.8% from 2024 to 2031. The population of Asian nations is expanding considerably, striving for the growth of the Asia Pacific market. China and India are the two most populous nations, which could expand the Market. UNICEF reports that China and India had the highest birth rates in 2021, which had a major effect on the growth of the infant care goods industry. This results from rising birth rates and population numbers, a growing middle class, increased consumer awareness, a rapidly urbanizing society, rising disposable income, and expanding government programs. Cognitive Market Research shows Baby Supplies hold a promo cent market share. Amber from Maternal and Child Supplies: They are reasonably priced, making them attractive to cost-conscious people who value affordability and quality. In conclusion, the Asia Pacific Maternal and Child Supplies market shows significant growth due to the Region's increasing population of Asian nations expanding considerably, driving the growth of the Asia Pacific market.

• According to Cognitive Market Research, the China Maternal and Child Supplies market value was valued at USD XX million in 2024 and is projected to grow at a CAGR of 8.30% during the forecast timeframe. The expansion of the industry is fuelled by the rising birth rates and population numbers, a growing middle class, increased consumer awareness, a rapidly urbanizing society, rising disposable income, and expanding government programs.
• The Japan Maternal and Child Supplies market is projected to witness growth at a CAGR of 7.30% during the forecast timeframe, with a market value of USD XX million in 2024.
• The India Maternal and Child Supplies market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 10.60% during the forecast timeframe. The demand is augmented by India's Rising consumer expenditure and urbanization.
• The South Korean Maternal and Child Supplies market is projected to witness growth at a CAGR of 7.90% during the forecast timeframe, with a market value of USD XX million in 2024.
• The Australian Maternal and Child Supplies market is projected to witness growth at a CAGR of 8.50% during the forecast timeframe, with a market value of USD XX million in 2024.
• The Southeast Asia Maternal and Child Supplies market is projected to witness growth at a CAGR of 9.80% during the forecast timeframe, with a market value of USD XX million in 2024.
• The Rest of the Asia Pacific Maternal and Child Supplies market is projected to witness growth at a CAGR of 8.60% during the forecast timeframe, with a market value of USD XX million in 2024.

South America Maternal and Child Supplies Market Analysis

According to Cognitive Market Research, the Worldwide Maternal and Child Supplies market value was estimated at USD XX Million, out of which the Latin America market has more than 5% of the Worldwide revenue with a market value of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031. The middle class's increasing disposable income tends to drive up demand for baby care items in South America. The Market for infant items is growing faster as income levels rise. Maternity Supplies is the fastest-growing category over the forecast timeframe. Due to the rise in demand among female consumers for personal care items like moisturizers, stretch mark removal creams, and high-quality pregnancy products like maternity clothes, maternity supplies accounted for the greatest revenue share. In conclusion, the Latin American Maternal and Child Supplies market exhibits steady growth due to a rise in urbanization and disposable income.

• According to Cognitive Market Research, the Brazil Maternal and Child Supplies market value was valued at USD XX million in 2024 and is projected to grow at a CAGR of 6.80% during the forecast timeframe. The area is projected to become a major participant in the world market due to its manufacturing ability, which will promote the creation of reasonably priced Maternal and Child Supplies.
• The Argentina Maternal and Child Supplies market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 7.10% during the forecast timeframe. The demand is augmented by the usage of Maternal and Child suppliers in the Region with increased income levels.
• The Colombia Maternal and Child Supplies market is projected to witness growth at a CAGR of 6.00% during the forecast timeframe, with a market value of USD XX million in 2024.
• The Peru Maternal and Child Supplies market is projected to witness growth at a CAGR of 6.40% during the forecast timeframe, with a market value of USD XX million in 2024.
• The Chile Maternal and Child Supplies market is projected to witness growth at a CAGR of 6.50% during the forecast timeframe, with a market value of USD XX million in 2024.
• The Rest of Latin America, including the maternal and child supplies Market, is projected to witness growth at a CAGR of 5.30% during the forecast timeframe, with a market value of USD XX million in 2024.

Middle East Maternal and Child Supplies Market Analysis

According to Cognitive Market Research, the Worldwide Maternal and Child Supplies market value was estimated at USD XX Million, out of which the Middle East and Africa held the major Market of around 2% of the Worldwide revenue with a market value of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031. The Market is being driven by an increase in birth rates in Middle Eastern and African nations, such as Saudi Arabia, the United Arab Emirates, South Africa, and others, as well as a growing consciousness of baby health and cleanliness. According to Cognitive Market Research, Hypermarkets & and supermarkets hold a prominent market share. These retail locations serve a variety of parent requirements by providing a large selection of baby items. They give parents the convenience of a one-stop shop where they can locate everything they need. In conclusion, the MEA market exhibits growth potential because the demand for lucerne has increased due to its growing use in Maternal and Child Supplies and associated health benefits.

• According to Cognitive Market Research, the GCC Countries Maternal and Child Supplies market value was valued at USD XX million in 2024 and is projected to grow at a CAGR of 7.30% during the forecast timeframe. Maternal and Child Supply sales flourish in the GCC Countries due to the Region's increase in birth rates.
• The Egypt Maternal and Child Supplies market is projected to witness growth at a CAGR of 6.80% during the forecast timeframe, with a market value of USD XX million in 2024.
•  The South Africa Maternal and Child Supplies market is projected to witness growth at a CAGR of 7.50% during the forecast timeframe, with a market value of USD XX million in 2024. The health advantages of Maternal and Child Supplies and its growing awareness of health benefits related to using supplies.
• The Turkey Maternal and Child Supplies market is projected to witness growth at a CAGR of 6.00% during the forecast timeframe, with a market value of USD XX million in 2024.
• The Nigeria Maternal and Child Supplies market is projected to witness growth at a CAGR of 5.60% during the forecast timeframe, with a market value of USD XX million in 2024.
• The Rest of the MEA Maternal and Child Supplies market is projected to witness growth at a CAGR of 5.50% during the forecast timeframe, with a market value of USD XX million in 2024.

Maternal and Child Supplies Market Analysis

Maternal and Child Supplies Market Type Segment Analysis

According to Cognitive Market Research, the Bath Category held the major market share over the forecast timeframe due to growing client interest in routines and regimens, the need for self-care and health-promoting items, and the potential of social media to inform and empower consumers instantly. The Market is expected to develop faster because of modern technology's special capacity to simplify the complicated choices that customers must make while dealing with skincare businesses.

Baby food is the fastest-growing category over the forecast timeframe. It is formulated for various age groups based on nutritional needs due to consumer expenditure on high-quality goods that meet the nutritional needs of infants.

• Bath Category
• Bedding
• Food
• Furniture
• Others

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Maternal and Child Supplies Industry. Request a Free Sample PDF!

Maternal and Child Supplies Market End-User Segment Analysis

According to Cognitive Market Research, Baby Supplies hold a prominent market share. Amber from Maternal and Child Supplies is used in many industries. "Baby supplies" are reasonably priced, high-quality items available to a wider range of customers. One of the main factors influencing the use of these goods is their price. They are reasonably priced, making them attractive to cost-conscious people who value both affordability and quality. Moreover, parents may easily get mass infant items due to their widespread availability in supermarkets, discount stores, and online retail platforms. 

Maternity Supplies is the fastest-growing category over the forecast timeframe. Due to the rise in demand among female consumers for personal care items like moisturizers, stretch mark removal creams, and high-quality pregnancy products like maternity clothes, maternity supplies accounted for the greatest revenue share. Female customers have easy access to a wide range of hygiene and beauty maintenance products, enabling them to select the best suits their needs.

• Maternity Supplies
• Mother Supplies
• Baby Supplies

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Maternal and Child Supplies Distribution Channel Segment Analysis

According to Cognitive Market Research, Hypermarkets & and supermarkets hold a prominent market share. These retail locations serve a variety of parent requirements by providing a large selection of baby items. They give parents the convenience of a one-stop shop where they can locate everything they need. Additionally, people may purchase baby supplies at a lower cost because of the competitive pricing that hypermarkets and supermarkets frequently provide. 

Online is the fastest-growing category over the forecast timeframe. Without leaving the comforts of their homes, parents can explore and buy baby items online, doing away with the need to visit actual stores. Parents may choose from many brands, styles, and possibilities thanks to Internet shops' extensive assortment of baby items. They can compare items, read reviews, and decide which ones to buy. These elements might contribute to increased infant goods sales via internet platforms.

• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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