Marketing Automation Software Market Report 2025 (Global Edition)

Global Marketing Automation Software Market Report 2025 Market Size Split by Component (Software, Services), by Application Outlook: (Campaign Management, Email Marketing, Lead Nurturing and Lead Scor...

Marketing Automation Software Market Report Description

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Marketing Automation Software Market Insights Video

Competitive Landscape of the Marketing Automation Software Market

The competitive landscape of the Marketing Automation Software market is characterized by a range of players competing to gain market share through product innovation, strategic partnerships, and aggressive marketing efforts. Key players in the market include established marketing automation companies, specialized marketing automation software companies, and emerging start-ups aiming to disrupt the market with innovative solutions.

June 2024: WPP and IBM have launched WPP Open for B2B, a new solution powered by IBM's Watsonx AI platform, aimed at transforming business-to-business marketing. (Source: https://www.prnewswire.com/news-releases/wpp-and-ibm-team-up-to-revolutionize-business-to-business-marketing-with-generative-ai-302176223.html) August 2023: IBM has launched a new ad campaign to introduce Watsonx, its enterprise-focused AI and data platform. The campaign, created by Ogilvy, aims to differentiate Watsonx as a solution that can help businesses harness the transformative power of AI tailored to their specific needs. (Source: https://newsroom.ibm.com/2023-08-28-IBM-Introduces-Watsonx-Your-Business)

Top Companies Market Share in Marketing Automation Software Industry: (In no particular order of Rank)

• Adobe
• IBM
• Oracle
• Salesforce
• Microsoft
• HubSpot
• Keap
• Thryv
• Sendinblue
• Teradata
• Act-On Software
• ActiveCampaign
• SAS
• GetResponse
• SharpSpring
• ClickDimensions
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Marketing Automation Software Market

Which Region Dominates the Marketing Automation Software Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024. It accounted for around 40% of the global revenue due to the region's advanced technology infrastructure and high adoption rates. Businesses in the region invest heavily in automation to enhance their marketing strategies and customer engagement.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific stands out as the fastest-growing region in the Marketing Automation Software market due to due to increasing internet penetration, rapid digitalization, and a surge in demand for advanced marketing solutions. The region's growing number of startups and established businesses adopting automation to enhance marketing efficiency and customer engagement is driving this growth.

The current report Scope analyzes Marketing Automation Software Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Marketing Automation Software Market Analysis

According to Cognitive Market Research, the global Marketing Automation Software market size was estimated at USD 5215.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 2086.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Marketing Automation Software market with a market size of USD 1645.92 million in 2024 and is projected to grow at a CAGR of 7.8% during the forecast period. The nation's advancements in marketing technology.
• The Canada Marketing Automation Software market had a market share of USD 250.33 million in 2024 and is projected to grow at a CAGR of 8.8% during the forecast period. The growing trend of social media marketing increases sales in Canada.
• The Mexico Marketing Automation Software market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 189.83 million in 2024.

Europe Marketing Automation Software Market Analysis

According to Cognitive Market Research, the global Marketing Automation Software market size was estimated at USD 5215.2 Million, out of which Europe held the market of more than 30% of the global revenue with a market size of USD 1564.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.3% from 2024 to 2031.

• The United Kingdom Marketing Automation Software market had a market share of USD 262.85 million in 2024 and is projected to grow at a CAGR of 9.1% during the forecast period. In the UK, Marketing Automation Software sales witness an upswing due to the nation's rising demand for this technology.
• The France Marketing Automation Software market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 143.94 million in 2024.
• According to Cognitive Market Research, the German Marketing Automation Software market size was valued at USD 309.78 million in 2024 and is projected to grow at a CAGR of 8.5% during the forecast period. In Germany, marketing automation software surged due to the presence of major market players.
• The Italy Marketing Automation Software market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 134.55 million in 2024.
• The Russia Marketing Automation Software market is projected to witness growth at a CAGR of 7.3% during the forecast period, with a market size of USD 242.51 million in 2024.
• The Spain Marketing Automation Software market is projected to witness growth at a CAGR of 7.4% during the forecast period with a market size of USD 128.29 million in 2024
• The Luxembourg Marketing Automation Software market is projected to witness growth at a CAGR of 8.4% during the forecast period, with a market size of USD 48.50 million in 2024.
• The Portugal Marketing Automation Software market is projected to witness growth at a CAGR of 8.1% during the forecast period, with a market size of USD 32.86 million in 2024.
• The Greece Marketing Automation Software market is projected to witness growth at a CAGR of 8.6% during the forecast period, with a market size of USD 18.77 million in 2024.
• Rest of Europe's Marketing Automation Software market is projected to witness growth at a CAGR of 7.0% during the forecast period, with a market size of USD 242.51 million in 2024.

Asia Pacific Marketing Automation Software Market Analysis

According to Cognitive Market Research, the global Marketing Automation Software market size was estimated at USD 5215.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 1199.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.8% from 2024 to 2031.

• According to Cognitive Market Research, the China Marketing Automation Software market size was valued at USD 539.77 million in 2024 and is projected to grow at a CAGR of 11.3% during the forecast period. Marketing Automation Software surged in China due to the adoption of cloud-based technologies and remote working.
• The Japan Marketing Automation Software market is projected to witness growth at a CAGR of 10.3% during the forecast period, with a market size of USD 165.53 million in 2024.
• The India Marketing Automation Software market had a market share of USD 143.94 million in 2024 and is projected to grow at a CAGR of 11.6% during the forecast period. India's supportive initiatives taken by the government for digital India.
• The South Korean Marketing Automation Software market is projected to witness growth at a CAGR of 10.9% during the forecast period, with a market size of USD 119.95 million in 2024.
• The Australian Marketing Automation Software market is projected to witness growth at a CAGR of 11.5% during the forecast period, with a market size of USD 62.37 million in 2024.
• The South East Asia Marketing Automation Software market is projected to witness growth at a CAGR of 12.8% during the forecast period, with a market size of USD 82.77 million in 2024.
• The Rest of Asia Pacific Marketing Automation Software market is projected to witness growth at a CAGR of 11.6% during the forecast period, with a market size of USD 85.16 million in 2024.

South America Marketing Automation Software Market Analysis

According to Cognitive Market Research, the global Marketing Automation Software market size was estimated at USD 5215.2 Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 260.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.2% from 2024 to 2031. .

• According to Cognitive Market Research, the Brazil Marketing Automation Software market size was valued at USD 111.61 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. Marketing Automation Software flourished in Brazil due to the rising demand for personalized marketing.
• Argentina's Marketing Automation Software market had a market share of USD 43.81 million in 2024 and is projected to grow at a CAGR of 5.8% during the forecast period. Argentina's technological advancements augment the demand.
• Colombia's Marketing Automation Software market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 23.21 million in 2024.
• Peru's Marketing Automation Software market is projected to witness growth at a CAGR of 5.1% during the forecast period, with a market size of USD 21.38 million in 2024.
• Chile's Marketing Automation Software market is projected to witness growth at a CAGR of 9.5% during the forecast period, with a market size of USD 18.77 million in 2024.
• The Rest of Latin America's Marketing Automation Software market is projected to witness growth at a CAGR of 8.3% during the forecast period, with a market size of USD 41.98 million in 2024.

Middle East Marketing Automation Software Market Analysis

According to Cognitive Market Research, the global Marketing Automation Software market size was estimated at USD 5215.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 104.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.5% from 2024 to 2031..

• The GCC Countries Marketing Automation Software market is projected to witness growth at a CAGR of 10.3% during the forecast period, with a market size of USD 44.64 million in 2024. Marketing Automation Software sales flourish due to the presence of major market players.
• The Egypt Marketing Automation Software market is projected to witness growth at a CAGR of 9.8% during the forecast period, with a market size of USD 10.95 million in 2024.
• The South Africa Marketing Automation Software market is projected to witness growth at a CAGR of 10.5% during the forecast period, with a market size of USD 16.48 million in 2024. Marketing Automation Software sales flourish in South Africa due to technological advancements, increasing demand, and regulatory support.
• The Turkey Marketing Automation Software market is projected to witness growth at a CAGR of 9.0% during the forecast period, with a market size of USD 8.97 million in 2024.
• The Nigeria Marketing Automation Software market is projected to witness growth at a CAGR of 8.6% during the forecast period, with a market size of USD 10.95 million in 2024.
• The Rest of the MEA Marketing Automation Software market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 12.31 million in 2024.

Marketing Automation Software Market Analysis

Marketing Automation Software Market Component Segment Analysis

According to Cognitive Market Research, software stands out as the dominant category. The software segment leads the marketing automation software market as it is a key component used by companies to automate their marketing activities. It includes tools for managing email campaigns, social media, and customer data. Companies increasingly rely on these software solutions to streamline their marketing processes and improve efficiency. As a result, the software segment holds the largest market share, reflecting its important role in marketing automation.

Services emerge as the fastest-growing category in the Marketing Automation Software market. The reason for this is the high demand for professional support and consultation services that companies require if they want to implement their marketing automation systems effectively. Companies need specialized assistance to fully leverage these tools, which drives the rapid growth of the services segment

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Marketing Automation Software Industry. Request a Free Sample PDF!

Marketing Automation Software Market Application Segment Analysis

According to Cognitive Market Research, the dominant category is email marketing due to its long-standing effectiveness with and engagement of customers. Email marketing tools are widely used to send targeted messages, newsletters, and promotions, making this application an integral part of many marketing channels.

The fastest-growing category in the marketing automation software market is lead nurturing and lead scoring. Increased focus on optimizing the sales funnel and improving conversion rates is driving demand for lead monitoring and scoring tools. Companies are investing heavily in these tools to effectively manage attendance and convert leads into customers, leading to rapid growth in this application.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Marketing Automation Software Deployment Type Segment Analysis

Marketing Automation Software Market Deployment Type Segment Analysis

According to Cognitive Market Research, the dominant category is On-Premises due to the various organizations prefer on-premises solutions to increase control over their data and security, especially in industries where strict compliance is required.

The fastest-growing category in the marketing automation software market is cloud due to the growing trend towards remote work and the need for scalable and cost-effective solutions are driving this rapid growth. Companies are increasingly embracing cloud-based marketing automation owing to its flexibility, low upfront costs, and ease of integration with other cloud-based tools

• On-Premises
• Cloud

Marketing Automation Software Organization Size Segment Analysis

Marketing Automation Software Market Organization Size Segment Analysis

According to Cognitive Market Research, the dominant category is Large Enterprises. Large Enterprises generally have higher budgets and more complex marketing requirements, leading to the adoption of comprehensive predatory marketing solutions. These tools are used to manage comprehensive marketing campaigns and customer profiles, giving them greater market share.
The fastest-growing category in the Marketing Automation Software market is small and medium-sized enterprises. SMEs are embracing these solutions to increase efficiency in marketing activities and compete favorably in the market thus fueling rapid growth propelled by cheaper and easy-to-reach automatic marketing tools.

• Small and Medium-Sized Enterprises
• Large Enterprises

Marketing Automation Software Vertical Segment Analysis

Marketing Automation Software Market Vertical Segment Analysis

According to Cognitive Market Research, the dominant category is retail and consumer goods. This segment makes extensive use of marketing automation to manage customer relationships, create personalized marketing campaigns, and analyze customer behavior. Effective promotions and customer engagement are driving the increasing adoption of automation tools in this vertical.

The fastest-growing category in the Marketing Automation Software market is healthcare and life sciences due to growing investment in patient engagement, regulatory compliance, and the need for personalized communications are accelerating the adoption of marketing automation in this segment. Automation tools help manage patient interactions and streamline marketing efforts in this complex field.

• BFSI
• IT and Telecom
• Travel and Hospitality
• Healthcare and Lifesciences
• Retail and Consumer Goods
• Education
• Media and Entertainment
• Manufacturing
• Other Vertical (Government
• Logistics and Transportation
• Automotive
• and Energy and Utilities)

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Profile

Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion