Global Marketing Automation
Market Report
2025
The global marketing automation market size will be USD 5.7 billion in 2024. The marketing automation market will show the strongest growth with a compound annual growth rate (CAGR) of 12.3% from 2024 to 2031. The usage of mobile devices, growing internet penetration, and the digitization of enterprises have all contributed to a considerable increase in the need for marketing automation solutions.
The base year for the calculation is 2024. The historical will be 2021 to 2024. The year 2025 will be estimated one while the forecasted data will be from year 2025 to 2033. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the global marketing automation market size will be USD 5.7 billion in 2024 and will expand at a compound annual growth rate (CAGR) of 12.3% from 2024 to 2031.
2021 | 2025 | 2033 | CAGR | |
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Global Marketing Automation Market Sales Revenue | $ 4367.56 Million | $ 7171.75 Million | $ 19337.3 Million | 13.2% |
North America Marketing Automation Market Sales Revenue | $ 1476.24 Million | $ 2387.65 Million | $ 6245.96 Million | 12.773% |
United States Marketing Automation Market Sales Revenue | $ 1191.32 Million | $ 1907.54 Million | $ 4890.58 Million | 12.489% |
Canada Marketing Automation Market Sales Revenue | $ 227.34 Million | $ 389.464 Million | $ 1143.01 Million | 14.406% |
Mexico Marketing Automation Market Sales Revenue | $ 57.573 Million | $ 90.645 Million | $ 212.362 Million | 11.229% |
Europe Marketing Automation Market Sales Revenue | $ 1196.71 Million | $ 1926.04 Million | $ 4989.03 Million | 12.634% |
United Kingdom Marketing Automation Market Sales Revenue | $ 163.95 Million | $ 256.607 Million | $ 628.618 Million | 11.851% |
Germany Marketing Automation Market Sales Revenue | $ 232.162 Million | $ 371.066 Million | $ 947.916 Million | 12.438% |
France Marketing Automation Market Sales Revenue | $ 174.72 Million | $ 283.115 Million | $ 743.365 Million | 12.825% |
Italy Marketing Automation Market Sales Revenue | $ 140.015 Million | $ 229.754 Million | $ 618.64 Million | 13.181% |
Russia Marketing Automation Market Sales Revenue | $ 110.098 Million | $ 184.587 Million | $ 518.859 Million | 13.79% |
Spain Marketing Automation Market Sales Revenue | $ 80.18 Million | $ 133.989 Million | $ 374.177 Million | 13.698% |
Sweden Marketing Automation Market Sales Revenue | $ 72.162 Million | $ 112.935 Million | $ 279.386 Million | 11.988% |
Denmark Marketing Automation Market Sales Revenue | $ 51.459 Million | $ 80.847 Million | $ 199.561 Million | 11.957% |
Switzerland Marketing Automation Market Sales Revenue | $ 71.803 Million | $ 116.832 Million | $ 309.32 Million | 12.942% |
Luxembourg Marketing Automation Market Sales Revenue | $ 49.065 Million | $ 76.38 Million | $ 185.093 Million | 11.7% |
Rest of Europe Marketing Automation Market Sales Revenue | $ 51.1 Million | $ 79.927 Million | $ 184.095 Million | 10.992% |
Asia Pacific Marketing Automation Market Sales Revenue | $ 1113.73 Million | $ 1881.07 Million | $ 5366.11 Million | 14% |
China Marketing Automation Market Sales Revenue | $ 370.872 Million | $ 619.423 Million | $ 1727.89 Million | 13.682% |
Japan Marketing Automation Market Sales Revenue | $ 194.903 Million | $ 320.165 Million | $ 863.943 Million | 13.211% |
India Marketing Automation Market Sales Revenue | $ 173.742 Million | $ 313.931 Million | $ 1024.93 Million | 15.94% |
South Korea Marketing Automation Market Sales Revenue | $ 105.804 Million | $ 175.51 Million | $ 482.95 Million | 13.488% |
Australia Marketing Automation Market Sales Revenue | $ 80.188 Million | $ 137.9 Million | $ 407.824 Million | 14.515% |
Singapore Marketing Automation Market Sales Revenue | $ 43.881 Million | $ 76.247 Million | $ 230.206 Million | 14.812% |
South East Asia Marketing Automation Market Sales Revenue | $ 65.71 Million | $ 108.744 Million | $ 297.819 Million | 13.421% |
Taiwan Marketing Automation Market Sales Revenue | $ 44.883 Million | $ 74.009 Million | $ 201.229 Million | 13.318% |
Rest of APAC Marketing Automation Market Sales Revenue | $ 33.746 Million | $ 55.145 Million | $ 129.323 Million | 11.243% |
South America Marketing Automation Market Sales Revenue | $ 253.319 Million | $ 424.165 Million | $ 1189.24 Million | 13.754% |
Brazil Marketing Automation Market Sales Revenue | $ 108.674 Million | $ 181.257 Million | $ 504.24 Million | 13.643% |
Argentina Marketing Automation Market Sales Revenue | $ 50.157 Million | $ 85.784 Million | $ 250.931 Million | 14.359% |
Colombia Marketing Automation Market Sales Revenue | $ 34.958 Million | $ 59.781 Million | $ 174.819 Million | 14.355% |
Peru Marketing Automation Market Sales Revenue | $ 23.812 Million | $ 39.225 Million | $ 106.437 Million | 13.29% |
Chile Marketing Automation Market Sales Revenue | $ 18.492 Million | $ 30.534 Million | $ 83.247 Million | 13.357% |
Rest of South America Marketing Automation Market Sales Revenue | $ 17.226 Million | $ 27.585 Million | $ 69.571 Million | 12.259% |
Middle East Marketing Automation Market Sales Revenue | $ 117.924 Million | $ 200.559 Million | $ 580.12 Million | 14.198% |
Saudi Arabia Marketing Automation Market Sales Revenue | $ 36.557 Million | $ 61.837 Million | $ 176.937 Million | 14.044% |
Turkey Marketing Automation Market Sales Revenue | $ 21.698 Million | $ 36.728 Million | $ 105.234 Million | 14.063% |
UAE Marketing Automation Market Sales Revenue | $ 20.637 Million | $ 36.449 Million | $ 113.703 Million | 15.282% |
Egypt Marketing Automation Market Sales Revenue | $ 14.623 Million | $ 24.969 Million | $ 75.126 Million | 14.762% |
Qatar Marketing Automation Market Sales Revenue | $ 12.618 Million | $ 21.12 Million | $ 59.172 Million | 13.744% |
Rest of Middle East Marketing Automation Market Sales Revenue | $ 11.792 Million | $ 19.455 Million | $ 49.948 Million | 12.509% |
Africa Marketing Automation Market Sales Revenue | $ 209.643 Million | $ 352.261 Million | $ 966.866 Million | 13.452% |
Nigeria Marketing Automation Market Sales Revenue | $ 93.71 Million | $ 155.438 Million | $ 415.752 Million | 13.086% |
South Africa Marketing Automation Market Sales Revenue | $ 82.39 Million | $ 140.93 Million | $ 400.863 Million | 13.959% |
Rest of Africa Marketing Automation Market Sales Revenue | $ 33.543 Million | $ 55.893 Million | $ 150.251 Million | 13.157% |
Base Year | 2024 |
Historical Data Time Period | 2021-2024 |
Forecast Period | 2025-2033 |
Market Split by Component |
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Market Split by Application |
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Market Split by Deployment |
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Market Split by Organization |
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Market Split by Vertical |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Market Restrains:
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Report scope is customizable as we have a huge database of Marketing Automation industry. We can deliver an exclusive report Edition/Consultation as per your data requirements. Request for your Free Sample Pages.
Marketing Automation Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
Using the data that users leave behind when they browse the internet, marketing automation software helps organizations create leads by monitoring and evaluating user behavior and preferences. Additionally, by using this kind of software, companies may provide potential clients with relevant material based on their clicks and interactions on different social media networks.
In the digital technology era, it is an arduous process for marketers to monitor customers' online and offline paths. Due to changing customer purchasing patterns at a quick pace, the consumer journey is now complicated since it includes varied touchpoints in numerous channels. The marketing automation software retrieves data of customers from various applications in order to determine the RoI. The software needs to be connected with numerous business applications to function effectively. Nonetheless, system complexities and implementation expenses remain significant challenges for organizations when integrating these solutions with their current systems. For the organization to enjoy the advantages of the marketing automation software, the provider must be able to integrate the provided solution with their client's business applications. The buyer's decision is greatly influenced by the integration ability of the software with their applications. This integration enables marketers to measure consumer behavior on different channels and consumer databases. But major giants in this space, including Oracle, Salesforce, HubSpot, Adobe, and SAS, adopt the organic approach of buying marketing technology firms to provide competing, integrated marketing solutions. Financial limits and limited resources prevent startups or small organizations from pursuing this organic approach; therefore, becoming an impediment to this market regardless of an all-out effort on the part of a vendor in rectifying the problem.
Opportunities for Marketing Automation
The marketing landscape has revolutionized in the past decades, and even more so in recent years. Enterprises today have an enormous volume of data at their disposal, and businesses harvest this data from all possible sources. Hence, realizing the need to innovate new technology and realizing the limitations of current technologies, organizations, regardless of their size, organization, or business model, have begun to adopt marketing automation solutions. Marketing automation has opened up new avenues for businesses. Further, AI and ML are the next marketing revolution. Use of AI and ML in the marketing automation software provides a competitive advantage to organizations by avoiding manual efforts, redundant tasks, staff costs, and human mistakes. It also enables businesses to maximize work efficiencies and enhance their accuracy in targeting customers. The use of AI and ML in marketing automation solutions assists in connecting with more individuals, maintaining customers, enhancing efficiency, improving customer experience, and forecasting lead scoring. In addition, AI and ML would generate a sufficient number of opportunities for marketing automation vendors throughout the industry to drive up their businesses.
Sectors like media and entertainment, retail, and education are strategically investing and integrating AI and ML technologies to provide enhanced customer experience. This provides many opportunities for marketers to gain a better understanding of the purchasing behavior of the customer and assist in optimizing their brand experience. Thus, over the next few years, vendors who provide AI and ML, as a core functionality in their marketing automation software, are expected to see increased adoption worldwide.
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In February 2022, Adobe's Journey Optimizer received mobile marketing customization enhancements that improved user engagement with clients on smartphones. Among the seven features are Message Designer, which enables users to create customized push notifications, emails, and in-app messages for clients on mobile devices from a single console; Personalised App Experiences, which take app usage and other factors into account; and Unified Customer Profiles, which power analytics in workflows. (Source: https://business.adobe.com/blog/the-latest/adobe-announces-new-mobile-capabilities-in-adobe-journey-optimizer)
In February 2022, Adobe included journey optimizer with mobile marketing personalization capabilities.which allows users to connect with their customers on smartphones in a more personalized way. The seven features include Message Designer, through which users can create custom email, push and in-app messages from a single console for mobile device customers; personalized app experiences, taking into account app usage and more; and customer profiles unified, which drive analytics in workflows.
(Source- https://business.adobe.com/blog/the-latest/adobe-announces-new-mobile-capabilities-in-adobe-journey-optimizer)
Top Companies Market Share in Marketing Automation Industry: (In no particular order of Rank)
If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.
During the forecast period, the North American region is anticipated to dominate the market. Numerous well-known market players, such as Adobe, HubSpot, Marketo, Oracle, Salesforce Pardot, and others, have their headquarters in the region, which intensifies rivalry on important fronts like newly supplied features, target audience, and costs. The region has seen a rise in the use of marketing automation software as traditional marketing has given way to digital multichannel marketing. B2B product marketers in the US predicted that their spending on traditional advertising would decrease by 0.61% in 2022, while their spending on digital marketing would rise by 14.32%, according to the CMO Survey conducted in January 2021 by the American Marketing Association and Duke University.
Asia Pacific is expected to grow at the fastest rate. The region's businesses are gradually expanding their IT expenditure, which is expected to fuel a rise in the use of marketing automation. The increasing use of cutting-edge technologies like IoT and cloud computing is anticipated to present Asia Pacific with significant growth prospects in the coming years. Growing businesses in this area require marketing automation tools to assist them in tracking and reporting on marketing initiatives, increasing lead generation, and expediting their marketing efforts. As a result, companies that provide marketing automation software are eyeing Asia Pacific as a high-growth region.
The current report Scope analyzes Marketing Automation Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
The above graph is for illustrative purposes only.
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Global Marketing Automation Market Report 2025 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Marketing Automation Industry growth. Marketing Automation market has been segmented with the help of its Component, Application Deployment, and others. Marketing Automation market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
The Marketing Automation market is typically segmented by Component, which play a significant role in determining the structure and growth potential of the industry. Understanding the market by Component allows businesses to focus on specific product categories that are likely to perform the best in the coming years. By understanding the performance and demand trends of each type, companies can target the most lucrative segments, innovate within specific categories, and develop products or services that align with the needs of their target customers. Analyzing the growth patterns by type helps to pinpoint which segments are most likely to grow at an accelerated pace and which ones might experience slower or stagnant growth.
Component of Marketing Automation analyzed in this report are as follows:
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Market segmentation by Application is another crucial element in understanding the dynamics of the Marketing Automation industry. Applications refer to the specific uses or end-user industries that drive demand for the Marketing Automation products or services. These can vary widely, depending on the nature of the market, ranging from healthcare, manufacturing, and retail to more specialized sectors like aerospace, automotive, and telecommunications. By breaking down the market according to its applications, businesses can gain insight into which industries are adopting Marketing Automation-related solutions most effectively, and where new opportunities are emerging.
Moreover, analyzing application trends helps in recognizing which industries are growing faster, where innovations are occurring, and which markets are saturated, allowing businesses to strategically position themselves in the most promising areas of the market. Get in touch with us to receive industry-specific insights tailored to your needs
Some of the key Application of Marketing Automation are:
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Because cloud-based deployment offers so many advantages and strategic benefits to firms, it has grown to be the largest category in the marketing automation industry breakdown by deployment type. Unmatched scalability is provided by cloud-based solutions, which free enterprises from the limitations of physical infrastructure and enable them to quickly scale up or down their marketing operations in response to shifting business needs and seasonal demand. This flexibility is especially beneficial for companies that are expanding quickly or who operate in fast-paced marketplaces where quick thinking is crucial. Furthermore, cloud-based deployment reduces upfront costs and ongoing maintenance expenses by removing the requirement for businesses to make significant investments in on-premises hardware and IT infrastructure.
Research associate at Cognitive Market Research
Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.
Swasti an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.
In her current role, Swasti manages research for service and software category, leading initiatives to uncover market opportunities and enhance competitive positioning. Her strong analytical skills and ability to provide clear, impactful findings have been crucial to her team’s success. With an expertise in market research analysis, She is adept at dissecting complex problems, extracting meaningful insights, and translating them into actionable recommendations, Swasti remains an invaluable asset in the dynamic landscape of market research.
Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product position and will assist you to understand opportunities and threats around the globe.
The Global Marketing Automation Market is witnessing significant growth in the near future.
In 2023, the Software segment accounted for noticeable share of global Marketing Automation Market and is projected to experience significant growth in the near future.
The Campaign Management segment is expected to expand at the significant CAGR retaining position throughout the forecast period.
Some of the key companies SAP SE , Oracle Corporation and others are focusing on its strategy building model to strengthen its product portfolio and expand its business in the global market.
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
Disclaimer:
Component | Software, Services |
Application | Campaign Management, Email Marketing, Lead Nurturing & Lead Scoring, Social Media Marketing, Inbound Marketing, Analytics & Reporting, Other Applications |
Deployment | On-Premises, Cloud |
Organization | Small & Medium-Sized Enterprises, Large Enterprises |
Vertical | BFSI, IT & Telecom, Travel & Hospitality, Healthcare & Lifesciences, Retail & Consumer Goods, Education, Media & Entertainment, Manufacturing, Other Vertical |
List of Competitors | SAP SE, Salesforce Inc., Oracle Corporation, Adobe Inc., Teradata Corporation, HubSpot Inc., SharpSpring Inc., SAS Institute Inc., ActiveCampaign LLC, Act-On Software Inc. |
This chapter will help you gain GLOBAL Market Analysis of Marketing Automation. Further deep in this chapter, you will be able to review Global Marketing Automation Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
This chapter will help you gain North America Market Analysis of Marketing Automation. Further deep in this chapter, you will be able to review North America Marketing Automation Market Split by various segments and Country Split.
Chapter 2 North America Market Analysis
This chapter will help you gain Europe Market Analysis of Marketing Automation. Further deep in this chapter, you will be able to review Europe Marketing Automation Market Split by various segments and Country Split.
Chapter 3 Europe Market Analysis
This chapter will help you gain Asia Pacific Market Analysis of Marketing Automation. Further deep in this chapter, you will be able to review Asia Pacific Marketing Automation Market Split by various segments and Country Split.
Chapter 4 Asia Pacific Market Analysis
This chapter will help you gain South America Market Analysis of Marketing Automation. Further deep in this chapter, you will be able to review South America Marketing Automation Market Split by various segments and Country Split.
Chapter 5 South America Market Analysis
This chapter will help you gain Middle East Market Analysis of Marketing Automation. Further deep in this chapter, you will be able to review Middle East Marketing Automation Market Split by various segments and Country Split.
Chapter 6 Middle East Market Analysis
This chapter will help you gain Middle East Market Analysis of Marketing Automation. Further deep in this chapter, you will be able to review Middle East Marketing Automation Market Split by various segments and Country Split.
Chapter 7 Africa Market Analysis
This chapter provides an in-depth analysis of the market share among key competitors of Marketing Automation. The analysis highlights each competitor's position in the market, growth trends, and financial performance, offering insights into competitive dynamics, and emerging players.
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
This chapter would comprehensively cover market drivers, trends, restraints, opportunities, and various in-depth analyses like industrial chain, PESTEL, Porter’s Five Forces, and ESG, among others. It would also include product life cycle, technological advancements, and patent insights.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Component Analysis 2019 -2031, will provide market size split by Component. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Component Analysis 2021 - 2033
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Chapter 11 Market Split by Application Analysis 2021 - 2033
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Chapter 12 Market Split by Deployment Analysis 2021 - 2033
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Chapter 13 Market Split by Organization Analysis 2021 - 2033
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Chapter 14 Market Split by Vertical Analysis 2021 - 2033
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Marketing Automation market
Chapter 15 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Chapter 16 Research Methodology and Sources
Why Software have a significant impact on Marketing Automation market? |
What are the key factors affecting the Software and Services of Marketing Automation Market? |
What is the CAGR/Growth Rate of Campaign Management during the forecast period? |
By type, which segment accounted for largest share of the global Marketing Automation Market? |
Which region is expected to dominate the global Marketing Automation Market within the forecast period? |
Segmentation Level Customization |
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Region level Data Customization |
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Country level Data Customization |
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Company Level |
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Additional Qualitative Data |
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Additional Quantitative Data |
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Service Level Customization |
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