Global Marketing Analytics Software
Market Report
2025
The global Marketing Analytics Software market size is USD 5.7 billion in 2024. The Marketing Analytics Software market will show the strongest growth with a compound annual growth rate (CAGR) of 20.6% from 2024 to 2031. This growth can be attributed to the growing demand for data-driven marketing
The base year for the calculation is 2024. The historical will be 2021 to 2024. The year 2025 will be estimated one while the forecasted data will be from year 2025 to 2033. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the global Marketing Analytics Software market size is USD 5.7 billion in 2024 and will expand at a compound annual growth rate (CAGR) of 20.6% from 2024 to 2031.
2021 | 2025 | 2033 | CAGR | |
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Global Marketing Analytics Software Market Sales Revenue | $ 3.86 Billion | 121212 | 121212 | 13.62% |
Base Year | 2024 |
Historical Data Time Period | 2021-2024 |
Forecast Period | 2025-2033 |
Market Split by Application |
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Market Split by Deployment |
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Market Split by Organization Size |
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Market Split by End User Industry |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Report scope is customizable as we have a huge database of Marketing Analytics Software industry. We can deliver an exclusive report Edition/Consultation as per your data requirements. Request for your Free Sample Pages.
Marketing Analytics Software Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
Marketing analytics software refers to the tools and platforms that assist firms in collecting, measuring, analyzing, and interpreting marketing data in order to acquire insights and make informed decisions. The marketing analytics software market is expanding rapidly, assisting firms in analyzing and interpreting data in order to make more informed marketing decisions. This type of software enables businesses to track and measure the efficacy of their marketing campaigns, enhance marketing strategies, and improve the total return on investment (ROI) of their marketing initiatives. The growing use of social media channels, as well as the increased use of big data analytics, are driving global market expansion. Furthermore, the increased necessity to measure customer behaviour has a beneficial impact on market growth
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In June 2023, In4mation Insights LLC and The Hershey Company launched a multi-year strategic partnership. In4mation Insights intends to use its powerful Bayesian analytics tools to develop personalized media mix models that can successfully address the evolving challenges of the media market and transform Hershey's decision-making processes. The Hershey Company will also use Optimetry, a cutting-edge simulation and optimization tool developed by in4mation insights, to improve its business operations. (Source:https://in4ins.com/news_and_events/the-hershey-company-selects-marketing-analytics-company-in4mation-insights-llc-for-media-mix-modeling-to-help-unlock-future-growth/)
Top Companies Market Share in Marketing Analytics Software Industry: (In no particular order of Rank)
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According to Cognitive Market Research, North America dominated the market and had the highest revenue share in 2023. It can be ascribed to the region's strong social media usage and access to high-speed internet connections. The widespread use of social media provides marketers with a new and efficient channel for engaging in advertising and marketing activities
Asia Pacific is predicted to have the quickest CAGR during the projection period. It can be linked to the important AI development centers in Singapore, Vietnam, and Malaysia. The rise of new businesses providing AI-enabled analytics services is also propelling the regional industry. Furthermore, the rapid implementation of digital government efforts in Singapore and China has resulted in the establishment of various companies that provide services based on analytics and other innovative technologies, driving regional market growth
The current report Scope analyzes Marketing Analytics Software Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
The above graph is for illustrative purposes only.
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Global Marketing Analytics Software Market Report 2025 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Marketing Analytics Software Industry growth. Marketing Analytics Software market has been segmented with the help of its Application, Deployment Organization Size, and others. Marketing Analytics Software market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
The Marketing Analytics Software market is typically segmented by Application, which play a significant role in determining the structure and growth potential of the industry. Understanding the market by Application allows businesses to focus on specific product categories that are likely to perform the best in the coming years. By understanding the performance and demand trends of each type, companies can target the most lucrative segments, innovate within specific categories, and develop products or services that align with the needs of their target customers. Analyzing the growth patterns by type helps to pinpoint which segments are most likely to grow at an accelerated pace and which ones might experience slower or stagnant growth.
Application of Marketing Analytics Software analyzed in this report are as follows:
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According to cognitive market research, the cloud category had the highest revenue share in 2024. Many SMEs prefer the cloud deployment model, which allows them to use marketing analytics tools without modifying their existing IT infrastructure. Furthermore, the cloud deployment paradigm allows enterprises to use public, private, or hybrid clouds, depending on the marketing team's needs. Cloud-based marketing analytics software improves scalability and data analysis flexibility, hence accelerating the growth of the marketing analytics software market
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Research associate at Cognitive Market Research
Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.
Swasti an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.
In her current role, Swasti manages research for service and software category, leading initiatives to uncover market opportunities and enhance competitive positioning. Her strong analytical skills and ability to provide clear, impactful findings have been crucial to her team’s success. With an expertise in market research analysis, She is adept at dissecting complex problems, extracting meaningful insights, and translating them into actionable recommendations, Swasti remains an invaluable asset in the dynamic landscape of market research.
Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product position and will assist you to understand opportunities and threats around the globe.
The Global Marketing Analytics Software Market is witnessing significant growth in the near future.
In 2023, the Social Media Marketing segment accounted for noticeable share of global Marketing Analytics Software Market and is projected to experience significant growth in the near future.
The On-Premise segment is expected to expand at the significant CAGR retaining position throughout the forecast period.
Some of the key companies Accenture , Google and others are focusing on its strategy building model to strengthen its product portfolio and expand its business in the global market.
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
Disclaimer:
Application | Social Media Marketing, E-Mail Marketing, Others |
Deployment | On-Premise, Cloud, Hybrid |
Organization Size | Large Enterprises, Small & Medium Enterprises |
End User Industry | Retail & E-commerce, Healthcare, Banking, Financial Services & Insurance (BFSI), Media & Entertainment, IT & Telecom, Travel & Hospitality, Consumer Goods, Others (e.g., education, government) |
List of Competitors | Accenture, Adobe Inc., Google, LLC, Funnel.io, IBM Corporation, Oracle, SAS Institute Inc., TABLEAU SOFTWARE, LLC Teradata |
This chapter will help you gain GLOBAL Market Analysis of Marketing Analytics Software. Further deep in this chapter, you will be able to review Global Marketing Analytics Software Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
This chapter will help you gain North America Market Analysis of Marketing Analytics Software. Further deep in this chapter, you will be able to review North America Marketing Analytics Software Market Split by various segments and Country Split.
Chapter 2 North America Market Analysis
This chapter will help you gain Europe Market Analysis of Marketing Analytics Software. Further deep in this chapter, you will be able to review Europe Marketing Analytics Software Market Split by various segments and Country Split.
Chapter 3 Europe Market Analysis
This chapter will help you gain Asia Pacific Market Analysis of Marketing Analytics Software. Further deep in this chapter, you will be able to review Asia Pacific Marketing Analytics Software Market Split by various segments and Country Split.
Chapter 4 Asia Pacific Market Analysis
This chapter will help you gain South America Market Analysis of Marketing Analytics Software. Further deep in this chapter, you will be able to review South America Marketing Analytics Software Market Split by various segments and Country Split.
Chapter 5 South America Market Analysis
This chapter will help you gain Middle East Market Analysis of Marketing Analytics Software. Further deep in this chapter, you will be able to review Middle East Marketing Analytics Software Market Split by various segments and Country Split.
Chapter 6 Middle East Market Analysis
This chapter will help you gain Middle East Market Analysis of Marketing Analytics Software. Further deep in this chapter, you will be able to review Middle East Marketing Analytics Software Market Split by various segments and Country Split.
Chapter 7 Africa Market Analysis
This chapter provides an in-depth analysis of the market share among key competitors of Marketing Analytics Software. The analysis highlights each competitor's position in the market, growth trends, and financial performance, offering insights into competitive dynamics, and emerging players.
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
This chapter would comprehensively cover market drivers, trends, restraints, opportunities, and various in-depth analyses like industrial chain, PESTEL, Porter’s Five Forces, and ESG, among others. It would also include product life cycle, technological advancements, and patent insights.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Application Analysis 2019 -2031, will provide market size split by Application. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Application Analysis 2021 - 2033
The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 11 Market Split by Deployment Analysis 2021 - 2033
The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 12 Market Split by Organization Size Analysis 2021 - 2033
The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 13 Market Split by End User Industry Analysis 2021 - 2033
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Marketing Analytics Software market
Chapter 14 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Chapter 15 Research Methodology and Sources
Why Social Media Marketing have a significant impact on Marketing Analytics Software market? |
What are the key factors affecting the Social Media Marketing and E-Mail Marketing of Marketing Analytics Software Market? |
What is the CAGR/Growth Rate of On-Premise during the forecast period? |
By type, which segment accounted for largest share of the global Marketing Analytics Software Market? |
Which region is expected to dominate the global Marketing Analytics Software Market within the forecast period? |
Segmentation Level Customization |
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Global level Data Customization |
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Region level Data Customization |
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Country level Data Customization |
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Company Level |
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Additional Data Analysis |
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Additional Qualitative Data |
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Additional Quantitative Data |
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Service Level Customization |
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Report Format Alteration |
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