Global Malt Whisky
Market Report
2024
Malt whisky market size will be USD 4681.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 5.20% from 2024 to 2031
The base year for the calculation is 2023 and 2019 to 2023 will be historical period. The year 2024 will be estimated one while the forecasted data will be from year 2025 to 2031. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the global malt whisky market size will be USD 4681.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 5.20% from 2024 to 2031.
Base Year | 2023 |
Historical Data Time Period | 2019-2023 |
Forecast Period | 2024-2031 |
Global Malt Whisky Market Sales Revenue 2024 | $ 4681.2 Million |
Global Malt Whisky Market Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 5.2% |
Europe Malt Whisky Market Sales Revenue 2024 | $ 1404.36 Million |
Europe Malt Whisky Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 3.7% |
Asia Pacific Malt Whisky Market Sales Revenue 2024 | $ 1076.68 Million |
Asia Pacific Malt Whisky Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 7.2% |
North America Malt Whisky Market Sales Revenue 2024 | $ 1872.48 Million |
North America Malt Whisky Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 3.4% |
South America Malt Whisky Market Sales Revenue 2024 | $ 234.06 Million |
South America Malt Whisky Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 4.6% |
Middle East and Africa Malt Whisky Market Sales Revenue 2024 | $ 93.62 Million |
Middle East and Africa Malt Whisky Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 4.9% |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Key Qualitative Information Covered |
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Report scope is customizable as we have a huge database of Malt Whisky industry. We can deliver an exclusive report Edition/Consultation as per your data requirements. Request for your Free Sample Pages.
Malt Whisky Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
Malt whisky is a type of whisky produced from malted barley. It is distilled in pot stills and then matured in oak casks for at least three years. Malt whisky is distinguished by its rich flavor profile, which can range from fruity and flowery to smokey and peaty. A few significant businesses dominate the malt whisky market, including Diageo, Pernod Ricard, and Beam Suntory. However, there is an increasing number of tiny, independent malt whisky manufacturers. These producers frequently provide consumers with unusual and new products.
Consumers in many parts of the world are becoming wealthier, and they are willing to pay more for quality spirits like malt whisky. Furthermore, Malt whisky is gaining popularity around the world as customers become more aware of its distinct flavor profile and production process. Moreover, single malt whiskies are growing increasingly popular, as they are perceived as more premium and unique than blended whiskies.
The malt whisky industry is a dynamic and intricate market. However, there is a lot of promise in this industry. Businesses can take advantage of this expanding market and succeed by implementing the appropriate methods.
In 2023, Ballantine's x RZA: The well-known blended Scotch whisky company collaborated with the frontman of the Wu-Tang Clan to create a capsule collection that included a custom decanter, streetwear clothing, and a limited-edition bottle.
(Source: https://www.ballantines.com/en-us/stay-true/rza/neighborhood/)
Growing disposable incomes are driving demand for premium experiences and increasing the heat in the malt whisky sector. People are looking for premium spirits with distinctive flavor profiles and intriguing histories more and more as their disposable income rises. Younger customers are driving demand for unique expressions that defy convention, limited edition bottlings, and barrel finishes. This tendency is especially prominent among them.
In addition to increasing sales, this purchasing power is reshaping the sector. In response, distilleries are experimenting with novel flavor profiles, cask types, and aging methods to satisfy discriminating consumers. Furthermore, as disposable incomes rise, more people may travel and engage in whisky tourism directly by seeing distilleries and learning about the intricate craft and rich history that go into each drink. As a result, consumers feel more connected to the brand, and the demand for premium malt whiskies is increased, which feeds the market's growth.
The market for malt whisky is steadily expanding thanks to an intriguing dance between history and changing consumer tastes. The days of mass-produced mixes ruling the scene are long gone. Consumers of today, especially millennials, are drawn more and more to premium single malts with distinctive flavor profiles, a variety of finishes, and compelling provenance stories. A well-made single malt is the ideal way to spend more money on experiences, and this "drink less, but better" mentality aligns with that idea.
While Scotch whisky continues to reign supreme, demand for whisky is rising in Ireland, Japan, and India, among other places. Customers are moving beyond regional borders and are keen to discover unique grain combinations, barrel finishes, and regionally sourced ingredients. This willingness to try new things is forcing distilleries to continuously develop and provide a wider range of products to appeal to a worldwide consumer base. The market for malt whisky has a lot of intriguing potential because of these evolving preferences. In the future, brands that are able to satisfy consumers' demands for high-end experiences, celebrate local variety, and put sustainability first will probably be toasting success.
Recent years have seen an increase in the cost of making malt whisky as a result of rising barley prices, energy costs, and labor expenses. Producer profit margins are under pressure, and this may result in price rises for consumers. The primary ingredient, barley, is subject to weather and worldwide market factors that affect its price. Energy expenses for the storage of casks and distillation are also rising. Stricter restrictions and a lack of labor also contribute to the budgetary strain. These elements put pressure on business margins and jeopardize smaller producers' capacity to survive. Producers are taking a few different approaches to handle this difficulty. Some are increasing their rates, which might affect how affordable goods are for consumers. Others investigate different grains or enhance their manufacturing methods. Industry-wide solutions and collaboration may also be important. Ultimately, to ensure that the malt whisky industry survives in the face of increased production costs, managing this cost constraint will require creativity and adaptation.
The COVID-19 outbreak didn't spare the malt whisky sector worldwide. The early shockwaves caused a double whammy: lockdowns and shortages affected supply chains, while travel and social gatherings two important consumption channels ground to a halt, precipitating a decline in demand. Consumer spending declined significantly in the first half of 2020 as people were wary about investing in luxuries like luxury spirits.
However, as limitations were eased and individuals adjusted to the new reality, the market demonstrated resiliency. E-commerce boomed, satisfying the desire for home pleasure. Furthermore, with a drive for premiumization, consumers moved up to higher-end malts, seeking comfort in quality experiences. While on-premise sales (bars and restaurants) were slow, internet platforms and off-premise channels (retail outlets) made up the difference.
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Key companies in the Malt Whisky market are making strategic moves in response to changing consumer tastes, global expansion, and technological advancements.
In 2023, The Macallan M Maker's Edition VI (Scotland): A rich and delicious expression with notes of vanilla, lemon, and dried fruits, this limited-edition single malt from The Macallan was created using casks seasoned with sherry, ex-bourbon, and American oak.
(Source:www.themacallan.com/en/single-malt-scotch-whisky/limited-releases)
In 2023, With inspiration from the Norse sagas, Highland Park unveiled their Sigurd Single Malt.
(Source: https://www.highlandparkwhisky.com/en/sigurd)
Top Companies Market Share in Malt Whisky Industry: (In no particular order of Rank)
If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.
According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The market is driven by a wave of sophisticated consumers who are becoming more affluent and have a preference for high-end spirits. Growing urbanization, a preference for Westernised culture, and the attraction of a variety of expressions, such as smooth Speysides and smoky Islay malts, all contribute to this trend.
The Asia Pacific region is witnessing an increase in population. A dynamic landscape full of opportunity is created by established companies utilizing sophisticated marketing tactics and local distilleries catering to regional preferences. Thus, in the years to come, expect the sound of malt whisky cups clinking to get louder throughout this huge and varied territory.
The current report Scope analyzes Malt Whisky Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
The above graph is for illustrative purposes only. To learn more about geographical trends request the free sample pages. Contact US!
According to Cognitive Market Research, with a market value of USD 4681.2 million in 2024, it is projected to expand at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 1404.36 million. This is a result of the area's high alcohol consumption and immense popularity. Customers in the UK and the EU-member nations consume a regular amount of alcohol virtually every day. The surge in scotch whisky across Europe is intimately linked to the burgeoning malt whisky market. Driven by its well-known brand, increased variety of flavor variations, and affordability. Consider Ballantine, Johnnie Walker, and Chivas Regal.
According to Cognitive Market Research, the global malt whisky market size was estimated at USD 4681.2 million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 1076.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031. The Asia Pacific region is experiencing growth in the malt whisky market. This growth can be attributed to the quick acceptance and demand for whisky among social drinkers, as well as the increase in youthful consumers and income spending in these areas. The rising demand for malt whisky in the Asia Pacific finds a pivotal ally in the growing preference for scotch whisky as a type. This is a result of Scotch whisky's well-known brand, superior quality, and unique flavor character.
According to Cognitive Market Research, the global malt whisky market size was estimated at USD 4681.2 million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 1872.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031. In North America, malt whisky sales dominate, fuelled by North American consumers, especially millennials and Gen Z, who are enjoying more disposable income, which encourages them to spend more on high-end goods and activities. Given its lengthy history, a wide range of flavor profiles, and connotation with elegance, malt whisky is ideally positioned to profit from this movement. Scotch whisky in North America is intricately tied to the expanding malt whisky market. This covers blended malts as well as single malts. This is most likely because Scotch Whisky has a lengthy history and a solid reputation in the area.
According to Cognitive Market Research, the global malt whisky market size was estimated at USD 4681.2 million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 234.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.6% from 2024 to 2031. Malt whisky sales in Latin America are experiencing growth due to a number of variables coming together to form an ideal growth environment. Malt whisky, which other spirits like rum and tequila have historically overshadowed, is becoming more and more popular with customers who are looking for upscale and distinctive alcoholic beverages. The upswing in scotch whisky across Latin America is closely tied to the expanding malt whisky market. This can be attributed to several elements, such as the close historical connections between Scotland and Latin America, the superior quality of Scotch whisky, and the belief that Scotch whisky is a luxury alcohol.
According to Cognitive Market Research, the global malt whisky market size was estimated at USD 4681.2 million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 93.62 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031. MEA is experiencing an upswing in malt whisky sales driven by the Middle East, and Africa is seeing a rise in the Westernization of their cultures, which is contributing to a greater appreciation of Western goods like malt whisky. The rise of scotch whisky in the MEA region aligns with the flourishing malt whisky market. In the MEA region, scotch whisky—a kind of malt whisky made in Scotland—is very well-liked. This is because of its lengthy history, stellar reputation, and variety of expressions. However, malt whisky from other countries, like Ireland and Japan, is also becoming more and more popular.
Global Malt Whisky Market Report 2024 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Malt Whisky Industry growth. Malt Whisky market has been segmented with the help of its Type, Application Distribution channel, and others. Malt Whisky market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
According to Cognitive Market Research, scotch whisky held the major market share over the forecast period. Because there is a great demand for Scotch whisky among consumers, whisky production enterprises offer the widest range of products. Furthermore, among other things, it has become the most favored choice for whisky due to its rich, smooth flavor and tight, regulated production techniques. Young customers have contributed to the rise of the malt whisky business by using Scotch whisky as a mixer in cocktails.
Irish whiskey is the fastest-growing category over the forecast period. It is stimulated by rising consumer demand for high-end alcoholic beverages, creative expressions, and focused advertising initiatives. Regionally, Single Malt Whisky is growing at a rapid pace due to the growing desire for authentic, high-quality spirits with distinctive flavors.
The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Malt Whisky Industry. Request a Free Sample PDF!
According to Cognitive Market Research, domestic and personal consumption hold a prominent market share. Consumer tastes, disposable income, and the rising popularity of whisky connoisseurship and appreciation are the main drivers of this market. Customers in this market sector frequently look for rare, limited-edition, or premium whiskies, and they are affected by packaging, flavor profiles, and brand reputation while making their selections.
Commercial consuming reagent kits is the fastest-growing category over the forecast period. This category includes all types of businesses and establishments, such as restaurants, retail stores, hotels, and pubs that offer or sell malt whisky. The demand for premium spirits in upscale venues, travel, and changes in the hospitality sector all influence commercial consumption. When choosing which malt whiskies to offer their clients, businesses in this area could give priority to consistent quality, brand awareness, and competitive prices.
The above Graph is for representation purposes only. This chart does not depict actual Market share. Please purchase the Malt Whisky market report 2024 Edition by contacting our team.
According to Cognitive Market Research, trade holds a prominent market share. The off-trade sales channel includes all types of retail establishments, such as convenience stores, wine and spirits stores, and supermarkets/hypermarkets. Big-box stores account for the majority of whisky sales volume. This is a result of in-store tactics like price reductions and product sampling that are meant to increase sales.
Trade is the fastest-growing category over the forecast period. One of the main engines driving the malt whisky industry's expansion is the on-trade sector. On-trade venues have the potential to significantly influence the direction of this dynamic sector by giving customers a place to find, learn about, and enjoy malt whisky.
Research Analyst at Cognitive Market Research
I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.
Nisha Deore is a highly skilled Research Analyst with over three years of experience specializing in the agriculture and food & beverage sectors. Her expertise encompasses secondary research, data mining, competitive analysis, and the development of detailed collateral and PR materials. Known for her meticulous approach, Nisha designs robust research methodologies and delivers actionable insights that support her organization’s commercial and financial objectives.
In her current role, Nisha manages research for both the agriculture and food & beverage categories, leading initiatives to uncover market opportunities and enhance competitive positioning. Her strong analytical skills and ability to provide clear, impactful findings have been crucial to her team’s success. With a deep passion for both sectors and a commitment to continuous professional development, Nisha remains an invaluable asset in the dynamic landscape of market research.
Disclaimer:
Type | Scotch Whisky, American Whisky, Irish Whiskey, Canadian Whisky, Others |
Application | Domestic and Personal Consumption, Commercial Consuming |
Distribution channel | On Trade, Off Trade |
List of Competitors | Alliance Global Group Inc., Bacardi Limited, William Grant & Sons, The Edrington Group, The Brown-Forman Corporation, Suntory Holdings Limited, Diageo Plc, Asahi Group Holdings Ltd., Remy Cointreau, Pernod Ricard, Suntory Holdings Limited, Others |
This chapter will help you gain GLOBAL Market Analysis of Malt Whisky. Further deep in this chapter, you will be able to review Global Malt Whisky Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
Chapter 2 North America Market Analysis
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Qualitative Analysis for the North America Market: North America Malt Whisky Market Trends North America Malt Whisky Technological Road Map North America Malt Whisky Market Drivers North America Malt Whisky Market Restraints North America Malt Whisky Market Opportunity Market Attractiveness Analysis COVID – 19 Impact Analysis PESTEL Analysis Porter’s Five Forces Analysis Product Life Cycle Industrial Chain Analysis
You can purchase only the Executive Summary North America Market (2019 vs 2024 vs 2031)
Chapter 3 Europe Market Analysis
You can purchase only the Executive Summary Europe Market (2019 vs 2024 vs 2031)
Chapter 4 Asia-Pacific Market Analysis
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Chapter 5 South America Market Analysis
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Chapter 6 Middle East and Africa Market Analysis
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Only Available with Corporate User License
Chapter 7 Top 10 Countries Analysis
Competitor's Market Share and Revenue (Subject to Data Availability for Private Players)
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Type Analysis 2019 -2031, will provide market size split by Type. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Type Analysis 2019 -2031
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Chapter 11 Market Split by Application Analysis 2019 -2031
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Chapter 12 Market Split by Distribution channel Analysis 2019 -2031
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Malt Whisky market
Chapter 13 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Why Scotch Whisky have a significant impact on Malt Whisky market? |
What are the key factors affecting the Scotch Whisky and American Whisky of Malt Whisky Market? |
What is the CAGR/Growth Rate of Domestic and Personal Consumption during the forecast period? |
By type, which segment accounted for largest share of the global Malt Whisky Market? |
Which region is expected to dominate the global Malt Whisky Market within the forecast period? |
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