Makeup Brushes Market Report 2025 (Global Edition)

Global Makeup Brushes Market Report 2025 Market Size Split by Product Type (Foundation Brush, Powder Brush, Eyeshadow Brush, Blush Brush, Others), by Material Type (Natural fiber, Synthetic fiber, Oth...

Makeup Brushes Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Top Companies in Makeup Brushes Market

Consumer goods companies are encountering various challenges, such as shifting consumer preferences, supply chain disruptions, and rising raw material costs. In response, several leading players in the industry are embracing new technologies to enhance their product offerings. This study provides valuable insights into competitors’ revenue generation, key strategies, recent developments, and includes a comprehensive S.W.O.T. analysis, offering a clearer understanding of the competitive landscape and market positioning. To gain more insights about the leading players you can access the paid version of this report.

Top Companies Market Share in Makeup Brushes Industry: (In no particular order of Rank)

• Shiseido
• Etude House
• Morphe
• Sigma Beauty
• Hourglass
• Patrick Ta
• Jenny Patinkin
• Anastasia Beverly Hills
• Sephora Collection
• Anisa
• Audrey Morris
• Jordane
• L'Oreal
• Avon
• Maybelline
• Estee Lauder
• Chanel
• Coty
• LVMH
• Dior
• Lancome
• Yve Saint Laurent
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Which region dominated the Makeup brushes market in 2024?

According to Cognitive market research, North America is dominating the market and it accounted for XX% market share in 2024. The growth is credited to rising makeup trends in social media and the increasing awareness of grooming and impression. For instance, Rare Beauty has been growing enormously as it is a celebrity-established brand that also focuses on mental health, vegan, and cruelty-free products. 1% of Rare Beauty’s returns go to the mental health impact fund. 

Furthermore, the Morphe brand is known for trendy brush sets and effective influencer marketing through collaborations. It offers both budget-friendly and premium brush kits catering to professional makeup artists as well as daily consumers. It is very popular among the youth and trend-focused artists.

Which region is expanding at the fastest CAGR?

According to Cognitive market research,  Asia-Pacific accounted for XX% market share in 2024 and is the fastest-growing region. The market is booming due to increasing disposable income and beauty culture, particularly in countries such as China, India, Japan, and South Korea, where consumers are increasingly investing in premium beauty tools. In addition, the trend toward cruelty-free and vegan products is shaping consumer preferences, creating opportunities for brands to innovate with sustainable materials.  For instance, PAC, a homegrown makeup brand is making a significant impact in the Indian cosmetics industry. It was founded in the year 2002 and has grown by leaps and bounds in the past decade. Several beauty influencers across the country prefer PAC brushes to get that smooth and blended makeup look. The brand is also cruelty-free and is FDA-approved.
Japanese makeup brushes, from Kumanoa and Hiroshima, are famous for their exceptional quality and craftsmanship, stemming from a history rooted in calligraphy brush-making and evolving into a globally recognized industry. 

The current report Scope analyzes Makeup Brushes Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

Makeup Brushes Market Analysis

According to Cognitive market research, foundation brush holds the largest share in the market and accounted for XX% market share in 2024. A flat foundation brush has straight, flexible but firm bristles used to apply foundation. It is essential when using this flat brush, the product is applied in such a way that should avoid harsh lines or streak marks. Foundation brushes come in different sizes, lengthwise, but it depends entirely on personal preference. Some of them come with a short handle and are called kabuki brushes, and some have long handles for better control. 
 

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Makeup Brushes Industry. Request a Free Sample PDF!

According to Cognitive market research, Natural makeup brushes held the largest share in 2024 and it accounted for XX% market share. Natural makeup brushes are made of animal hair. These animal hairs are obtained from sable, goat, and squirrel hair. They are often a shade of soft brown or tan, however, they can also be dyed black or bleached white. The cuticle of the natural hair fiber absorbs skin oils and powdered pigments. Natural hairs are perfect for blending cosmetics and producing a flawless, even, non-blotchy finish because they have a propensity to spread out rather than stick together under pressure. Natural makeup brushes are very smooth and comforting against the skin and are fluffy rather than flat. For powder-based cosmetics like eyeshadow, blushers, bronzers, highlighters, and finishing or setting powder, it works efficiently.
Cleaning the natural brushes can be challenging as it absorbs creams and pigments. The natural hairs in makeup brushes may dry out and break, generating shedding, just like those in human hair. They may also be more expensive. 

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Makeup Brushes Price point Segment Analysis

According to Cognitive market research, Low-price point makeup brushes accounted for a significant market share of XX% in 2024. Low-price point brushes are budget-friendly brushes which are a great option. These are usually made with synthetic bristles and plastic handles. They are affordable, easy to use, and perfect for everyday makeup lovers. For instance, brands like Macrilan or EcoTools provide budget-friendly brushes. 

• Low
• Medium
• High

Makeup Brushes Distribution channel Segment Analysis

According to Cognitive market research, Online distribution channels are dominating this segment due to convenience and rapid digitalization and they accounted largest market share of XX% market research in 2024. Online distribution channels are also becoming a convenient option for Gen Z and millennials because of easy access and hassle-free delivery. For example, amazon markets several brands of makeup brushes, Nykaa which is a cosmetic app, also sells varieties of makeup brushes according to the demand and purchase trends.  Virtual try-ons and AI-powered product recommendations are helping consumers make informed choices about their brush sets.

• Supermarkets/Hypermarkets
• Specialty stores
• Online retail

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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