Loose leaf Tea Market Report 2025 (Global Edition)

Global Loose leaf Tea Market Report 2025 Market Size Split by Type (Black Tea, Green Tea, White Tea, Others), by Application (Supermarkets, Convenience Stores, Online Stores, Others)

Loose leaf Tea Market Report Description

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Loose leaf Tea Market Insights Video

Competitive Landscape of the Loose-leaf Tea Market

In the Loose-leaf Tea market's competitive landscape, numerous key competitors are driving innovation and growth. Brands are increasingly experimenting with unique flavors and blends, such as matcha, rooibos, and fruit-infused loose-leaf teas, to cater to diverse taste preferences and distinguish themselves from competitors. The rising interest in health and wellness has driven brands to innovate with functional blends emphasizing specific health benefits, such as stress relief, detoxification, and immunity support. This trend has led to increased competition among brands that offer organic, herb-infused, or functional loose-leaf teas.

In December 2019, OZiva introduced Matcha Plus, a health-focused blend combining organic Japanese matcha, activated charcoal, and ginger root. (Source: https://www.oziva.in/products/oziva-plant-based-acv-matcha-matcha-tea-with-apple-cider-vinegar-supports-weight-loss-boosts-metabolism-and-gut-health?srsltid=AfmBOopDqnpLVk_LAL9kRFVD6ZZclPaVJ9kkoUGKHct0tL9k0JDNCMpU&variant=39465314680891 )

Top Companies Market Share in Loose leaf Tea Industry: (In no particular order of Rank)

• Bigelow
• Lipton
• Stash Tea
• Yogi Tea
• Numi
• Organic India
• 24 Mantra
• Basilur
• Typhoo
• Twinings
• Gyokuro
• Sencha
• Bancha
• Dragon Well
• Pi Lo Chun
• Mao Feng
• Xinyang Maojian
• Anji green tea
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Loose-leaf Tea Market

Which Region Dominates the Loose-Leaf Tea Market in 2024?

According to Cognitive Market Research, North America currently dominates the Loose-leaf Tea market, and the region is expected to have significant growth during the projected period. Consumers in North America are increasingly adventurous in their tea selections, exploring a wide variety of flavors, blends, and origins. Loose-leaf tea offers an extensive range of options, from traditional types to innovative blends that appeal to diverse tastes. In 2023, Americans consumed nearly 86 billion servings of tea, equivalent to about 4 billion gallons. Of this, approximately 86% was black tea, while green tea accounted for 13.6%, with the remaining percentage consisting of oolong, white, and dark teas. More than four out of five consumers drink tea, with millennials being the most avid tea drinkers (over 87% of them). However, Gen Z is also showing a significant interest in tea, a trend that has been particularly influenced by the pandemic.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The Asia Pacific region, especially countries like China, India, Japan, and Taiwan, has a rich tradition of tea consumption. Tea plays a vital role in cultural practices, rituals, and social interactions, resulting in a strong familiarity and appreciation for loose-leaf varieties. In 2022, India cultivated a total of 619,000 hectares for tea production. As one of the world’s leading tea-consuming nations, India utilizes approximately 80% of its produced tea for domestic consumption. For the 2023-24 period, India's tea production reached 1,382.03 million kilograms, a slight increase from 1,374.97 million kilograms in 2022-23. During the same financial year, India exported a total of 250.73 million kilograms of tea, generating revenue of US$ 776 million. In contrast, during the 2022-23 financial year, tea exports amounted to 228.4 million kilograms, valued at US$ 765 million. In 2023-24, the unit price of tea was recorded at US$ 3.10 per kilogram.

The current report Scope analyzes Loose leaf Tea Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Loose leaf Tea

According to Cognitive Market Research, the global Loose Leaf Tea market size was estimated at USD 7152.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 2861.0 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Loose-leaf Tea market with a market size of USD 2257.33 million in 2024 and is projected to grow at a CAGR of 4.2% during the forecast period. In the U.S., the demand for the Loose-leaf Tea market is driven by the growing focus on health and wellness, and an increase in organic and natural product preferences.
• The Canada Loose Leaf Tea market had a market share of USD 343.32 million in 2024 and is projected to grow at a CAGR of 5.2% during the forecast period. In Canada, the demand for the Loose-leaf Tea market is driven by the rising awareness of tea's health benefits and the influence of sustainable and environmentally friendly products.
• The Mexico loose-leaf Tea market is projected to witness growth at a CAGR of 4.9% during the forecast period, with a market size of USD 260.35 million in 2024.

Europe Loose leaf Tea

According to Cognitive Market Research, the global Loose Leaf Tea market size was estimated at USD 7152.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 2145.7 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.

• The United Kingdom's loose-leaf Tea market had a market share of USD 360.49 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. In the UK, the demand for the Loose-leaf Tea Market is driven by consumers’ growing preference for premium and authentic tea experiences, along with a strong interest in health benefits and unique flavor profiles.
• The France Loose Leaf Tea market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 197.41 million in 2024.
• According to Cognitive Market Research, the German loose-leaf tea market size was valued at USD 424.86 million in 2024 and is projected to grow at a CAGR of 4.9% during the forecast period. In Germany, the demand for the Loose-leaf Tea Market is driven by the rising trend toward organic and sustainably sourced products, as well as a desire for diverse tea varieties that offer both wellness benefits and quality taste.
• The Italy Loose Leaf Tea market is projected to witness growth at a CAGR of 4.1% during the forecast period, with a market size of USD 184.53 million in 2024.
• The Russian loose-leaf tea market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 332.59 million in 2024.
• The Spain Loose leaf Tea market is projected to witness growth at a CAGR of 3.8% during the forecast period with a market size of USD 175.95 million in 2024
• The Luxembourg Loose Leaf Tea market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 66.52 million in 2024.
• The Portugal loose-leaf Tea market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 45.06 million in 2024.
• The Greece Loose Leaf Tea market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 25.75 million in 2024.
• The Rest of Europe's loose-leaf tea market is projected to witness growth at a CAGR of 3.4% during the forecast period, with a market size of USD 332.59 million in 2024.

Asia Pacific Loose leaf Tea

According to Cognitive Market Research, the global Loose Leaf Tea market size was estimated at USD 7152.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 1645.0 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.

• According to Cognitive Market Research, the China Loose Leaf Tea market size was valued at USD 740.28 million in 2024 and is projected to grow at a CAGR of 7.7% during the forecast period. In China, the demand for the Loose-leaf Tea market is driven by a deep cultural appreciation for traditional tea ceremonies, rising disposable incomes, and an increased focus on health and wellness among consumers seeking natural products.
• The Japan loose-leaf Tea market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 227.02 million in 2024.
• The India loose-leaf Tea market had a market share of USD 197.41 million in 2024 and is projected to grow at a CAGR of 10.0% during the forecast period. India's strong domestic consumption habits, the influence of tea culture in everyday life, and a growing preference for premium and organic tea options among health-conscious consumers, driving market growth.
• The South Korean loose-leaf tea market is projected to witness growth at a CAGR of 7.3% during the forecast period, with a market size of USD 164.51 million in 2024.
• The Australian loose-leaf tea market is projected to witness growth at a CAGR of 7.9% during the forecast period, with a market size of USD 85.54 million in 2024.
• The South East Asia Loose Leaf Tea market is projected to witness growth at a CAGR of 9.2% during the forecast period, with a market size of USD 113.51 million in 2024.
• The Rest of Asia Pacific Loose Leaf Tea market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 116.80 million in 2024.

South America Loose leaf Tea

According to Cognitive Market Research, the global Loose Leaf Tea market size was estimated at USD 7152.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 357.6 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Loose Leaf Tea market size was valued at USD 153.06 million in 2024 and is projected to grow at a CAGR of 6.2% during the forecast period. In Brazil, the demand for the Loose-leaf Tea market is driven by the growing health and wellness trend, with consumers increasingly choosing tea as a natural and beneficial alternative to sugary or processed beverages.
• Argentina's loose-leaf tea market had a market share of USD 60.08 million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. In Argentina, the demand for the Loose-leaf Tea market is driven by the increasing popularity of herbal and functional teas, along with a growing interest in artisanal products.
• Colombia Loose Leaf Tea market is projected to witness growth at a CAGR of 5.4% during the forecast period, with a market size of USD 31.83 million in 2024.
• Peru Loose Leaf Tea market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD 29.33 million in 2024.
• Chile's loose-leaf tea market is projected to witness growth at a CAGR of 5.9% during the forecast period, with a market size of USD 25.75 million in 2024.
• The Rest of Latin America's loose-leaf tea market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 57.58 million in 2024.

Middle East Loose leaf Tea

According to Cognitive Market Research, the global Loose Leaf Tea market size was estimated at USD 7152.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 143.05 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.

• The GCC Countries Loose Leaf Tea market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 61.23 million in 2024. Power Generator sales flourish due to the rich cultural tradition of tea consumption, which plays a significant role in social interactions and hospitality.
• The Egypt Loose Leaf Tea market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 15.02 million in 2024.
• The South African loose-leaf Tea market is projected to witness growth at a CAGR of 6.9% during the forecast period, with a market size of USD 22.60 in 2024. In South Africa, the demand for the Loose-Leaf Tea Market is driven by the country's unique tea culture, particularly the popularity of rooibos tea, which is celebrated for its health benefits and distinct flavor profile.
• The Turkey loose-leaf Tea market is projected to witness growth at a CAGR of 5.4% during the forecast period, with a market size of USD 12.30 million in 2024.
• The Nigeria Loose Leaf Tea market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 15.02 million in 2024.
• The Rest of the MEA loose-leaf tea market is projected to witness growth at a CAGR of 4.9% during the forecast period, with a market size of USD 16.88 million in 2024.

Loose leaf Tea Market Analysis

Loose leaf Tea Market Type Segment Analysis

According to Cognitive Market Research, Green Tea is likely to dominate the Loose-Leaf Tea Market over the forecast period. Green tea is renowned for its high antioxidant content, particularly catechins, which have been associated with numerous health benefits, including improved heart health, weight management, and reduced risk of certain diseases. This health-conscious appeal resonates strongly with consumers looking for healthier beverage options. Many consumers perceive green tea as an effective aid for weight loss and boosting metabolism. The rising global focus on fitness and healthy lifestyles drives demand for green tea as part of daily wellness routines.

Black Tea is the fastest-growing segment in the Loose-Leaf Tea Market. Green tea contains L-theanine, an amino acid that promotes relaxation without drowsiness. This attribute appeals to consumers seeking stress relief and mental clarity, further enhancing its popularity. The growth of the loose-leaf market allows consumers to explore premium black tea varietals from different regions, such as Darjeeling, Assam, and Ceylon. This exploration enhances the overall experience and encourages consumers to try new products.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Loose leaf Tea Industry. Request a Free Sample PDF!

Loose leaf Tea Market End-Use Segment Analysis

According to Cognitive Market Research, The Supermarkets segment holds the largest market share. Supermarkets provide a diverse range of loose-leaf tea varieties, including green, black, herbal, and specialty blends. This extensive selection allows consumers to explore different flavors and types, enhancing their shopping experience and encouraging purchases. Many supermarkets are developing their own private-label loose-leaf tea brands, which often offer competitive pricing and unique blends. This strategy appeals to budget-conscious consumers and encourages them to choose supermarket options over specialty tea shops.

In the Loose-Leaf Tea market, The Convenience Stores segment holds the largest market share. Convenience stores are strategically located in urban areas, near workplaces, and along major commuting routes. This accessibility makes it easy for consumers to pick up loose-leaf tea on their way to work or during breaks, driving sales. Many convenience stores operate 24/7, providing consumers with the opportunity to purchase loose-leaf tea at any time, further enhancing convenience.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Author's Detail

Sneha Singh

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two three years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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