Location Based Services Market Report 2025 (Global Edition)

Global Location Based Services Market Report 2025 Market Size Split by Offering (Platform, Services, Hardware), by Service (Deployment and Integration, Application Support and Maintenance, Consulting ...

Location Based Services Market Report Description

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Location Based Services Market Insights Video

Competitive Landscape of the Location-Based Services Market

The competitive landscape of the Location Based Services Market is characterized by a range of players competing to gain market share through product innovation, strategic partnerships, and aggressive marketing efforts. Key players include Google, Apple, Microsoft, and IBM, which leverage their extensive resources to offer integrated solutions. Startups like Foursquare and Glympse focus on niche applications, driving innovation. Telecom providers such as Verizon and AT&T are also significant players, capitalizing on their network infrastructure to deliver LBS.

In January 2024, TomTom announced the roll-out of its new TomTom Orbis Maps. The maps feature unprecedented coverage, including an industry-leading 86 million kilometers of transportation networks. (Source: https://app.researchpool.com/company/tom2-nl0000387058-tomtom-bv-m1KR1MeZqr/press/tomtom-nv-tom2-tomtom-orbis-maps-sets-new-standard-for-mapmaking-with-unprecedented-c-N32mHt3VBo/) In November 2023, Esri, a geographic information system (GIS) software leader, partnered with Microsoft to integrate its ArcGIS platform with Microsoft Fabric, a unified analytics platform. This integration will allow users of Microsoft Fabric to access Esri's powerful spatial analytics capabilities directly within their existing workflow. (Source: https://www.esri.com/about/newsroom/announcements/esri-integrates-with-microsoft-fabric-to-deliver-leading-spatial-analytics-capabilities/?srsltid=AfmBOoowdG-dpe-uZMimYt8G2z7EYwDhkcRnBQQpAOpxCsxAUUOsvZlu)

Top Companies Market Share in Location Based Services Industry: (In no particular order of Rank)

• Cisco
• Google
• IBM
• Microsoft
• Oracle
• Qualcomm
• TomTom
• Zebra Technologies
• ESRI
• Teldio
• HERE
• Ubisense
• Apple
• Navigine
• Living Map
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Location-Based Services Market

Which Region Dominates the Location-Based Services Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024. It accounted for around 40% of the global revenue due to the widespread adoption of smartphones, high internet penetration, and technological advancements. The United States leads the region, propelled by significant investments in GPS and mobile applications. The demand for location-based advertising, navigation, and mapping services is strong, particularly in the retail, transportation, and logistics sectors. Canada contributes with a growing focus on smart city initiatives and IoT integration, enhancing public safety and transportation systems. The rise of 5G networks further boosts the market, enabling more precise and real-time location services. Privacy concerns and regulatory challenges, such as data protection laws, remain hurdles.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific stands out as the fastest-growing region in the Location Based Services Market due to the increased smartphone penetration, advancements in mobile technology, and rising demand for location-based apps. Countries like China, India, and Japan are major contributors, driven by expanding urban populations and robust digital infrastructure. The proliferation of 5G networks enhances the precision and reliability of LBS, fostering growth in sectors such as retail, transportation, and tourism. E-commerce giants and ride-hailing services leverage LBS to enhance customer experiences. Additionally, government initiatives supporting smart city projects and IoT adoption bolster the market. Privacy concerns and regulatory challenges persist, but the overall outlook remains positive.

The current report Scope analyzes Location Based Services Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Location Based Services Market Analysis

According to Cognitive Market Research, the global Location Services Market size was estimated at USD 27154.5 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 10861.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 18.7% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Location Services Market with a market size of USD 8569.96 million in 2024 and is projected to grow at a CAGR of 18.5% during the forecast period. Growing consumer preference for convenience and enhanced safety features, like geo-fencing and emergency alerts, further propel the adoption of LBS.
• The Canada Location Services Market had a market share of USD 1303.42 million in 2024 and is projected to grow at a CAGR of 19.5% during the forecast period. Canada's increasing adoption of smartphones and connected devices is a primary driver, enabling enhanced location tracking and personalized services.
• The Mexico Location-Based Services Market is projected to witness growth at a CAGR of 19.2% during the forecast period, with a market size of USD 988 million in 2024.

Europe Location Based Services Market Analysis

According to Cognitive Market Research, the global Location Based Services Market size was estimated at USD 27154.5 Million, out of which Europe held the market of more than 30% of the global revenue with a market size of USD 8146.35 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.0% from 2024 to 2031.

• The United Kingdom Location-Based Services Market had a market share of USD 1368.59 million in 2024 and is projected to grow at a CAGR of 19.8% during the forecast period. In the UK, High adoption of smartphones with GPS capabilities fuels demand for LBS applications like navigation and local search.
• The France Location Based Services Market is projected to witness growth at a CAGR of 18 3.2% during the forecast period, with a market size of USD 749.46 million in 2024.
• According to Cognitive Market Research, the German Location Based Services Market size was valued at USD 1612.98 million in 2024 and is projected to grow at a CAGR of 19.2% during the forecast period. In Germany, Advancements in GPS technology and the integration of IoT devices further enhance the accuracy and functionality of LBS, fueling market expansion.
• The Italy Location Based Services Market is projected to witness growth at a CAGR of 18.4% during the forecast period, with a market size of USD 700.59 million in 2024.
• The Russia Location Based Services Market is projected to witness growth at a CAGR of 18.0% during the forecast period, with a market size of USD 1262.68 million in 2024.
• The Spain Location Based Services Market is projected to witness growth at a CAGR of 18.1% during the forecast period with a market size of USD 668.00 million in 2024
• The Luxembourg Location-Based Services Market is projected to witness growth at a CAGR of 19.1% during the forecast period, with a market size of USD 252.54 million in 2024.
• The Portugal Location Based Services Market is projected to witness growth at a CAGR of 18.8% during the forecast period, with a market size of USD 171.07 million in 2024.
• The Greece Location Based Services Market is projected to witness growth at a CAGR of 19.3% during the forecast period, with a market size of USD 97.76 million in 2024.
• Rest of Europe's Location Based Services Market is projected to witness growth at a CAGR of 17.7% during the forecast period, with a market size of USD 1262.68 million in 2024.

Asia Pacific Location Based Services Market Analysis

According to Cognitive Market Research, the global Location Services Market size was estimated at USD 27154.5 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 6245.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.5% from 2024 to 2031.

• According to Cognitive Market Research, the China Location Services Market size was valued at USD 2810.49 million in 2024 and is projected to grow at a CAGR of 22.0% during the forecast period. Government investments in smart infrastructure and urban planning further propel the LBS market as they leverage location data to optimize city management and public services.
• The Japan Location-Based Services Market is projected to witness growth at a CAGR of 21.0% during the forecast period, with a market size of USD 861.88 million in 2024.
• The India Location Based Services Market had a market share of USD 749.46 million in 2024 and is projected to grow at a CAGR of 24.3% during the forecast period. Consumer preferences for personalized and location-specific services, combined with advancements in technologies such as GPS and IoT, contribute significantly to the market's growth in India.
• The South Korean Location Based Services Market is projected to witness growth at a CAGR of 21.6% during the forecast period, with a market size of USD 624.55 million in 2024.
• The Australian Location-Based Services Market is projected to witness growth at a CAGR of 22.2% during the forecast period, with a market size of USD 324.77 million in 2024.
• The South East Asia Location-Based Services Market is projected to witness growth at a CAGR of 23.5% during the forecast period, with a market size of USD 430.94 million in 2024.
• The Rest of Asia Pacific Location Based Services Market is projected to witness growth at a CAGR of 22.3% during the forecast period, with a market size of USD 443.43 million in 2024.

South America Location Based Services Market Analysis

According to Cognitive Market Research, the global Location Based Services Market size was estimated at USD 27154.5 Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 1357.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.9% from 2024 to 2031. .

• According to Cognitive Market Research, the Brazil Location Based Services Market size was valued at USD 581.11 million in 2024 and is projected to grow at a CAGR of 20.5% during the forecast period. Government initiatives promoting smart cities and improved infrastructure further support the market's expansion.
• Argentina's Location Based Services Market had a market share of USD 228.10 million in 2024 and is projected to grow at a CAGR of 20.8% during the forecast period. Argentina's growing trend of digital transformation across various industries, including retail and transportation, is further propelling market growth..
• Colombia Location Based Services Market is projected to witness growth at a CAGR of 19.7% during the forecast period, with a market size of USD 120.84 million in 2024.
• Peru Location Based Services Market is projected to witness growth at a CAGR of 20.1% during the forecast period, with a market size of USD 111.33 million in 2024.
• Chile's Location-Based Services Market is projected to witness growth at a CAGR of 20.2% during the forecast period, with a market size of USD 97.76 million in 2024.
• The Rest of Latin America's Location Based Services Market is projected to witness growth at a CAGR of 19.0% during the forecast period, with a market size of USD 218.59 million in 2024.

Middle East Location Based Services Market Analysis

According to Cognitive Market Research, the global Location Services Market size was estimated at USD 27154.5 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 543.09 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.2% from 2024 to 2031..

• The GCC Countries Location Based Services Market is projected to witness growth at a CAGR of 21.0% during the forecast period, with a market size of USD 232.44 million in 2024. Rapid urbanization and infrastructural development further boost the market as businesses and governments seek to leverage LBS for enhanced navigation, real-time traffic management, and targeted advertising.
• The Egypt Location Based Services Market is projected to witness growth at a CAGR of 20.5% during the forecast period, with a market size of USD 57.02 million in 2024.
• The South Africa Location-Based Services Market is projected to witness growth at a CAGR of 21.2% during the forecast period, with a market size of USD 85.81 million in 2024. Enhanced connectivity infrastructure and government initiatives supporting smart city projects further stimulate market growth.
• The Turkey Location Based Services Market is projected to witness growth at a CAGR of 19.7% during the forecast period, with a market size of USD 46.71 million in 2024.
• The Nigeria Location-Based Services Market is projected to witness growth at a CAGR of 19.3% during the forecast period, with a market size of USD 57.02 million in 2024.
• The Rest of MEA Location Based Services Market is projected to witness growth at a CAGR of 19.2% during the forecast period, with a market size of USD 64.08 million in 2024.

Location Based Services Market Analysis

Location Based Services Market Type Segment Analysis

According to Cognitive Market Research, the platform segment encompasses the foundational software and hardware infrastructure required to support LBS applications. This includes the integration of Geographic Information Systems (GIS), mapping, real-time tracking, and data analytics tools. The platform provides the necessary framework for developing and deploying LBS solutions, offering Application Programming Interfaces (APIs) and Software Development Kits (SDKs) that enable the creation of custom location-based applications.

services segment includes various applications and solutions that leverage the LBS platform to deliver specific functionalities. This encompasses navigation services, location-based advertising, asset tracking, geofencing, emergency services, and customer engagement solutions. Service providers use the underlying platform to offer end-user applications that can be customized according to industry needs.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Location Based Services Industry. Request a Free Sample PDF!

Location-Based Services Market Application Segment Analysis

According to Cognitive Market Research, the dominant category is Deployment and Integration involves the initial setup and configuration of LBS systems. This segment focuses on implementing the necessary hardware and software components to enable location tracking and related services. It includes the integration of LBS with existing IT infrastructure and ensuring compatibility with mobile devices, GPS systems, and other location-tracking technologies. Businesses in sectors like retail, transportation, and healthcare utilize these services to create seamless and efficient location-aware systems.

The fastest-growing category in the Location Services Market is Application Support and Maintenance encompasses the ongoing management and upkeep of LBS applications. This segment ensures that LBS applications remain functional, up-to-date, and secure. It includes regular updates, bug fixes, and performance optimization to enhance user experience. As businesses increasingly rely on LBS for critical operations such as logistics, navigation, and customer engagement, the need for reliable support and maintenance services grows.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Location Based Services Location Segment Analysis

Location Based Services Market End-User Segment Analysis

According to Cognitive Market Research, the dominant category is government due to the Outdoor LBS refers to services that provide location-specific information and functionalities in open environments. These services rely heavily on GPS and other satellite-based technologies to determine precise geographical locations. Key applications of outdoor LBS include navigation and mapping, location-based advertising, social networking, and asset tracking. The proliferation of smartphones equipped with GPS, along with the increasing use of mobile internet, has significantly driven the demand for outdoor LBS.

The fastest-growing category in the Location Based Services Market is Indoor LBS, on the other hand focuses on providing location-based solutions within enclosed spaces such as shopping malls, airports, hospitals, and corporate offices. Since GPS signals are often unreliable indoors, indoor LBS utilizes technologies like WiFi, Bluetooth beacons, and RFID to pinpoint locations. Applications include indoor navigation, proximity-based promotions, asset tracking, and visitor management. The rise of smart buildings and IoT devices has accelerated the adoption of indoor LBS, offering businesses insights into customer behavior and enabling them to deliver targeted marketing campaigns.

• Outdoor
• Indoor

Location Based Services Application Segment Analysis

Tracking & navigation services represent a significant portion of the LBS market. These services use GPS, WiFi, and other technologies to provide real-time location data and directions. This segment caters to both personal and commercial applications, including automotive navigation systems, fleet management, and asset tracking. The rise in smartphone usage and the integration of navigation services into vehicles have fueled the demand for tracking and navigation solutions. The proliferation of IoT devices and advancements in geospatial technologies further enhance the accuracy and utility of these services, making them indispensable for logistics, transportation, and emergency services.

 

The marketing and advertising segment leverages location data to deliver targeted promotions and advertisements to consumers. Businesses utilize geofencing and proximity-based marketing strategies to engage potential customers more effectively. This approach enhances customer experiences by providing personalized offers and advertisements based on users' real-time location and behavior. With the increasing use of smartphones and mobile applications, location-based marketing has become a powerful tool for retailers and service providers aiming to drive foot traffic and increase sales.

 

• GIS and Mapping
• Navigation and Tracking
• Geo Marketing and Advertising
• Social Networking and Entertainment
• Fleet Management
• Others

Location Based Services Technology Segment Analysis

Context-aware technologies utilize data from a variety of sources, such as GPS, sensors, and user preferences, to deliver personalized and relevant services based on the user's current context. This includes location, time, activity, and nearby objects or people. These technologies are crucial for applications like targeted advertising, navigation, and emergency services, as they provide real-time information and recommendations. The growth of AI and IoT devices is further enhancing the capabilities of context-aware systems, making them more intuitive and efficient.

 

WiFi/WLAN-based services leverage existing wireless networks to provide location-based information and services, particularly in indoor environments where GPS signals are weak or unavailable. These services are commonly used in retail, airports, and healthcare facilities for purposes such as navigation, asset tracking, and customer engagement. The increasing deployment of WiFi infrastructure and the adoption of smart devices are key drivers for this segment, offering cost-effective and accurate location-based solutions.

 

• GPS
• Assisted GPS (A-GPS)
• Enhanced GPS (E-GPS)
• Enhanced Observed Time Difference (E-OTD)
• Wi-Fi
• Cellular ID
• Others

Location Based Services Vertical Segment Analysis

Transportation & Logistics sector, LBS plays a crucial role in optimizing operations and enhancing service delivery. Real-time tracking and navigation services are integral, enabling fleet management systems to monitor vehicle locations, improve route planning, and reduce fuel consumption. This segment benefits from geofencing technologies, which allow for automated alerts when vehicles enter or exit predefined areas, ensuring timely deliveries and efficient supply chain management. The integration of LBS with IoT devices and sensors has further streamlined operations, leading to cost reductions and increased transparency.

 

Retail sector, LBS is revolutionizing customer engagement and marketing strategies. Retailers utilize location data to deliver personalized promotions and offers to customers based on their proximity to physical stores. This enhances the in-store shopping experience by providing real-time inventory information and enabling location-based advertising. Additionally, LBS assists in analyzing consumer behavior and foot traffic patterns, allowing retailers to optimize store layouts and inventory management. The adoption of mobile payment solutions and augmented reality (AR) in retail further underscores the importance of LBS in driving customer satisfaction and loyalty.

 

• Transportation & Logistics
• Retail
• Government
• Manufacturing
• Healthcare & Life Sciences
• Tourism & Hospitality
• Media & Entertainment
• Other

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion