Lip Liner Market Report 2025 (Global Edition)

Global Lip Liner Market Report 2025 Market Size Split by Product types (Pencil Lip Liners, Liquid Lip Liners, Gel Lip Liners), by Formulations (Long-Wearing, Hydrating Ingredients, Matte vs. Satin Fin...

Lip Liner Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Lip Liner Market Insights Video

Competitive Landscape of the Lip Liner Market

The competitive landscape of the lip liner market is characterized by the presence of both established global cosmetics brands and emerging indie players, each striving to capture a share of this dynamic market. Major brands like L'Oréal, MAC Cosmetics, and Revlon dominate with their extensive distribution networks, brand loyalty, and constant product innovation.

In May 2021, New lip butter balms from Summer Fridays are now available on retail websites including Sephora and Revolve. (Source: https://summerfridays.com/products/lip-butter-balm?srsltid=AfmBOooXywE7gFtwUPdG0l-wYZDDhobPsOlz1J6Xi0fEs4q-R_onSe94) In February 2020, Kendo Holdings, Inc., a division of LVMH, launched a vegan lip gloss called KVD Vegan Beauty XO Vinyl Lip Cream and a blush collection named KVD Vegan Beauty Everlasting Blush that includes 6 shades. (Source: https://www.prnewswire.com/news-releases/kvd-vegan-beauty-launches-first-ever-lip-gloss-and-covetable-high-intensity-blush-300995516.html)

Top Companies Market Share in Lip Liner Industry: (In no particular order of Rank)

• M.A.C.
• ColourPop
• Givenchy
• NARS
• Urban Decay
• Bite Beauty
• Bobbi Brown
• NYX
• Nabi
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Lip Liner Market

Which Region Dominates the Lip Liner Market in 2024?

According to Cognitive Market Research, North America dominates the lip liner market due to several key factors. The region's strong beauty and cosmetics industry, driven by high consumer demand for premium makeup products, contributes significantly to market growth. Additionally, the presence of major cosmetic brands, combined with innovative product launches and marketing strategies, enhances product availability and consumer engagement.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific region is the fastest-growing market for lip liners due to several dynamic factors. Rapid urbanization and a burgeoning middle-class population have led to increased disposable incomes, driving demand for cosmetics. Additionally, the region's young and fashion-conscious demographic is increasingly influenced by global beauty trends, leading to higher adoption of makeup products.

The current report Scope analyzes Lip Liner Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Lip Liner

According to Cognitive Market Research, the global Lip Liner market size was estimated at USD 485.6 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 194.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Lip Liner market with a market size of USD 153.26 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. The U.S. market's increasing demand for cosmetic products.
• The Canada Lip Liner market had a market share of USD 23.31 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. Canada’s increasing demand for cosmetic products.
• The Mexico Lip Liner market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 17.68 million in 2024.

Europe Lip Liner

According to Cognitive Market Research, the global Lip Liner market size was estimated at USD 485.6 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 145.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.5% from 2024 to 2031.

• The United Kingdom Lip Liner market had a market share of USD 24.47 million in 2024 and is projected to grow at a CAGR of 6.3% during the forecast period. In the UK, Lip Liner sales witness an upswing due to the growing inclination towards high-quality cosmetic products.
• The France Lip Liner market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 13.40 million in 2024.
• According to Cognitive Market Research, the German Lip Liner market size was valued at USD 28.84 million in 2024 and is projected to grow at a CAGR of 5.7% during the forecast period. In Germany, Lip Liner surged due to the growing inclination towards high-quality cosmetic products.
• The Italy Lip Liner market is projected to witness growth at a CAGR of 4.9% during the forecast period, with a market size of USD 12.53 million in 2024.
• The Russia Lip Liner market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 22.58 million in 2024.
• The Spain Lip Liner market is projected to witness growth at a CAGR of 4.6% during the forecast period with a market size of USD 11.95 million in 2024
• The Luxembourg Lip Liner market is projected to witness growth at a CAGR of 5.6% during the forecast period, with a market size of USD 4.52 million in 2024.
• The Portugal Lip Liner market is projected to witness growth at a CAGR of 5.3% during the forecast period, with a market size of USD 3.06 million in 2024.
• The Greece Lip Liner market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD 1.75 million in 2024.
• The Rest of Europe's Lip Liner market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 22.58 million in 2024.

Asia Pacific Lip Liner

According to Cognitive Market Research, the global Lip Liner market size was estimated at USD 485.6 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 111.69 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Lip Liner market size was valued at USD 50.26 million in 2024 and is projected to grow at a CAGR of 8.5% during the forecast period. Lip Liner surged in China due to burgeoning middle class and increasing urbanization.
• The Japan Lip Liner market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 15.41 million in 2024.
• The India Lip Liner market had a market share of USD 13.40 million in 2024 and is projected to grow at a CAGR of 10.8% during the forecast period. India's burgeoning middle class and increasing urbanization.
• The South Korean Lip Liner market is projected to witness growth at a CAGR of 8.1% during the forecast period, with a market size of USD 11.17 million in 2024.
• The Australian Lip Liner market is projected to witness growth at a CAGR of 8.7% during the forecast period, with a market size of USD 5.81 million in 2024.
• The South East Asia Lip Liner market is projected to witness growth at a CAGR of 10.0% during the forecast period, with a market size of USD 7.71 million in 2024.
• The Rest of Asia Pacific Lip Liner market is projected to witness growth at a CAGR of 8.8% during the forecast period, with a market size of USD 7.93 million in 2024.

South America Lip Liner

According to Cognitive Market Research, the global Lip Liner market size was estimated at USD 485.6 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 24.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Lip Liner market size was valued at USD 10.39 million in 2024 and is projected to grow at a CAGR of 7.0% during the forecast period. Lip Liners flourished in Brazil due to vibrant beauty culture.
• Argentina's Lip Liner market had a market share of USD 4.08 million in 2024 and is projected to grow at a CAGR of 7.3% during the forecast period. Argentina's vibrant beauty culture.
• Colombia Lip Liner market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 2.16 million in 2024.
• Peru Lip Liner market is projected to witness growth at a CAGR of 6.6% during the forecast period, with a market size of USD 1.99 million in 2024.
• Chile Lip Liner market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 1.75 million in 2024.
• The Rest of Latin America's Lip Liner market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 3.91 million in 2024.

Middle East Lip Liner

According to Cognitive Market Research, the global Lip Liner market size was estimated at USD 485.6 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 9.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031..

• The GCC Countries Lip Liner market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 4.16 million in 2024. Lip Liner sales flourish due to rising youth population.
• The Egypt Lip Liner market is projected to witness growth at a CAGR of 7.0% during the forecast period, with a market size of USD 1.02 million in 2024.
• The South Africa Lip Liner market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 1.53 million in 2024. Lip Liner sales flourished in South Africa due to rising youth population.
• The Turkey Lip Liner market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 0.84 million in 2024.
• The Nigeria Lip Liner market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD 1.02 million in 2024.
• The Rest of the MEA Lip Liner market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 1.15 million in 2024.

Lip Liner Market Analysis

Lip Liner Market Product types Segment Analysis

According to Cognitive Market Research, Pencil lip liners hold a dominant position in the lip liner market due to their ease of use and versatility. These liners offer precise application, allowing users to define their lips effectively and create a polished look. The popularity of pencil lip liners can be attributed to their wide availability and variety of shades that cater to different skin tones and preferences.

Liquid lip liners are emerging as the fastest-growing category in the lip liner market, primarily due to their long-lasting formula and innovative application methods. Consumers are increasingly drawn to liquid liners for their ability to deliver a bold, precise line that stays intact throughout the day, making them ideal for busy lifestyles. The rise of social media beauty influencers has further accelerated this trend, showcasing creative ways to use liquid lip liners for versatile looks.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Lip Liner Industry. Request a Free Sample PDF!

Lip Liner Market Formulations Segment Analysis

According to Cognitive Market Research, Long-wearing formulations dominate the lip liner market due to their ability to provide a consistent and reliable finish that lasts throughout the day. These products are particularly popular among consumers who lead busy lifestyles or have long hours ahead, as they reduce the need for frequent touch-ups.

Hydrating ingredients are rapidly becoming the fastest-growing category in the lip liner market, as consumers increasingly prioritize comfort and care in their cosmetic choices. With a shift towards skincare-infused makeup, lip liners that incorporate moisturizing components appeal to individuals seeking not just beauty but also nourishment for their lips.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Lip Liner Color range Segment Analysis

Lip Liner Market Color range Segment Analysis

According to Cognitive Market Research, The Natural tones are the dominant category in the lip liner market, primarily due to their versatility and universal appeal. These shades, which closely mimic the natural color of lips, are favored by consumers who seek a subtle, everyday look that enhances their features without being overly dramatic. The rising trend towards minimalistic and “no-makeup” makeup looks has fueled the demand for natural-toned lip liners, making them a staple in many makeup routines.

Bold colors are emerging as the fastest-growing category in the lip liner market, driven by the increasing consumer desire for self-expression and individuality. As makeup trends evolve, bold lip shades are gaining popularity among younger demographics who seek to make a statement with their looks. This category appeals to those who enjoy experimenting with vibrant hues and creative lip art, often showcased on social media platforms.

• Natural tones
• Bold colors

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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