Lingerie Market Report 2025 (Global Edition)

Global Lingerie Market Report 2025 Market Size Split by Product Type (Bra, Knickers & Panties, Lounge Wear, Shape Wear, Others), by Distribution Channel (Online, Offline), by Material (Cotton, Satin/S...

Lingerie Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Lingerie Market Insights Video

Lingerie Industry News:

• Victoria's Secret announced that it is launching a new underwear brand selling the first bras to pre-teen shoppers (March 2022)

Victoria's Secret announced that it is launching a new underwear brand for pre-teen shoppers. The brand will consist of first bras, panties, and comfortable apparel for pre-teen-aged shoppers.

Top Companies Market Share in Lingerie Industry: (In no particular order of Rank)

• Amante
• Zivame
• Victoria’s Secret
• Calvin Klein
• Jockey
• Marks & Spencer Group Plc
• Ralph Lauren Corp
• LBrands Inc
• Hanesbrands Inc
• LVMH Moet Hennessy Louis Vuitton
• Others
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Asia Pacific Lingerie Market Contributed Major Share!

As per CMR, Asia pacific is dominating the global lingerie market, owing to the increasing population, an increasing number of lingerie manufacturers, increasing spending capacity among women, and changing lifestyle. 
On the other hand, North America is estimated as the second-largest market for lingerie market. this is due to the presence of sophisticated consumers, and the strong demand for the luxurious brand. In addition, wider product availability, along with increased penetration of e-commerce channels for these products, is driving the regional market growth.

The current report Scope analyzes Lingerie Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

Lingerie Market Analysis

By Product Type, Knickers & Panties segment held the largest market share of Lingerie Market!

Based on the type of lingerie product, the market is segmented into bras, knickers & panties, loungewear, and others. The bra segment is classified into T-shirt bras, sports bras, minimizer bras, push-up bras, bralettes, nursing bras, and others (strapless bras, stick-on bras Etc.). Further, knickers & panties include briefs, thongs, boy shorts, and others (hipsters, boxers, etc.). The loungewear segment is bifurcated into pajamas & shorts, onesies, tees, and others (camisoles, baby dolls, robes, etc.). Others include shapewear and swimwear.
Among these segments, Knickers & Panties held the largest market share, owing to the availability of various products made of comfortable fabrics such as cotton and nylon, designed with various styles such as hipster, shorts, and full briefs.

• Bra
• Knickers & Panties
• Lounge Wear
• Shape Wear
• Others

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Lingerie Industry. Request a Free Sample PDF!

By Distribution Channel, Offline Segment is dominating of Lingerie Market!

Based on the distribution channel the market is segmented into online and offline distribution channels. The online channel is bifurcated into E-commerce websites, and company-owned websites and the offline channel is classified into, hypermarkets/supermarkets, Brand Stores, and other retail Stores. An offline distribution channel is dominating the market, due to customer preference to buy products physically, and offers and discounts offered by the physical stores. On the other hand, the online distribution channel is estimated to grow with the highest CAGR during the forecasted period, due to the increasing popularity of the e-commerce platform

• Online
• Offline

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Lingerie Material Segment Analysis

• Cotton
• Satin/Synthetic Silk
• Woolen
• Polyester
• Velvet
• Others

Lingerie Price Category Segment Analysis

• Low
• Medium
• High

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

Author's Conclusion