Ladies underpants Market Report 2025 (Global Edition)

Global Ladies underpants Market Report 2024 Market Size Split by Type Outlook: (Cotton, Silk, linen), by End Use Outlook: (Kids, Adults), by Distribution Channel Outlook: (Online, Offline)

Ladies underpants Market Report Description

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Competitive Landscape of the Ladies Underpants Market

In the Ladies Underpants market's competitive landscape, numerous key competitors are driving innovation and growth. Leading brands invest in innovative materials (e.g., moisture-wicking, anti-odor fabrics) and designs (e.g., seamless, high-waist styles) to cater to specific consumer needs. Many brands are incorporating eco-friendly practices, such as using organic cotton or recycled materials, to appeal to environmentally conscious consumers.

In June 2023, Victoria’s Secret partnered with Amazon Fashion to enhance the customer shopping experience. This collaboration features over 4,000 fashion items from Victoria’s Secret and PINK, including bras, panties, swimwear, loungewear, and sleepwear. Select bra and apparel styles are also available through Amazon Prime’s Try Before You Buy program, offering customers greater convenience and flexibility. (Source: https://www.victoriassecretandco.com/news-releases/news-release-details/victorias-secret-lingerie-and-apparel-launches-amazon-fashion )

Top Companies Market Share in Ladies underpants Industry: (In no particular order of Rank)

• AGENT PROVOCATEUR LIMITED
• Dior
• H&M Hennes & Mauritz AB
• Guccio Gucci S.p.A.
• PRADA
• Burberry Group Plc
• Dolce & Gabbana S.r.l.
• Calvin Klein
• Gianni Versace S.r.l.
• Louis Vuitton Inc.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Ladies Underpants Market

Which Region Dominates the Ladies Underpants Market in 2024?

According to Cognitive Market Research, North America currently dominates the Ladies Underpants market, and the region is expected to have significant growth during the projected period. Celebrities and social media influencers have significantly shaped consumer preferences in the ladies' underpants market. According to The State of Influencer Marketing 2024: Benchmark Report, around 66% of brands use TikTok for influencer marketing, surpassing 47% on Instagram and 33% on YouTube. TikTok has demonstrated a consistently high engagement rate of 18% among U.S. influencers, as reported by Influencer Marketing Hub, which is notably higher than other major platforms like YouTube (0.51% engagement rate) and Instagram (2.39% engagement rate). Celebrities such as Rihanna, who launched the Savage X Fenty brand, along with other influencers, have challenged conventional beauty standards and promoted body inclusivity, diversity, and empowerment in the lingerie market. Their endorsements appeal to a younger, fashion-forward demographic, further fueling the market's growth.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). Asia Pacific is home to some of the world's fastest-growing urban populations, particularly in countries like China, India, and Southeast Asian nations, where rapid urbanization is taking place. As people migrate to cities, they become more exposed to global fashion trends and are increasingly inclined to purchase modern, branded undergarments. With the rise of Western-style living and fashion, urban populations are driving the demand for stylish and trendy undergarments that offer both comfort and fashion appeal. For instance, Zara, the largest fashion brand globally, reported a 40% increase in sales in India as younger consumers embraced Western-style clothing. Inditex Trent, the joint venture with Tata that operates 20 Zara stores in India, saw its revenue grow to ?2,562.5 crore in the last fiscal year, with net profit rising by 77% to ?264 crore during FY23.

The current report Scope analyzes Ladies underpants Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Ladies underpants

According to Cognitive Market Research, the global Ladies Underpants market Application was estimated at USD XX Million, out of which North America held the major market share of more than 40% of the global revenue with a market Application of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.8% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Ladies Underpants market with a market Application of USD XX million in 2024 and is projected to grow at a CAGR of 2.6% during the forecast period. In the U.S., the demand for the Ladies Underpants market is driven by the growing preference for comfortable, breathable, and fashion-forward undergarments, with an increasing focus on eco-friendly and sustainable options.
• The Canada Ladies Underpants market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 3.6% during the forecast period. In Canada, the demand for the Ladies Underpants market is driven by the influence of international fashion trends and an expanding online retail presence.
• The Mexico Ladies Underpants market is projected to witness growth at a CAGR of 3.3% during the forecast period, with a market Application of USD XX million in 2024.

Europe Ladies underpants

According to Cognitive Market Research, the global Ladies Underpants market Application was estimated at USD XX Million, out of which Europe held the market share of more than 30% of the global revenue with a market Application of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.1% from 2024 to 2031.

• The United Kingdom Ladies Underpants market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 3.9% during the forecast period. In the UK, the demand for the Ladies Underpants Market is driven by the rise in online shopping and brand collaborations.
• The France Ladies Underpants market is projected to witness growth at a CAGR of 2.3% during the forecast period, with a market Application of USD XX million in 2024.
• According to Cognitive Market Research, the German Ladies Underpants market Application was valued at USD XX million in 2024 and is projected to grow at a CAGR of 3.3% during the forecast period. In Germany, the demand for the Ladies Underpants Market is driven by a strong preference for high-quality, durable products that combine functionality and style.
• The Italy Ladies Underpants market is projected to witness growth at a CAGR of 2.5% during the forecast period, with a market Application of USD XX million in 2024.
• The Russia Ladies Underpants market is projected to witness growth at a CAGR of 2.1% during the forecast period, with a market Application of USD XX million in 2024.
• The Spain Ladies Underpants market is projected to witness growth at a CAGR of 2.2% during the forecast period with a market Application of USD XX million in 2024
• The Luxembourg Ladies Underpants market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market Application of USD XX million in 2024.
• The Portugal Ladies Underpants market is projected to witness growth at a CAGR of 2.9% during the forecast period, with a market Application of USD XX million in 2024.
• The Greece Ladies Underpants market is projected to witness growth at a CAGR of 3.4% during the forecast period, with a market Application of USD XX million in 2024.
• The Rest of Europe's Ladies Underpants market is projected to witness growth at a CAGR of 1.8% during the forecast period, with a market Application of USD XX million in 2024.

Asia Pacific Ladies underpants

According to Cognitive Market Research, the global Ladies Underpants market Application was estimated at USD XX Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market Application of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.6% from 2024 to 2031.

• According to Cognitive Market Research, the China Ladies Underpants market Application was valued at USD XX million in 2024 and is projected to grow at a CAGR of 6.1% during the forecast period. In China, the demand for the Ladies Underpants market is driven by urbanization, and changing consumer preferences towards fashionable and high-quality undergarments.
• The Japan Ladies Underpants market is projected to witness growth at a CAGR of 5.1% during the forecast period, with a market Application of USD XX million in 2024.
• The India Ladies Underpants market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 8.4% during the forecast period. India's growing focus on comfort, affordability, and the influence of social media and celebrity endorsements, driving the market.
• The South Korean Ladies Underpants market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market Application of USD XX million in 2024.
• The Australian Ladies Underpants market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market Application of USD XX million in 2024.
• The South East Asia Ladies Underpants market is projected to witness growth at a CAGR of 7.6% during the forecast period, with a market Application of USD XX million in 2024.
• The Rest of Asia Pacific Ladies Underpants market is projected to witness growth at a CAGR of 6.4% during the forecast period, with a market Application of USD XX million in 2024.

South America Ladies underpants

According to Cognitive Market Research, the global Ladies Underpants market Application was estimated at USD XX Million, out of which Latin America held the market share of around 5% of the global revenue with a market Application of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.0% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Ladies Underpants market Application was valued at USD XX million in 2024 and is projected to grow at a CAGR of 4.60% during the forecast period. In Brazil, the demand for the Ladies Underpants market is driven by the rise of fitness culture and an increasing focus on comfort.
• Argentina's Ladies Underpants market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 4.9% during the forecast period. In Argentina, the demand for the Ladies Underpants market is driven by the country’s focus on body positivity and inclusivity, with more women looking for diverse sizes and fits.
• Colombia's Ladies Underpants market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market Application of USD XX million in 2024.
• Peru's Ladies Underpants market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market Application of USD XX million in 2024.
• Chile's Ladies Underpants market is projected to witness growth at a CAGR of 4.3% during the forecast period, with a market Application of USD XX million in 2024.
• The Rest of Latin America's Ladies Underpants market is projected to witness growth at a CAGR of 3.1% during the forecast period, with a market Application of USD XX million in 2024.

Middle East and Africa Ladies underpants

According to Cognitive Market Research, the global Ladies Underpants market Application was estimated at USD XX Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market Application of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.3% from 2024 to 2031.

• The GCC Countries Ladies Underpants market is projected to witness growth at a CAGR of 5.1% during the forecast period, with a market Application of USD XX million in 2024. Ladies Underpants sales flourish due to the region’s growing focus on women’s empowerment, increased urbanization, and the influence of global fashion trends.
• The Egypt Ladies Underpants market is projected to witness growth at a CAGR of 4.60% during the forecast period, with a market Application of USD XX million in 2024.
• The South Africa Ladies Underpants market is projected to witness growth at a CAGR of 5.3% during the forecast period, with a market Application of USD XX million in 2024. In South Africa, the demand for the Ladies Underpants Market is driven by the expanding e-commerce sector, and increasing consumer preference for locally manufactured, sustainable, and affordable undergarments that cater to diverse body types.
• The Turkey Ladies Underpants market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market Application of USD XX million in 2024.
• The Nigeria Ladies Underpants market is projected to witness growth at a CAGR of 3.4% during the forecast period, with a market Application of USD XX million in 2024.
• The Rest of the MEA Ladies Underpants market is projected to witness growth at a CAGR of 3.3% during the forecast period, with a market Application of USD XX million in 2024.

Ladies underpants Market Analysis

How are Segments PerDistribution Channeling in the Global Ladies Underpants Market?

Ladies Underpants Market Type Segment Analysis

According to Cognitive Market Research, Cotton is likely to dominate the Ladies Underpants Market over the forecast period. Cotton is a natural fabric known for its breathability, which is crucial for undergarments, as it helps to maintain proper air circulation and moisture control. This makes cotton underpants particularly appealing in warmer climates or during physical activities, as they help keep the skin dry and comfortable. Cotton provides a soft, smooth feel against the skin, which makes it ideal for all-day wear. The comfort factor is highly important for consumers, as it directly influences the overall wearing experience of undergarments. 

Linen is the fastest-growing segment in the Ladies Underpants Market. Linen has inherent anti-bacterial and anti-fungal properties, which contribute to better hygiene and comfort. These properties help prevent the buildup of bacteria and odors, making linen underpants a hygienic option for everyday use. Linen is biodegradable, meaning that it naturally decomposes over time, unlike synthetic fabrics. This aligns with the growing consumer demand for sustainable and environmentally friendly products. As part of the broader eco-conscious movement, linen is becoming a popular material for brands offering "green" or "eco-luxury" products. 

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Ladies underpants Industry. Request a Free Sample PDF!

Ladies Underpants Market End-Use Segment Analysis

According to Cognitive Market Research, The Adult segment holds the largest market share. Adults, particularly working women and mothers, are increasingly prioritizing comfort in their daily wear, including undergarments. Women's underpants are now designed with materials and features that enhance comfort throughout the day. This shift toward comfort has driven demand for high-quality, well-constructed underpants that support an active and busy lifestyle. Adults typically seek products that can withstand prolonged use and regular washing, making durability and quality key considerations. Brands catering to the adult end-use segment are focusing on creating underpants with durable fabrics and designs that provide long-lasting comfort. 

In the Lady's Underpants market, the rapidly growing sector is the Kid's Industry. Parents are increasingly willing to invest in fashionable undergarments for their children. Kids, especially as they grow older, have a growing sense of personal style and often want underpants that reflect the trends seen in adult fashion. This has led to a surge in trendy designs, featuring fun prints, vibrant colors, and patterns that appeal to kids’ preferences. 

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Ladies underpants Distribution Channel Outlook: Segment Analysis

Ladies Underpants Market Distribution Channel Segment Analysis

According to Cognitive Market Research, The Offline segment holds the largest market share. Undergarments are a highly personal purchase, and the fit and comfort of products like ladies' underpants are crucial factors. Offline stores allow customers to physically try on the products, ensuring that the size, material, and design are comfortable. This tactile shopping experience is especially important for undergarments, as many consumers prefer to feel the fabric, check the waistband, and assess the overall fit before making a purchase.

In the Ladies Underpants market, the rapidly growing sector is the In Online. Online shopping offers unparalleled convenience, allowing consumers to purchase ladies' underpants at any time, from anywhere, using a smartphone, tablet, or computer. This 24/7 accessibility appeals to busy consumers who may not have time to visit physical stores. The ability to shop at any hour, including late at night or during weekends, is a key factor in the growth of the online segment.

• Online
• Offline

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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