Infant Prams Market Report 2025 (Global Edition)

Global Infant Prams Market Report 2025 Market Size Split by Product (Lightweight, Multi-optional System, Standard, Double/Triple, Jogging, Travel systems), by Application (Under 9 Month, 9 to 24 Month...

Infant Prams Market Report Description

We have various report editions of Infant Prams Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Top Companies in Infant Prams Market

Consumer goods companies are encountering various challenges, such as shifting consumer preferences, supply chain disruptions, and rising raw material costs. In response, several leading players in the industry are embracing new technologies to enhance their product offerings. This study provides valuable insights into competitors’ revenue generation, key strategies, recent developments, and includes a comprehensive S.W.O.T. analysis, offering a clearer understanding of the competitive landscape and market positioning. To gain more insights about the leading players you can access the paid version of this report.

Top Companies Market Share in Infant Prams Industry: (In no particular order of Rank)

• Good Baby
• Combi
• Seebaby
• Artsana
• Newell Rubbermaid
• Shenma Group
• BBH
• Mybaby
• Aing
• Emmaljunga
• UPPAbaby
• Stokke
• Roadmate
• Hauck
• Dorel
• ABC Design
• Peg Perego
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Which region dominated the Infant Prams Market in 2024?

According to Cognitive Research, the North American region dominated the market and accounted for the highest revenue of XX% in 2024 and it is projected that it will grow at a CAGR of XX% in the future. This dominating market dynamic is due to rapid urbanization, awareness about premium baby care products, increasing disposable incomes of the family, and increasing awareness about convenient and smart parenting, and baby care solutions. 

Which region is expanding at the fastest CAGR?

The fastest-growing market for infant prams is the Asia-Pacific region. The Asia-Pacific region is growing at a CAGR of XX% in 2024. This growth is credited to several factors, including, a rising population in countries like China and India, with increasing disposable income and rapid urbanization. 
For instance, in urban spaces of India, better facilities and accessibility for baby care are available, thus, positively impacting factors like healthcare access, nutrition, and environmental conditions. India is urbanizing rapidly, thus, the National Health Survey data demonstrate that overall neonatal mortality rates are lower in urban areas due to the availability of baby care facilities and services. 
 

The current report Scope analyzes Infant Prams Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

Infant Prams Market Analysis

According to Cognitive Market Research, the Standard stroller in the product type segment accounts for the largest market share and is expected to rise over the period. A pram, stroller, or buggy is any wheeled device that is used to transport a baby or young child. A pram is typically larger and more comfortable. It mostly has ergonomic features and it is adaptable from birth to toddler. A pram generally has both a new borns bassinet attachment and a toddler seat attachment. This largest growth for standard prams is credited to the rising urbanization rates, increasing disposable income, and growing awareness about baby safety products. Moreover, these standard prams are in demand due to their convenience, ergonomic features, hassle-free strolls, and perfect for first-time parents. 

According to Cognitive Market Research, Dual or Multi-infant prams are the fastest-growing segment. Dual or multi-infant prams are also becoming more prevalent in the market due to an increasing number of families with twins or joint families who have multiple children to carry. These dual/multi-infant prams are a convenient solution for parents with more than one baby to carry and at the same time run errands and travel safely. For instance, 
the Bambini Prams MILAN II Double pram is a two-child pram that is suitable for twins or close siblings.
 

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Infant Prams Industry. Request a Free Sample PDF!

Application Segment Analysis of Infant Prams Market

This industry is one of the most evolving industry, driven by advanced technologies, changing consumer preferences, urbanization and rising disposable income. In this chapter, we present the Infant Prams market size, revenue share, and growth rate for each application/end-user segment, both globally and at the regional level.

Additionally, we provide qualitative insights, such as key driving and restraining factors that influence the growth of the Infant Prams market. This section offers valuable information for companies to gain a deeper understanding of market trends, challenges, and technological advancements. By leveraging this analysis, businesses can develop strategies and make well informed decisions to stay competitive in a rapidly changing and highly competitive market.

Some of the key Application of Infant Prams are:

• Under 9 Month
• 9 to 24 Month
• Above 24 Month

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Infant Prams Age group Segment Analysis

• 0-6 Month Infants
• 6-12 Month Infants
• 12-36 Month Infants

Infant Prams Size Segment Analysis

• Small
• Medium
• Large

Infant Prams Material Segment Analysis

• Aluminum
• Stainless Steel
• Plastic
• Others

Infant Prams Distribution channel Segment Analysis

• Baby Boutiques
• Specialty Stores
• Modern Trade
• Department Stores
• Online Retailers
• Other Sales Channels

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

Author's Conclusion