Immune Improve Health Supplements Market Report 2025 (Global Edition)

Global Immune Improve Health Supplements Market Report 2025 Market Size Split by Product type (Vitamin & Mineral Supplements, Herbal Supplements, Probiotic Supplements, Others), by Application (Hair g...

Immune Improve Health Supplements Market Report Description

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Immune Improve Health Supplements Market Insights Video

Competitive Landscape of the Immune Improve Health Supplements Market

The Immune Improve Health Supplements Market is highly competitive, characterized by a mix of established global players and emerging regional brands. Major companies like Amway, Pfizer, Abbott, and Herbalife dominate the market, leveraging their extensive distribution networks and strong brand recognition. These industry leaders continuously invest in research and development to introduce innovative formulations and expand their product portfolios.

In October 2022, Bayer's consumer health division announced the launch of Supradyn Immuno+, a daily immunity booster that extends the Supradyn multivitamin supplement brand, offering properties that enhance both daily and long-term immunity needs. (Source: https://health.economictimes.indiatimes.com/news/pharma/bayer-launches-daily-immunity-booster-supradyn-immuno/94919879) In April 2020, Esperer Onco Nutrition Pvt. Ltd., a Mumbai-based startup announced a significant amount of fundraising from Zenfold Ventures. Esperer is a pioneer in bringing a comprehensive nutritional portfolio to oncology. The company focuses on using these funds to expand its reach to the U.S. and the European markets. It would also build a world-class talent pool. (Source: https://nuffoodsspectrum.in/2020/04/15/esperer-onco-nutrition-raises-funds-from-zenfold-ventures.html)

Top Companies Market Share in Immune Improve Health Supplements Industry: (In no particular order of Rank)

• Nature's Way
• NOW Foods
• Garden of Life
• Thorne Research
• Nordic Naturals
• Solaray
• Pure Encapsulations
• MegaFood
• Jarrow Formulas
• Life Extension
• Metagenics
• Xymogen
• Designs for Health
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Immune Improve Health Supplements Market

Which Region Dominates the Immune Improve Health Supplements Market in 2024?

According to Cognitive Market Research, North America dominates the Immune Improve Health Supplements Market due to a combination of high consumer awareness, strong demand for preventive healthcare, and a well-established supplements industry. Rising health consciousness, particularly post-pandemic, has led to increased focus on immunity-boosting products. The region also benefits from robust healthcare infrastructure, advanced research in nutrition and wellness, and a large population of health-conscious consumers willing to invest in supplements.

Which Region is Expanding at the Fastest CAGR?

The Asia-Pacific region is the fastest-growing market for Immune Improve Health Supplements due to several key factors. Increasing disposable incomes and changing lifestyles have led to a greater focus on health and wellness among consumers. Additionally, a rising awareness of preventive healthcare, especially following the COVID-19 pandemic, has spurred demand for immune-boosting supplements.

The current report Scope analyzes Immune Improve Health Supplements Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Immune Improve Health Supplements

According to Cognitive Market Research, the global Immune Improve Health Supplements market size was estimated at USD 27154.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 10861.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.8% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Immune Improve Health Supplements market with a market size of USD 8569.87 million in 2024 and is projected to grow at a CAGR of 9.6% during the forecast period. The U.S. market's increasing consumer focus on preventive healthcare and the rising awareness of immune health benefits.
• The Canada Immune Improve Health Supplements market had a market share of USD 1303.40 million in 2024 and is projected to grow at a CAGR of 10.6% during the forecast period. Canada’s increasing consumer focus on preventive healthcare and the rising awareness of immune health benefits.
• The Mexico Immune Improve Health Supplements market is projected to witness growth at a CAGR of 10.3% during the forecast period, with a market size of USD 988.41 million in 2024.

Europe Immune Improve Health Supplements

According to Cognitive Market Research, the global Immune Improve Health Supplements market size was estimated at USD 27154.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 8146.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2031.

• The United Kingdom Immune Improve Health Supplements market had a market share of USD 1368.57 million in 2024 and is projected to grow at a CAGR of 10.9% during the forecast period. In the UK, Immune Improve Health Supplements sales witness an upswing due to the increasing consumer awareness of holistic health and immunity.
• The France Immune Improve Health Supplements market is projected to witness growth at a CAGR of 9.3% during the forecast period, with a market size of USD 749.46 million in 2024.
• According to Cognitive Market Research, the German Immune Improve Health Supplements market size was valued at USD 1612.96 million in 2024 and is projected to grow at a CAGR of 10.3% during the forecast period. In Germany, Immune Improve Health Supplements surged due to the increasing consumer awareness of holistic health and immunity.
• The Italy Immune Improve Health Supplements market is projected to witness growth at a CAGR of 9.5% during the forecast period, with a market size of USD 700.58 million in 2024.
• The Russia Immune Improve Health Supplements market is projected to witness growth at a CAGR of 9.1% during the forecast period, with a market size of USD 1262.67 million in 2024.
• The Spain Immune Improve Health Supplements market is projected to witness growth at a CAGR of 9.2% during the forecast period with a market size of USD 667.99 million in 2024
• The Luxembourg Immune Improve Health Supplements market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD 252.53 million in 2024.
• The Portugal Immune Improve Health Supplements market is projected to witness growth at a CAGR of 9.9% during the forecast period, with a market size of USD 171.07 million in 2024.
• The Greece Immune Improve Health Supplements market is projected to witness growth at a CAGR of 10.4% during the forecast period, with a market size of USD 97.76 million in 2024.
• The Rest of Europe's Immune Improve Health Supplements market is projected to witness growth at a CAGR of 8.8% during the forecast period, with a market size of USD 1262.67 million in 2024.

Asia Pacific Immune Improve Health Supplements

According to Cognitive Market Research, the global Immune Improve Health Supplements market size was estimated at USD 27154.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 6245.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.6% from 2024 to 2031.

• According to Cognitive Market Research, the China Immune Improve Health Supplements market size was valued at USD 2810.46 million in 2024 and is projected to grow at a CAGR of 13.1% during the forecast period. Immune Improve Health Supplements surged in China due to increasing health consciousness.
• The Japan Immune Improve Health Supplements market is projected to witness growth at a CAGR of 12.1% during the forecast period, with a market size of USD 861.87 million in 2024.
• The India Immune Improve Health Supplements market had a market share of USD 749.46 million in 2024 and is projected to grow at a CAGR of 15.4% during the forecast period. India's increasing health consciousness.
• The South Korean Immune Improve Health Supplements market is projected to witness growth at a CAGR of 12.7% during the forecast period, with a market size of USD 624.55 million in 2024.
• The Australian Immune Improve Health Supplements market is projected to witness growth at a CAGR of 13.3% during the forecast period, with a market size of USD 324.76 million in 2024.
• The South East Asia Immune Improve Health Supplements market is projected to witness growth at a CAGR of 14.6% during the forecast period, with a market size of USD 430.94 million in 2024.
• The Rest of Asia Pacific Immune Improve Health Supplements market is projected to witness growth at a CAGR of 13.4% during the forecast period, with a market size of USD 443.43 million in 2024.

South America Immune Improve Health Supplements

According to Cognitive Market Research, the global Immune Improve Health Supplements market size was estimated at USD 27154.2 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 1357.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.0% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Immune Improve Health Supplements market size was valued at USD 581.10 million in 2024 and is projected to grow at a CAGR of 11.6% during the forecast period. Immune Improve Health Supplements flourished in Brazil due to increasing awareness of preventive healthcare.
• Argentina's Immune Improve Health Supplements market had a market share of USD 228.10 million in 2024 and is projected to grow at a CAGR of 11.9% during the forecast period. Argentina's increasing awareness of preventive healthcare.
• Colombia Immune Improve Health Supplements market is projected to witness growth at a CAGR of 10.8% during the forecast period, with a market size of USD 120.84million in 2024.
• Peru Immune Improve Health Supplements market is projected to witness growth at a CAGR of 11.2% during the forecast period, with a market size of USD 111.33 million in 2024.
• Chile Immune Improve Health Supplements market is projected to witness growth at a CAGR of 11.3% during the forecast period, with a market size of USD 97.76 million in 2024.
• The Rest of Latin America's Immune Improve Health Supplements market is projected to witness growth at a CAGR of 10.1% during the forecast period, with a market size of USD 218.59 million in 2024.

Middle East Immune Improve Health Supplements

According to Cognitive Market Research, the global Immune Improve Health Supplements market size was estimated at USD 27154.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 543.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.3% from 2024 to 2031..

• The GCC Countries Immune Improve Health Supplements market is projected to witness growth at a CAGR of 12.1% during the forecast period, with a market size of USD 232.44 million in 2024. Immune Improve Health Supplements sales flourish due to the increasing health awareness and the rising prevalence of lifestyle-related diseases.
• The Egypt Immune Improve Health Supplements market is projected to witness growth at a CAGR of 11.6% during the forecast period, with a market size of USD 57.02 million in 2024.
• The South Africa Immune Improve Health Supplements market is projected to witness growth at a CAGR of 12.3% during the forecast period, with a market size of USD 85.81 million in 2024. Immune Improve Health Supplements sales flourished in South Africa due to increasing health awareness and the rising prevalence of lifestyle-related disease.
• The Turkey Immune Improve Health Supplements market is projected to witness growth at a CAGR of 10.8% during the forecast period, with a market size of USD 46.71 million in 2024.
• The Nigeria Immune Improve Health Supplements market is projected to witness growth at a CAGR of 10.4% during the forecast period, with a market size of USD 57.02 million in 2024.
• The Rest of the MEA Immune Improve Health Supplements market is projected to witness growth at a CAGR of 10.3% during the forecast period, with a market size of USD 64.08 million in 2024.

Immune Improve Health Supplements Market Analysis

Immune Improve Health Supplements Market Product type Segment Analysis

According to Cognitive Market Research, Vitamin and mineral supplements are the dominant category in the immune improvement health supplements market, driven by increasing consumer awareness of the essential role these nutrients play in supporting overall health. The growing prevalence of vitamin deficiencies, coupled with the rising trend of preventive healthcare, has led to a significant demand for these supplements.

Probiotic supplements are emerging as the fastest-growing category within the immune improvement health supplements market, largely due to their proven benefits in promoting gut health and boosting immune function. As research continues to unveil the intricate link between gut microbiota and the immune system, consumers are increasingly turning to probiotics as a natural way to enhance their health.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Immune Improve Health Supplements Industry. Request a Free Sample PDF!

Immune Improve Health Supplements Market Application Segment Analysis

According to Cognitive Market Research, the hair growth application stands out as the dominant category, primarily due to the increasing concern over hair loss and thinning among both men and women. Factors such as stress, poor nutrition, and environmental influences have made individuals more proactive in seeking solutions for healthy hair. As a result, many consumers are investing in supplements specifically formulated to support hair growth, often containing essential vitamins, minerals, and herbal extracts.

Gut health has emerged as the fastest-growing category within the immune improvement health supplements market, fueled by a surge in awareness about the critical role of the gut microbiome in overall well-being. Research has increasingly linked gut health to various bodily functions, including immunity, digestion, and even mental health, prompting consumers to seek supplements that promote a balanced gut microbiota. The rising popularity of probiotics and prebiotics, known for their positive effects on gut flora, has significantly contributed to this growth.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Immune Improve Health Supplements Form Segment Analysis

Immune Improve Health Supplements Market Form Segment Analysis

According to Cognitive Market Research, The Capsules and soft gels dominate the immune improvement health supplements market, mainly due to their convenience, precise dosing, and ease of consumption. Consumers often prefer capsules and soft gels because they are tasteless, easy to swallow, and provide a controlled release of nutrients. The widespread availability of these forms across various supplement types, including vitamins, minerals, and herbal blends, has contributed to their dominance.

Powdered immune supplements are experiencing the fastest growth in the market, driven by their versatility and rising popularity among health-conscious consumers. Unlike capsules or tablets, powders can be easily mixed into smoothies, beverages, or food, offering a more customizable approach to supplementation. This format appeals especially to consumers looking for larger doses of certain ingredients or those who prefer avoiding pills.

• Capsules/Soft Gels
• Tablets
• Powder
• Liquid
• Others

Immune Improve Health Supplements Source Segment Analysis

Immune Improve Health Supplements Market Source Segment Analysis

According to Cognitive Market Research, the Plant-based supplements are the dominant category in the immune improvement health supplements market, driven by the growing consumer preference for natural and sustainable products. As people become more aware of the potential side effects of synthetic ingredients and animal-based products, they are turning to plant-based alternatives for immune support. These supplements, often derived from herbs, fruits, and vegetables, are perceived as safer and more eco-friendly.

Animal-based supplements are emerging as the fastest-growing category in the immune improvement health supplements market. This growth is largely attributed to the increasing recognition of the unique benefits that certain animal-derived ingredients, such as colostrum, fish oil, and gelatin, offer for immune health. Colostrum, for example, is rich in antibodies and growth factors that support immune function, while fish oil provides essential omega-3 fatty acids linked to anti-inflammatory benefits.

• Plant-based
• Animal-based

Immune Improve Health Supplements distribution channel Segment Analysis

Immune Improve Health Supplements Market Distribution channel Segment Analysis

According to Cognitive Market Research, The Pharmacies and drug stores dominate the immune improvement health supplements market as they are trusted sources for purchasing health-related products. Consumers often rely on pharmacies for professional advice, quality assurance, and access to well-established brands. Pharmacies also benefit from partnerships with healthcare providers, offering recommendations and personalized guidance to customers seeking immune support supplements.

Online stores are the fastest-growing distribution channel in the immune improvement health supplements market, fueled by the convenience of home delivery and a broad selection of products. The increasing penetration of e-commerce, coupled with the rise in digital health awareness, has made online platforms attractive for consumers looking for specific immune-boosting supplements. Online stores also offer competitive pricing, customer reviews, and subscription models, making it easier for consumers to find and regularly purchase supplements.

• Pharmacies and Drug Stores
• Hypermarket/Supermarket
• Online Stores
• Specialty Store
• Others

Author's Detail

Manjiri Kanhere

Senior Research Associate at Cognitive Market Research

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Manjiri Kanhere is an experienced market researcher focused on the Pharma & Healthcare industry. With over 3+ years of experience, She has worked with major pharmaceutical companies and healthcare providers, helping them to understand market trends, identify new business opportunities, and develop effective sales & marketing strategies. Her expertise lies in the ability to analyze complex data sets and deliver insights that drive business decisions. At Cognitive Market Research, she handles the market research related to Pharma and healthcare industry.

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