Hoodies and Sweatshirts Market Report 2025 (Global Edition)

Global Hoodies and Sweatshirts Market Report 2025 Market Size Split by Fabric (Cotton, Fleece, Leather, Wool, Other), by End User (Men, Women, Kids), by Distribution Channel (Online, Offline), by Pric...

Hoodies and Sweatshirts Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Hoodies and Sweatshirts Market Insights Video

Hoodies and Sweatshirts Industry News

• September 2022, H&M Launches Online Shopping in Israel

H&M has announced the launch of H&M´s online store in Israel. Customers in Israel will have access to the entire range of contemporary fashion items for men, women, teenagers, and children. Now H&M offers online shopping in 58 markets.

Top Companies Market Share in Hoodies and Sweatshirts Industry: (In no particular order of Rank)

• Adidas
• Calvin Klein
• Carhartt
• Columbia
• Dior
• Dolce and Gabbana
• GAP
• Gucci etc.
• H & M Hennes & Mauritz AB
• Hanesbrands Inc.
• Levi's
• New Balance
• Nike
• Prada
• Puma
• PVH
• Ralph Lauren
• Skechers
• UNDER ARMOUR
• VF Corporation
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of Hoodies and Sweatshirts Market

North America is anticipated to show the highest market share followed by Europe. A significant number of the active population, high purchasing power, and dynamically changing fashion, and apparel trends are among the prime factors contributing to the growth of the market.

However, the rising disposable income, evolving fashion trends, and the emergence of Western culture in the Asia Pacific region are expected to create lucrative market opportunities for the hoodies and sweatshirts market.

The current report Scope analyzes Hoodies and Sweatshirts Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

Hoodies and Sweatshirts Market Analysis

By Fabric, Cotton Hoodies and Sweatshirts held a 34.12% Share of the total Hoodies and Sweatshirts Market in 2022!

Based on fabric, the market is fragmented into cotton, wool, fleece fabric, and others. Cotton fabric is estimated to have the highest market share; however, fleece fabric is giving tuff competition to cotton in terms of adoption. Cotton is a natural, breathable material that is soft, durable, and is also relatively inexpensive. Moreover, with the increasing focus on the development of sustainable products, natural materials such as organic cotton and hemp are among the popular choice of material for a wide range of clothing items, including hoodies and sweatshirts.

On the other hand, fleece fabric is mostly used for activewear, outdoor activities, and layering during cold weather. Fleece is a soft, warm, and lightweight material that provides insulation and moisture-wicking properties. It is a breathable, and fast-drying material that makes fleece hoodies and sweatshirts a common choice for sportswear and winter clothes.

• Cotton
• Fleece
• Leather
• Wool
• Other

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Hoodies and Sweatshirts Industry. Request a Free Sample PDF!

By End User, Men's Hoodies and Sweatshirts was the Leading segment with a 39.12% Share of total Hoodies and Sweatshirts Market in 2022!

On the basis of the end user, the market is segmented as men, women, and kids. Men tend to be more active when it comes to physical and outdoor activities compared to women. Thus, men are the prime target customers for the hoodies and sweatshirts market. However, with the emergence of hoodies and sweatshirts as casual wear, women are increasingly taking interest in products. Further, their comfort and fashionable style look is the cherry on the cake. Thus, companies are also focusing on untapped women customers along with men and kids. Thus, the women segment is expected to show significant growth in the forecast period.

• Men
• Women
• Kids

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Hoodies and Sweatshirts Distribution Channel Segment Analysis

Based on distribution channels, the market is fragmented into online distribution channels and offline distribution channels. The offline distribution channel holds the highest market share. However, emerging online platforms, and increasing user preference for online distribution channel is mounting. Thus, businesses are also concentrating on creating and expanding online distribution channels which are expected to accelerate the growth of online distribution channels in the coming years.

• Online
• Offline

Hoodies and Sweatshirts Price Range Segment Analysis

• High
• Medium
• Low

Hoodies and Sweatshirts Brand Category Segment Analysis

• Luxury
• Fast Fashion
• Sportswear
• Streetwear

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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