Homestay Market Report 2025 (Global Edition)

Global Homestay Market Report 2025 Market Size Split by Type (Authentic Homestay, Comfortable Homestay, Tourist Homestay), by Booking Platform (Online Booking, Offline Booking), by Room Type (Entire H...

Homestay Market Report Description

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Competitive Landscape of the Homestay Market

In the homestay market, competition is fierce as providers vie for traveler attention and bookings. Differentiation often hinges on factors like location, amenities, pricing, and unique offerings. Moreover, the rise of online booking platforms has intensified competition, enabling easy comparison shopping. Hosts must continuously innovate and adapt to stand out in a crowded market. Building a strong reputation through positive reviews and personalized hospitality is crucial in attracting and retaining guests in this competitive landscape.

Key Developements

In June 2023: Marriott International unveiled its ambitious strategy to bolster its presence in the affordable midscale lodging sector during the Hospitality Industry Investment Conference. This move comes hot on the heels of its successful foray into the segment with City Express by Marriott in Latin America. Emphasizing its commitment to tailoring offerings to meet diverse guest needs, Marriott revealed plans to introduce a new brand, tentatively dubbed Project MidX Studios. (Source: https://news.marriott.com/news/2023/06/05/marriott-international-announces-plans-to-expand-in-affordable-midscale-segment-with-new-extended-stay-lodging-brand)

Top Companies Market Share in Homestay Industry: (In no particular order of Rank)

• Airbnb
• Tujia
• Wooden Bird Homestay
• xiaozhu Homestay
• Meituan Homestay
• 9flats
• HomeAway
• Marriott International
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Homestay Market

Which Region Dominates the Homestay Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024. It accounted for around 40% of the global revenue due to several factors. Firstly, the region boasts a strong economy and high disposable income, driving consumer spending on travel accommodations. Additionally, the diverse landscape and attractions in North America attract a steady influx of domestic and international travelers, boosting demand for homestay accommodations. Moreover, the cultural emphasis on hospitality and personalized service aligns well with the homestay concept, further fueling market growth. Lastly, the presence of established online booking platforms and tech-savvy consumers in North America facilitates easy access to homestay options, contributing to the market's dominance by revenue.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific stands out as the fastest-growing region in the Homestay market due to several reasons. Firstly, the region's burgeoning middle class and rising disposable income levels are driving increased spending on travel and accommodation. Additionally, the rich cultural heritage and diverse landscapes in Asia-Pacific offer unique and authentic experiences that attract both domestic and international travelers to opt for homestay accommodations. Furthermore, the growing popularity of experiential travel and the rise of digital platforms make it easier for travelers to discover and book homestays, contributing to the region's status as the fastest-growing segment in the market.

 

The current report Scope analyzes Homestay Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Homestay Market Analysis

According to Cognitive Market Research, the global homestay market size was estimated at USD 19581.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 7832.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.

• According to Cognitive Market Research, The United States homestay market had a market share of USD 6179.83 million in 2024 and is projected to grow at a CAGR of 5.2% during the forecast period. Sales of homestays will increase in the U.S. due to the rising trend of experiential travel, preference for authentic experiences, and the convenience of online booking platforms driving demand.
Canada homestay market had a market share of USD 939.90 million in 2024 and is projected to grow at a CAGR of 6.2% during the forecast period. In Canada, the sales of homestays will rise owing to the country's diverse attractions, including natural wonders and cultural landmarks, attracting travelers seeking unique and immersive experiences. Mexico homestay market had a market share of USD 712.76 million in 2024 and is projected to grow at a CAGR of 5.9% during the forecast period.

Europe Homestay Market Analysis

According to Cognitive Market Research, the global Homestay market size was estimated at USD 19581.2 Million out of which Europe held the market of more than 30% of the global revenue with a market size of USD 5874.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.

• United Kingdom homestay market had a market share of USD 986.89 million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. The sales of homestays in the UK will increase due to the growing popularity of staycations, the appeal of quaint countryside retreats, and the demand for personalized hospitality experiences.
France homestay market had a market share of USD 540.44 million in 2024 and is projected to grow at a CAGR of 4.9% during the forecast period. Germany homestay market had a market share of USD 1163.12 million in 2024 and is projected to grow at a CAGR of 5.9% during the forecast period. Germany's homestay sales will increase as travelers seek authentic cultural experiences, embrace sustainable tourism practices, and opt for unique accommodations that offer a deeper connection with local communities. Italy homestay market had a market share of USD 505.19 million in 2024 and is projected to grow at a CAGR of 5.1% during the forecast period. Russia homestay market had a market share of USD 910.53 million in 2024 and is projected to grow at a CAGR of 4.7% during the forecast period. Spain homestay market had a market share of USD 481.70 million in 2024 and is projected to grow at a CAGR of 4.8% during the forecast period. Luxembourg homestay market had a market share of USD 182.11 million in 2024 and is projected to grow at a CAGR of 5.8% during the forecast period. Portugal homestay market had a market share of USD 123.36 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. Greece homestay market had a market share of USD 70.49 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. Rest of Europe homestay market had a market share of USD 910.53 million in 2024 and is projected to grow at a CAGR of 4.4% during the forecast period.

Asia Pacific Homestay Market Analysis

According to Cognitive Market Research, the global Homestay market size was estimated at USD 19581.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 4503.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.2% from 2024 to 2031.

• According to Cognitive Market Research, China homestay market had a market share of USD 2026.65 million in 2024 and is projected to grow at a CAGR of 8.7% during the forecast period. In China, homestay sales will rise due to the country's booming tourism industry, increasing disposable income among middle-class travelers, and the government's support for the development of rural tourism.
Japan homestay market had a market share of USD 621.51 million in 2024 and is projected to grow at a CAGR of 7.7% during the forecast period. India homestay market had a market share of USD 540.44 million in 2024 and is projected to grow at a CAGR of 11.0% during the forecast period. India's homestay sales will increase due to the country's rich cultural heritage, diverse landscapes, and the rising popularity of experiential travel among domestic and international tourists. South Korea homestay market had a market share of USD 450.37 million in 2024 and is projected to grow at a CAGR of 8.3% during the forecast period. Australia homestay market had a market share of USD 234.19 million in 2024 and is projected to grow at a CAGR of 8.9% during the forecast period. South East Asia homestay market had a market share of USD 310.75 million in 2024 and is projected to grow at a CAGR of 10.2% during the forecast period. Rest of Asia Pacific homestay market had a market share of USD 319.76 million in 2024 and is projected to grow at a CAGR of 9.0% during the forecast period.

South America Homestay Market Analysis

According to Cognitive Market Research, the global Homestay market size was estimated at USD 19581.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 979.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.6% from 2024 to 2031.

• According to Cognitive Market Research, Brazil homestay market had a market share of USD 419.04 million in 2024 and is projected to grow at a CAGR of 7.2% during the forecast period. Brazil's homestay sales will rise as travelers seek off-the-beaten-path experiences, connect with local cultures, and opt for accommodations that offer a more intimate and personalized travel experience.
Argentina homestay market had a market share of USD 164.48 million in 2024 and is projected to grow at a CAGR of 7.5% during the forecast period. In Argentina, homestay sales will increase owing to the country's vibrant cultural scene, culinary delights, and the growing demand for unique accommodations that offer an authentic taste of local life. Colombia homestay market had a market share of USD 87.14 million in 2024 and is projected to grow at a CAGR of 6.4% during the forecast period. Peru homestay market had a market share of USD 80.28 million in 2024 and is projected to grow at a CAGR of 6.8% during the forecast period. Chile homestay market had a market share of USD 70.49 million in 2024 and is projected to grow at a CAGR of 6.9% during the forecast period. Rest of Latin America homestay market had a market share of USD 157.63 million in 2024 and is projected to grow at a CAGR of 5.7% during the forecast period.

Middle East Homestay Market Analysis

According to Cognitive Market Research, the global Homestay market size was estimated at USD 19581.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 391.62 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.9% from 2024 to 2031

• GCC Countries homestay market had a market share of USD 167.62 million in 2024 and is projected to grow at a CAGR of 7.7% during the forecast period. The sales of homestays in GCC Countries will increase due to the region's booming tourism industry, rising demand for authentic experiences, and the availability of luxury homestay options catering to affluent travelers.
Egypt homestay market had a market share of USD 41.12 million in 2024 and is projected to grow at a CAGR of 7.2% during the forecast period. South Africa homestay market had a market share of USD 61.88 million in 2024 and is projected to grow at a CAGR of 7.9% during the forecast period. South Africa's homestay sales will rise as travelers seek immersive cultural experiences, explore the country's diverse landscapes, and opt for accommodations that offer a deeper connection with local communities. Turkey homestay market had a market share of USD 33.68 million in 2024 and is projected to grow at a CAGR of 6.4% during the forecast period. Nigeria homestay market had a market share of USD 41.12 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. Rest of MEA homestay market had a market share of USD 46.21 million in 2024 and is projected to grow at a CAGR of 5.9% during the forecast period.

Homestay Market Analysis

How are Segments Performing in the Global Homestay Market?

Homestay Market Type Segment Analysis

According to Cognitive Market Research, authentic homestay stands out as the dominating category due to their unique appeal to travelers seeking genuine cultural immersion. The rising demand for authentic travel experiences coupled with the desire to connect with local communities drives the popularity of this segment. Moreover, the personalized hospitality offered by hosts enhances guest satisfaction and fosters positive reviews and word-of-mouth referrals. Additionally, the authenticity and charm of homestay accommodations attract discerning travelers looking for memorable and meaningful experiences.

Tourist homestay emerges as the fastest-growing category in the Homestay market due to several factors. Firstly, the convenience and tourist-centric amenities offered by these accommodations cater to the specific needs and preferences of travelers. Additionally, the growing influx of tourists, particularly in popular destinations, drives demand for diverse accommodation options, including tourist homestays. Furthermore, the rise of online booking platforms makes it easier for travelers to discover and book these accommodations, contributing to their emergence as the fastest-growing category in the homestay market.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Homestay Industry. Request a Free Sample PDF!

Homestay Market Booking Platform Segment Analysis

According to Cognitive Market Research, the dominating category is online booking due to their widespread accessibility and convenience for travelers. The dominance of online platforms is fueled by factors such as the growing prevalence of internet usage worldwide and the shift towards digitalization in the travel industry. Additionally, the ease of comparing prices, reading reviews, and making instant reservations attracts travelers seeking hassle-free booking experiences. Moreover, the extensive reach of online platforms enables homestay providers to tap into a global market of potential guests, driving sales growth.

The fastest-growing category in the Homestay market is offline booking due to several reasons. some travelers prefer the personal touch and assistance provided by travel agents or direct communication with hosts when booking accommodations. Additionally, in regions with limited internet access or technological infrastructure, offline booking remains a viable option for travelers. Furthermore, offline booking can cater to travelers who prioritize human interaction and local expertise when planning their trips, contributing to its growth in the homestay market.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Homestay Room Type Segment Analysis

• Entire Home
• Private Room

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion