Henna Powder Market Report 2025 (Global Edition)

Global Henna Powder Market Report 2025 Market Size Split by Ingredient (Natural, Synthetic, Organic), by Usage (Cosmetics, Hair Dyes, Tattoo, Others), by End-use (Personal Use, Commercial Use), by Dis...

Henna Powder Market Report Description

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Henna Powder Market Insights Video

Competitive Landscape of the Henna Powder Market

The Henna Powder market has a competitive landscape that includes both regional and global competitors. To fulfill increasing consumer desire for natural beauty solutions, key companies focus on providing pure, organic, and chemical-free henna products. Major brands frequently use quality, sustainable sourcing, and certifications such as organic and vegan labels to differentiate themselves. Smaller regional companies compete by providing traditional, locally derived henna powders that target distinct cultural audiences. E-commerce expansion has also allowed new players to enter the sector. However, difficulties such as adulteration and quality variability persist, making brand trust and transparency critical for gaining consumer loyalty.

In May 2024, VLCC, a beauty and health brand, plans to extend its retail footprint by opening more than 100 beauty and wellness clinics around the country, according to a press statement. (Source: https://www.indiaretailing.com/2024/05/02/vlcc-to-open-over-100-beauty-and-wellness-clinics-nationwide/ ) In March 2021, Inaidamia Sdn Bhd, a company that markets natural henna leaf products, will be launching its new products, Inai Serbuk and Inai Rambut Premium, on March 8, 2021. Inaidamia will also offer a pre-launch promotion for the new products from February 22 to March 7, 2021. Both the henna powder and hair henna are created from 100% pure, premium-quality henna with no added dyes or dangerous chemicals, and are imported from Sojat City, Rajasthan, India. (Source: https://sme.asia/inaidamia-launches-its-new-products-and-packaging/ )

Top Companies Market Share in Henna Powder Industry: (In no particular order of Rank)

• NMP Henna Powder
• Manish Henna Exports
• Kirpal Export Overseas
• Real Henna Product
• Taj Henna Products
• Prem Henna
• Henna Caravan
• SM Heena Industries
• Jovees
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Henna Powder Market

Which Region Dominates the Henna Powder Market in 2024?

According to Cognitive Market Research, North America currently dominates the Henna Powders market, and the region is expected to have significant growth during the projected period. The medicinal properties of henna powder are anticipated to boost the sales across the region

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The combination of consumer awareness, disposable income growth, and evolving beauty trends has fueled the demand for henna-based products in Asia Pacific.

The current report Scope analyzes Henna Powder Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Henna Powder Market Analysis

According to Cognitive Market Research, the global Henna Powder market size was estimated at USD 256.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 102.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Henna Powder market with a market size of USD 80.95 million in 2024 and is projected to grow at a CAGR of 4.2% during the forecast period. The U.S. market's Stringent governmental regulations against sustainable and eco-friendly.
• The Canada Henna Powder market had a market share of USD 12.31 million in 2024 and is projected to grow at a CAGR of 5.2% during the forecast period. Canada’s rising awareness among the population.
• The Mexico Henna Powder market is projected to witness growth at a CAGR of 4.9% during the forecast period, with a market size of USD 9.34 million in 2024.

Europe Henna Powder Market Analysis

According to Cognitive Market Research, the global Henna Powder market size was estimated at USD 256.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 76.95 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.

• The United Kingdom Henna Powder market had a market share of USD 12.93 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. In the UK, Henna Powder sales witness an upswing due to the increasing focus on environmental sustainability.
• The France Henna Powder market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 7.08 million in 2024.
• According to Cognitive Market Research, the German Henna Powder market size was valued at USD 15.24 million in 2024 and is projected to grow at a CAGR of 4.9% during the forecast period. In Germany, Henna Powder surged due to the Increased focus of the manufacturers and major market players.
• The Italy Henna Powder market is projected to witness growth at a CAGR of 4.1% during the forecast period, with a market size of USD 6.62 million in 2024.
• The Russia Henna Powder market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 11.93 million in 2024.
• The Spain Henna Powder market is projected to witness growth at a CAGR of 3.8% during the forecast period with a market size of USD 6.31 million in 2024
• The Luxembourg Henna Powder market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 2.39 million in 2024.
• The Portugal Henna Powder market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 1.62 million in 2024.
• The Greece Henna Powder market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 0.92 million in 2024.
• The Rest of Europe's Henna Powder market is projected to witness growth at a CAGR of 3.4% during the forecast period, with a market size of USD 11.93 million in 2024.

Asia Pacific Henna Powder Market Analysis

According to Cognitive Market Research, the global Henna Powder market size was estimated at USD 256.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 59.00 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2%from 2024 to 2031.

• According to Cognitive Market Research, the China Henna Powder market size was valued at USD 26.55 million in 2024 and is projected to grow at a CAGR of 7.7% during the forecast period. Henna Powder surged in China due to increased focus of the manufacturers and major market players.
• The Japan Henna Powder market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 8.14 million in 2024.
• The India Henna Powder market had a market share of USD 7.08 million in 2024 and is projected to grow at a CAGR of 10.0% during the forecast period. India's rising awareness among the populations organic henna powder.
• The South Korean Henna Powder market is projected to witness growth at a CAGR of 7.3% during the forecast period, with a market size of USD 5.90 million in 2024.
• The Australian Henna Powder market is projected to witness growth at a CAGR of 7.9% during the forecast period, with a market size of USD 3.07 million in 2024.
• The South East Asia Henna Powder market is projected to witness growth at a CAGR of 9.2% during the forecast period, with a market size of USD 4.07 million in 2024.
• The Rest of Asia Pacific Henna Powder market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 4.19 million in 2024.

South America Henna Powder Market Analysis

According to Cognitive Market Research, the global Henna Powder market size was estimated at USD 256.5 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 12.83 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Henna Powder market size was valued at USD 5.49 million in 2024 and is projected to grow at a CAGR of 6.2% during the forecast period. Henna Powders flourished in Brazil due to increasing demand for organic henna poweder.
• Argentina's Henna Powder market had a market share of USD 2.15 million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. Argentina's rising personal disposable income .
• Colombia Henna Powder market is projected to witness growth at a CAGR of 5.4% during the forecast period, with a market size of USD 1.14 million in 2024.
• Peru Henna Powder market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD 1.05 million in 2024.
• Chile Henna Powder market is projected to witness growth at a CAGR of 5.9% during the forecast period, with a market size of USD 0.2 million in 2024.
• The Rest of Latin America's Henna Powder market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 2.06 million in 2024.

Middle East Henna Powder Market Analysis

According to Cognitive Market Research, the global Henna Powder market size was estimated at USD 256.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 5.13 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.

• The GCC Countries Henna Powder market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 2.20 million in 2024. Henna Powder sales flourish due to the presence of major market players.
• The Egypt Henna Powder market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 0.54 million in 2024.
• The South Africa Henna Powder market is projected to witness growth at a CAGR of 6.9% during the forecast period, with a market size of USD 0.81 million in 2024. Henna Powder sales flourished in South Africa due to increasing demand.
• The Turkey Henna Powder market is projected to witness growth at a CAGR of 5.4% during the forecast period, with a market size of USD 0.44 million in 2024.
• The Nigeria Henna Powder market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 0.54 million in 2024.
• The Rest of the MEA Henna Powder market is projected to witness growth at a CAGR of 4.9% during the forecast period, with a market size of USD 0.61 million in 2024.

Henna Powder Market Analysis

Henna Powder Market Ingredient Segment Analysis

According to Cognitive Market Research, Organic are likely to dominate the Henna Powder Market over the forecast period. The demand for organic henna in the Henna Powder Market has increased as customers value health-conscious, environmentally friendly beauty products. Organic henna is free of synthetic chemicals, pesticides, and toxic additives, making it more appealing to environmentally concerned and health-sensitive customers. Certified organic henna promotes transparency and trust, attracting customers looking for safer, chemical-free hair care and body art.

The Natural is the fastest-growing segment in the Henna Powder Market. Consumers choose pure, plant-based beauty products devoid of harsh chemicals, which drives demand for natural henna in the Henna Powder Market. Natural henna, which is extracted straight from henna plant leaves and contains no synthetic ingredients, appeals to consumers looking for kinder, safer alternatives to chemical-laden hair dyes and temporary body art items. As the natural beauty movement gains steam, henna's traditional use as a natural conditioner and colorant has gained a new audience..

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Henna Powder Industry. Request a Free Sample PDF!

Henna Powder Market Usage Segment Analysis

According to Cognitive Market Research, the Hair Dyes segment holds the largest share of the market. As a chemical-free alternative to synthetic hair dyes, henna provides long-lasting color as well as conditioning advantages, making it appealing to customers concerned about scalp and hair health. DIY hair dying trends, as well as the growing popularity of natural, organic beauty products, are driving up demand. Henna's ability to hide grays and provide rich, brilliant tones while being gentle on hair increases its appeal in the hair dye market. This trend is especially prominent among people looking for environmentally friendly and non-toxic hair care products.

In the Henna Powder Market, the Cosmetics has been expanding at a rapid pace. Henna is utilized in a variety of cosmetic applications, such as hair dyes, skin treatments, and temporary body art items. Its appeal stems from its capacity to offer a natural alternative to chemical-laden cosmetics, making it popular with people who value safety and sustainability. Henna's benefits for hair conditioning, scalp health, and skin care are pushing up its popularity in herbal and organic cosmetic products.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Henna Powder End-use Segment Analysis

Henna Powder Market End-use Segment Analysis

According to Cognitive Market Research, the Personal Use segment dominates the market. Individuals looking for natural alternatives to hair dying and body art are driving up the demand for henna powder for personal usage. With the growing popularity of DIY beauty routines, customers are turning to henna powder for its affordability, adaptability, and health advantages. Henna's all-natural makeup makes it a popular choice among those who reject chemical goods. This demand is especially strong in regions where henna is culturally significant, and it is increasing worldwide as people become more health-conscious.

Commercial Use is projected to be the fastest-growing segment in the Henna Powder market. The demand for henna powder in commercial settings, such as beauty salons and spas, is constantly expanding as consumers seek natural, chemical-free alternatives. Salons utilize henna for hair dyeing, scalp treatments, and temporary body art to appeal to consumers who prefer natural remedies. Henna is also gaining popularity in the beauty business, where it is used in products like as hair dyes, conditioners, and skincare treatments. Henna's commercial appeal is increasing as eco-friendly and ecological beautification procedures become more prevalent.

• Personal Use
• Commercial Use

Henna Powder Distribution Channel Segment Analysis

Henna Powder Market Distribution Channel Segment Analysis

According to Cognitive Market Research, The Offline segment holds the largest market share. Customers prefer offline stores because they can physically check things and get fast advice on how to use them. Henna powder is frequently acquired from local stores or markets by people who trust well-known brands or traditional providers, particularly in regions where it has profound cultural importance. Furthermore, offline sales gain from direct consumer interaction and product display. Despite the expanding e-commerce trend, the offline sector remains considerable, especially in rural areas or places with restricted digital connectivity.

In the Henna Powder market, the rapidly growing sector is the Online category. The convenience of e-commerce platforms has fueled a considerable increase in demand for henna powder through online outlets. Online markets give consumers quick access to a wide range of henna goods, including organic and customized formulations. The capacity to compare products, read reviews, and buy from multinational companies has increased market reach, particularly in areas where henna is less readily available in stores.

• Online
• Offline

Henna Powder Gender Segment Analysis

• Male
• Female

Author's Detail

Ashwini Moharir

Research Analyst at Cognitive Market Research

LinkedIn

Profile

Enthusiastic and analytical market research professional with 2 years of hands-on experience in tracking market trends, evaluating consumer behavior, and supporting strategic decision-making. Proficient in designing surveys, conducting interviews, and synthesizing insights from both primary and secondary sources. Successfully contributed to research projects across sectors such as retail, personal care, and industrial markets. Brings a keen eye for detail, strong data interpretation skills, and a passion for uncovering what drives markets forward. Comfortable working in fast-paced environments and collaborating across departments to deliver clear, actionable findings.

Author's Conclusion